Perplexity Referrals To Brand Sites Growing, Data Shows
April 03, 2024 | MediaPost
BrightEdge’s analysis shows referrals from Perplexity, an AI-driven "ask" engine, to brand sites are growing at nearly 40% month-over-month since January. It presents the first evidence that Perplexity is not used solely for generative content, but also as a search engine that refers users to sites through citations.