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New Research on Impact of Google’s ‘Pigeon’ Update

Have your Google Places search results been erratic lately? When Google released an update to its local search algorithm on (or around) July 24, named “Pigeon” by Search Engine Land analysts, it dramatically affected a number of industry verticals. Our SEO analysts looked to BrightEdge’ Data Cube before and after the Pigeon update (June through…


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Advancement in Global Search: Beyond Translation #Share14

If you’re a brand that deals with a multinational presence, SEO can be a big undertaking technically and logistically. In this session from BrightEdge’s Share 14 event last week, speakers from 3M, adidas, Adobe, Global Strategies and Intel shared common problems encountered within and solutions they’ve created for create a winning global SEO program. Dave…


 

Scaling In-House: Building the Best Enterprise SEO Operation #Share14

Let’s face it: Enterprise SEO is not getting any easier. In this session at Share 14, brands like Adobe, Experian, Marriott International and Microsoft share how they’ve built and scaled their in-house SEO when facing complex challenges. First up is Dave Lloyd (@davelloyd1) of Adobe Systems. [Side note: be sure to catch Dave’s interview on the…


 

Did Your Rankings Change in Early August?

Did you feel that, too? Earlier this month, Algoroo and other SERP monitoring services reported significant volatility and flux in the search engine results pages (SERPs) starting August 7 and continuing through Friday, August 15. The degree of volatility was similar to that experienced in the Panda 4 update in May, leading some to speculate…


 

How Time Drives Organic Search Success – Binti Pawa at Share14

It’s exciting times as Share14 kicks off tomorrow at the Palace Hotel in San Francisco tomorrow!! As part of our series connecting with leading brands and marketers ahead of Share 14 I managed to catch up with Binti Pawa, Head of SEO for Time Inc.’s Affluent Media Group. Binti is speaking and sharing insights on the “SEO Best…


 

Thinking Like a Freak with Stephen Dubner & Jim Yu At Share14

Chances are, you’ve heard of the book, Freakonomics. This book was (and still is) wildly popular because it examined the way our world works in a completely new light. One of the masterminds behind Freakonomics is Stephen Dubner, renowned author, journalist, and media personality. We couldn’t be more excited for Stephen to close out Share14…


 

SEO, the Stakeholder & Content with Ngia Vang of Experian

Ngia Vang is the senior digital marketing manager at Experian Consumer Direct. There, she leads SEO and content marketing for FreeCreditReport.com, FreeCreditScore.com, CreditReport.com and CreditScore.com. Ngia and I caught up ahead of Share 14 to talk about Experian’s approach to digital marketing in light of the changes we’ve seen in the past year. We also talked…


 

6 SEO Benchmarks You Can’t Afford to Miss

The importance of search engine optimization, or SEO, is well established. What is less understood is the importance of benchmarking your website’s current SEO performance so that you can compare the improvement over time. Benchmarking SEO performance is something I personally do with every project I work on, and I believe it is fundamental to…



 

Back to School: How to Create a Customer Learning Program That Empowers

The new school season is almost upon us, and it doesn’t stop after high school or even college. Your customers can benefit greatly from a learning program that educates and empowers them in the coming year to get more from your product or service. We’re all familiar with the benefits of onboarding new employees, but…


 

Balance in Content & SEO Scale – Mattia Santin of Adidas

Mattia Santin is the global SEO/social manager at the adidas Group. There, he leads the global SEO team responsible for delivering organic strategy for brands like adidas, Reebok, TaylorMade, Rockport and CCM. I caught up with Mattia ahead of Share 14 to talk about how the adidas Group is evolving with the changes we’ve seen…


 

How to Acquire Customers – Darren Pleasance of Google #Share14

“Although digital has been around a long time, we are still on the front edge of a massive transformation – the ability for companies of all sizes to capitalize on this is still in its infancy.” These wise words are courtesy of Darren Pleasance, head of customer acquisition at Google. Managing a global team, Darren…


 

Why Content Marketing is Like a Dinner Party

If you’ve ever hosted a dinner party, you know that it’s comprised of great recipes along with a little bit of art, timing and technique. Combining the ingredients to create the perfect dish is a feat of alchemy, if you will, infusing a dish with just the right mixture of spices to bring out its…


 

Aligning Content & SEO – Alison MacDonald of Seagate

Alison MacDonald is the digital marketing manager of global marketing for Seagate Technology. In her role, she creates and deploys global digital marketing strategy with a focus on SEO. Her key focus at Seagate is organizing and deploying content strategy for U.S. and regional marketing. Ahead of Share 14, Alison gives her insight into content…


 

The Year Of Content & SEO – Duane Forrester of Bing

Duane Forrester is an author and a prominent voice in the search marketing industry. As the head of the webmaster program at Bing, and with about 15 years in the industry, he’s seen quite a bit of change. Yet, some things remain the same — like the importance of content — while others things change,…


