A CMO’s View: How The 208-Year Old Wiley Brand Went From Traditional To Digital Marketing

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Language English, British

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News Item Author Name

Amy Gesenhues

News Item Published Date

Wed, 12/02/2015 - 12:00

News Item Summary

Wiley CMO Clay Stobaugh shares the challenges of leading a company founded in 1807 into the digital marketing age: "At Wiley we focus on three core elements: the mindset, the skillset and the toolset."

News Item Link

http://marketingland.com/a-cmos-view-how-the-208-year-old-wiley-brand-made-the-move-from-traditional-to-digital-marketing-153823