Marriott, Cheapflights, Performics, and ModCloth discuss Mobile SEO
BrightEdge was the first to release mobile SEO technology in August 2013, including mobile analytics, mobile Share of Voice Reports, and Mobile Site Audit to assist brands in defining and executing a mobile search strategy.
In 2014 BrightEdge mobile research found that 62% of search results vary from mobile to desktop, that tablets and smartphones make up 35% of organic search traffic and mobile traffic was growing 10 times faster than desktop traffic. Misconfigured mobile websites lost 68% of smartphone traffic.
Today in 2015 many brands are concerned about the impact of Google’s April 21 mobile algorithm update. Meanwhile, BrightEdge customers have had technology in place for two years to help them understand their rank and the competitive landscape across 605 local, global and mobile search engines - equipping them to win in the competitive and strategic mobile battleground.
Knowing how to optimize your site for mobile takes the right technology. You need to accurately understand the mobile experience your site is creating today and how to make improvements for tomorrow. Here are the major mobile capabilities BrightEdge provides:
How BrightEdge Helps with Mobile Optimization
BrightEdge takes mobile reporting beyond the webmaster and to the marketer with reporting that helps brands understand their SEO and content performance by device.
BrightEdge’s mobile SEO reporting allows users to track and measure mobile device performance with things like:
The following screenshots show the BrightEdge mobile solution in action.