Gain a complete and defensible understanding on how your SEO efforts impact your business. Combine in one place keyword rankings, backlinks, and key performance metrics that matter to your business. With BrightEdge's SEO Management software, you get a complete picture that ties SEO-driven web traffic and conversions with SEO performance metrics such as rankings, backlinks, coverage and more.

With BrightEdge, you can finally:

• Demonstrate the business value of a SEO campaign, project, or initiative
  BrightEdge seamlessly integrates traffic and conversion data from your web site with SEO metrics, so you can finally understand the monetary impact of any of your on-site and off-site SEO initiatives, from the highest campaign level, to keyword or backlink initiatives, down to individual keywords.
• Identify the best SEO strategies to deliver on specific business goals
  With BrightEdge, you can start with specific traffic or conversion goals, identify your best assets - keyword and page combinations - and strategies to deliver on these goals.
• Manage SEO investments optimally based on their business value
  By attributing conversions that you care about or high value page views to the correct SEO initiatives, you can finally optimize your SEO investments to focus on those that deliver the best returns.

Next: Learn about BrightEdge's comprehensive SEO reporting capabilities.