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How to Boost ROI for Paid and Organic Campaigns with BrightEdge

The evidence is clear: paid and organic search complement one other very well, with each driving the performance of the other. Findings from a 2012 research report by Google showed strong organic search results boosted click-through rates (CTR) for the paid (PPC) ads displayed on the same search engine results page (SERP). The following year,…


 

Google Local SEO: A Recap of Changes in 2014

As you know, local SEO has morphed quite a bit in the past year. Within the past few months we’ve experienced some significant changes, notably from Google. In this post, we’ll quickly go over the major changes to Google local SEO in 2014. 1. Google Updates Its Local Pages Quality Guidelines On December 1, Google…


 

Infographic: Travel and Hospitality Holiday Search Trends, Consumer Demand

The holiday season is a busy time not only for ecommerce brands, but also other sectors, like travel and hospitality. As travelers look for deals on flights and getaways, marketers can gear up by understanding what’s driving demand. Check out this infographic that highlights data from recent research BrightEdge conducted on travel and hospitality consumer…


 

BrightEdge Community Edition Wins Enterprise Software Product Award

We are proud to announce that BrightEdge Community Edition has been named a Bronze winner in the Enterprise Product of the Year (Software) category in Best in Biz Awards 2014. The Best in Biz Awards is the only independent business awards program judged by members of the press and industry analysts. BrightEdge Market Leading Innovation…


 

How to Create Navigation Using Keyword Research

A well-defined website structure is key to helping both users and search engine bots navigate your site with ease. When you determine the navigation and structure of your site, you are effectively deciding its topical focus and organizing the content. Your topical focus is where you define your brand and demonstrate its expertise, what it…


 

Mobile Site Optimization: 4 Reports You Can’t Live Without

Knowing how to optimize your site for mobile takes the right tools so you understand the experience your site is creating today, and how to make improvements for tomorrow. Both the BrightEdge platform and Google make it easy to track performance with a few simple reports. In this post, we’ll quickly go over what those…


 

Google, Carousel, and the New SERP 3-Pack

In yet another tectonic shift in the local SEO landscape, Google ended its local “carousel” organic search results on November 13. To date, it primarily affects listings from desktop searches for restaurants, hotels and related business categories. Gone is the interactive “black bar” of local search results that were displayed side-by-side at the top of…


 

5 Quick Tips for Optimizing Your Blog Posts

So you have a blog, and you aim to provide useful posts that address your readers’ interests. Take that content a step further by optimizing those posts with SEO best practices in mind that will help inform search engines about your content, and make it more relevant to show up for a searcher’s query. In…


 

Panda 4.1 Recap

On September 25, Google rolled out Panda 4.1 — the latest iteration of its algorithm targeting sites with “thin” and low-quality content. As we reported here at the BrightEdge blog, Panda 4.1 packed a punch for several industry verticals. According to our initial research gleaned from the Data Cube, 4.1 dished out an organic search…


 

How to Boost SEO Using Schema

You’ve likely seen references to structured data, semantic markup and “schema.” So what do these terms mean, exactly, and how do they apply to your site’s organic search performance? Often used interchangeably, these terms refer to a set of basic code – essentially, schematic instructions – that supplements the HTML (hyper text markup language) foundation…


 

Scaling In-house SEO: Experian, Microsoft and the Secret to Success

Capturing the economy of scale is a fundamental principle for achieving efficiency within an organization. One example is Henry Ford revolutionizing the car manufacturing industry with his assembly-line business model, making scale possible for the automotive industry. Anyone can appreciate the ingenuity of Henry Ford, and apply the same inventiveness to scale what they’re working…


 

15 Reasons I Chose BrightEdge

We all want to make effective career decisions that balance our need for growth, opportunity, relationships, the commute, and of course, compensation. When we first come out of school or when we are in between jobs, it’s easy to fall for the first company that produces an offer letter. The job search process is stressful…