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Creating Reporting Dashboards for the CEO – What to Track

Your CEO probably doesn’t care how you got a specific website lead and exactly how you converted that person into a customer. No, the thing that matters is that you can prove your efforts are, in fact, programmatically and predictably moving the needle. A digital dashboard is a perfect place to start collecting the key…


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Competitive Analysis – Making Data-Driven Strategic Decisions

The BrightEdge platform provides unparalleled insight into the natural search competitive landscape for your clients. BrightEdge gives you the information you need to wow your clients while empowering you to make data driven strategic decisions. Talk with your CSM for more recommendations on driving strategic competitive insights! Share of Voice (SOV): Differentiate your reporting to…


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3 Simple Email Marketing Tactics That Boost Your Return

   As discussed in our recent post on email marketing performance metrics, this “traditional” channel is increasingly providing an impressive return on investment and playing a central role in achieving business goals for marketers the world over. In this post we’ll go over three key tactics to realize the most ROI and better conversions from…


 

Capturing the Eye of Social Media: The Power of the Open Graph Protocol

There are an estimated 30 million small businesses on Facebook. You face stiff competition when it comes to engaging your potential customers with your company. You want to optimize your content to improve your visibility and prove your expertise. When you share your social content by using the Open Graph protocol you give your site…


 

Search Impact Lifecycle: Driving SEO in Enterprises with Quality Content

In one of the previous blogs we looked at Search Impact Lifecycle and how a structured model can help SEO managers approach changes in search landscape and effectively drive SEO projects in large enterprises. Changes in search patterns can influence SEO and overall business content strategy. For example, shift in search trends from Branded (keywords that…


 

Share15 Speaking Submissions: Share Insights – Elevate Performance

Share15, the leading content and digital marketing industry event, is now accepting speaker nominations. Over 1000+ digital and content thought leaders, brands and agencies are set to gather at the Westin St. Francis hotel in the heart of San Francisco from September 21st -23rd. We encourage you to book your place now as capacity is…


 

Why Sites Need Actuals and Not Estimates When It Comes to SEO

In an attempt to reward sites creating quality content, keep searchers secure and to deter blackhat SEO tactics that focus solely on keyword ranking, Google no longer shows you how your site ranks for keywords. However, any SEO professional worth their weight in salt understands that keywords are still an important part of search engine…


 

How Customer Relationship Management Factors into Marketing

CRM is customer relationship management and your business is probably using it to acquire track and help close leads. Salesforce.com defines CRM as a system that “allows businesses to manage business relationships and the data and information associated with them.” Before computers, the most popular CRM tool was known as the Rolodex. Today, CRM enterprise…


 

Leading Brands & Marketers Share Insights – Winning on the Content Battleground

  An Evening with BrightEdge Last night over 25 of the industry’s leading content and search marketers gathered at an exclusive BrightEdge hosted event at the Silicon Valley Capital Club in downtown San Jose. Leading brands from the likes of Adobe and Sony met to discuss strategies and share insights with their peers on how…


 

Tracking Integrated Marketing: A ‘Big Data’ Challenge

Integrated marketing seems a relatively simple concept at first glance: it means integrating your diverse marketing channels into a coordinated and coherent whole. But if integrated (“cross-channel”) marketing were so simple, all brands would be doing it. It’s only when you fully grasp the magnitude of the order that you realize its challenges. According to…


 

Delivering Insights to Win New Clients

Did You Know… That the BrightEdge platform can give you detailed information about prospective clients without access to their site analytics or Webmaster tools accounts? BrightEdge can help you to beat the competition and win new business opportunities with little upfront setup. Talk with your agency CSM for more ideas on driving BD insights for…


 

How to Land Your First Job Out of College: Preparing Your Resume

Preparing your resume can be a daunting task if you’re a student looking to land your first job post-graduation. It can be difficult to know what information to include, especially when you don’t want to go over that one-page size. As a recruiter who looks at hundreds of resumes every day, here are a few…