BrightEdge x Medable
How Medable Grew Keyword Rankings 9x and Built AI Overview Visibility with BrightEdge
Medable's eCOA keyword rankings grew from 15 to 140. That is a 9x lift, earned in under two years, by a content team that started with a small test and a clear view of the gaps.
About Medable
Medable is a technology platform for decentralized clinical trials, helping pharmaceutical and life sciences companies run studies faster with tools like eCOA for patient reported outcomes and a growing suite of AI agents that support trial operations.
The Business Challenge
Medable's content team wanted a clear picture of where the company stood in search: where it was already strong, where the gaps were, and what to go after next. That question grew more complex as buyers began asking those same things through ChatGPT and similar tools, alongside Google. Medable needed one clear view across both, in an industry where trust and compliance shape everything, including how a company gets talked about.
Medable's Strategy with BrightEdge
- Turn real prompts into a weekly gap list. AI Catalyst shows the real prompts people ask about Medable and its competitors, and exactly where the gaps are.
- Build a steady weekly rhythm. Medable's team closes roughly one gap a week within a focused, well-defined list of priority keywords and products, splitting new work between blog posts and a guide section covering foundational clinical trial topics.
- Fold every new launch into the same rhythm. Every new product launch feeds straight into the same cadence, paired with press coverage, webinars, and fresh AEO and SEO content working in step.
- Let outside validation prove it. Awards, magazine features, and clinical trial publications linking back to Medable's site are proof the content is landing well beyond BrightEdge's own scoring.
The Results
Medable's top 10 keyword rankings for eCOA grew from 15 to 140, close to nine times over, with the sharpest climb landing right as the program scaled up in 2026. At the same time, eCOA's presence in Google's AI Overviews grew to 219, tracing the same upward path. The win was significant enough to be shared live at a company town hall, where Medable's CEO personally appreciated the content team.
"Working through the gap analysis in AI Catalyst gave our team a clear roadmap every week. Having the clarity on what to write next is a big part of why this scaled the way it did."
- Dan Horsey III, Director of Content, Medable
How the Team Operates Now
What began as a small test is now a standing part of Medable's content operation. The team keeps a running list of prompt and content gaps, closes them on a steady weekly cadence, and lets new product launches feed the plan going forward. Regular reporting keeps Medable's CMO and leadership current, so nothing about the program comes as a surprise.
"From onboarding till today, the BrightEdge team has felt like an extension of our own."
- Dan Horsey III, Director of Content, Medable
The Takeaway
Medable's story shows that a strong AI visibility program does not need to start big, especially in an industry that tends to be cautious about being seen at all. A small, well-run pilot with BrightEdge was enough to prove the value, and once leadership saw it, the resources followed quickly.