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Track II: Content Marketing - The Path to Measurement

Session 2b: The Content Catalyst - Search, Social and Content Interplay

Eddie Smith
Eddie Smith
Head of Ads API at Twitter

Eddie leads the Ads API team for Twitter. In his role, Eddie is charged with growing an ecosystem of marketing partners to match with advertisers who want to maximize the value of their Twitter media investments. Prior to Twitter, Eddie was Chief Revenue Office with Topsy Labs. He started his digital career in the late 1990’s heading up product and business development at DoubleClick. He has also held leadership positions at other blue-chip companies Nielsen, Thomson Reuters and USADataHe graduated from Florida State University with an MA in Advertising.

Other presenters from this session:

Duane Forrester
Duane Forrester
Senior Product Marketing Manager at Bing
Rob Creekmore
Rob Creekmore
Advertising Research Manager, Marketing Science at Facebook
David Whitworth
David Whitworth
SEO Manager at Rackspace
Brenna Comacchio
Brenna Comacchio
Search Marketing Analyst at Autodesk

Transcript