“I Want To Buy” – The Purchase Micro-Moment – Part 3

This is part 3 in the micro-moments series. The previous entry focused on the “I want to go” micro-moment. “I want to buy” is the next moment in the series. It is highly relevant to all digital marketers because it is the moment that represents a chance to make a sale to the user. Good content in…


 

SEO Trends 2016 Mid-Year Update – Insights for SEOs and Marketers

SEO 2016 has been eventful thus far for marketing professionals. SEOs need to keep up not only with the changing expectations of the users, but they also need to adapt to the algorithm and SERP adjustments made by the search engines themselves. Brands need to pay attention to these changes. An estimated 93 percent of…


 

The Ultimate SEO Dashboard for CMOs

We invite you to join the webinar to learn more about the Ultimate SEO Dashboard for CMOs on July 21 at 10am PST, 1pm EST. CMOs, do you want to know what SEO elements you should be keeping an eye on? SEO professionals, want to make your SEO program results command high-level interest and support? SEO…


 

Share16 Agenda Live: Advanced SEO, Content & Digital, Career Advancement

BrightEdge has great pleasure in announcing that the Share16 content and agenda is live! Recognized by Forbes and Inc.com as a must-attend conference –  this year Share16  welcomes leading brand speakers from Google, YouTube, Microsoft, REI, Home Depot, Marriott, Oracle, Wiley, and many more. Whether you want to learn more about upcoming advanced SEO and content marketing sessions, discover new digital marketing best practices…


 

“I Want To Know” – The Original Micro-Moment – Part 2

This is part two in the micro-moments series. Last time we talked, we focused on “I want to go,” and how it closely connected to the local three pack. Towards the end of the post I mentioned how to apply it to other micro-moments as well. Today, we’ll shift focus to the “I want to know”…


 

Seizing The Mobile Marketing Opportunity

Mobile usage is huge. Google announced in 2015 that more than half of the searches performed are now on mobile devices. Mobile also represents 65 percent of all digital media time. Customers are not just using mobile phones to look up addresses, either. In 2015, m-commerce grew an estimated 3 times faster than the rest…


 

You Think You Know SEO? Take the Quiz.

Our research here at BrightEdge has found that an estimated 51 percent of all the traffic on the average website comes from organic search. This means that when it comes to succeeding online, SEO needs to be at the core of everything you do. Ranking highly on the SERPs has the potential to bring you…


 

The Importance of Psychology in Landing Page Optimization

Emotions have a fundamental role in the choices we make. In the 1990’s, neuroscientist Antonio Damasio began a study of people with brain damage that led to revelations in numerous fields– including marketing. He found that people with damage to the part of their brains that controlled emotions, even if the rest of their reasoning skills…


 

Share16 Early Bird Pricing Ends 6/30

Be a Part of Share16 – For All the Right Reasons Share16 is a top rated conference, according to both Forbes and Inc. Magazine. This 6th annual digital marketing event brings together the highest concentration of search, content and digital brand marketers and industry thought-leaders. These highly motivated individuals return year after year for the solid lessons…


 

Why Make Organic Search the Focal Point of Successful Marketing?

An estimated 94 percent of B2B buyers and 81 percent of shoppers say that they use the Internet to research products before making a purchase. With such a large number of people using search engines, organic search offers a tremendous amount of insight into what people are interested in learning about and buying. You also…


 

How to Become an SEO Expert Today

In digital marketing, everything comes down to organic search, making an SEO expert a highly important marketing role. This one type of marketing is responsible for more than half the traffic on an average website, bringing in about 51 percent of all your site’s visitors. Considering that sites which manage to secure the top five positions…


 

Semantics Is the Future for SEO, Conversions, and UX – Part 1

Since its birth in 1998, Google has been continually evolving and improving its ability to match users with the websites that answer their needs. The Internet has grown from just over an estimated 17,000 websites in 2000 to over a billion by 2014. This tremendous growth has put an enormous amount of pressure on Google…