Does Local Search Matter to Your Business? POV
Do you need a hyperlocal SEO strategy?
Hyperlocal continues to be a driving force of commerce. According to Google, 4 out of 5 people use search engines for local search. These local searches then have a big impact on purchases: 50% of mobile users are likely to visit a store after they do a local search. Once these visitors arrive in the brick-and-mortar location, their chances of becoming paying customer is higher than the average visitor, with 18% buying versus 7% of people who did not arrive through local search.
Read this BrightEdge point-of-view to find out whether a hyperlocal strategy makes sense for your organization and its goals.
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