BrightEdge Management Team

Meet the Team

Jim Yu

CEO and Founder
Jim Yu

Jim is the founder and CEO of BrightEdge. In the past seven years Jim has built BrightEdge into a global business that is the trusted enterprise standard for content performance marketing.

Jim is a known digital marketing expert, and speaks at conferences such as Share, Dreamforce, Adobe Summit, as well as Search Engine Expo and Search Engine Strategies worldwide. In addition, Jim is an industry pundit with regular columns in ClickZ, Marketing Land and Huffington Post. Jim is widely recognized as the driving force behind enterprise content performance marketing technology, having built the largest and most widely adopted platform which is in use by over 20,000 digital marketing professionals across 8,400 brands around the globe.

Jim holds an MBA from Stanford University, a Master's of Engineering from the University of Virginia, and a Bachelor's of Science in Computer Science from the University of South Dakota.

Lemuel Park

CTO and Founder
Lemuel Park

Lemuel is the founding CTO of BrightEdge. He brings 10 years of industry knowledge and experience in building enterprise class solutions for the largest companies in the world. Prior to BrightEdge, he was a manager at Ernst & Young where he led IT and security consulting projects for Fortune 100 companies across multiple industry sectors, including high-tech, financial services, health care, and insurance. 

Lemuel and his team have been responsible for dozens of digital marketing technology innovations over the years and hold numerous patents for technology such as Search Share of Voice and Search Opportunity Forecasting.

Lemuel holds a Bachelor's of Science degree in Electrical Engineering and Computer Science from the University of California, Berkeley.

Joshua Crossman

VP of Client Services and Strategy
Joshua Crossman

Josh leads BrightEdge’s customer facing organization focused on delivering success to each and every customer. In this role he has built a global team that has been recognized as one of the most innovative companies in customer success by Gainsight. Josh’s team is passionate about helping customers build, grow and transform their digital marketing. He serves as an advisor to the CMOs of some of the world’s largest brands.

Previously, Joshua spent eight years at McKinsey & Company as a leader in their Technology and Media Practice, helping Fortune 100 companies develop and implement marketing and sales strategies. Joshua graduated with honors from Duke University with dual degrees in Biology and Political Science.

Jim Emerich

Chief Financial Officer
Jim Emerich, Chief Financial Officer

Jim is BrightEdge’s Chief Financial Officer and is responsible for overseeing all financial and general administrative departments. He brings over 20 years of financial leadership from a variety of Cloud Computing and manufacturing companies.

Jim was previously CFO at Avangate, Appirio and MuleSoft. Prior to these positions, he spent 6 years at including roles as Chief Accounting Officer, Interim CFO and head of the tax, treasury and internal audit departments. Jim also held various financial leadership positions at NotifyMe Networks, NBC Internet, LDM Technologies and General Electric Plastics.

He is a graduate of Principia College, where he earned a B.A. degree in Business Administration, Chemistry, and Economics. He is also a graduate of the General Electric Financial Management Program.

Barrett Foster

VP of Sales
Barrett Foster

Barrett is BrightEdge's VP of Global Sales. He is responsible for leading sales to new and existing customers around the globe, with a focus on customer success. Barrett’s leadership has been instrumental in helping BrightEdge become the industry leader with partnerships with 9 of the top 10 e-commerce companies, 9 of the top 10 hospitality companies, and 8 of the top 10 technology companies. Barrett is passionate about providing a great workplace for sales professionals, and has developed BrightEdge’s unique Sales Success Culture.

He brings over 15 years of customer focused sales leadership and senior management experience in software sales from NetBase, Integrated Decision Systems, MicroPatent and Thomson Financial Services. Barrett holds a BA in Economics from University of Colorado, Boulder and an MBA from Georgetown University.

Albert Gouyet

VP of Operations
Albert Gouyet

Albert is BrightEdge's VP of Operations. He brings over 20 years of broad technology and senior management experience from Netscape, AOL, Sybase as well as venture backed private companies. At AOL, Albert was Vice President of Web Clients and Services where he led the team responsible for developing and implementing a new strategy for Search for Netscape and CompuServe, which culminated with the game-changing partnership between AOL and Google. Albert was also VP Marketing at Quantivo, Nominum, and Pivia (now F5), and VP Engineering and co-founder at Neuron Data (IPO as Blaze Software).

Albert holds engineering degrees from Ecole Polytechnique, Paris and Ecole des Telecommunications, Paris, and an MBA from Stanford University.

Brad Mattick

VP of Marketing and Products
Brad Mattick

Brad Mattick is VP of Marketing and Products at BrightEdge. He is passionate about elevating the impact of the content performance and search marketing community. At BrightEdge he conceived and sponsors Share, the industry event by digital marketers for digital marketers. Brad has led the evolution of BrightEdge’s technology to the dominant platform in the industry with thousands of customers standardizing on BrightEdge around the globe.

Prior to BrightEdge Brad was Head of WW Product Marketing at SuccessFactors, a leading cloud performance management software company. Brad spent six years at where he ran the Eponymous salesforce automation product line, taking it from $500M to $1B in revenue. Prior to Brad spent years at startups learning what is worth doing, and what moves the needle. Brad holds a BS in Computer Engineering and a BA in Japanese Studies from the University of Southern California.

Sammy Yu

Chief Architect
Sammy Yu

Sammy is the Chief Architect at BrightEdge. He is one of the leading experts in the design and implementation of software architectures for handling massive amounts of data. Previously to joining BrightEdge, he worked at Digg where he built the search engine platform and introduced the popular concept of "query deserves freshness". Prior to Digg, he worked on large scale enterprise management software for nine years at Hewlett-Packard.

Sammy holds a Master's degree in Computer Science from the University Of Illinois at Urbana-Champaign.

Tom Ziola

VP of Business Development
Tom Ziola

Tom is BrightEdge's VP of Business Development. He has over 15 years experience in business development, start-up management, and venture capital creating strategic business relationships. Tom was formerly VP of Business Development, of Corporate Development and GM of Business Development & Sales in Microsoft’s consumer services team in Silicon Valley, Senior Director for mobile & embedded device services in Redmond, and an Xbox Tiger Team member. He is also a former Entrepreneur-in-Residence at Kleiner Perkins Caulfield & Byers, where he co-founded a security technology company serving the US Dept of Defense. Tom has multiple patents pending in the fields of computer architecture, web infrastructure, distributed data systems, and security technology.

Tom has an MBA from the Stanford Business School, an MA from the Kennedy School of Government at Harvard, an undergraduate degree from Brown University, and completed advanced studies in information technology at MIT.

Michael Sundareson

Vice President, Strategic Account Management

Michael is BrightEdge's Vice President of Strategic Growth. He is responsible for leading the relationship development and customer value for BrightEdge’s existing customers across the globe, focusing on the largest and most strategic customer relationships. He has extensive experience building and scaling renewal and growth business functions focused on maximizing customer success. Michael’s leadership has been instrumental in helping BrightEdge become the industry leader and gold standard for customer relationship management. He brings over 17 years of sales leadership and strategic consulting.

Prior to joining BrightEdge, Michael spent 14 years working in management consulting with Ernst & Young and Arthur Andersen. Michael focused on developing and implementing business strategies to drive performance improvement and business value for C-level executives. Michael holds a BS in Computer Information Systems and a minor in Accounting from California State Polytechnic University, Pomona.