We’ve all got a big job to do when it comes to our discipline in digital marketing – whether it’s SEO, paid search, social media, or being on a team that does it all. Do you measure your marketing? Do you feel confident in the metrics you’re tracking?

Let’s face it: marketers struggle with and businesses don’t fully have a handle on their Web analytics most of the time. Like most disciplines within Web marketing, analytics is a standalone skill set developed over time.