Session Decks and Videos
Track II: Content Marketing - The Path to Measurement
Session 2b: The Content Catalyst - Search, Social and Content Interplay
Eddie leads the Ads API team for Twitter. In his role, Eddie is charged with growing an ecosystem of marketing partners to match with advertisers who want to maximize the value of their Twitter media investments. Prior to Twitter, Eddie was Chief Revenue Office with Topsy Labs. He started his digital career in the late 1990’s heading up product and business development at DoubleClick. He has also held leadership positions at other blue-chip companies Nielsen, Thomson Reuters and USADataHe graduated from Florida State University with an MA in Advertising.