Date and time:     Friday January 22, 2016 12:00pm AEST
Duration:              45 minutes

Competitive benchmarking is a best practice that is often discussed but less frequently used; BrightEdge research shows that 40% of marketers deliver their content and campaigns and never benchmark their competitors.

In this 45-minute webinar Customer Success Manager Kylie Tabrett will walk attendees through the importance of competitive benchmarking, the process, and product-level how-to covering:

• Competitive Dashboards
• Competitive Comparison
• Competitive Anomaly Detection
• Market Landscape Analysis – Share of Voice
• Content and Keyword Gap Analysis
• Link Building Assessment and Link Expansion

These techniques will help you get the jump on your competition in 2016.​

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