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How Content Marketing Really Works INFOGRAPHIC

Your content marketing might not be doing what you think it’s doing. You’d like to think that once you come up with a genius idea, it will go viral, bring traffic, convert that traffic into sales and then turn visitors into brand advocates. What it does, however, is a little bit different. Instead, content marketing, as…


 

Local SEO 101: Best Practices Post-’Pigeon’ Update

Local SEO has undergone a number of changes over the past few years, led by both Google and the overall trend towards mobile search. Among the more notable of local SEO changes initiated by Google is its introduction of Google Places (now called “Google My Business”) and its local “Carousel” — and most recently, its…


 

A Super Bowl Lesson in Content Performance Marketing

In Super Bowl XXIV, the San Francisco 49ers stomped the Denver Broncos 55 to 10. Twenty–four years later, the game retains its record as the most lopsided in Super Bowl history. As is the policy with Super Bowl, neither team could claim a home-field advantage. Both teams clearly had a respectable record to contend for the…


 

The Future Is Bright

In the wake of Share14, our premier marketing event and the largest of its kind in the industry, we’ve experienced exceptional growth and innovation. As we head into the fourth quarter, we’d like to take this opportunity to give you, our customers and community, an update on BrightEdge and where we’re headed. We have reached…


 

Google’s Structured Snippets: What You Need to Know

A couple of weeks ago, Google formally introduced “structured snippets” as a means to incorporate more Web page data in its search results. In its announcement, Google explained this was just another step in its ever-evolving quest to improve the search results: Google Web Search has evolved in recent years with a host of features…


 

Google Panda 4.1: How it Impacted Sites Organically

Google’s Panda update, which is aimed at filtering out low-quality content from the Google search results, has yet again rolled out, this time affecting 3 percent to 5 percent of search queries. The news hit on September 25, and early analysis of the results here at BrightEdge yielded some interesting findings. More on that in…


 

5 Tips for Optimizing Your Brand’s Pinterest Presence

Pinterest, the visual social network launched in March 2010, has evolved far beyond its humble scrapbooking and recipe-sharing origins. Advancements such as “Rich Pins” and cross-platform sharing in Twitter and Facebook, plus the explosion in visual marketing in general, has dramatically increased Pinterest’s viability as a marketing tool, and transformed it into a powerful social…


 

4 Ways to Drive Search Traffic and Branding with Video

The research is abundantly clear: adding rich media like video to your Web marketing plan drives traffic. BrightEdge CEO Jim Yu recently discussed our latest data on rich media in his article for Search Engine Land. In it, he highlights findings that show rich media drives not only search visibility, but also significant click-through, making…


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Why Regular Content is Key to SEO Success

There is a reason that content marketers and SEOs place such a high emphasis on content, but it might not be what most people think. The truth is that SEO does not favor content for the sake of content. It’s not just any content that will garner traffic and get rank. There’s a lot of…


 

How Content Marketing Actually Works

For some, ‘content marketing‘ seems to be a buzzword more and more people are throwing around. The reason for the perhaps overuse of this term may be because of the perceived conceptions of what content marketing does. Digital marketers tend to think that when a piece of content is shared, it will go viral, bring…


 

A Basic Guide to Keyword Research

A fundamental first step to optimizing your site to boost your organic search traffic and generate leads is keyword research. By identifying the keywords that prospective visitors are most likely to use when searching for your industry’s products and services, then targeting content around those keywords and optimizing existing content with them, your Web pages…


 

Boost Content Performance with Historical and Real-Time Data

We’re excited to announce that the Data Cube Time Machine and the Data Cube Score are now generally available. These innovations first previewed at Share14, and leverage the power of the BrightEdge Data Cube. The Data Cube is a massive content repository — the industry’s largest data set made up of billions of pieces of…


 

How Do Social, Content and Organic Search Fit Together?

There’s been much discussion about how social media influences SEO, including references to “social SEO.” So what does it all mean, and just how do social media and SEO work together? In this article, we’ll explore some high-level concepts around the social signals used in SEO. Some Background: Big Data and Social Media Over the…


 

Secure Search: Where Does It Stand Today?

A little over a year ago in September 2013, Google eclipsed all search query data globally, representing one of the most dramatic changes ever to the SEO landscape. SEO practitioners were forced to adapt to the loss of their keyword data, and with it, a good portion of their traditional keyword-driven strategy. As BrightEdge CEO…


 

Google Webmaster Tools- Keyword Data Beyond 90 Day Limit

Having data that tells you exactly where your web traffic is coming from is an absolutely essential part of successfully running a website. The ability to see exactly what types of marketing initiatives are driving the best results can be the difference between a massively popular vs any largely forgotten website. Of course, with “not…


 

A Guide to Basic SEO Concepts: Part 3

In this third and final segment of our guide to basic SEO concepts, we’ll touch on the more advanced SEO definitions and concepts of website “crawlability,” including basic search engine directives, common client and server errors, best practices and Web developer resources. You can access Part 1 of our series, covering on-page SEO concepts, and…


 

3 Parts of Local SEO You Should Not Overlook

You’ve undoubtedly heard it before: if your business has a physical location, you need local SEO. This is especially true if you’ve found that most of your business comes from local customers or clients. You might even be already well-versed in the elements needed to actively compete in the local game, but there are a…


 

Do Your Digital Marketing Tactics Need a Reality Check?

The attention span of the average consumer is 8 seconds—1 second less than that of a goldfish. In 2000, this figure was at 12 seconds. With short attention spans becoming increasingly shorter, there really is no debate between inbound and outbound marketing. Today, marketing isn’t about hunting for customers. Rather, it’s about making the customers…


 

A Guide to Basic SEO Concepts: Part 2

Welcome to Part 2 of our 3-part SEO glossary, designed to help you “speak SEO” with your team by becoming better acquainted with the basic SEO concepts most often discussed. Part 1 of our series covered basic on-page SEO terms and definitions. In this segment, we’ll define essential SEO linking concepts and search engine directives. Search…