<?php
/* Presentation Page-Specific Data */
$trackNum = 'I'; // Track #, roman numeral, displayed as-is
$trackName = 'Optimization - The New SEO Landscape'; // Track Name, displayed as-is
$sessionNum = '1a'; // Session #, displayed as-is
$sessionName = 'Navigating Secure Search - From Keywords to Content'; // Session Name, displayed as-is
$fileName = 'share14-1a-navigatingsecure-mckenna'; // Presentation resources file name, ignore extension
$caseStudy = 'case-study_Groupon';
// Presenter(s)
$presenters = array(
'paired' => false, // Pair of presenters? Set 'true'/'false'
// Main presenter
'p1' => array(
'name' => 'Gene McKenna',
'title' => 'Director of Search Marketing',
'org' => 'Groupon',
'bio' => 'Gene McKenna is a Director of Product Management at Groupon where he leads organic search. Gene's SEO philosophy is to build a great product for users so he led his team to launch Groupon's first on-site search, Groupon Place Pages and the Groupon Guide platform -- for Groupon's editors and a world wide local blogger network the SEO team is recruiting. Crazy about numbers, he built an analytics system for SEO and spun out a new marketing analytics team to develop the platform for all marketing channels. Gene came to Groupon through acquisition of Uptake, a travel site he co-founded. Uptake aggregated content from the top 500 travel sites worldwide and grew to 4 million monthly visitors. It was where Gene learned SEO from some really great people. Prior to Uptake Gene was an email marketer, leading product management at Digital Impact, now Acxiom Digital. A programming geek since age 12 when his family got an Apple. Gene studied civil engineering, computer science and education graduating from MIT in 1992 and Stanford in 1995. ' // Presenter 1 Biography, displayed as-is
),
// Optional unless 'paired' set to 'true'
'p2' => array(
'name' => '', // Presenter 2 Name, displayed as-is
'title' => '', // Presenter 2 Title, displayed as-is
'org' => '', // Presenter 2 Organization, displayed as-is
'bio' => '' // Presenter 2 Biography, displayed as-is
)
);
// Other presenters in same session
$otherPresenters = array(
0 => array(
'name' => 'Ken Shults',
'title' => 'Managing Director, Global Consulting',
'org' => 'Global Strategies',
'link' => 'navigating-secure-search-ken-shults'
),
1 => array(
'name' => 'Jordan Kasteler', // Presenter 1 Name, displayed as-is
'title' => 'Senior SEO Manager', // Presenter 1 Title, displayed as-is
'org' => 'Red Door Interactive', // Presenter 1 Organization, displayed as-is
'link' => 'navigating-secure-search-jordan-kasteler'
)
);
/*****
***
*
END OF PAGE-SPECIFIC DATA
PLEASE DO NOT MODIFY BEYOND THIS POINT
*
***
*****/
?>
<?php
$share_path = "/sites/all/themes/custom/pannelli/share/";
include_once DRUPAL_ROOT . $share_path . 'templates/session_presentation.php';
?>