BrightEdge S3 Platform Features

Driving ROI Through Superior Content Performance

Customizable Dashboards, Reporting, & Forecasting

Standardize on a single source of truth for all your reporting needs, across your digital marketing team and executive staff, with fully customizable and automated dashboards.

  • Customizable Dashboards: Content performance reporting in one place across your sites, keywords, backlinks, traffic and conversion metrics, and competitors across search engines, geographies, and devices.
  • Search Opportunity Forecasting: Proven ROI forecasting, enabling practitioners to quantify the impact of content performance on their business, make an informed business case to executives for further investment in content performance, and focus on opportunities that promise the maximum revenue gain or cost savings.
  • Blended & Local Search Management Reporting: Gain insight into how universal results are impacting your organic search ranking with Blended Rank and Local Search Management technology
  • Daily Rankings: With Daily Rankings, marketers get alerted of changes to high-converting keywords and can prioritize focus accordingly.

Content Performance Recommendations

BrightEdge takes the guesswork out of content performance. Our proprietary algorithm analyzes all your targeted keywords and pages, along with the search volume, difficulty, and competitive landscape, providing a custom and prioritized plan of attack spanning across all the areas that can be improved on your site.

  • Keyword Recommendations: BrightEdge S3 automates the otherwise manual process of keyword optimization by providing analytics and recommendations for your entire keyword footprint, transcending best practices to optimize keywords strategically and at scale.
  • Page Manager: Built with prescriptive best practices, Page Manager provides comprehensive on-page, backlink, internal links, and social recommendations guiding you to success.
  • Competitive Recommendations: BrightEdge automatically generates competitive recommendations prioritized by impact, risk, and difficulty, so you can focus on the best opportunities to increase traffic and revenue.
  • Social Recommendations: Receive clear recommendations on where to focus social media activities. See what keywords and pages are most effective to target with Tweets, Likes, and Shares to improve rankings on search engines.
  • ContentIQ: BrightEdge ContentIQ is an advanced site auditing solution, that fully integrates within the BrightEdge search and content platform. With advanced crawl technology, it identifies the critical site errors impeding your search success. Use crawl data with popular BrightEdge platform features, such as building StoryBuilder dashboards and setting Anomaly Detection rules to monitor for future errors.

Backlink Management

BrightEdge provides the most accurate and complete set of backlink management encompassing backlink tracking, discovery of high quality backlinks, and competitive backlink insights with actionable, keyword level backlink recommendations supported by built-in task & workflow management.

  • BrightEdge Backlink Management & Competitive Backlinking: Leverage the most complete suite of backlink analysis and management tools on the market to fine tune your content performance strategy at the keyword, page or domain level.
  • Keyword Level Backlink Insights: See the complete backlink profiles for all your competitors at the keyword level, instantly providing insight into the optimal backlink sources to target across all your keywords.
  • Majestic & Moz Integrations: BrightEdge provides a seamless integration with industry leading backlink databases from Majestic and Moz, giving customers a comprehensive view of their backlink portfolio alongside that of the competition.

Content Centric Marketing

In the current search climate, it’s more important than ever to invest in unique, compelling, web friendly content, and optimizing for search performance.  Consistent with a history of innovation, BrightEdge has developed unique technology enabling marketers to take a content and page based approach to managing content performance.

  • Page Manager: Built with prescriptive best practices, Page Manager provides comprehensive on-page, backlink, internal links, and social recommendations guiding you to success.
  • Content Optimizer, Content Management Systems (CMS) Integration: Now, for the first time businesses can empower their content teams to create search optimized content from day one, by giving content teams a technology that coaches them towards success.

Social Content Performance

Search engines are increasingly using social media activity such as Likes, Tweets, Shares, and +1s to determine which pages are most relevant for keyword searches, and to provide a personalized search experience. BrightEdge provides marketers with actionable insights that allow them to optimize their campaigns across site, search, and social channels for maximum ROI.

  • Twitter Trending: Developed in conjunction with Twitter, Twitter Trending allows marketers to take effective content performance strategies and content, and leverage them on Twitter.
  • Social Recommendations: Receive clear recommendations on where to focus social media activities. See what keywords and pages are most effective to target with Tweets, Likes, and Shares to improve rankings on search engines.
  • Social Site Audit: Designed by BrightEdge and Facebook, Social Site Audit helps brands measure Open Graph implementation and measure Facebook engagement by ensuring webpages are properly tagged for consumption within Facebook.
  • Facebook Preferred Marketing Developer: BrightEdge includes automated recommendations and instant reporting on Facebook optimizations so that marketers can get instant visibility into how Facebook is impacting their organic performance, today and over time.

Local, Global, and Mobile Content Performance

Search is local, and as the adoption of location enabled mobile devices grow, search engines continually evolve their algorithms to better leverage location data. Marketers require local, global, and mobile search strategies to compete in the SERPs.

