Session Decks and Videos
Track II: Content Marketing - The Path to Measurement
Session 2d: Content Metrics That Matter - Measurement, Performance & Value
Dixon has worked on the forefront of search marketing since 1999, setting up a UK-based search marketing consultancy firm, Receptional. Dixon consistently presents at search conferences globally and has clients in all sectors including national papers and international search engines to understand their own search strategy. In 2009, Dixon became Director of Marketing for one of the world’s largest link analysis engine’s, transforming the Search Engine industry by providing link intelligence on a scale not previously open to the industry.