Noble Agency Makes BrightEdge the Foundation of Digital Strategy

Chad Hallert discusses Data Cube, gap analysis, StoryBuilder, Intent Signal, workflow, AMP, content marketing, client onboarding, BrightEdge certification, dashboards, elevating SEO, and service.

 

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S101: Algorithmic Change and Response - Nik Rajpal

15 Ways to Lose Your SEO Rankings

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   Nik Rajpal
   VP of Marketing Sciences
   Exclusive

 

 

Nik Rajpal is the Vice President of Marketing Services for Exclusive and he covered 15 ways that brands can lose SEO rankings. The number one way was to not use BrightEdge when choosing target keywords for Amazon. He also touched upon topics like duplicate content, page authority, and keyword diversity.

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S101: Algorithmic Change and Response - Ryan Sullivan

The Future of Optimization, Voice, and Machine Learning

ryan sullivan svp performics performics logo

  Ryan Sullivan
  SVP, Performance Services
  Performics

 

 

 

Ryan Sullivan is the Senior Vice President of Performance Services for Performics. He spoke about the rise of voice and visual search as well as shifting search behaviors. He believes the key is to use schema; maintain a balance between utility, transactional, and informational content; optimize for search engines; provide contextual aids about where your content is relevant; and use product feeds syndication.

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