BrightEdge in the News

The Latest Updates from Around the Web

Optimizing For The Google Quick Answers Box

February 24, 2015 | Jim Yu

Google has made a lot of strides with the Quick Answer box over the past few years, and these developments have evoked mixed reactions from SEOs who see both the challenges and opportunities therein. The challenge is, if a searcher can find the answer right in the search results, why would they click through to your site? The opportunity, however, is that if your site’s content is featured in the answer box with a link back to your site, you have prominent visibility. In fact, the latest news in the quick answers dialogue is that Google is showing action-oriented links – basically calls-to-action – for certain queries in their answers box.

Analytics as the Source of Truth – The Power of Data Integration

February 17, 2015 | Jim Yu

We’ve all got a big job to do when it comes to our discipline in digital marketing – whether it’s SEO, paid search, social media, or being on a team that does it all. Do you measure your marketing? Do you feel confident in the metrics you’re tracking? Let’s face it: marketers struggle with and businesses don’t fully have a handle on their Web analytics most of the time. Like most disciplines within Web marketing, analytics is a standalone skill set developed over time.

BrightEdge Integrates Content Performance Tool With Adobe

February 16, 2015 | Brian Anderson

BrightEdge, a content performance marketing platform provider, announced the launch of Content Optimizer 3.0, a tool designed to provide marketers with insights into competitors’ content. Content Optimizer 3.0 integrates with Adobe Experience Manager, intended to help users tap into web-wide competitor content data, and apply that data to be prepare a more strategic content creation initiative.

Why The Quality Of Your Data Is Crucial For Content Marketing In 2015

February 11, 2015 | Jim Yu

Do you know what content your target audience wants to read — and where they want to read it? If the answer is no, you’re not obtaining enough of the right kind of data. Faced with loads of data, the modern marketer simply does not have time to sift through it all — the hundreds of potential metrics, the trends in content, and the changes to search algorithms — in order to stitch together a story that illustrates what their brand’s audience really needs. The key is obtaining the right data without putting in exorbitant amount of time to do so. Let’s examine this issue a bit more closely.

Four Steps To Retail Content Marketing Success

February 10, 2015 | Jim Yu

It’s no secret that retailers are making multimillion-dollar investments in content. From creating new branded magazines to social media “tweet shops,” retailers are using countless resources and big bucks to move the needle. However, even with all the effort and energy, I’ve found that retail marketers are estimating negative ROI because they are unsure of what generates revenue and what doesn't. Content marketing is tricky, and it presents its own set of unique challenges for retailers in particular. Retailers typically have millions of pages, products, and categories to consider in their content marketing efforts. With such high numbers, it can seem impossible to create quality content on the massive scale that’s required.

5 Essential SEO Techniques To Master In 2015

January 27, 2015 | Jim Yu

Each year, SEO evolves to become a more sophisticated discipline. As marketers refine their skills sets, as search engines improve their search products, and as brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field of marketing.

6 Degrees of SEO Separation – From Data to Content Performance

January 22, 2015 | Jim Yu

Something significant has been happening in the world of SEO for some years. Most of us are aware of the shift, even if we’re not able to quite put it in words. As the SEO discipline grows, the borders and gaps between other disciplines grow smaller. In fact, if we were to look at SEO in terms of the "six degrees of separation" (for example, how far away SEO is from another marketing discipline) we’d likely find that it’s very closely tied with each and every marketing and business goal in some way.

Mobile Commerce Daily’s Mobile Commerce Outlook 2015

January 02, 2015 | Staff

Mobile’s rapid integration within the overall retail shopping experience is resulting in both incremental and additional sales for smart retailers and financial services firms. Without a doubt, mobile is enabling on-device and in-store retail sales to propel, making it the fastest-growing offering in the retail landscape.

The Year in Stats - SEO, Content, and Data Analytics

December 23, 2014 | Jim Yu

Create quality content, optimize for search engines, track in analytics, repeat. Sound familiar? We know that each of these activities is crucial for organic search success, and it’s well documented. So if you’re planning SEO in 2015, take this big list of stats and research to your team and show them it’s time to get serious about these key marketing activities.

The New Year & The New CMO: 3 Key Predictions For 2015

December 16, 2014 | Jim Yu

Chief marketing officers have no doubt earned their ranks, and they have a big job to do for their brands. Not only must they bring their skills and experience to 2015, they must also be ready and willing to embrace change in order to stay a step ahead of the competition. In this post, I’ll share three predictions that CMOs should prepare for in the coming year