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Planning an SEO Marketing Strategy

Whether you’re starting a new website, rebranding, or recovering from a penalty, your SEO marketing needs a plan. The digital landscape and technologies are changing at an increasing pace. The channels and marketing prospects are varying so quickly and can leave behind some businesses that do not adjust. SEO and content marketing require more sustained…


 

Best Practices for Working SEO and PR Together

Fifteen years ago it might have been hard to imagine how much the Internet could change our society. It has influenced everything from how we shop to how we keep in touch with friends and family. These changes have not only caused dramatic shifts in the patterns and preferences of consumers, but they have also…


 

10 Link Building Ideas You Can Do In a Day

Backlink building often appears to be a complex and time consuming process. But it’s not always as hard as it seems. In case you missed it, we are republishing this great piece featuring 10 simple link buildings tactics that you can implement in a day. A healthy backlink profile is key to your website’s overall search…


 

Organic Search and How It Differs from Paid Search

The World We Live In The internet makes massive amounts of data available to us at a moment’s notice. It allows people and businesses to interact with each other, do research, and make purchases. In order to quickly identify the correct content and websites that will meet their needs almost all users will use a…


 

The Fastest-Growing, Most In-Demand Marketing Jobs & SEO Jobs

In just a few short years, nearly everything about marketing has evolved: the platforms, the strategies, the content, the channels, the relationships with customers, and the development of Marketing’s role in the buyer’s journey. As the industry and SEO marketing strategies have changed, so have the jobs of the marketers themselves. Those who pay close…


 

6 Popular Paid Distribution Providers for Content Marketing

Content. Content. Content. You hear it across every marketing department lately. There’s writing it, optimizing it, sharing it on social and other mediums and tracking it—but how can you maximize your content’s reach? In addition to SEO, a strong paid distribution system can bolster your results. Once you have produced high-quality, data-driven content using the concept of the…


 

Local SEO Becomes Hyperlocal

Since 2014, local SEO has been adapting at an alarming pace. It fits with Google’s relevancy mantra—delivering the best search results to users based on their location. But that means businesses and marketers have to keep up with the changes—especially brick-and-mortar shops that rely on local traffic. Outside of the formal algorithm rollouts, we’ve seen…


 

How Google’s AMP will Streamline Content

People are searching with their mobile devices more now than ever before, so having a good user experience is essential. However, with increased mobile usage comes an increased expectation for speed and agility, as data has shown that 40% of people will abandon a site after just three seconds if the page they are looking…


 

YouTube Video Marketing: 8 Steps to Improve Video Engagement Using the Overlay

YouTube is a solid resource for reaching broad audiences and introducing the brand. The platform has an estimated one billion users from around the world. A well-maintained video channel can help brands promote their story and increase their reputation as thought leaders and innovators in the industry. You can see the BrightEdge YouTube channel. For…


 

Image SEO and Marketing – visual content marketing and conversion

When people arrive on your site, they will be forming their first impression within 50 milliseconds. They will then be deciding whether or not to stay on the site within 8 seconds or less. This amount of time makes it hard to pull in new visitors with text or great offers alone. Research has shown…


 

The Rise of Influencer Marketing – Engagement & Value

Conveying trust and authenticity to your audience is a key component in gaining competitive advantage. An estimated 80 percent of customers say that authenticity is critical when they determine whether or not they want to follow a particular brand. Influencer marketing can be an important building block in conveying both of these messages to your…


 

The Power of Domain Authority or Trust Flow

Domain authority and Trust Flow both measure the influence of a website as primarily measured by the number and quality of the site that link to it. When Google determines how well a particular page on your site ranks for a query, the algorithm is not only looking at the individual page that has been…