--- title: New AI Capabilities from BrightEdge Empower Brands to See and Be Seen in the Age of Generative AI Search url: https://www.brightedge.com/news/press-releases/new-ai-capabilities-brightedge-empower-brands-see-and-be-seen-age-generative-ai --- # New AI Capabilities from BrightEdge Empower Brands to See and Be Seen in the Age of Generative AI Search Generative AI features enhance Data Cube X, delivering in-depth insights on AI footprint. This assists brands with intelligent content recommendations for mastering Generative AI Search. SAN MATEO, CA (November 20, 2024) –– [BrightEdge](https://www.brightedge.com/), the leader in AI-driven organic search, content, and digital marketing automation, announced new AI capabilities in its [Data Cube X](https://www.brightedge.com/products/s3/data-cube) solution. This platform is unique, enabling brands to understand and respond to their presence in Google AI Overview (AIO) search results in real time on a global scale. ## Unprecedented Visibility for Brands Using New Data Cube X Features Brands, marketers, and publishers can now monitor their brand’s visibility in Google AIO search. They can analyze changes impacting their digital presence in real-time. Key benefits include: - Identify all consumer connection points through search. - Leverage BrightEdge to optimize content based on relevance and freshness. - Align strategies to resonate in an AI-first environment. These AI capabilities allow brands to spot opportunities in Google AIO and create purpose-driven content that fosters meaningful consumer engagement. ## Industry Insights and AIO Mentions Rise Many brands may not recognize their increasing mentions in AIO. For example: - *The New York Times* saw a 31% increase in AIO presence from September to October. Its lifestyle content was most prominent in searches about cooking, health, and exercise. - *TechCrunch* experienced a 24% uptick during the same period, driven by searches for Apple, free audiobooks, and TikTok. AI search has created significant industry changes over the past 15 months. For example: - The travel industry noted a 700% increase in AIO inclusions from September to October, indicating Google's growing confidence in its AI offerings for holiday travel planning. - In retail, ecommerce keywords in AIOs rose by 14% in September, including collapsed content, comparisons, and unordered lists. AI-driven search optimization is essential alongside traditional SEO strategies. ## Executive Insights on Generative AI Search “Marketers now have a complete solution to win in the age of AI search,” stated Jim Yu, CEO and Founder of BrightEdge. He emphasized: - Brands are amazed by how swiftly their AI presence evolves. - BrightEdge provides tools to enhance visibility in Generative AI Search. - Marketers need to adapt to these changes to remain competitive. ## Data Cube X Provides Actionable Insights for Marketers Data Cube X is designed to help marketers understand their digital footprint and the competitive landscape in AI search. It offers insights to identify optimization opportunities. Additional features include: - **BrightEdge Copilot**: Rapid content creation and optimization. - **BrightEdge Autopilot**: Structures content for better discoverability by Google. These solutions simplify the complexities of generative AI search optimization. They ensure brand content stays aligned with the latest search trends and earns trust among users. This streamlined assistance allows marketers to efficiently create and scale content, focusing on strategic priorities. ## Real-World Impact of Data Cube X "Data Cube X has been truly revolutionary for our entire team," said Cole Mauer, Senior Vice President of SEO at Tombras. He spoke on the platform's: - Speed and ease of use. - Versatile options beneficial for SEO professionals. ## Conclusion on Navigating the AI-powered Search Ecosystem Data Cube X acts as a foundational tool for marketers navigating the AI-powered search landscape. It equips them with the necessary framework, technology, and insights to excel in both AI and digital markets. To learn more about Data Cube X and its capabilities in content, digital, and omnichannel marketing, click [here](https://www.brightedge.com/products/s3/data-cube). **About BrightEdge** BrightEdge leads in Enterprise SEO and content performance. The platform helps marketers convert online opportunities into business results. It offers unique market insights and AI-driven solutions: - Comprehensive data set connects search, social, content, and digital media points. - The deep-learning engine, DataMind, has powered SEO solutions since 2015, providing high-fidelity data insights. - Over 57% of Fortune 100 companies and nine of the top ten international agencies trust BrightEdge for their digital strategy. **Contact Information** For press inquiries, contact [press@brightedge.com](mailto:press@brightedge.com).