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Is HTTPS Really Necessary?

When Google called for “HTTPS Everywhere” (secure search) at its I/O conference in June, with its Webmaster Trends Analyst Pierre Far stating: “We want to convince you that all communications should be secure by default,” it anticipated skepticism from the SEO industry. Google reinforced its I/O battle cry for a completely secure Web with an…


 

4 Ways to Drive Search Traffic and Branding with Video

The research is abundantly clear: adding rich media like video to your Web marketing plan drives traffic. BrightEdge CEO Jim Yu recently discussed our latest data on rich media in his article for Search Engine Land. In it, he highlights findings that show rich media drives not only search visibility, but also significant click-through, making…


 

Google’s Failed Authorship Experiment: What Happened and What’s Next?

Two weeks ago, Google’s John Mueller announced that after three years of experimentation, the search giant had “made the difficult decision to stop showing Authorship in search results.” He explained that Google’s analysts had “observed that this information isn’t as useful to our users as we’d hoped, and can even distract from those results.” This…


 

Search, Social and Real-Time Marketing

Real-time social media marketing can be a powerful way to engage with your brand’s followers by tapping into current events or trending topics. In this post, we’ll look at ways to stay relevant through real-time marketing, and how search and social data can work together to boost results. Real-Time Marketing with Twitter While the World…


 

Weekly Marketing Update: Google Kills Authorship & B2Bs Win in Organic Search

Google captures this week’s headlines, this time with its announcement that it is killing off “Authorship” in its search engine results pages, with limited exceptions. However, as Search Engine Land’s Danny Sullivan explains, Google’s “Author Rank” lives on, defining the distinction between the two. In other news, BrightEdge CEO Jim Yu reports at Marketing Land…