In early February 2010 Eric Schmidt, CEO of Google, first predicted the impending mobile-first phenomenon. The journey to a mobile-first world has taken place rather quickly since then with an explosion of activity over the past three years. It has now become clear to the rest of the marketing industry just how accurate his predictions had been.

BrightEdge research confirms the powerful and continuing trend towards mobile, with mobile and tablet searches representing 57% of all search traffic. The shift towards mobile disrupts the traditional buyer’s journey by highlighting new opportunities to answer questions faster, buy easier, and find physically proximate resources.

This exclusive research report details the ways in which this trend will affect the industry and how astute marketers can position their brands to capitalize.

Register now to download.