Archive for the ‘Share Insights’ Category

 

Adapting to SEO Change At Share14 with Macys.com

The team at BrightEdge is gearing up for another epic Share conference. Share 14 is all set to, once again, be the must attend digital marketing conference. It all starts on August 20 in San Francisco. In the run up to the event we’re connecting with many of the worlds leading brands, and the speakers we’ve invited…


 

Content, Authors, Global Brands & Industry Transformation at Share14

It’s that exciting time of year when global brands, industry thought leaders and content, search and social marketers converge at Share14. Personally, I am delighted to be part of such a great event; it is truly one of a kind. The Share event truly shapes the content, search and social media marketing landscape. It’s a…


 

2014 Adobe Summit Event Guide

og-share-emea

Whether you’re a marketing expert, data analyst, or social media guru, Adobe Summit in Salt Lake City is the place to be next week. Find out how you can learn and have fun at Summit!


 

Robert Redford, Richard Sherman, Adobe & BrightEdge

Redford Sherman

What do actor Robert Redford and Seattle Seahawks’ Richard Sherman have in common? Give up? They’re going to Adobe Summit 2014 between March 24 and 28 in beautiful Salt Lake City and so are we! Adobe Summit is one our favorite tradeshows and we are a proud Gold Sponsor of Adobe’s  premier digital marketing conference. Every…


 

BrightEdge Customer Column – 7 Powerful Ways DigitalRelevance Increased Rackspace Traffic With BrightEdge

Over the past year, DigitalRelevance has utilized the BrightEdge platform to help Rackspace execute a strategy that focuses on user experience. Fortunately, the BrightEdge platform allows any marketer to scale efforts from just a few to thousands of keywords. In the case of Rackspace, DigitalRelevance focused on improving natural search traffic for a great number of keywords. We used the associated keyword data to test, measure, optimize and refine specific campaigns related to Rackspace and achieve massive traffic gains.


 

Share13 – Simon Heseltine from AOL Discusses The Search Engine Opportunity

We recently caught up with Simon Heseltine, industry thought-leader and Director of Audience Development at AOL about his much-anticipated session at Share13. Simon will be part of a panel discussion on the search engine opportunity in the light of dizzying change in our industry. Here is a quick transcript of our chat.


 

Share13: Jim Brigden, iProspect UK & US Market Challenges

jim brigden

      Jim Brigden from iProspect UK will be speaking at Share13 on the ‘Future of Search Panel’ alongside Dave Tan from Google and Eric Papczun from Perfomics US. In this post Jim shares a unique view on the the common challenges search marketers face on both sides of the Atlantic.   Jim Brigden…


 

Autodesk on Aligning Content and SEO at Share13

Last week BrightEdge had the opportunity to catch up with Robin Francis, Senior Manager of Search at Autodesk. Robin is a panelist on the “Aligning Content and SEO” session and is going to talk about your web content strategy is critical in order to scale SEO. This post features extracts and comments from our interview with Robin.