Use SEO to Increase Holiday Sales

7 ways to capture more online sales this holiday season by pulling the SEO lever now

Use SEO to Increase Holiday Sales

7 ways to capture more online sales this holiday season by pulling the SEO lever now

In this paper you will learn how to prepare for the holidays, including:

  1. Understanding where the best search demand is on a query basis
  2. Understanding your competitors’ strengths and weaknesses in desired keywords
  3. Leveraging steps 1 and 2 to create a targeted keyword list
  4. Developing content to focus on those keywords
  5. Optimizing your landing pages to improve conversion
  6. Using a platform that gives you a full picture
  7. Preparing for mobile and offline/online cross channels

Marketers who invest correctly will reap the maximum reward from the high-powered holiday season. From identifying keywords to developing content opportunities to monitoring revenue on a comprehensive platform, with BrightEdge every step of the process is backed by concrete numbers that help deliver the bounty of holiday revenue.

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