The Rise of Modern Marketing by Oracle and BrightEdge

Available on demand now.

Marketing at a Crossroads: The Rise of Modern Marketing, Strategies and Technologies for a Successful Transformation to Modern Marketing

Join us for our continuing Bright Ideas Webinar customer series. Joyce Boland, VP of Applications Marketing at Oracle and Kelvin Gee, Sr. Director of Modern Marketing Business Transformation at Oracle will discuss modern marketing transformation and the customer journey.

They will introduce some new concepts, like how attention is the new oil, the infinity loop customer journey, and that customer experience must be the focus of marketing.

In addition to their compelling content, BrightEdge will also be showcasing some brand-new technology to help marketers succeed at digital transformation.

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The Rise of Modern Marketing, Strategies and Tech for a Transformation

BrightEdge and Oracle discuss modern marketing transformation and the customer journey

Register