BrightEdge in the News

The Latest Updates from Around the Web

85% of Titles Feature Keywords in Positions 1-5 of Google

August 29, 2023 | Search Engine Land

According to new research on title tags and meta descriptions shared with Search Engine Land by enterprise SEO platform BrightEdge, title tags that include keywords rank in the top 5 positions of Google 85% of the time.

How To Optimize Your Content for Google’s Search Generative Experience

August 23, 2023 | Content Marketing Institute

Google’s ready to repackage the search experience to better deliver what searchers seek. Its testing of Search Generative Experience (SGE) and other AI advancements reflects a strategic shift to empower AI interaction through natural queries. BrightEdge Founder and Executive Chairman, Jim Yu, shares how to make the most of Google’s Search Generative Experience, and optimize for four types of content.

BrightEdge Co-Founder Becomes Executive Chairman And Appoints New CEO

August 15, 2023 | MediaPost

BrightEdge co-founder Jim Yu has become executive chairman, appointing the company's COO Krish Kumar to CEO. Yu plans to take on a more active role in accelerating innovation in generative artificial intelligence (GAI) across the company.

Schema Usage Up 4x Among Top Ranking Ecommerce Sites

August 02, 2023 | Search Engine Land

As ecommerce brands gear up for the holidays, a top priority seems to be helping search engines understand the context of webpages. Ecommerce is often a bellwether, where SEO strategies, tactics and techniques change before other sectors. So it’s always interesting to watch and see what’s trending among the leading ecommerce brands and what they prioritize in their holiday strategies.

Where Ecommerce Implements Technical SEO/Schema

August 01, 2023 | MediaPost

Marketers at ecommerce companies are preparing much earlier this year for the holidays, but some are challenged to keep up with the ever-changing search engine results page (SERP). BrightEdge shares recommendations for search engine optimization (SEO) marketers focused on ecommerce based on what the company sees around the combination of that ever-changing SERP and artificial intelligence (AI)-generated content flooding the web.

What Is Conversational Intelligence?

June 29, 2023 | Search Engine Journal

The recent growth of chat-based applications and the integration of conversational and generative AI into search engines like Bing and Google has fueled the interest and importance of conversational intelligence. BrightEdge CTO, Lemuel Park, unpacks the technology behind chatbots, virtual assistances, and other human-machine interactive applications.

Google's AI Innovations, Search Generative Experiences, and SEO

June 27, 2023 | Marketing Artificial Intelligence Institute

AI in SEO is actually not new. Savvy marketers in SEO have been utilizing AI for insights and automation for years. However, the introduction of ChatGPT and Generative AI has accelerated interest in AI and fueled new innovations such as Google's Search Generative Experiences (SGE). As a result, the whole overall Google search experience is changing.

Is generative AI ushering in a new wave of content farms?

June 22, 2023 | Econsultancy

With AI-generated text and imagery more accessible than ever, fears about a new wave of spammy content appear to be coming to pass. What will the impact be on trust in search results? Lemuel Park weighs in.

How AI Will Impact SEO

June 20, 2023 | Marketing Artificial Intelligence Institute

Make no mistake: Artificial intelligence is having a big impact on search as major players like Google incorporate generative AI features into the core search experience. There's just one problem...innovation is happening so fast that SEOs are scrambling to understand how AI-powered search and chat features will impact their rankings, strategies, and work. BrightEdge COO, Krish Kumar, talks about what's next.

Google, GA4, and the Rising Importance of Data Analytics

June 20, 2023 | ClickZ

As the amount of data on the web grows at an unprecedented level, the role of analytics has never been so vital. BrightEdge CEO, Jim Yu discusses the importance of your website and the role of data analytics.