Session Decks and Videos
Track I: Optimization - The New SEO Landscape
Session 1a: Navigating Secure Search - From Keywords to Content
Gene McKenna is a Director of Product Management at Groupon where he leads organic search. Gene's SEO philosophy is to build a great product for users so he led his team to launch Groupon's first on-site search, Groupon Place Pages and the Groupon Guide platform -- for Groupon's editors and a world wide local blogger network the SEO team is recruiting. Crazy about numbers, he built an analytics system for SEO and spun out a new marketing analytics team to develop the platform for all marketing channels. Gene came to Groupon through acquisition of Uptake, a travel site he co-founded. Uptake aggregated content from the top 500 travel sites worldwide and grew to 4 million monthly visitors. It was where Gene learned SEO from some really great people. Prior to Uptake Gene was an email marketer, leading product management at Digital Impact, now Acxiom Digital. A programming geek since age 12 when his family got an Apple. Gene studied civil engineering, computer science and education graduating from MIT in 1992 and Stanford in 1995.