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Multi-Channel Attribution For an Accurate View of Conversions

Multi-channel attribution has been both widely accepted by marketers and also one of the most difficult results to calculate and prove. The basic premise is that media channels work together synergistically for conversions; some channels get too much credit, and some channels get too little (for example, direct traffic to a website versus organic search…


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An SEO’s Guide to Staying Safe from Penguin 3.0

Hummingbird, Panda, Penguin, Pigeon. If these words speed up your heart rate and get your blood pumping, you’re probably an SEO. Every Google update strikes some fear into the hearts of SEOs and digital marketers, and Google’s most current update is no exception. The current threat is Google’s Penguin 3.0 algorithm, which rolled out mid-October…


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Using Google Webmaster Tools for SEO Efficiency

Understanding and incorporating analytics in your search engine optimization strategy is integral for getting the most out of your efforts. One of the best ways to do this is by making good use of Google Webmaster Tools (GWT), a free tool that helps users make smart, informed decisions for the best possible performance in search…


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Blended Rank: Your True Rank for All Types of Search Results

Back in May of 2007, a sea change swept the search engine world with Google’s introduction of Universal Search. No longer were search results displayed only in text format; now, other types of search-relevant content including images, news, social, videos, blog posts and local listings would be blended together on the same search page. Soon…


 

Why SEO – Top 15 Reasons to Focus on SEO in 2015

SEO has been around for more than a decade, and now makes up a gigantic share of traffic for successful websites. In fact, recent research by BrightEdge shows organic search is the largest driver of Web traffic for most sectors, and a crucial component of revenue. That’s why SEO should be a serious consideration for…


 

Lessons in SEO and Site Migration: A Case Study

The importance of ensuring that you have a detailed SEO strategy in place as part of any site migration cannot be underestimated. As an SEO, and from my own personal experience, the results can be catastrophic. Let me show you why with the following case study. The Beginning: SEO Success Consider this scenario: Company X…


 

7 Simple Ways to Discover Long-Tail Keywords

Keyword research and discovery is the fundamental first step towards optimizing your website content so it ranks for keywords, captures organic search share and generates leads. When conducting keyword research, it may be tempting to focus on those highly competitive one- or two-word terms used by most in your industry’s vertical. While these terms definitely…


 

SEO Analytics: The Big Difference Between SEO Tools, Software and Platforms

The terms around SEO analytics can be confusing. You’ll often see “SEO tools” used interchangeably with “SEO software” or “SEO platform.” In this post we’ll clarify the distinctions among these three SEO analytics terms, giving a basic overview of the concepts as well as what they mean to you as an analytics user. Software and SEO…


 

7 Things You Must Do to Rank for Your Keywords

In this age of Panda, Penguin and Hummingbird, ranking for your keywords in the search engine results pages (SERPs) requires both strategic SEO intelligence and a systematic approach. SEO is very much alive and well — when done correctly — and is integral to a winning organic search content strategy. With that in mind, we’ve…


 

Google Pirate: Update on What It Is and How it Impacted Sites

The entertainment industry has been fighting piracy for years. Still today, we’re served some pretty serious warnings when watching movies that Interpol (yes, the world police) will come for anyone who dares to make a copy of that movie. With search engines being ripe for picking up free (aka “pirated”) movies and music, Google wants…


 

Holiday Seasonal Trends – Tips for Travel and Hospitality SEO

When it comes to Q4 holiday marketing, most in the industry immediately think “e-commerce” as it relates to Black Friday and Cyber Monday shopping deals. However, under that broad category are the travel and hospitality verticals – especially given that the preponderance of U.S. domestic holiday travel occurs over the Thanksgiving weekend. Those in the…


 

BrightEdge Security Upgrade to OAuth

Hello I’m Jae An, Information Security Manager at BrightEdge, and I’m excited to share an important security upgrade. Before I do, I’d love to walk you through a brief overview of BrightEdge’s InfoSec program. When I joined BrightEdge earlier this year, what I found was a technology company that had already taken great strides in…