New!
 

A Guide to Basic SEO Concepts: Part 3

In this third and final segment of our guide to basic SEO concepts, we’ll touch on the more advanced SEO definitions and concepts of website “crawlability,” including basic search engine directives, common client and server errors, best practices and Web developer resources. You can access Part 1 of our series, covering on-page SEO concepts, and…


 

3 Parts of Local SEO You Should Not Overlook

You’ve undoubtedly heard it before: if your business has a physical location, you need local SEO. This is especially true if you’ve found that most of your business comes from local customers or clients. You might even be already well-versed in the elements needed to actively compete in the local game, but there are a…


 

Do Your Digital Marketing Tactics Need a Reality Check?

The attention span of the average consumer is 8 seconds—1 second less than that of a goldfish. In 2000, this figure was at 12 seconds. With short attention spans becoming increasingly shorter, there really is no debate between inbound and outbound marketing. Today, marketing isn’t about hunting for customers. Rather, it’s about making the customers…


 

A Guide to Basic SEO Concepts: Part 2

Welcome to Part 2 of our 3-part SEO glossary, designed to help you “speak SEO” with your team by becoming better acquainted with the basic SEO concepts most often discussed. Part 1 of our series covered basic on-page SEO terms and definitions. In this segment, we’ll define essential SEO linking concepts and search engine directives. Search…


 

A Guide to Basic SEO Concepts: Part 1

Have you ever found yourself mystified by SEO lingo? Does it seem like “English as a second language”? You’re not alone. To help you better understand “SEO speak” and communicate more effectively with your SEO team, we’ve composed a 3-part series of basic SEO concepts and their related definitions. While there are many SEO terms, we’re…


 

Local SEO 101: Best Practices Post-’Pigeon’ Update

Local SEO has undergone a number of changes over the past few years, led by both Google and the overall trend towards mobile search. Among the more notable of local SEO changes initiated by Google is its introduction of Google Places (now called “Google My Business”) and its local “Carousel” — and most recently, its…


 

SEO Forecasting Leads to Better Decisions and Greater ROI

People have been attempting to forecast the weather for millennia. Applying both science and technology, they’ve tried to understand patterns in atmospheric processes and have looked at data to project how the weather will be at a certain time and how it will evolve. Because of weather forecasting, meteorologists and other weather specialists have been…


 

A Super Bowl Lesson in Content Performance Marketing

In Super Bowl XXIV, the San Francisco 49ers stomped the Denver Broncos 55 to 10. Twenty–four years later, the game retains its record as the most lopsided in Super Bowl history. As is the policy with Super Bowl, neither team could claim a home-field advantage. Both teams clearly had a respectable record to contend for the…


 

How to Utilize Other Departments for SEO

As people come to understand the value of doing quality SEO, it becomes obvious that time and resources should be devoted to doing SEO. What people might not realize, however, is that real success comes when all departments are working together. SEO marketing efforts should not be left solely to a digital marketing team because…


 

The Future Is Bright

In the wake of Share14, our premier marketing event and the largest of its kind in the industry, we’ve experienced exceptional growth and innovation. As we head into the fourth quarter, we’d like to take this opportunity to give you, our customers and community, an update on BrightEdge and where we’re headed. We have reached…


 

5 Legitimate Creative Link-building Tactics

Most marketers know that earning backlinks naturally is key to maintaining and increasing rankings, but the difficult part comes in figuring out the best ways to get these links. There are a lot of ways to go about earning them, and some are more questionable than others. Begin to utilize these five creative ideas and…


 

Google’s Structured Snippets: What You Need to Know

A couple of weeks ago, Google formally introduced “structured snippets” as a means to incorporate more Web page data in its search results. In its announcement, Google explained this was just another step in its ever-evolving quest to improve the search results: Google Web Search has evolved in recent years with a host of features…