Are Press Releases Still Worth Doing? POV
Are press releases still worthwhile for websites?
The topic of press releases and their SEO value for companies in the modern digital age has evolved from popular SEO tactic to a tactic to be avoided. Google has indicated clearly that they do not value backlinks from press releases, meaning that the links to the brand website do not have a positive impact on the SEO rankings. Google finds these links unnatural because they can be controlled by the site being linked to.
Despite these changes, press releases can still provide value for brands. Read this exclusive point-of-view article from BrightEdge to learn about how your organization can best leverage this channel.
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