English, British
News Item Title
Survey: 43% of marketers say 75% of their content isn’t being consumed
News Item Author Name
Greg Sterling
News Item Published Date
News Item Summary

A new survey from BrightEdge on the future of content and search marketing exposes some interesting contradictions between what enterprise marketers think and what they do. Conducted earlier this year, the survey received 252 responses from “digital marketers at Fortune 500 brands that represent a split of B2B and B2C.”