According to a study conducted by search engine optimization platform BrightEdge, retail, financial services and technology brands could’ve earned $112 million more in sales if they had utilized, as a release issued this morning puts it, “more aggressive or effective search optimization activities.” On average, the survey found, lackluster SEO practices meant there was $51 million out there that retail and financial services companies each could’ve earned. Hardware and software businesses (who arguably should know better, but at least seem to get this more fully than the two aforementioned industries