 

Weekly Marketing Update: Google Local Search Update + Content Performance

In this week’s digital marketing news, Google updates its local search algorithm to reflect stronger ties to search signals, and marketers seek options in the face of Facebook’s declining organic reach for content. This week’s features also include BrightEdge CEO Jim Yu’s Search Engine Land article on three SEO personas, in addition to how content…


 

Branding and SEO with Dixon Jones of Majestic

Majestic is a name synonymous with link tools that help the SEO community gain crucial insight. Continuing our series of interviews with Share 14 speakers is the latest with Majestic SEO’s (soon to be simply, “Majestic”) Dixon Jones, the company’s marketing director. Dixon has been an active voice in the Web marketing space since the…


 

Optimizing for the Customer Experience with Dave Lloyd of Adobe

As part of our series connecting with leading brands and marketers ahead of Share 14, I caught up with Dave Lloyd, senior manager of global search marketing at Adobe Systems. Dave leads a team dedicated to organic and website search strategies, and he’s got nearly 15 years in the digital and search marketing space. In this…


 

Adapting to SEO Change At Share14 with Macys.com

The team at BrightEdge is gearing up for another epic Share conference. Share 14 is all set to, once again, be the must attend digital marketing conference. It all starts on August 20 in San Francisco. In the run up to the event we’re connecting with many of the worlds leading brands, and the speakers we’ve invited…


 

Leveraging LinkedIn’s Publishing Platform for Brand Visibility & Reach

Even if you’re not an “official” Baby Boomer, you’re likely familiar with that classic ‘70’s show (or its ‘90’s movie spinoff), “The Brady Bunch.” Throughout, poor Jan Brady repeatedly laments, “It’s always Marsha, Marsha, Marsha!” As brand marketers, you may well relate: “It’s always content, content, content!” Indeed it is, and for good reason. Just…


 

Content, Authors, Global Brands & Industry Transformation at Share14

It’s that exciting time of year when global brands, industry thought leaders and content, search and social marketers converge at Share14. Personally, I am delighted to be part of such a great event; it is truly one of a kind. The Share event truly shapes the content, search and social media marketing landscape. It’s a…


 

Weekly Marketing Update: Google I/O Wizardry & Mobile Search Share

Google IO Event

Google captures the headlines in this week’s digital marketing news, as it unleashes a plethora of technical gadgetry at its I/O conference and puzzles webmasters with its announcement that it is dropping Google+ author photos and circle counts from its search results. Other marketing highlights include insights from BrightEdge’s 2014 Mobile Share Report, research findings…


 

How to Make SEO a Bigger Slice of the Marketing Budget

Ever look back on your younger years, and long for the simple decisions? Many of them were easily made using “decision tree” analysis. You have to admire the decision tree’s simplicity. The theory is that with each “yes” or “no” choice on any major decision, you are taken to a branch, each with its own…


 

Weekly Marketing Update: Content Inspiration & World Cup

Speech Bubble Graphic

Coming off of an awesome week at SMX Advanced, we’re bringing you the latest and greatest in SEO and search this week. Check out our picks! Content from the Bright Ideas Blog “The Evolution of the SEO to the Modern-Day Marketer” by Andy Betts What does it take to survive today’s marketing landscape? From the…


 

The Evolution of the SEO to the Modern-Day Marketer

Evolution Depiction

Characteristics of a species evolve out of necessity over time. For example, did you know that the shape of the human face may have evolved to protect itself from injury specifically coming from a fist? Marketers’ roles sometimes evolve in violent fashion, too – like when Google unleashed secure search at 100 percent in 2013,…


 

Ignite Your SEO Success Release

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 Since 2007, BrightEdge has been dedicated to the SEO community by helping our customers stay ahead of the changing search landscape. Over the past seven years we’ve seen SEO evolve with algorithm updates like Panda, Penguin, and Hummingbird, the change to Secure Search, and a shift from keyword to content centric SEO. We’ve been…



 

What is Google’s New Pigeon Update?

Back in April 2002, Google attempted to fool the masses with its PigeonRank technology, just in time for April Fool’s Day. Fast-forward to 2014, and an algorithm run by a Pigeon is not so far-fetched – at least not by name. The Google Pigeon algorithm update (named so by the good folks over at Search…


 

Weekly Marketing Update: Rich Snippets, Rankings & Online Piracy

Google takes center stage in this week’s digital marketing news as it gets flooded with 7.8 million link removal requests by copyright owners within a week, and marks its 10-year IPO anniversary with its top 10 search milestones over the decade. In other news, BrightEdge looks into the SERP volatility reported earlier this month, AJ…