Media Buying Briefing: How influencer agencies are adapting to TikTok’s SEO incentives

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Language English, British

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DIGIDAY

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Mon, 04/15/2024 - 12:00

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With the spread of generative AI, the broader search landscape is already changing. BrighEdge shares data showing an estimated 84% of queries on Google Search will have genAI content, accounting for some $40B per year in ad revenue.

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https://digiday.com/media-buying/media-buying-briefing-how-influencer-agencies-are-adapting-to-tiktoks-seo-incentives/

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