Category Archives: Event
BrightEdge Customer Column – 7 Powerful Ways DigitalRelevance Increased Rackspace Traffic With BrightEdge
Over the past year, DigitalRelevance has utilized the BrightEdge platform to help Rackspace execute a strategy that focuses on user experience. Fortunately, the BrightEdge platform allows any marketer to scale efforts from just a few to thousands of keywords. In the case of Rackspace, DigitalRelevance focused on improving natural search traffic for a great number of keywords. We used the associated keyword data to test, measure, optimize and refine specific campaigns related to Rackspace and achieve massive traffic gains.
We recently caught up with Simon Heseltine, industry thought-leader and Director of Audience Development at AOL about his much-anticipated session at Share13. Simon will be part of a panel discussion on the search engine opportunity in the light of dizzying change in our industry. Here is a quick transcript of our chat.
Jason Tabeling, Partner at Rosetta, is speaking and moderating the Global and Mobile SEO panel at Share13. He discusses critical industry issues with marketing, content and digital thought leader Andy Betts.
Simon Heseltine, head of SEO for all AOL & Huffington Post Media Group properties shares his favorite moments of SES San Francisco, the future of SEO & promoting the value of SEO internally.
A visual tour of our participation at SMX Advanced in Seattle on June 5 and 6, 2012.