---
title: BrightEdge in the News
url: https://www.brightedge.com/about/news
description: Read the latest latest organic search, search engine, and content marketing news and thought leadership from the experts at BrightEdge.
---
# BrightEdge in the News
The Latest Updates from Around the Web
## [Marketing Meets Music: How Brands Are Striking The Perfect Melody](https://www.forbes.com/sites/cmo/2026/07/29/marketing-meets-music-how-brands-are-striking-the-perfect-melody/)
| Forbes
In a recent feature for the Forbes CMO Network ("Marketing Meets Music"), BrightEdge CEO Jim Yu shared new research on how AI search engines are fundamentally redefining the value of social media. Moving beyond traditional vanity metrics like follower counts and "likes," modern search AI now actively seeks out authentic, community-driven expertise. Yu emphasized that search algorithms are increasingly prioritizing highly specific, localized, and trend-driven insights over sheer account size. "AI influence is a whole new dynamic," Yu noted in the article. For today's marketers, he explained that success now hinges on identifying and collaborating with genuine "social experts" whose authority is trusted by AI to guide and shape customer decisions.
## [Why Marketing’s Future ‘Looks Pretty Amazing’](https://www.forbes.com/sites/cmo/2026/09/30/why-marketings-future-looks-pretty-amazing/)
| Forbes
A recent Forbes article explores how AI is transforming search and the future of marketing. BrightEdge data featured in the article shows that ChatGPT now accounts for 95.1% of AI-driven website referral traffic, highlighting the rapid growth of AI as a discovery channel. Jim Yu, Founder & CEO of BrightEdge, explains that marketers must look beyond traditional search rankings as AI platforms increasingly synthesize information from multiple sources to answer user queries. Brands need to ensure their content is accurate, authoritative, and discoverable across the sources AI uses to generate answers. The article reinforces a growing shift in marketing from optimizing solely for search rankings to building AI visibility and earning citations and recommendations within AI-generated answers.
## [OpenAI Loyalty Settles In, Reshapes Advertising, Marketing Funnel](https://www.mediapost.com/publications/article/418273/ai-loyalty-settles-in-reshapes-advertising-marke.html)
| Media Post
MediaPost reports that consumers are increasingly settling into preferred AI platforms, turning tools like ChatGPT into habitual destinations for research and purchasing. This is beginning to reshape the traditional marketing funnel and how advertisers think about referral traffic and media budgets. BrightEdge data featured in the article shows that ChatGPT’s referral traffic to brands increased 101% from January to August 2026, reaching 95.1% of AI-generated referral traffic. ChatGPT now generates roughly 22× the combined AI referral share of Gemini, Claude and Perplexity.
## [ChatGPT now sends 95.1% of AI referral traffic to websites, BrightEdge says](https://thenextweb.com/news/chatgpt-ai-referral-traffic-95-percent-brightedge)
| The Next Web
The Next Web highlights new BrightEdge data showing that ChatGPT generated 95.1% of AI-driven referral traffic to websites in August 2026, with its referral traffic growing 101% from January to August. Jim Yu, BrightEdge CEO and Co-founder, notes that ChatGPT is not only gaining share but is also sending substantially more users to the web than earlier in the year. Overall AI referral traffic has grown about 73% in less than a year. The story highlights the growing importance of AI-driven discovery and website referrals, as brands increasingly need to understand and optimize how they appear across AI platforms.
## [How To Close The AI Security Gap](https://www.forbes.com/sites/cio/2026/08/27/how-to-close-the-ai-security-gap/)
| Forbes
Featured in the Forbes CIO newsletter, BrightEdge’s latest research reveals that 97% of websites remain unoptimized for AI agent discovery, with only 3% utilizing agent-friendly formats such as Markdown. BrightEdge founder and CEO Jim Yu described this paradigm shift as “the rise of almost like a second web,” where autonomous AI agents act as the primary audience navigating services and recommending brands to consumers. He emphasized that enterprises do not need to overhaul existing sites built for human search, but should instead deploy synchronized, AI-tailored experiences in parallel. In BrightEdge pilot implementations, serving optimized content to AI agents delivered a decisive competitive edge alongside a 90% reduction in site payload.
