Google’s Matt Lawson Challenges Marketers to Evolve Mobile Measurement Practices

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Language English, British

News Item Title

News Item Author Name

Andy Betts

News Item Published Date

Sat, 12/03/2016 - 12:00

News Item Summary

According to research from Gartner, digital marketing has gone mainstream with over 98% of marketers in the 2015-2016 CMO spend survey stating that digital marketing is merging into larger marketing operations.

News Item Link

http://www.huffingtonpost.com/entry/googles-matt-lawson-on-mobile-the-end-of-the-linear_us_58431a65e4b0b93e10f8e28d