BrightEdge Point of View: Google Flights and How to Respond
Is your OTA business prepared to corner the flight info SERPs?
Google has evolved its knowledge graph section for air flight information. This move follows a pattern similar to Local or Quick Answers. Google Flights are now on a sponsored or paid basis. Additionally, Google announced that in 2018 it will shut down access to its QPX Express API, which is used by a number of online travel agencies (OTA) for airfare data.
How should OTAs be adjusting their SEO strategies for Google flights data to address these major changes?