Session Decks and Videos
Track II: Content Marketing - The Path to Measurement
Session 2a: Content 3.0 - Creating Win Win-Win Strategies
Michael is the Director of SEO/Product Support for PennWell Media with proven record of successfully building digital media teams, spanning IT and Marketing. Michael's role is to converge technology, analytics & marketing to maximize audience reach and ROI. Michael develops Search, Content, Social Media and Technology Strategies for enterprise B2B and B2C companies. Michael has an exceptional track record in audience growth, omnichannel marketing, data and analytics, website development and e-business strategies.