Archive for the ‘Share Insights’ Category

 

Mining Data for SEO and Content at Scale #Share14

Sure, you’ve got content – but how is it performing? Is it targeted to what our users are searching for? Is it producing results? These are the questions explored in this session at the BrightEdge Share 14 event, which wrapped up last Friday. Brands like Adobe, OpenTable, Rosetta and SearchLaboratory all gave tips on how…


 

Advancement in Global Search: Beyond Translation #Share14

If you’re a brand that deals with a multinational presence, SEO can be a big undertaking technically and logistically. In this session from BrightEdge’s Share 14 event last week, speakers from 3M, adidas, Adobe, Global Strategies and Intel shared common problems encountered within and solutions they’ve created for create a winning global SEO program. Dave…


 

Scaling In-House: Building the Best Enterprise SEO Operation #Share14

Let’s face it: Enterprise SEO is not getting any easier. In this session at Share 14, brands like Adobe, Experian, Marriott International and Microsoft share how they’ve built and scaled their in-house SEO when facing complex challenges. First up is Dave Lloyd (@davelloyd1) of Adobe Systems. [Side note: be sure to catch Dave’s interview on the…


 

SEO is Not a Verb with Ken Shults of Global Strategies – Share14

Ken Shults is the managing director of global consulting at Global Strategies. Ken leads the company’s developments in analytics, and relies on his rich experience in mass customization technology platforms, marketing programs and predictive algorithms to provide essential guidance to his customers. Share14 kicks off today, and I sat down with Ken to discuss the…


 

How Time Drives Organic Search Success – Binti Pawa at Share14

It’s exciting times as Share14 kicks off tomorrow at the Palace Hotel in San Francisco tomorrow!! As part of our series connecting with leading brands and marketers ahead of Share 14 I managed to catch up with Binti Pawa, Head of SEO for Time Inc.’s Affluent Media Group. Binti is speaking and sharing insights on the “SEO Best…


 

Thinking Like a Freak with Stephen Dubner & Jim Yu At Share14

Chances are, you’ve heard of the book, Freakonomics. This book was (and still is) wildly popular because it examined the way our world works in a completely new light. One of the masterminds behind Freakonomics is Stephen Dubner, renowned author, journalist, and media personality. We couldn’t be more excited for Stephen to close out Share14…


 

SEO, the Stakeholder & Content with Ngia Vang of Experian

Ngia Vang is the senior digital marketing manager at Experian Consumer Direct. There, she leads SEO and content marketing for FreeCreditReport.com, FreeCreditScore.com, CreditReport.com and CreditScore.com. Ngia and I caught up ahead of Share 14 to talk about Experian’s approach to digital marketing in light of the changes we’ve seen in the past year. We also talked…


 

Balance in Content & SEO Scale – Mattia Santin of Adidas

Mattia Santin is the global SEO/social manager at the adidas Group. There, he leads the global SEO team responsible for delivering organic strategy for brands like adidas, Reebok, TaylorMade, Rockport and CCM. I caught up with Mattia ahead of Share 14 to talk about how the adidas Group is evolving with the changes we’ve seen…


 

How to Acquire Customers – Darren Pleasance of Google #Share14

“Although digital has been around a long time, we are still on the front edge of a massive transformation – the ability for companies of all sizes to capitalize on this is still in its infancy.” These wise words are courtesy of Darren Pleasance, head of customer acquisition at Google. Managing a global team, Darren…


 

Aligning Content & SEO – Alison MacDonald of Seagate

Alison MacDonald is the digital marketing manager of global marketing for Seagate Technology. In her role, she creates and deploys global digital marketing strategy with a focus on SEO. Her key focus at Seagate is organizing and deploying content strategy for U.S. and regional marketing. Ahead of Share 14, Alison gives her insight into content…


 

The Year Of Content & SEO – Duane Forrester of Bing

Duane Forrester is an author and a prominent voice in the search marketing industry. As the head of the webmaster program at Bing, and with about 15 years in the industry, he’s seen quite a bit of change. Yet, some things remain the same — like the importance of content — while others things change,…


 

Branding and SEO with Dixon Jones of Majestic

Majestic is a name synonymous with link tools that help the SEO community gain crucial insight. Continuing our series of interviews with Share 14 speakers is the latest with Majestic SEO’s (soon to be simply, “Majestic”) Dixon Jones, the company’s marketing director. Dixon has been an active voice in the Web marketing space since the…