The Value of the Video Thumbnail
What is a video thumbnail?
A video thumbnail is like a preview of the video a user will see. It is the single frame that appears with the title of the video, encouraging them to click on a particular option. Since it is such a prominent image, it is an important factor for users when determining whether or not to click on a particular link. Taking the time to select the thumbnail that will best capture your audience will help to increase your views and engagement.
What factors should I use when determining my thumbnail?
When selecting the right thumbnail, it is important to remember the value of emotion. Customers can be heavily persuaded by how they feel. Although we like to think of ourselves as rational beings, emotion can play a big role in the decisions we make. Selecting a frame, therefore, that uses a human subject portraying a positive feeling can be very powerful.
This frame should also convey something about the content and help the user feel drawn to this particular link. Eye contact can be a great way to convey emotion and build relationships, so a frame when the subject makes eye contact with the audience can be helpful.
How do I know if I selected the right thumbnail?
You will need to look at the metrics provided for you. If this video is on YouTube, you will be able to access numerous different analytics that will tell you how often your video was seen, watched and enjoyed all the way through. You can also collect information about the traffic sources, demographics and devices used by your viewers. This will give you considerable insight into what your users were looking for and how you measured up. Low click-throughs but high watch times may indicate that your thumbnail is poor-quality, causing many people to skip your content, but the video itself is engaging, for example. This can inspire you to adjust your thumbnail.
Your thumbnail is a valuable means of persuading customers to click on your link and watch your video. Selecting one that conveys emotion and builds the relationship between company and customer can help you maximize your video presence.