The SEO and PPC Handshake

Have you heard of the old saying, “One hand doesn’t know what the other is doing”? You’ve most likely experienced the frustration that comes with that when dealing with large organizations and government bureaucracies. For example, sending a payment well ahead of the cable provider’s due date, only to receive a bill demanding payment immediately. Or…


 

Adapting to SEO Change At Share14 with Macys.com

The team at BrightEdge is gearing up for another epic Share conference. Share 14 is all set to, once again, be the must attend digital marketing conference. It all starts on August 20 in San Francisco. In the run up to the event we’re connecting with many of the worlds leading brands, and the speakers we’ve invited…


 

Weekly Marketing Update: Mobile Search Booms

Man on Mobile Phone

Mobile search and site solutions claim the spotlight in this week’s digital marketing news, as mobile usage surpasses that of desktop for the first time in Internet history. BrightEdge CEO Jim Yu discusses the mobile search boom and optimizing for the user experience in his column for the Huffington Post, why going responsive is not…


 

Solving for ‘X’ in the ZMOT Equation

Consider this scenario: your daughter has studied diligently for an algebra test. She calmly sits down at her desk, confident she’s “got this.” The instructor clicks his stopwatch – it’s the moment of truth. At first glance, the problem seems reasonably straightforward – one that simply directs her to solve for “X.” Upon further analysis,…


 

Google Webmaster Tools: Best Practices for Boosting SEO

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Webmaster Tools is a free service offered by Google that helps users monitor and maintain a site’s presence in the Google Search results. Setting up Google Webmaster Tools (GWT) can help you understand how Google views your site, so you can optimize its performance for the search results. Today, we’ll go over best practices for…


 

Leveraging LinkedIn’s Publishing Platform for Brand Visibility & Reach

Even if you’re not an “official” Baby Boomer, you’re likely familiar with that classic ‘70’s show (or its ‘90’s movie spinoff), “The Brady Bunch.” Throughout, poor Jan Brady repeatedly laments, “It’s always Marsha, Marsha, Marsha!” As brand marketers, you may well relate: “It’s always content, content, content!” Indeed it is, and for good reason. Just…


 

Content, Authors, Global Brands & Industry Transformation at Share14

It’s that exciting time of year when global brands, industry thought leaders and content, search and social marketers converge at Share14. Personally, I am delighted to be part of such a great event; it is truly one of a kind. The Share event truly shapes the content, search and social media marketing landscape. It’s a…


 

Weekly Marketing Update: Google I/O Wizardry & Mobile Search Share

Google IO Event

Google captures the headlines in this week’s digital marketing news, as it unleashes a plethora of technical gadgetry at its I/O conference and puzzles webmasters with its announcement that it is dropping Google+ author photos and circle counts from its search results. Other marketing highlights include insights from BrightEdge’s 2014 Mobile Share Report, research findings…


 

How to Make SEO a Bigger Slice of the Marketing Budget

Ever look back on your younger years, and long for the simple decisions? Many of them were easily made using “decision tree” analysis. You have to admire the decision tree’s simplicity. The theory is that with each “yes” or “no” choice on any major decision, you are taken to a branch, each with its own…


 

Weekly Marketing Update: Content Inspiration & World Cup

Speech Bubble Graphic

Coming off of an awesome week at SMX Advanced, we’re bringing you the latest and greatest in SEO and search this week. Check out our picks! Content from the Bright Ideas Blog “The Evolution of the SEO to the Modern-Day Marketer” by Andy Betts What does it take to survive today’s marketing landscape? From the…


 

The Evolution of the SEO to the Modern-Day Marketer

Evolution Depiction

Characteristics of a species evolve out of necessity over time. For example, did you know that the shape of the human face may have evolved to protect itself from injury specifically coming from a fist? Marketers’ roles sometimes evolve in violent fashion, too – like when Google unleashed secure search at 100 percent in 2013,…


 

Ignite Your SEO Success Release

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 Since 2007, BrightEdge has been dedicated to the SEO community by helping our customers stay ahead of the changing search landscape. Over the past seven years we’ve seen SEO evolve with algorithm updates like Panda, Penguin, and Hummingbird, the change to Secure Search, and a shift from keyword to content centric SEO. We’ve been…



 

Weekly Marketing Update: Google Quality Guidelines, SEO Landscape

Google once again captures the headlines in this week’s digital marketing news, as the latest version of its search quality guidelines are leaked (once again). Quality is also the theme for SEO topics this week, featuring articles from the community on conducting authentic SEO audits and setting priorities, as well as a Bright Ideas blog…