## [Google’s AI cited Facebook 19.5 million times, new research finds](https://thenextweb.com/news/google-ai-overviews-social-platforms-brightedge)
| thenextweb
A groundbreaking study by BrightEdge, tracking 300 million monthly searches, reveals Google's AI Overviews are shifting search visibility away from brand websites toward social media. According to the data, Meta platforms dominate AI citations—with Facebook cited a staggering 19.5 million times monthly, followed by Instagram at 877,000 and TikTok at 78,000. Google's AI actively categorizes these platforms as distinct "domain experts," using Facebook for community, Instagram for lifestyle, and TikTok for trends. To stay visible, BrightEdge CEO Jim Yu notes that brands must adopt Generative Engine Optimization (GEO), optimizing social content to influence what AI search models reference.
## What AI Engines Want From A Brand
| mediapost
New research from BrightEdge reveals a critical visibility gap in transactional AI search: major retailers are the "answer," while product brands remain just the "question." When Google AI Overviews pulls lower-funnel social media data to guide buying decisions, major retailers are cited and recommended a staggering 85% of the time. Conversely, the actual product brands are mentioned just 3% to 4% of the time. Additionally, Google’s AI favors local signals and availability (representing up to 14% of citations), whereas ChatGPT ignores them. Brands must optimize social posts with pricing, localized deals, and post-purchase content to capture these crucial AI citations.
### [The Black Box Problem: CIOs Need Visibility Into AI Agent Behavior](https://www.forbes.com/sites/cio/2026/06/18/the-black-box-problem-cios-need-visibility-into-ai-agent-behavior/)
| Forbes CIO Network
Forbes CIO Network examined how organizations are adapting to the growing presence of AI agents and the operational challenges they create for enterprise technology teams. BrightEdge data was cited showing OpenAI accounts for the majority of observed AI user-agent activity, with CEO Jim Yu discussing how restrictive bot-management policies can limit AI systems' access to current brand information. The article highlights the growing importance of AI visibility and content accessibility as AI agents become a larger part of digital discovery.
### [Cleaning Up The Murky Window Into B2B Marketing](https://www.forbes.com/sites/cmo/2026/06/17/cleaning-up-the-murky-window-into-b2b-marketing/)
| Forbes
ChatGPT's user-facing agent now accounts for more than 96% of all AI user bot traffic on the web, far ahead of every other AI platform, according to BrightEdge. CEO Jim Yu says this changes how brands must think about bot traffic: "AI search is no longer just about answers. It is becoming about who can act." Many sites still run blanket AI-blocking rules built for 2023-era scraping fears, unknowingly shutting out the very agents now driving AI-powered answers. Yu's message: redesign for AI-readable, structured content — blocking automated traffic no longer protects brands, it sidelines them.
### [LinkedIn Is Stepping Up Its Pitch To Creators With A New Marketplace](https://www.businessinsider.com/linkedin-launching-creator-marketplace-details-2026-6)
| Business Insider
Business Insider examined LinkedIn's launch of a creator marketplace as the platform expands its role in connecting brands and creators. BrightEdge research was cited showing LinkedIn accounts for a significant share of sources referenced by AI platforms when answering how-to queries, with higher citation rates in ChatGPT than Google AI Overviews. The article highlights the growing influence of professional content platforms in AI-driven discovery and information retrieval.
### [Google Rediscovers Its Groove, Data Shows](https://www.mediapost.com/publications/article/415251/google-rediscovers-its-groove-data-shows.html?edition=142687)
| MediaPost
BrightEdge data signals a meaningful shift in AI user behavior — Gemini nearly tripled its referral share in Q1 2026 while ChatGPT declined for the first time. BrightEdge CEO Jim Yu cautions: "LLM loyalty is weak, and model quality moves behavior. Being first is not enough. You have to deliver the goods every day."
