Marketing executives require consistent views of marketing effectiveness across all their programs based on one set of ROI metrics. With SEO growing in importance as a source of revenue, it is critical to connect SEO with Web Analytics which are the trusted metrics of business performance for any online company.

BrightEdge Connect seamlessly links SEO performance with web analytics and marketing Key Performance Indicators (KPIs). BrightEdge Connect combines SEO metrics such as rankings, backlinks, and coverage from the BrightEdge SEO Platform with key business indicators such as purchases, visits and conversions from existing web analytics or enterprise-wide systems of record.

With BrightEdge Connect, you can finally::

• Deliver on your most promising revenue opportunities by prioritizing SEO projects against pay per click (PPC), email and other online marketing programs.
• Create complete online marketing dashboards with comprehensive views across all your marketing programs, including SEO.
• Use a consistent and trusted set of metrics and attribution models across all your online marketing programs.

BrightEdge Connect integrates with major web analytics solutions, including Webtrends, Adobe/Omniture, Coremetrics and Google Analytics.