New!
 

LinkedIn and SlideShare SEO Tactics

The value of social media stretches far beyond driving traffic towards a company website. Social media sites, such as LinkedIn and SlideShare, can help boost brand visibility for professionals and companies. Although LinkedIn and SlideShare have always worked well together, in 2012 LinkedIn acquired the presentation site and has taken steps to make it even…


 

BrightEdge Releases More “Do It for Me” Capabilities

BrightEdge Do It For Me Release

Opportunity Forecasting, More Currencies, New Search Engines, More Power and Convenience in StoryBuilder, Anomaly Detection and Mobile Data Cube Reporting Introduction Since 2007, BrightEdge has been dedicated to the SEO and community by helping our customers stay ahead of the changing search landscape. We are passionate about search, the largest channel for most brands and…


 

The 5 Biggest Mistakes Made in International Search SEO

At Search Laboratory our specialty is international search, so we are exposed to many clients, large and small, at different stages of the process to improve their online presence in foreign markets. This invariably involves translating their website and their search marketing campaigns. Unless you have done this a few times before, you are unlikely…


 

Real-Time Personalization (RTP) and Personas

Seventy four percent of consumers feel increasingly frustrated when the content of a website they are visiting does not address their needs. The idea of a one-size-fits-all approach to website design and marketing has begun to come crashing down. Consumers now live in an age where they expect companies to provide them with the information…


 

Retargeting: 7 Best Practices and 5 Common Pitfalls

In this third and final installment of our series on retargeting, we go over best practices and the typical pitfalls encountered by marketers that leverage this type of advertising strategy. If you haven’t yet read Parts 1 and 2 of our retargeting series, we encourage you to do so. In the first installment, we discussed…


 

How to Expand Keywords and Take Advantage of Striking Distance Keywords

The SEO landscape is always changing – algorithm updates, a shifting competitive landscape – but one thing remains consistent: the need for data-informed keyword research. When done properly, keyword research can produce insights into your market, your competitors’ performance and demand for your product or service. How we start keyword research at BrightEdge When one…


 

Knowledge-Based Trust – A New Google Ranking Factor?

On February 12th eight Google engineers set the search world abuzz by publishing an academic paper entitled Knowledge-Based Trust: Estimating the Trustworthiness of Web Sources that describes how trust and factual accuracy could be used to rank websites in the SERPs. Here is the abstract from the paper: The quality of web sources has been traditionally…


 

What Is Blended Rank and How to Improve Exposure

As Google has improved its ability to understand user’s search queries and index a variety of types of content, search results have become increasingly complex. It is no longer a simple question of determining where one’s website falls in an organic text-based search. Now sites have to contend with a wide range of different SERPs,…


 

Boost SEO with Effective Titles for Sticky, Social Content

Content is the most powerful tactic for building a marketing strategy and increasing the traffic to a website. According to The State of Inbound Marketing 2014 by HubSpot, companies that regularly blogged were 13x more likely to see positive ROI from their content efforts. Content can have a tremendous impact on SEO and therefore brings…


 

A Step-by-Step Guide to Nailing Your Next Site Migration

The Internet evolves at breakneck speed, companies change, technology gets better, and strategies adjust. It’s inevitable that at some point in your marketing career, you’re going to face the challenge of overhauling your website. All of those files, all of that content, all of that technology you and your team has been working on for…


 

Content: Workflow, Discovery, Analysis & Reporting

Did You Know… That the BrightEdge platform can provide a one-stop location for content strategy and optimization efforts? Every step of the process from keyword research and competitive analysis to optimization recommendations and reporting can be managed within the platform. Talk with your agency for more ideas on building an effective optimization workflow! Data Cube…


 

Using Video Rich Snippets to Optimize Performance

The goal of SEO is to boost the visibility of particular websites and increase the number of visitors who find the site. Rich snippets help websites attract more attention when they appear on SERPs, catching the eye of users, so that they become more likely to click on the search result. Google first started allowing…