New!
 

Capturing the Eye of Social Media: The Power of the Open Graph Protocol

There are an estimated 30 million small businesses on Facebook. You face stiff competition when it comes to engaging your potential customers with your company. You want to optimize your content to improve your visibility and prove your expertise. When you share your social content by using the Open Graph protocol you give your site…


New!
 

Search Impact Lifecycle: Driving SEO in Enterprises with Quality Content

In one of the previous blogs we looked at Search Impact Lifecycle and how a structured model can help SEO managers approach changes in search landscape and effectively drive SEO projects in large enterprises. Changes in search patterns can influence SEO and overall business content strategy. For example, shift in search trends from Branded (keywords that…


 

Share15 Speaking Submissions: Share Insights – Elevate Performance

Share15, the leading content and digital marketing industry event, is now accepting speaker nominations. Over 1000+ digital and content thought leaders, brands and agencies are set to gather at the Westin St. Francis hotel in the heart of San Francisco from September 21st -23rd. We encourage you to book your place now as capacity is…


 

Why Sites Need Actuals and Not Estimates When It Comes to SEO

In an attempt to reward sites creating quality content, keep searchers secure and to deter blackhat SEO tactics that focus solely on keyword ranking, Google no longer shows you how your site ranks for keywords. However, any SEO professional worth their weight in salt understands that keywords are still an important part of search engine…


 

How Customer Relationship Management Factors into Marketing

CRM is customer relationship management and your business is probably using it to acquire track and help close leads. Salesforce.com defines CRM as a system that “allows businesses to manage business relationships and the data and information associated with them.” Before computers, the most popular CRM tool was known as the Rolodex. Today, CRM enterprise…


 

Leading Brands & Marketers Share Insights – Winning on the Content Battleground

  An Evening with BrightEdge Last night over 25 of the industry’s leading content and search marketers gathered at an exclusive BrightEdge hosted event at the Silicon Valley Capital Club in downtown San Jose. Leading brands from the likes of Adobe and Sony met to discuss strategies and share insights with their peers on how…


 

Tracking Integrated Marketing: A ‘Big Data’ Challenge

Integrated marketing seems a relatively simple concept at first glance: it means integrating your diverse marketing channels into a coordinated and coherent whole. But if integrated (“cross-channel”) marketing were so simple, all brands would be doing it. It’s only when you fully grasp the magnitude of the order that you realize its challenges. According to…


 

Delivering Insights to Win New Clients

Did You Know… That the BrightEdge platform can give you detailed information about prospective clients without access to their site analytics or Webmaster tools accounts? BrightEdge can help you to beat the competition and win new business opportunities with little upfront setup. Talk with your agency CSM for more ideas on driving BD insights for…


 

How to Land Your First Job Out of College: Preparing Your Resume

Preparing your resume can be a daunting task if you’re a student looking to land your first job post-graduation. It can be difficult to know what information to include, especially when you don’t want to go over that one-page size. As a recruiter who looks at hundreds of resumes every day, here are a few…


 

The BrightEdge New Year Release is Live

At BrightEdge we had a great 2014 and broke records across our business. Continuing the momentum, we kicked off 2015 on a high note with our New Year Release (live for customers last month). We could not be more thrilled to deliver over 20 new innovations all focused on your success. The search and content…


 

Integrated Marketing: The Fundamental First Steps

Cross-channel marketing, multi-channel marketing, integrated marketing – call it what you like, but each of these terms represents one of the biggest operational challenges brands face today in their marketing. In September 2014 , eMarketer declared cross-channel marketing hot, but not happening. In fact, only 10 percent surveyed said they were able to align messaging…


 

Algorithm Updates: Monitoring the SEO Landscape

Did You Know… That the BrightEdge platform makes it easy to keep a pulse on changes to the SEO landscape? Features such as Share of Voice and Data Cube Time Machine provide insight into how tracked competitors are impacted and bring to light aggregate changes in the SERP landscape. Ask your agency CSM for more…