Guide your audience with proper navigation

When customers arrive on your website, the navigation you provide has an immediate impact on how well they can move around your site and their likelihood of making a purchase. When customers can clearly see how to navigate the site and click to other content that might interest them, it provides excellent encouragement to entice that person to further engage.

A well-constructed website navigation also makes it easier for users and search engine spiders alike to discover all of the pages on your website, ensuring that nothing is overlooked or forgotten.

Quality navigation demonstrates how all of the different pages of your site intersect, helping users and search engines to understand the level of depth you have to offer while also guiding visitors to other pages that might be relevant to their needs.

How to construct a quality site navigation

Site navigation should make sense. You want to think of the pages of your site that best can be grouped together. For example, you may have product pages and blog topics that can be tied together through links, even though they deal with different aspects of consumer nurturing.

Creating content hierarchies can help to organize material into firm categories can help to demonstrate the depth of your content. As you construct these hierarchies, make sure that they contain links between the different categories to help potential customers move between your site areas.

Your site should also contain clear menu and other site navigation options for customers to use as they move around the pages. A site map should simplify the customer’s understanding of where they are in the site and what else they can find on your domain. Breadcrumbs can also help customers see how the page they are on connects to the rest of the site and helps them find the content they want.

Remember the importance of nurturing leads through the funnel

Create your site navigation to encourage people to move through the buyer’s journey. For example include CTAs at the bottom of your site content that make sense based on what customers have just read and where they might want to go next.

Track customer movements

As people visit your site, track how they move through the pages so that you can see how they navigate. Compare this to how you have set up your site navigation and make sure that you provide customers with the most convenient system for moving throughout your website.

Improving your website’s navigation can help you encourage people to further engage with your content. This, in turn, can increase your ability to build a relationship with them and turn them into a lead and then a customer. Use the tips above to think carefully about how you organize your site and what you want it to encourage customers to do.