With the increased competition in traditional online marketing channels such as Pay Per Click (PPC), display ads, and email, online marketing organizations are in desperate need for a new channel that can make significant contributions to revenue with a positive ROI.

Search Engine Optimization (SEO) is the obvious alternative: it is known to generate some of the strongest and most qualified leads. However, by its very nature - complex search engine algorithms and a vast ocean of possible search terms, SEO has proven difficult to develop into a consistently performing marketing channel, with a demonstrable ROI.

In response to this challenge, BrightEdge has developed the first enterprise-class SEO solution that enables marketers to increase online traffic and revenue by driving their natural search performance, in a measurable and predictable way. BrightEdge is a cloud-based, on-demand application that provides an integrated view into a company's SEO performance.

With BrightEdge, online marketers can finally:

• Prioritize SEO projects based on their forecasted ROI.
• Pinpoint competitive SEO opportunities to drive traffic and sales.
• Execute coordinated SEO strategies that span their entire company