### [The Battle For Brand Attention On Streaming TV](https://www.forbes.com/sites/cmo/2026/05/20/the-battle-for-brand-attention-on-streaming-tv/)
| Forbes
Forbes CMO Network examined how streaming TV platforms are using AI-driven personalization and recommendation systems to compete for consumer attention. BrightEdge CEO Jim Yu was cited on how AI-powered discovery is reshaping brand visibility across streaming and digital experiences, extending optimization beyond traditional search. The article highlights how brands increasingly need visibility across recommendation engines that influence consumer attention and trust.
### [Google Revamps Its Iconic Search Bar for the First Time in 25 Years](https://www.adweek.com/media/google-revamps-its-iconic-search-bar-for-the-first-time-in-25-years/)
| adweek
Google redesigned its iconic Search bar for the first time in 25 years, embracing the AI era with support for longer conversational queries, file and image uploads, and deeper generative AI integration. BrightEdge CEO Jim Yu notes Gemini's rise is significant: "This is Google's standalone AI app becoming a top-tier consumer AI franchise."
### [CTV ads drive significant uplift in brand AI searches, BrightEdge data shows](https://www.thecurrent.com/media/streaming-ctv-ads-drive-significant-uplift-brand-ai-searches-brightedge-data)
| thecurrent
BrightEdge-commissioned data shows CTV advertising is boosting branded AI search queries across ChatGPT and Google AI Overviews. CEO Jim Yu advises brands to align creative narratives with AI prompt patterns and structure content to be consistently discovered and cited across AI platforms.
### [The Google Analytics 'Blind Spot'](https://www.mediapost.com/publications/article/414418/the-google-analytics-blind-spot.html)
| Media Post
MediaPost examined how AI agents are reshaping web traffic measurement and exposing gaps in traditional analytics platforms. Jim Yu was cited on the rapid growth of AI agent activity and how platforms like ChatGPT, Google Gemini, and Perplexity AI increasingly retrieve information without generating direct site visits. The article underscores how AI-driven discovery is redefining attribution, visibility, and performance measurement in search.
## How AI Agents Define Your Brand’s Image
| Forbes (CMO Network)
Forbes CMO Network explored how AI agents are shaping brand perception as users increasingly rely on generative search and assistants for decision-making. BrightEdge CEO Jim Yu was cited, building on themes from the SPARK Live keynote on March 12, with references to AI HyperCube (AIHC) and AI Agent Analytics in understanding how brands appear across AI-driven experiences. The article highlights how AI-native visibility and measurement are becoming central to managing brand presence in search.
## [Google AI Overviews More Likely To Show Negative Brand Sentiment Than ChatGPT](https://fortune.com/2026/03/12/google-ai-overviews-openai-chatgpt-alphabet-marketing-content-sam-altman/)
| Fortune
Fortune reported on how AI-generated search responses are shaping brand perception, comparing Google AI Overviews and ChatGPT. BrightEdge research was cited, showing AI Overviews were more likely to surface negative brand sentiment based on analysis of large-scale query data, with CEO Jim Yu explaining the impact on brand visibility. The coverage highlights how AI-driven search environments are influencing how brands are evaluated and discovered.
## [AI Is The Latest Gatekeeper Between Brands And Buyers](https://www.semafor.com/article/03/11/2026/ai-is-the-latest-gatekeeper-between-brands-and-buyers)
| Semafor
Semafor examined how AI platforms are increasingly shaping purchasing decisions, with brands now optimizing content for AI-driven recommendations rather than traditional search. BrightEdge research was cited, showing Google AI Overviews are more likely to surface negative brand sentiment compared to ChatGPT, based on large-scale analysis of AI-generated results. The article highlights how AI systems are becoming a critical layer between brands and consumers, changing how visibility and influence are determined.
## [Google AI Overviews More Likely To Be Negative About Brands Than ChatGPT](https://www.businessinsider.com/google-ai-overviews-more-negative-brands-than-chatgpt-brightedge-report-2026-3)
| Business Insider
Business Insider reported on new research comparing how AI platforms evaluate brands, highlighting differences between Google AI Overviews and ChatGPT. BrightEdge data was cited showing Google AI Overviews were 44% more likely to surface negative brand sentiment, with CEO Jim Yu explaining how AI-generated answers introduce opinion into search. The coverage highlights how AI-driven search is reshaping brand visibility and influencing how users evaluate companies.
