5 Tips for Optimizing Your Brand’s Pinterest Presence

Pinterest, the visual social network launched in March 2010, has evolved far beyond its humble scrapbooking and recipe-sharing origins. Advancements such as “Rich Pins” and cross-platform sharing in Twitter and Facebook, plus the explosion in visual marketing in general, has dramatically increased Pinterest’s viability as a marketing tool, and transformed it into a powerful social…


 

How to Perform an SEO Content Audit

Auditing your website’s content is much like undergoing a physical exam. You may dread it at first, but it’s a smart practice that uncovers where you need to focus in order to improve your health, and helps you understand what’s working in your approach and what isn’t. As an enterprise-level company that devotes valuable time…


 

How Brands Use Organic Search Content to Drive Traffic and Revenue

The latest findings from the BrightEdge Data Cube released not too long ago show organic content marketing efforts are paying significant dividends for B2Bs, as measured by both Web traffic and revenue. Specifically, insights from our data repository show that as of August, organic search leads as the primary channel for website traffic, driving 51…


 

A Step-by-Step Guide to Nailing Your Next Site Migration

The Internet evolves at breakneck speed, companies change, technology gets better, and strategies adjust. It’s inevitable that at some point in your marketing career, you’re going to face the challenge of overhauling your website. All of those files, all of that content, all of that technology you and your team has been working on for…


 

The New SEO Competitive Analysis Framework

When Google shifted to 100-percent secure search globally, encrypting all search query keyword data in September 2013, it represented the single largest change for SEO and search marketers, forever transforming the way they approached their profession – including how they performed competitive analysis. As BrightEdge’s Mark Mitchell shared in his SES London 2014 presentation, “Spy…


 

Is HTTPS Really Necessary?

When Google called for “HTTPS Everywhere” (secure search) at its I/O conference in June, with its Webmaster Trends Analyst Pierre Far stating: “We want to convince you that all communications should be secure by default,” it anticipated skepticism from the SEO industry. Google reinforced its I/O battle cry for a completely secure Web with an…


 

4 Ways to Drive Search Traffic and Branding with Video

The research is abundantly clear: adding rich media like video to your Web marketing plan drives traffic. BrightEdge CEO Jim Yu recently discussed our latest data on rich media in his article for Search Engine Land. In it, he highlights findings that show rich media drives not only search visibility, but also significant click-through, making…


 

Google’s Failed Authorship Experiment: What Happened and What’s Next?

Two weeks ago, Google’s John Mueller announced that after three years of experimentation, the search giant had “made the difficult decision to stop showing Authorship in search results.” He explained that Google’s analysts had “observed that this information isn’t as useful to our users as we’d hoped, and can even distract from those results.” This…


 

Search, Social and Real-Time Marketing

Real-time social media marketing can be a powerful way to engage with your brand’s followers by tapping into current events or trending topics. In this post, we’ll look at ways to stay relevant through real-time marketing, and how search and social data can work together to boost results. Real-Time Marketing with Twitter While the World…


 

Weekly Marketing Update: Google Kills Authorship & B2Bs Win in Organic Search

Google captures this week’s headlines, this time with its announcement that it is killing off “Authorship” in its search engine results pages, with limited exceptions. However, as Search Engine Land’s Danny Sullivan explains, Google’s “Author Rank” lives on, defining the distinction between the two. In other news, BrightEdge CEO Jim Yu reports at Marketing Land…


 

The Recipe for BrightEdge’s Successful Corporate Culture

There’s much that goes into a successful corporate culture, and here at BrightEdge’s SEO company, that “much” equates to both investing in and showing appreciation for its people. When building the company seven years ago, CEO Jim Yu and co-founder/CTO Lemuel Park devoted untold hours defining their shared vision for BrightEdge’s culture, centered on the people…


 

Weekly Marketing Update: The Best of Share 14

BrightEdge’s Share 14 event brought together leading brands offering cutting-edge information around advancements in global search, mining data for SEO and content at scale, navigating secure search, and scaling in-house to build a successful enterprise SEO operation. Featuring more than 60 global brands and industry luminaries, it was attended by over 1,000 people from around…