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Understanding Your Target Audience to Drive Success

Your target audience describes the people you want to reach with your marketing efforts because they are the most likely to be interested in buying your products and services. The better you understand your prospects and their pain points and motivations, the easier it will be for you to produce content that will draw them…


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Why an SEO Checker is Not Enough

An SEO checker, a tool that helps you analyze your website to see how well you are optimizing your content and remaining compliant with the best practices for the major search engines, is a valuable instrument in your digital strategy. It is important to note, however, that an SEO checker alone is not enough to…


 

How to Increase Website Traffic

Website traffic describes the visitors who arrive on your page and the data you can collect from these visits. When these prospects visit your site, you have the opportunity to entice them to enter your sales funnel. Understanding how to build your website traffic is a critical part of building an online reputation. An estimated…


 

How Lead Generation Marketing Can Boost Your Revenue

Lead generation marketing is the process of sparking interest in the minds of your prospects about your brand, products, and services. The goal is to start the research and inquiry process so that the prospect enters your sales funnel and moves closer to becoming a paying customer. Despite the fact that lead generation is what…


 

Use Keyword Research to Enhance Content Creation

Keyword research is the process of choosing the best queries to write and optimize your content around. Keyword research allows you to write in the language appealing to your audience. It can influence the amount of traffic your content will receive. Keyword research impacts how well you your content aligns with your audience. Our research at BrightEdge has…


 

Webinar: Why Share16? Real Strategies. Proven Success.

  Webinar: Why Share16? — August 17 at 10 AM PT / 1 PM ET Share16, BrightEdge’s 6th annual digital marketing conference, is only 11 weeks away and shaping up to be the best one yet. In an upcoming webinar, we will give you a sneak peek into the latest Share16 updates and why you need…


 

How to Manage SEO Efficiently

SEO management means integrating different parts of SEO to accomplish your online goals, including driving more leads, increasing your brand exposure and growing your share of traffic. With more than 51% of traffic coming from organic search, doing SEO effectively becomes increasingly important. Search algorithm enhancements have driven the growing complexity of SEO optimization. Increasing competition is pushing…


 

The Power of Google Local to Grow Your Business

Google local optimization underlies a strong online strategy for any business with a physical presence or storefront. An estimated 73 percent of online activity relates to local. In other words, people regularly use the internet to find information about businesses and other places of interest around them. What brands should pay even closer attention to, however,…


 

Mobile SEO: Scaling your mobile marketing efforts

When 91% of people have their mobile phone within a 3-meter radius 100% of the time, businesses need to evaluate the importance of devising and successfully executing a mobile marketing campaign. Additionally, there are now more searches carried out on Google on smartphones than there on tablet and desktop devices combined. Add this to the recent behavior…


 

Breaking Down SERPs: What Every Business Needs to Know

When a user types a query into a search engine, they are not interested in scrolling through dozens of SERPs to find the answer to their question. They expect the algorithms within the search engine to properly sort through the available relevant web pages and return the results on the SERP that will best answer…


 

Using Keyword Analysis To Improve Content Strategy

Performing a keyword analysis as you develop your content can help you accurately target your intended customers and create material that resonates with their interests and needs. When performed correctly, a keyword analysis will help you identify topics that your targeted customers want to read, effectively weeding out those who have no interest in making a…


 

Webinar: How to boost organic traffic with Quick Answers

Given that an estimated 51 percent of your website traffic arrives from organic search, it is important to keep track on what new developments can boost your organic traffic. Google Quick Answers – highly-visible text snippet answers and links placed at the top of the Google SERPs – were observed to provide a huge boost in…