Archive for the ‘Share Insights’ Category

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Balance in Content & SEO Scale – Mattia Santin of Adidas #Share14

Mattia Santin is the global SEO/social manager at the adidas Group. There, he leads the global SEO team responsible for delivering organic strategy for brands like adidas, Reebok, TaylorMade, Rockport and CCM. I caught up with Mattia ahead of Share 14 to talk about how the adidas Group is evolving with the changes we’ve seen…


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How to Acquire Customers – Darren Pleasance of Google #Share14

“Although digital has been around a long time, we are still on the front edge of a massive transformation – the ability for companies of all sizes to capitalize on this is still in its infancy.” These wise words are courtesy of Darren Pleasance, head of customer acquisition at Google. Managing a global team, Darren…


 

Aligning Content & SEO – Alison MacDonald of Seagate #Share14

Alison MacDonald is the digital marketing manger of global marketing for Seagate Technology. In her role, she creates and deploys global digital marketing strategy with a focus on SEO. Her key focus at Seagate is organizing and deploying content strategy for U.S. and regional marketing. Ahead of Share 14, Alison gives her insight into content…


 

The Year Of Content & SEO – Duane Forrester of Bing #Share14

Duane Forrester is an author and a prominent voice in the search marketing industry. As the head of the webmaster program at Bing, and with about 15 years in the industry, he’s seen quite a bit of change. Yet, some things remain the same — like the importance of content — while others things change,…


 

Branding and SEO with Dixon Jones of Majestic #Share14

Majestic is a name synonymous with link tools that help the SEO community gain crucial insight. Continuing our series of interviews with Share 14 speakers is the latest with Majestic SEO’s (soon to be simply, “Majestic”) Dixon Jones, the company’s marketing director. Dixon has been an active voice in the Web marketing space since the…