BrightEdge in the News

The Latest Updates from Around the Web

BrightEdge CEO illuminates evolving content landscape for B2B startups

July 10, 2014 | Christine Parizo

“Think like a publisher” is a mantra that most content marketers, even entrepreneurs, repeat as they plan e-books, white papers, blog posts, videos and other collateral. They hire former journalists to write and produce, but when it comes to publication, a lot of them fall short of their goals. The secret, according to BrightEdge CEO and co-founder Jim Yu, is to operate the publishing arm of the marketing department in a B2B organization as an actual revenue-rich business.

60 Percent of Online Traffic Now Comes From Mobile

July 08, 2014 | Shawn Hessinger

If your business depends upon online traffic, you should know. More than half of digital traffic online now comes from mobile devices and through mobile apps. A comScore report says smartphones and tablets combined now account for 6o percent of all online traffic up from 50 percent a year ago. And 51 percent of that traffic is driven by mobile apps (like those for digital radio such as Pandora or Spotify, digital messaging like WhatsApp or Viber and social apps like Facebook and Twitter.)

The Mobile Boom Is Here: Deliver the Best Experience, No Matter the Device

July 02, 2014 | Jim Yu

Mobile is commanding more of the organic search market today than ever before. Smartphones account for 23 percent, and combined with tablets' 12 percent share, mobile now equates to fully a third of today's organic search traffic. And in the coming year, smartphone share is poised to balloon by at least another 50 percent. With this explosive growth, mobile will surely be a top priority for companies across industries. But just because you're "doing mobile," doesn't necessarily mean you're doing it right. Not only must marketers fully understand the intent and goals for their mobile experience, but they must also choose the correct mobile solution to fit that desired experience.

Misconfigured Mobile Sites are Losing Traffic [Study]

July 01, 2014 | Christie Barakat

A recent report by BrightEdge found that one in four mobile sites are losing traffic due to configuration errors: “Twenty-seven percent of mobile sites are ranked lower than they should be because Google and other search engines do not recognize the mobile site as related to its desktop counterpart.” The study analyzed billions of queries and determined that “62 percent of organic searches show different results depending on whether the search was performed on a desktop or smartphone.” BrightEdge considered mobile configuration in terms of separate URLs (dedicated mobile sites), dynamic serving and responsive design. Dedicated mobile sites evidenced a 72 percent error rate and dynamic serving errors amounted to 30 percent; no errors were found with responsive design.

27 Percent of Mobile Sites Are Misconfigured Leading to Lower Traffic

June 30, 2014 | Shawn Hessinger

Want to know why the mobile version of your site isn’t reaping the benefit of all that mobile traffic you’ve been hearing about? Well, it could be because poor configuration of your mobile site is causing it to rank poorly with search engines. That’s right. A new study says up to 27 percent of mobile sites are not configured properly. And that could be costing you a huge amount of traffic, not to mention loss of revenue, because potential customers never even find the mobile version of your site.

Bridging the Gap: A Recipe for Enterprise SEO Success in 2014

February 18, 2014 | Jim Yu

At its core, the job of the SEO entails bridging the gap between the technical needs of search engine bots and the human needs for information, products or services – all for the purpose of increasing an organization's revenue. Whether that revenue is gained from products sold, leads captured, or page views earned, SEO professionals must justify the existence of their role through metrics while using these metrics to continually optimize the performance of keywords and landing pages against revenue.

Social Media Metrics – Perfection Of Means & Confusion Of Goals

February 14, 2014 | Jim Yu

We’ve come a long way in a very short time. The exponential growth of social media has made it an integral part of the marketer’s toolkit. Social media takes up more than one quarter of all time spent online, and is arguably the quickest, fastest way to reach millions of customers instantly. Recent research from Pew shows that 73 percent of US online adults use a social network. On a global basis, eMarketer estimated that in 2013, 68 percent of internet users around the world used a social network at least once per month, and they expect it to rise to 75 percent by 2016. Not surprisingly, social media was used by 87 percent of marketers in 2013.

Selling Search & Social To The CEO: Measure Business Outcomes

February 11, 2014 | Jim Yu

If you were one of those children that sold lemonade under a homemade stand (or, like me, sold lawn-mowing services), business was pretty simple. All it took was the product or service, the flash of a toothless smile or a knock on the door, and your weekly allowance began to grow. If only digital marketing were this easy.

Secure Search & SEO Methodology: Key Strategies & Enablers

January 28, 2014 | Jim Yu

One of the primary ways SEO changed forever in 2013 was Google’s move to 100% secure search — otherwise known as “Keyword Not Provided.” SEOs long accustomed to measuring their performance at the keyword level have been forced to rethink their measurement criteria in order to prove the value of their efforts.

The 3Ps of Content Measurement: Page Rank, Traffic & Engagement

January 21, 2014 | Jim Yu

Understanding content at a page level gives you a bird's eye view of what resonates with a brand's audience and drives conversions. Here are three ways you can measure the success of your content at a page level in 2014.