Session Decks and Videos

Track II: Content Marketing - The Path to Measurement

Session 2b: The Content Catalyst - Search, Social and Content Interplay

Duane Forrester

Senior Product Marketing Manager at Bing

With over 15 years of direct search marketing and online marketing experience, including planning ad campaigns, managing ad buys, running e-mail programs and more. Duane is an author of two business books targeting online marketing, published by McGraw-Hill. Specialties: search optimization skills, effective negotiating training, dedicated platform pay-per-click bid management knowledge, budget planning