The travel-and-hospitality industry occupies a unique place in regard to digitization. Bookings for flights and hotels, as well as subsequent transactions, are all migrating to a fully digital experience, yet a huge part of the customer experience remains connected to physical locations and face-to-face interaction.
A full 72% of businesses say improving customer experience is their top priority, according to a Forrester survey. As websites, mobile applications, and progressive web applications (PWA) increasingly become the main place where customers and prospective customers receive the brand experience, there are obvious implications for web owners in the travel and hospitality space.
Key Digital Trends in Travel and Hospitality:
Like many other service-based industries, travel and hospitality is in the midst of a fundamental shift towards digital transformation. As consumers trend away from absolute brand loyalty and towards a longer conversion funnel, opportunities arise for SEOs and digital marketers in this space to get search visibility with prospective customers.
Download the full report to see the key digital trends influencing the travel and hospitality industries.