By now, we’re all familiar with media, such as images and video, appearing in search results. Google’s Universal Search results represent additional ways for websites to be found – but often, rich media like those found in Universal results are an afterthought to text content in the Search Engine Optimization (SEO) strategy.

It’s true that when we think of content as part of our SEO plan, our brains often go right to text; but other forms of content – video and imagery – are the key to being found in more places for more queries more of the time.

In this post, we’ll look one very big reason you want to include video and imagery in your SEO strategy: click-through rate (CTR). Then, I’ll go over some tips for starting up your rich media plan for organic search, including basic image optimization and video optimization best practices.