Continuing the recap of our hit industry event BrightEdge Share 11, we’d like to share a fun and informative discussion on the link between search and social. The discussion features some of the most accomplished search marketers:

1. Mark Fiske, Director of Digital Marketing at The Gap
2. Derrick Wheeler, Senior SEO Architect at Microsoft
3. Brian Piepgrass, Internet Marketing Manager at Facebook
4. Elisabeth Osmeloski from Search Engine Land (moderator)

The panel discussion is a must-see because the diverse background of the panelists brings up different perspectives on making social work in SEO. The discussion deals with issues such as:

1. The impact of social on  user behavior and search across industries such as retail and B2B
2. Metrics and tools to capture data on social signals
3. Understanding attribution where multiple channels like search and social interact
4. Role of testing in prioritizing social efforts and identifying social channels of opportunity
5. Actionable tips on jump starting social programs to improve search performance with social