BrightEdge in the News

The Latest Updates from Around the Web

Securing the Future of SEO: Global Brands – 5 Not Provided Solutions

October 11, 2013 | Andy Betts

When Google made it apparent that 100 percent of its keyword data will be "(not provided)" (to the SEO community), many reacted with anger, angst, and frustration. Others sat back to absorb the news and some, content-based marketers, embraced the news as part of the natural evolution of SEO. They saw it coming and planned ahead.

4 Google Carousel Optimization Tips

October 09, 2013 | Jim Yu

The fragmentation of search results from Google's continual algorithm updates, improvements to personalized search, and changes to the SERP keep practitioners of SEO on their toes in the never-ending quest to optimize earned media. The latest, Google Carousel, presents a new opportunity to appear at the top of Google's search results, but with it also comes some new best practices.

BrightEdge Shifts Marketers from Keyword to Page Performance

October 07, 2013 | Jessica Lee

While Google was quietly planning its release of fully secure search, BrightEdge had already launched new optimization and tracking features that analyzed websites from a page level to fill the soon-to-be gap and prepare for the shift in marketing mindset that BrightEdge said it already saw on the horizon.

How Real-Time Can Be a Real Success

October 03, 2013 | Jim Yu

'Real-time' has recently taken on greater importance and a new meaning in the world of marketing. Brands are recognizing the value of engaging with customers through active dialogue, identifying relevant conversations and reaching out to specific audiences in the moments when those conversations are happening.

Keyword Not Provided – Maybe Mobile Is To Blame?

October 02, 2013 | Cindy Krum

At SMX East yesterday, during the Trends in Mobile Search session, Google announced the addition of cross-device conversion reporting in AdWords and I believe this may be related to the loss of referral keyword data in Google Analytics. The new method of ad attribution helps advertisers understand cross-device and cross browser conversions, and eventually will also include attribution for click-to-call and offline conversions—a panopticon of conversion tracking! It is great for advertisers, but I believe it may have pushed mobile privacy concerns far enough to cause Google to pull back the keyword data in Google Analytics (and may possibly have caused the recent hiccup in Google Webmaster Tools as well).

The End of an Era: Google Says Goodbye to Keyword-Centric SEO

September 26, 2013 | Max Starkov & Sue Wiker

Since late 2011, Google has been moving in the direction of secure search; put simply, this means that Google users’ keyword searches are 'protected' and are not disclosed to any website analytics tools, including Google Analytics, therefore showing up in analytics data as [not provided]. In other words, Google is not disclosing to website owners the keyword terms visitors use to find the site, e.g. “downtown Houston Hotels” or “Hotel near Times Square.”

Global SEO And Localization Excellence – What Localization Really Is

September 24, 2013 | Jim Yu

Enterprise SEO marketers developing a global footprint see tremendous value in global SEO. Targeting greater performance from global search engines is a top priority for enterprise search marketers since it is a gateway to increase leads, conversions and revenue. Successful global SEO can translate to even greater marketing ROI since extending SEO success to global markets can be built on the reuse and repurposing of existing investments in people, content and best practices. Marketers need a global, connected approach to SEO marketing to realize these benefits.

Search, Social and Mobile: The Three Pillars of Modern Marketing

September 19, 2013 | Jim Yu

Until recently, marketers faced a dilemma: try to establish a ubiquitous presence across countless different channels, or somehow decipher which avenues to pursue based on guesses as to which would be the most fruitful. Without a crystal ball or any other method to predict results, marketers found themselves in a crippling position with limited resources and too many potential scenarios. Fortunately, in today's digital world, marketing doesn't need to be the balancing act it once was.

Mobile & Tablet Click Curves Confirm: Your Site is Either Page 1 or Nowhere

September 18, 2013 | Richard Kirk

As device fragmentation has gathered pace and the penetration of smartphones and tablets has become more significant, forecasting based on click curves has become less accurate. This is because click curves to date have been based on CTR from desktop-based searches; yet for many brands the majority of traffic now comes from tablet or mobile; due to their smaller screen sizes they display different SERP formats. Following up from the very insightful mobile share report, now the folks at BrightEdge have crunched the numbers to develop the first publicly available click curves for mobile and tablet devices.

SES SF: Using Metrics to Make the Case for SEO in the Boardroom

September 13, 2013 | Matt Kapko

SEO marketers relish the opportunity to increase spending, but when it comes time to make their case in the boardroom they often get stuck in the weeds. "You are not thinking the way the boardroom is thinking. You need to change that thinking," says Alok Jain, SEO senior manager at Walmart. He encourages his colleagues in SEO to keep their head above water by focusing on the metrics and forecasts that matter to the chief marketing officer. As CMOs and board members make decisions on where to invest finite resources for marketing, they need to be convinced of the forecasted gains in traffic, revenue, return on investment (ROI), share of voice, channel risks, and any outstanding dependencies, Jain says.