Archive for the ‘Share Insights’ Category

 

What Is Content Marketing?

Content is the driver behind all online marketing efforts. It is what search engines use to understand the purpose of your site, what entices people to click and what engages potential customers. Brands increasingly understand the value of content– according to the Content Marketing Institute, an estimated 86 percent of B2B organizations use it in…


 

Share15 Keynote: A Look into the Future of Content Performance Marketing

When I think of where BrightEdge is today, it’s hard to believe that only eight years ago we were a bootstrapped startup operating out of my kitchen. Believe it or not, the picture above was taken right after my co-founder Lemuel moved into the 900-square-foot condo I shared with my wife and newborn daughter to…


 

Content as the Cornerstone: Growing with Content Marketing at Share15

Content is the cornerstone of successful online marketing. As you begin to mature your content production, you will find that producing the material requires building a culture within your company that supports using this strategy. At Share15, we brought together a team of presenters who understand this need and put together talks about the maturing…


 

Facing the Competitive Search Landscape: Search Marketing at Share15

Search marketing continues to be an extremely competitive industry. Countless businesses compete on the SERPs for customers’ attention, meaning that brands have little room for mistakes. Given the high stakes, it is clear why search marketers have many concerns about their efforts. Some pressing issues include how to expand their campaigns to other languages and…


 

Looking Towards the Future With Search Marketing and Share15

Search marketing continues to change at a rapid pace, leaving many marketers feeling intimidated and unsure about where to begin. Technology and customers are becoming increasingly sophisticated and brands must adopt new strategies to keep up. At Share15, we explored the future of search marketing. We dove into the trends and our presenters provided incredible…


 

Remembering the Human Factor: Digital Marketing at Share15

Often, when people discuss digital marketing, they spend most of their time speaking about factors such as search rankings and Share of Voice. They end up neglecting the most important factor in the success of a marketing campaign: people. It is too easy to regard a top 3 ranking for a particular keyword as the…


 

The Silos Are Crashing Down: Digital Marketing at Share15

As digital marketing becomes increasingly sophisticated, the silos that once separated channels, campaigns and even the skills of marketers themselves have come crashing down. This was a message clearly delivered to our attendees at our Share15 conference last week. We had the pleasure of hearing from representatives from a variety of major brands, like Best…


 

Share15 Wednesday Recap: Taking the Lessons Home

It’s hard to believe that another Share conference has come to an end. Wednesday was the final day of the event and it definitely ended on a high note. Attendees started the day at opening sponsor labs with Jumpshot and Majestic carrying the enthusiasm and energy over from Tuesday night. The hotel was buzzing with…


 

Share15 Tuesday Recap: Learning, Networking and Excitement Drive the Day

From Tuesday’s exhilarating opening keynote to the interactive acrobatics at Tuesday night’s Elevation Celebration, Share15’s first full day was a fantastic start. We spent the day surrounded by some of the best and brightest minds in the industry, sharing best practices, challenges, successes and all things digital marketing. In particular, attendees have had the chance…


 

Share15 Pre- Show Sound Bytes from 66 Digital Marketing Leaders

After looking forward to it for so long, it’s hard to believe that we’re finally counting down the days — and hours— until Share15. New and enhanced additions like our hands-on learning labs, specialized conference tracks and more top brands in attendance than ever before are sure to make Share15 the biggest and best year…


 

Countdown to Share15!

There is less than 1 week till we kick off Share15, and we are looking forward to hearing presentations from some of the biggest names in the industry, like Google, Salesforce, Marriott, Hilton, Adobe, Tableau, Open Table and 5 dozen more — right in the heart of San Francisco. Last year our conference brought together a wide range…


 

Four Predictions for the Next Year in Content Marketing

Business Analysis and Data Technology as a Concept The Content Battleground is a tough place to be right now. With so many brands creating content at hyper-speed, only those that focus on performance will find success in the coming years. We asked Jung Suh, VP of Digital Channels at SAP, where she thinks the industry…