BrightEdge in the News

The Latest Updates from Around the Web

AI search helps to boost brands’ visibility. (AIO Report)

May 14, 2025 | Forbes

In the 12 months since Google established AI Overviews—which give users a brief text summary to answer their queries, complete with hyperlinks to source material—search impressions for websites have increased by 49%, new research from BrightEdge found.

AI, Content & Search: 5 Macro Market Trends for Micro Marketing

March 12, 2018 | Andy Betts

A recent BrightEdge survey of over 500 search, content and digital marketers found that more than 30% of respondents cited a better understanding of the customer as the foremost advantage.

Interview with Jim Yu, Founder and CEO at BrightEdge

February 28, 2018 | USA Weekly

USA Weekly interviewed Jim Yu to discover what challenges BrightEdge is facing in its business and what advice Jim would give to a younger version of himself.

Enterprise SEO and cross-channel performance: Activation and integration

February 20, 2018 | Jim Yu

A strong website is a lifeline for most companies. Contributor Jim Yu recommends using it to push smart SEO content, social agendas, and AI-first technologies.

Looking through the artificial intelligence mirror: insights and automation

February 08, 2018 | Jim Yu

We have entered a new era of search where SEO and content marketing have converged.

Voice Search Marketing: How Your Business Stands to Benefit From This New Trend

February 06, 2018 | Glen Stansberry

In April 2017 marketing firm BrightEdge surveyed 252 digital marketers at Fortune 500 brands. They found that about 66% of marketers surveyed don't plan on doing anything for the next 12 months with voice search marketing.

How AI can uncover new insights and drive SEO performance

January 23, 2018 | Jim Yu

Columnist Jim Yu believes that by incorporating the power of artificial intelligence (AI) and deep learning, search marketers can move beyond simple observations and find new patterns in user behavior.

AI-as-a-Service in Martech

January 11, 2018 | Sudipto Ghosh

Cognitive Automation, Neural Intelligence, Emotional AI, Conversation Assistants, and Proximity Guides -- AI as a technology has come a long way...

The CMO, martech and 'marchitecture': Messaging that matters to customers

January 09, 2018 | Jim Yu

What is a 'marchitecture,' and why should it be an essential part of your strategy? Columnist Jim Yu explains how it can bridge the gap between your technology infrastructure and your customers' needs.

TechBytes with Erik Newton, VP of Marketing and Head of SEO, BrightEdge

January 08, 2018 | Sudipto Ghosh

Diving deeper into the niche of content marketing, we spoke to Erik Newton, Vice President of Marketing and Head of SEO, BrightEdge.

Artificial intelligence and machine learning: What are the opportunities for search marketers?

January 02, 2018 | Albert Gouyet

Did you know that by 2020 the digital universe will consist of 44 zettabytes of data (source: IDC), but that the human brain can only process the equivalent of 1 million gigabytes of memory?