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SERP Change Alert: 4 Must-Know Facts for Google’s New Rich Card Carousel

Google continues to invest in the user experience and expand the diversity of universal results above the traditional text results, so it is imperative that content marketers stay up-to-date and evolve their universal content capabilities and offerings. BrightEdge Research has clearly indicated that users find images engaging and useful. Tweets with images receive 5 times…


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How to Learn Effective SEO Writing

With the growth of the Internet, the entire consumer purchasing process has changed– forcing SEO writing to the forefront of content marketing strategy. An estimated 67 percent of the customer journey now takes place digitally, with 81 percent of shoppers and 94 percent of B2B buyers saying that they conduct Internet research before purchasing a…


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5 Reasons Why a Backlink Checker is Not Enough

Competition is fierce in the modern digital marketplace. More than three-quarters of both B2B and B2C companies use content marketing in their promotional efforts and at least 50 percent across both sectors say that they will be increasing their budgets in the coming year. This means that brands need to be even more attentive to how…


 

What Google Search Data is Available to Digital Marketers?

Importance of Google Search Data Organic Search is the largest driver of traffic to websites across the internet, accounting for over 50% of traffic to websites across the internet. Within the organic search category, Google is far and away the largest Search Engine out there, accounting for 64% of all search queries, roughly double the next largest…


 

Balancing the Scale of SEO Content Strategy

Content marketing continues to explode across both the B2B and B2C industries. An estimated 90 percent of the data available today has been produced in just the past 2 years. An estimated 76 percent of brands in the B2C sector use content marketing and 80 percent plan to increase their content production this year. For…


 

Successful Site Migration Using BrightEdge

The world of SEO and search engine marketing continually changes as Google adjusts its algorithm and consumer tastes evolve. As these adjustments begin to take hold, brands sometimes find themselves facing a site migration. The final push towards making this big change might arise internally, such as when companies rebrand themselves, or it might be…


 

BrightEdge Research: Demystifying Google SERP Layout Changes

Google has been testing changes to its search engine results page (SERP) layout for quite some time.  But in February this year, they made the changes official: Ads and content were removed from the right side of the page, with the exception of product listing ads (PLAs) and the Knowledge Panel for certain search results Maximum…



 

Using the Marketing Funnel to Improve Your Conversion Rates

Before customers make a purchase, they progress through a marketing funnel– a process that involves moving from the initial contact with a brand to becoming a paying customer. This path has changed and adapted with consumer buying habits. For example, the growth of the Internet has driven a considerable amount of the research, consideration, and…


 

5 Things to Know About 301 Redirect, 302 Redirect and SEO Results

When creating a website, learning how to use redirects is a valuable step in building an optimized website. These redirects can help you maintain your PageRank and the reputation you have earned through backlinks and traffic, even when you have to make adjustments to your domain. Without a redirect, your users could get a 404…


 

Planning an SEO Marketing Strategy

Whether you’re starting a new website, rebranding, or recovering from a penalty, your SEO marketing needs a plan. The digital landscape and technologies are changing at an increasing pace. The channels and marketing prospects are varying so quickly and can leave behind some businesses that do not adjust. SEO and content marketing require more sustained…


 

Best Practices for Working SEO and PR Together

Fifteen years ago it might have been hard to imagine how much the Internet could change our society. It has influenced everything from how we shop to how we keep in touch with friends and family. These changes have not only caused dramatic shifts in the patterns and preferences of consumers, but they have also…