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How to Use Content Syndication Successfully

For both B2C and B2B companies, exposure and driving relevant traffic is critical to finding new leads and improving the brand’s reach. Content syndication offers brands an opportunity to leverage the audience of other popular sites to increase the visibility of their original site. Content syndication can be controversial in the minds of some marketers,…


 

Share15 Early Bird Pricing Good Through July 31 – Save up to $500

Last Chance Before Prices Go Up Just a quick reminder that the Early Bird pricing for Share15 will soon end. On Saturday, August 1, the price for a conference attendee will increase by $300 and for those who will take the full certification class on Monday during the pre-conference the price will rise by $500.…


 

BrightEdge Research Reveals the Secret to Content Performance

BrightEdge Engagement Research Reveals the Secret to Content Performance We’ve spoken often about the content battleground that has emerged: every brand is fighting for attention against the massive volume of content being published daily. So what truly drives performance? As the leader in Content Performance Marketing, we wanted to dig deeper and offer a window…


 

Content, SEO and Reputation Management – Duy Vu, Assurant at Share15

Duy Vu is the SEO manager at Assurance, overseeing all the SEO initiatives for their web properties. He is their self-described ‘go-to’ SEO guy, and we thought that it sounded like he would have some excellent insights into the ever-developing digital marketing industry. Duy Vu will be joining us in just a few weeks for…


 

Wiley CMO: Transforming Traditional Publishing to Digital Content Excellence

This year Clay Stobaugh, EVP and Chief Marketing Officer at Wiley will be delivering a fascinating general session keynote on how Wiley has transformed their digital business. For those familiar with digital marketing thought leaders and influencers Brian Solis from Altimeter/Prophet, Lee Odden from Top Rank, Rob Garner (formerly i-crossing), Paul Roetzer from PR 20/20, Dan…


 

Home Depot’s Erin Everhart: Multi-Channel & Omni-Channel Marketing at Share15

Content Performance Marketing, the sharing of insights and the elevation of personal and professional performance, is central to the Share15 theme this year. Over 60 global brand speakers and 1000 digital, content, and search marketers come together on September 21 – 23 in the heart of San Francisco. As the search, content and digital marketing ecosystems continue…


 

The Art of Digital Marketing Integration – Ancestry.com at Share15

As the VP of Channel Marketing for Ancestry.com, Mark Fiske understands the art of an integrated campaign. He is in charge of leading the television, display, search, mobile, content and social acquisition programs– helping to build the brand across all channels. Mark is an experienced lecturer at a variety of ecommerce and marketing events, including…


 

Facing the Google Phantom II Update

Towards the end of April, numerous site owners began reporting a disruption in their traffic, leading many experienced in the industry to suspect an algorithm update. Since there was no official message about changes, the update was quickly termed the Phantom II update (the first being an update that occurred back in 2013).The update was…


 

Using Data to Drive Content with Sudhir Sharma of Movoto

As the Director of Marketing, Sudhir Sharma is an experienced expert in the field of traffic acquisition. He and his team spend their time driving traffic to the Movoto site and find new ways to excel in the digital marketing ecosystem. Sudhir regularly blogs at the BrightEdge website and you can check out some of…


 

Why Brands Love Share and What Will Make Share15 the Conference to Remember

Share15 is just weeks away, and we have found that the timing could not be more critical to the success of marketers across the country. The statistics that have been coming in have been extraordinary. By 2020 there will be an estimated 44 trillion gigabytes of online data available. Compare that to just 4.4 trillion…


 

Marriott Shares Insights Into Their Digital Revolution – Share15

Last week the Share15 team managed to catch up with Alex Edlund, Director of Global Search, at Marriott International for an exclusive interview on the digital revolution at Marriott. As part of the Share15 interview series Alex shares insights into how advancements in technology and user behavior have forced companies to rethink how to best…