  • Local Search Management: Search is local, and only continues to grow with the adoption of location enabled mobile devices. Learn to increase relevancy and deliver a better user experience with Local Search Management in 169+ cities.
  • Global Content Performance: Drive content performance performance across in 128+ countries across 6 continents, to maintain brand consistency worldwide while accommodating for local nuances.
  • Mobile Content Performance: Mobile technology has hit the mainstream, smartphones and tablets now drive one out of every three minutes spent with digital media. BrightEdge has introduced an innovative new technology, Mobile content performance, enabling Digital Marketers to create winning mobile search strategies.

Competitive Analysis

The most sophisticated content performance strategies require in-depth competitive analysis.  With BrightEdge, you will be the first to know about the campaigns that your competitors have rolled out, their latest backlink strategies, the individual pages and page templates that are driving organic traffic, and much more.

  • SEO X-Ray: The first ever patented “reverse index” of the web, provides in-depth analysis of your content performance footprint and comparisons against the competitive landscape.
  • Share of Voice: BrightEdge’s patented Share of Voice technology provides an instant snapshot into who are all the competitors in your space, for any group of keywords or product line, and allows you to dig deeper into exactly what they’re doing to drive traffic online.
  • Keyword Discovery: BrightEdge's competitive map makes it easy to visually identify the sites that dominate specific keywords and keyword clusters and the strength of their positions.
  • Competitive Recommendations: BrightEdge automatically generates competitive recommendations prioritized by impact, risk, and difficulty, so you can focus on the best opportunities to increase traffic and revenue.
  • BrightEdge Backlink Management & Competitive Backlinking: Leverage the most complete suite of backlink analysis and management tools on the market to fine tune your content performance strategy at the keyword, page or domain level.
  • Keyword Level Backlink Insights: See the complete backlink profiles for all your competitors at the keyword level, instantly providing insight into the optimal backlink sources to target across all your keywords.

Universal Search

Universal Search presents a huge opportunity for marketers. Thumbnails of images, videos, places, and news in search results attract the most attention from users. Ranking for this content drives greater conversions while also grabbing market share from competition, since real estate on the first page of search results is limited.

  • Blended Rank: Search engines are constantly refining their algorithms, and adjusting SERPs. On desktop search, 7 results are starting to appear on Google page one (instead of the usual 10). As Google makes changes, organizations need content performance technology with Big Data processing power capable of analyzing this massive data stream.

Integrations

Part of an effective digital marketing program includes utilizing web analytics. BrightEdge does the heavy lifting for you by integrating web analytics data with content performance and social data in BrightEdge S3, providing a complete view and single source of truth for your program.

  • BrightEdge Connect API: BrightEdge Connect is a REST based protocol that seamlessly connects content performance, social metrics, web analytics, and marketing KPIs providing closed loop analytics for overall search performance.
  • Adobe Integation: Combines BrightEdge data, global enterprise support, and social analytics with Adobe’s industry leading Digital Marketing Suite, to streamline data insights and deliver greater ROI.
  • Google Analytics, Coremetrics, Webtrends Integration: This integration provides comprehensive insight through reports on: traffic and rank, conversions and rank, revenue and rank, and total content performance.
  • Majestic & Moz Integrations: BrightEdge provides a seamless integration with industry leading backlink databases from Majestic and Moz, giving customers a comprehensive view of their backlink portfolio alongside that of the competition.
  • Facebook Preferred Marketing Developer: BrightEdge includes automated recommendations and instant reporting on Facebook optimizations so that marketers can get instant visibility into how Facebook is impacting their organic performance, today and over time.

Project Management

BrightEdge enables you to turn your business intelligence into actionable tasks through a single integrated environment.

  • Tasks & Workflow: Accelerate team collaboration with built-in project management designed for enterprise.

Enterprise Content Performance Technology

Not all technologies are created equal. BrightEdge is the only Enterprise Grade Content Performance Marketing Platform on the market. BrightEdge processes over 100 terabytes of data each week, at scale, and with the same level of security as the largest US banks.

  • Cloud Infrastructure: BrightEdge provides deep expertise in delivering innovative technology to customers in a secure, scalable, and reliable way
  • Data Integrity: BrightEdge has a proven methodology around Data Integrity, dedicating significant engineering resources to create rigorous and high quality sets of data streams.
  • Daily Rankings: With Daily Rankings, marketers get alerted of changes to high-converting keywords and can prioritize focus accordingly.
  • Global Content Performance: Drive content performance across in 128+ countries across 6 continents, to maintain brand consistency worldwide while accommodating for local nuances.

One of the great things about BrightEdge and the team behind it, because that’s really where the value is, is the fact that they are true SEO experts and they are very innovative. When they decide to roll out a new feature in the platform, they test it, and being that they are SEO experts, they know that this is going to be a true enhancement to the platform.