BrightEdge and comScore to Boost Competitive Intelligence for SEO

For the First Time, Collective Intelligence from One Million Consumers is Combined with Deep SEO Analytics to Help Brands Cut through Clutter on the Web

SAN MATEO, Calif – May 3, 2011 – BrightEdge, the world’s first enterprise class SEO platform that helps brands rise above the increasing clutter on the Web, today announced it is working with comScore, a global leader in measuring the digital world, to help companies rank above the fold in search results. Through this collaboration, SEO managers can now instantly act on comScore’s critical competitive insights to increase revenue from organic search.

"Search is changing quickly - it’s becoming social, local, mobile, and personalized," said Jim Yu, CEO of BrightEdge. "The addition of collective intelligence into BrightEdge enables marketers to stay ahead in this new search landscape. It is a game changer for the online marketing industry."

comScore’s expansive intelligence into consumer search behavior based on its panel of one million Internet users will be fully integrated into BrightEdge’s actionable SEO platform. This combination of competitive intelligence and deep SEO analytics will enable SEO managers and executives to get a complete view of their competitive position across the Internet and identify new strategies to cut through the Web clutter and drive SEO performance.

"Getting comprehensive competitive information is critical to all online marketers," said Steve Dennen, Vice President of Business Development at comScore. "We are excited to be able to offer comScore’s industry leading competitive intelligence to BrightEdge enterprise customers so they can take their SEO performance to the next level."

The integration of collective intelligence into the BrightEdge platforms follows numerous market leading innovations. BrightEdge is the first SEO platform to integrate Web analytics, include global capabilities, make SEO social, and most recently collaborate with search engine providers.

This solution will be available to comScore and BrightEdge enterprise customers initially in the US.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.