Archive for the ‘Share Insights’ Category

 

New Share16 Speakers, Programs & Early Bird Pricing

Following the outstanding ‘sell-out’ success of Share15 and a record-breaking year of growth and m arketing innovation at BrightEdge, I am delighted to announce the launch of the new Share16 website. This year, the industry’s leading, case study-driven, peer-to-peer digital marketing event takes place on October 24 to 26 at the Westin St. Francis, right in the heart…


 

Share16 Call for Speakers – Open Now until April 15th!

BrightEdge’s 6th annual digital marketing conference, Share16, is coming this October 24-26th at the Westin St. Francis in the heart of San Francisco! Last year we had 75+ of the best speakers from leading brands like Google, Salesforce, Microsoft and Bing. This year we plan on making Share16 even better. We have already started receiving requests to speak at…


 

Share16 Is Coming: Register Now — Speaker Submissions Open

We are excited to announce that Share16 will be held on October 24th – 26th and is returning to the beautiful Westin St. Francis, right off Union Square in the heart of San Francisco.  We encourage you to register now with special Early Bird pricing in effect.   Search professionals along with content and digital…


 

What Is Content Marketing?

Content is the driver behind all online marketing efforts. It is what search engines use to understand the purpose of your site, what entices people to click and what engages potential customers. Brands increasingly understand the value of content– according to the Content Marketing Institute, an estimated 86 percent of B2B organizations use it in…


 

Share15 Keynote: A Look into the Future of Content Performance Marketing

When I think of where BrightEdge is today, it’s hard to believe that only eight years ago we were a bootstrapped startup operating out of my kitchen. Believe it or not, the picture above was taken right after my co-founder Lemuel moved into the 900-square-foot condo I shared with my wife and newborn daughter to…


 

Content as the Cornerstone: Growing with Content Marketing at Share15

Content is the cornerstone of successful online marketing. As you begin to mature your content production, you will find that producing the material requires building a culture within your company that supports using this strategy. At Share15, we brought together a team of presenters who understand this need and put together talks about the maturing…


 

Facing the Competitive Search Landscape: Search Marketing at Share15

Search marketing continues to be an extremely competitive industry. Countless businesses compete on the SERPs for customers’ attention, meaning that brands have little room for mistakes. Given the high stakes, it is clear why search marketers have many concerns about their efforts. Some pressing issues include how to expand their campaigns to other languages and…


 

Looking Towards the Future With Search Marketing and Share15

Search marketing continues to change at a rapid pace, leaving many marketers feeling intimidated and unsure about where to begin. Technology and customers are becoming increasingly sophisticated and brands must adopt new strategies to keep up. At Share15, we explored the future of search marketing. We dove into the trends and our presenters provided incredible…


 

Remembering the Human Factor: Digital Marketing at Share15

Often, when people discuss digital marketing, they spend most of their time speaking about factors such as search rankings and Share of Voice. They end up neglecting the most important factor in the success of a marketing campaign: people. It is too easy to regard a top 3 ranking for a particular keyword as the…


 

The Silos Are Crashing Down: Digital Marketing at Share15

As digital marketing becomes increasingly sophisticated, the silos that once separated channels, campaigns and even the skills of marketers themselves have come crashing down. This was a message clearly delivered to our attendees at our Share15 conference last week. We had the pleasure of hearing from representatives from a variety of major brands, like Best…


 

Share15 Wednesday Recap: Taking the Lessons Home

It’s hard to believe that another Share conference has come to an end. Wednesday was the final day of the event and it definitely ended on a high note. Attendees started the day at opening sponsor labs with Jumpshot and Majestic carrying the enthusiasm and energy over from Tuesday night. The hotel was buzzing with…


 

Share15 Tuesday Recap: Learning, Networking and Excitement Drive the Day

From Tuesday’s exhilarating opening keynote to the interactive acrobatics at Tuesday night’s Elevation Celebration, Share15’s first full day was a fantastic start. We spent the day surrounded by some of the best and brightest minds in the industry, sharing best practices, challenges, successes and all things digital marketing. In particular, attendees have had the chance…