Archive for the ‘Share Insights’ Category

 

Uncovering the Power of Backlinks with Majestic at Share15

Majestic and Backlinks Majestic is one of the leaders in providing backlink analysis and we are excited that they will be joining us in a few weeks for an educational lab at Share15. Majestic is our partner and helps to power our own backlink management software. The data our users can access through their technology…


 

Implementing SEO as a Major Brand with Cade Burk at Share15

As the very first SEO manager for The Container Store, Cade Burk is responsible for leading and growing all of the brand’s SEO efforts. We had the chance to sit down with him the other day and talk about some of the changes the brand has seen recently as well as the upcoming Share conference.…


 

Exploring the Shift Towards Content Quality with Chris Bennett at Share15

Content Quality and SEO Results In between hitting the California surfing waves and running the award-winning digital marketing agency 97th Floor, Chris Bennett found time to sit down and chat with us about our mutual excitement for Share15 this September and the changes he has seen in the industry. It was a fantastic conversation. About…


 

Diving into the Hospitality Industry at Share15

Hospitality Marketing Best Practices For professionals working in the hospitality industry, online marketing presents its own set of challenges. Our own research has indicated that businesses in these industries have a very high rate of engagement with online content– up to 87 percent. Customers are paying attention to what hotels have to say, but you…



 

Six Sigma – Search and Marketing Productivity with Jim Rice at Share15

Marketing Management Models We recently had the fun opportunity to sit down and chat with California native, Australia based Jim Rice. As the SEO manager for Aussie Home Loans, one of the largest mortgage brokering companies in Australia, Jim has incredibly valuable experience when it comes to digital and search marketing. Despite the distance between…


 

BrightEdge Named in Inc.com Top 20% of America’s Fastest-Growing Companies

BrightEdge One of the Fastest Growing Companies in the US BrightEdge, the leader in content performance marketing, is honored to be named in the top 20% of the nation’s fastest-growing companies in this year’s Inc. 5000 list of America’s Fastest-Growing Companies. The marketing technology space has become more crowded than ever and this award is testament…



 

Improving the Mobile User Experience with Dave Lloyd from Adobe – Share15

In November 2014, Forrester Research released a report entitled Predictions 2015: Most Brands Will Underinvest in Mobile. The report touched upon budgeting and leadership problems for many companies. This is particularly concerning in light of the recent Google mobile algorithm update of April 2015. A marketing strategy based only on responding to algorithm updates is…



 

How to Elevate Marketing Success – Cindy Phan at Share15

Cindy Phan is the Senior Manager of Digital Marketing Strategy at VMware and this is her 3rd time at Share15! Cindy first joined the company back in 2011 and since then has largely created her position. As the company went through organizational changes and shifted towards digital marketing, she found herself leading the digital marketing…


 

Repurposing Content with Robert Reneau at Share15

As the Director of Digital Marketing for Maxim Integrated, Robert Reneau is in charge of managing the user experience, site planning and international business strategy for the group. Robert leads a team of marketers in the development of useful web applications and finding new ways to enhance the experience of a website visitor. Robert will…