"Micro-moments" define your customers' digital behavior today whether they want to go somewhere, do something, know something, or buy something. Search results now include a variety of content types, tailored to each micro-moment—including ads, videos, maps, local listings and more.
But, more content types at the top of the results page can mean organic listings are pushed lower, where they are not as immediately visible. Lower visibility translates to a drop in traffic, conversions and revenue.
BrightEdge Intent Signal is the first and only solution that automatically tells you the “organic-friendliness” of each topic and how much of the opportunity you are capturing. You can now prioritize your efforts based on the potential for organic success.
Uncover the best organic opportunities
- Understand which topics have organic results above the fold to identify where the best organic potential exists (on standard screen sizes for desktop, tablet and smartphone)
- Learn which of your pages display above the fold to determine whether you are capturing this prime opportunity
- Automatically segment your keywords according to organic potential and your performance above and below the fold to drive a more effective organic and paid search strategy
Take action to drive more traffic and conversions
Optimize
Focus your efforts where organic opportunity is high but your page isn’t optimized to capture the most traffic.
Create
Capture high-value organic opportunity that you are missing. Create content for organic-friendly topics to get in front of customers and increase conversions.
Defend
Maintain your strong position. When performing well on organic-friendly topics, it’s critical to monitor and maintain performance to continue driving traffic, conversions and revenue.
Collaborate
When organic opportunity is lower, work with paid search to drive traffic, while also optimizing for the best organic real-estate.
Micro-moments deeply the customer experience. To succeed with organic today, search marketers must understand which topics are organic-friendly and go after the most promising opportunities. BrightEdge Intent Signal automatically generates unique insights to help you understand the potential for organic success above-the-fold so you prioritize efforts to drive the best business outcomes.