HP Custom Webinar: 6 Techniques for Competitive Benchmarking
Date and time: Wednesday June 1, 2016 11:00am Pacific Daylight Time
Duration: 45 minutes
Marketing maturity in a global organization requires structure and coordination.
For most companies, SEO is the largest channel and has the highest ROI and it also requires the most coordination.
Join us for this custom and exclusive webinar for HP staff. Competitive benchmarking is a best practice that is often discussed but less frequently used; BrightEdge research shows that 40% of marketers deliver their content and campaigns and never benchmark their competitors.
In this 45-minute webinar BrightEdge Customer Success Manager Mary Lee will walk attendees through the importance of competitive benchmarking, the process, and product-level how-to covering:
• Competitive Dashboards
• Competitive Anomaly Detection
• Market Landscape Analysis – Share of Voice
• Content and Keyword Gap Analysis
• Link Building Assessment and Link Expansion
These techniques will help you get the jump on your competition in 2016. Register now.