Mobile SEO is very different from desktop SEO; therefore, ensuring you take the right approach to implementation is critical to success.

This was the overarching mobile message at SMX East in New York this past week. I was lucky enough to attend the session titled, “What SEOs Should Be Doing With Mobile,” which was jam-packed with insights from Google, BrightEdge, Mobile Moxie and Covario. Below are some key takeaways.

For many years now – seven, according to Michael Martin of Covario — marketers have been saying that it is the year of mobile. In fact, 40% of search is now conducted on a mobile device. Gary Illyes from Google expanded on this by stating that 77% of mobile users research products and services on their mobile phones.