YouTube SEO Tips: Rank For Video Content In 2021

YouTube SEO is a process of optimizing your YouTube videos and channel to increase its rankings via YouTube. Search engines, like YouTube, have an intricate algorithm that determines how your videos will appear in YouTube rankings. Optimizing for YouTube can help increase important metrics like follower count, brand awareness, website visits and revenue.

YouTube SEO is the practice of optimizing your channel’s page, playlists, metadata, description and videos. You can optimize your videos for YouTube’s search engine as well as other search engines. Users can come across your videos via Google, Bing, etc.

YouTube optimization focuses on the number of viewers that your video has reached and how well the video is ranked in a specific category. When brands optimize for YouTube search trends, data shows they have seen a 50% growth in viewing time year-over-year in the past three years.

How to execute Youtube SEO?

A key component to YouTube SEO is to harness the power of your video’s text in the form of transcripts, closed captions and subtitles. Here, it is important to focus on using relevant keywords across your pages which will help you increase both SERP ranks and your audience.

YouTube SEO tips:

  • Optimize video descriptions and meta descriptionsA guide to YouTube Search Trends - BrightEdge
  • Add closed captions to videos with an SRT File
  • Add Cards to promote other relevant videos
  • Utilize well-researched target keywords in a natural way
  • Choose the most relevant category for your video

Include keywords in the following areas to increase your opportunity at ranking for them:

  1. Title
  2. Thumbnails
  3. Description
  4. Transcripts
  5. Translations
  6. Tags
  7. Links
  8. Call to action

Leverage Google Trends for YouTube SEO success

In order to increase your opportunity of appearing in search trends, consider the following:

  • How much time did the user spend watching your video?
  • Do your users click on your CTA to watch after seeing it?
  • Where are users watching your videos from geographically?
  • Does your video description and meta description match the user’s query?

YouTube search trends rank videos based on how appealing your video is to the audience. The metrics used to calculate ranks on YouTube include total and current views, rate of growth in views, where the views are coming from and the age of the video. YouTube will select videos that are most relevant to viewers and most reflective of the broad audiences on the platform.

The most important element of optimizing video content is keyword research, analysis and implementation. Start increasing your video rankings on YouTube with all these tips.