BrightEdge x NinjaOne

NinjaOne holds 61% share of AI mentions in the IT operations category, more than 20 points ahead of the next-closest brand tracked. Its share of AI citations reaches 52%, ahead of every other source tracked, including Reddit, YouTube, and G2.

About NinjaOne

NinjaOne unifies IT to simplify work for nearly 40,000 customers in 140+ countries. The NinjaOne Unified IT Operations Platform delivers endpoint management, autonomous patching, backup, and remote access in a single console to improve efficiency, increase resilience, and reduce spend. The company partnered with BrightEdge to extend its category authority into AI-generated answers.

The Business Challenge

NinjaOne wanted to know exactly where it stood in AI search: share of voice, mentions, and citations, measured against every competitor across every AI engine. That's what led NinjaOne to BrightEdge, bringing SEO and AEO tracking into one workflow.

NinjaOne's Strategy with BrightEdge

• Group prompts the way the business runs
  NinjaOne grouped its prompt tracking by product line, audience, and brand and feature-parity topics.
• Start new launches with data
  Early topic ideas from product marketing get run through Data Cube X and AI Hyper Cube to find priority topics and where those conversations are already happening. NinjaOne usually reaches category leadership on new topics within three to six months.
• Take SEO authority into AI search
  PR, affiliate marketing, paid search, and customer advocacy teams all have their own access to this data now.
• Turn insight into weekly action
  A share-of-mentions report across every product group each week helps determine which content gets refreshed, what gets written next, and where to focus.

The Results

NinjaOne's share of AI mentions grew from single digits to 61% over the course of a year, more than 20 points ahead of the next-closest brand tracked.

"Once we started tracking by prompt group and visualizing it, we saw exactly how much influence we had over the conversation. We knew what to write, what to refresh, and where to focus. That leveled up our SEO and AEO overnight."
- Tucker Smith, Senior SEO Manager, NinjaOne

Its share of AI citations climbed at the same pace, from single digits to 52%, ahead of every other source tracked, including Reddit, YouTube, and G2. Organic rankings held throughout, and the AI citation growth was built on the same content authority that was already ranking in Google.

How the Team Operates Now

AI visibility used to sit with one team and one report. Now it's a shared resource used across various teams at NinjaOne. In June alone, the platform had 300+ logins from more than 20 users spanning four teams outside SEO.

"BrightEdge started as our SEO platform. Now our PR, affiliate, paid search, and customer advocacy teams can pull from the same data. AI visibility became something the whole company can monitor."
- Tucker Smith, Senior SEO Manager, NinjaOne

What This Means for Other Brands

AI visibility holds up best when it mirrors how a business actually runs: by product, by audience, by topic. Opening that data to other teams turns AI visibility into a daily habit the whole company relies on.

See how BrightEdge AI Catalyst helps enterprises lead AI search.