BrightEdge Secure Search Report – August 2013
Secure search share is increasing, how will you measure your owned media?
Google has made secure search the universal default, meaning that 100% of searches are now secure and site analytics will no longer be able to provide user search query data to correlate keywords with site visits, revenue, and conversions. By encrypting 100% of search results Google has proactively enabled the privacy of its users searches from Internet eavesdroppers. This change aligns with online sharing services like Facebook which have raised user awareness around the need to specify which friends and general public see their Facebook posts.
At BrightEdge our top value is customer success, and we innovate to keep customers ahead of the changes in search and digital marketing. Just as Google, Facebook and Twitter are all silicon valley technology innovators, BrightEdge innovates with these leaders to help you succeed.
Secure Search also marks a fundamental shift for measuring performance by taking a content-centric approach as opposed to a keyword-centric approach. BrightEdge Page Reporting is the only comprehensive solution for addressing secure search.
For the first time brands are able to understand their total content performance across revenue, visits, and conversions at a page level. Performance can be rolled up into Page Categories/Business Units (i.e. Men’s Apparel, Women’s Apparel, Baby Apparel, etc.) as well as at a total site level.