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Keeping SEO in Mind During a Site Move

Most Web developers put SEO issues on the back burner while moving a website, when in reality, they should be putting SEO as a top priority. If the site is not optimized effectively, people will not be able to find the site, so all of your efforts moving the site or redesigning it will have…


 

The Key To Customer Success At BrightEdge – Trust & Loyalty

   At BrightEdge customer success is a key priority. This is why we have built the largest customer success team in the industry. We serve over 1000 customers, working with over 8500 brands across 4 continents. As a product from the innovative leaders in the market, the BrightEdge S3 Platform is incredibly extensive and valuable…


 

Competitive Research – Staying On Top In The SEO Space

   Reviewing the competitive landscape is one of the important areas when running an SEO program. Learning about competitors, their products and offerings, web positioning (optimization focus, messaging, linking, technical SEO) and measuring your progress against theirs will allow you to understand what works for you and them, and what doesn’t – and can help…


 

Staying On Top – The Top 5 SEO Trends for 2015

The New Year is the perfect time to look at your SEO efforts to determine what’s helping you and what’s hurting your brand. Most of the search engine optimization rules in 2015 are continuations from last year where it was important to create quality content, be active on social media and focus on your mobile…


 

7 Steps to Effective Webinars

Webinars may seem like an easy thing to do: Turn on your computer, upload a slide deck and share your screen, right? Not exactly. With all the details that go into creating a successful webinar, there is quite a bit to consider from the technology to how you will track and nurture the leads. According…


 

Our 4 Favorite BrightEdge Posts on Search and Social in 2014

The head of a new year is a great time for reflection, and we wanted to gather our favorite posts written in 2014 on how social media and SEO work together to enhance digital marketing strategies. Our four favorite search and social posts from 2014 tackle everything from the buy-in stage to measurement, and we…


 

Nine Steps To Marketing INFLUENCE Success – From Identification To Evaluation

You have 200,000 Twitter followers – you are an influencer right? Wrong – In today’s tech-savvy, socially-enabled generation, marketers’ influence can often be misinterpreted thorough social media statistics alone. Influence should not be characterized by the number of Twitter followers a person, or brand have and/or the frequency in which they automatically repost and repurpose…


 

Top 5 SEO Tips for Your eCommerce Site

Ecommerce brands take note: organic search is a key channel for traffic and revenue. In the spirit of the holiday season, we’ve hand-picked five great ecommerce SEO tips and wrapped them up in a bow, so you can ring in the new year with more search visibility in 2015. 1. Discover and Rank for Your…


 

5 Ways to Come up with Interesting Ideas for Your Blog

You’ve heard it time and again: producing fresh, quality content that engages your readers is key to building your brand online and driving Web traffic to your site. Doing so on a consistent basis is a challenge for most, especially when it comes to keeping your company blog updated with the most relevant, compelling topics.…


 

Leveraging SEO and PPC Synergy for Search Results

There was much discussion about “SEO vs. PPC” this past year, with many search marketing thought leaders arriving at the same conclusion: they need to learn to get along as one not only complements the other, but improves its performance. As Andy Betts wrote here at the BrightEdge blog, when your organization’s paid and organic…


 

‘Tis the Season To Be BrightEdge-y

It’s hard to believe that a new year is already upon us, especially because BrightEdge had a VERY busy December.  We hosted our very first Ugly Holiday Sweater contest (and let me tell you, the competition was FIERCE) and then held not one, not two, but six holiday parties around the world!  Our offices in…