## [ChatGPT More Likely To Criticize Brands Near Purchase](https://www.mediapost.com/publications/article/413340/chatgpt-more-likely-to-criticize-brands-near-purch.html)
| MediaPost
MediaPost reported on how AI platforms influence purchase decisions, focusing on how brand sentiment shifts closer to conversion. BrightEdge research was cited showing ChatGPT is more likely to surface critical brand perspectives near purchase-stage queries, based on analysis of AI-generated responses. The coverage highlights how AI-driven search is shaping late-stage decision making and changing how brands are evaluated.
## [From Burger Backlash To Brand Opportunity](https://www.forbes.com/sites/cmo/2026/03/04/from-burger-backlash-to-brand-opportunity/)
| Forbes (CMO Network)
Forbes CMO Network examined how brands can turn online backlash into strategic opportunity as digital conversations accelerate. BrightEdge CEO Jim Yu was cited on how AI-driven search and generative discovery are reshaping how brands appear and are evaluated online. The article highlights why visibility in AI-powered search environments is becoming critical for brand reputation and marketing strategy.
## [Tax Anxiety Raises Search Levels](https://www.mediapost.com/publications/article/412870/tax-anxiety-raises-search-levels.html)
| MediaPost
MediaPost covered rising search interest around tax-related queries and how financial search behavior is shifting. BrightEdge data on AI Overviews in finance contexts was cited, and a quote from BrightEdge leadership helped explain the implications for search visibility.
## [We’re Entering The Age Of AI Darwinism](https://www.forbes.com/sites/cmo/2026/01/28/were-entering-the-age-of-ai-darwinism/)
| Forbes
Forbes featured BrightEdge data revealing a shift in the competitive AI search landscape, with Gemini surpassing Perplexity after the latter lost 13.4% market share while Gemini expanded by 38.18%. CEO Jim Yu described this moment as “AI Darwinism,” explaining that consumers are gravitating toward preferred AI platforms as a survival-of-the-fittest dynamic reshapes discovery. Yu also emphasized that regardless of which AI leader emerges, marketers must ensure their content is easily understood and surfaced by AI engines to remain visible as generative search matures.
## Yahoo Teams With Anthropic To Build AI Search Across Network
| MediaPost
MediaPost covered Yahoo’s launch of “Yahoo Scout,” an AI-powered answer engine built through partnerships with Anthropic and Microsoft, and featured BrightEdge CEO Jim Yu’s perspective on the shifting competitive landscape. Yu warned that “the AI search gold rush is over” and that the industry is entering a phase where only deeply integrated platforms will survive, reinforcing the urgency for brands to align content with ecosystems that drive AI discovery. BrightEdge data also highlighted how Google Gemini recently surpassed Perplexity in referral traffic, signaling rapid consolidation in AI search leadership.
## [How to Write so That AI Agents Actually Understand](https://www.inc.com/dave-benton/how-to-write-so-that-ai-agents-actually-understand/91280245)
| Inc.com
The piece outlines practical guidance for writing content that AI agents can accurately interpret and surface, including clearer structure, authoritative language, and detailed FAQs. It references BrightEdge data showing complex queries have risen 700% since AI Overviews launched, underscoring why AI-readable content is now critical for visibility.
## [Q&A: Jim Yu on Why “SEO Has Never Been More Vital” in the AI Discovery Age](https://econsultancy.com/qa-jim-yu-seo-has-never-been-more-vital-2026-predictions/)
| Econsultancy
Econsultancy’s Q&A with BrightEdge CEO Jim Yu explores why SEO remains foundational even as AI-driven discovery expands. Jim explains that structured content, intent mapping, and E-E-A-T signals are what make brands visible to AI systems, and that metrics like AI impressions, citations, and share of conversation now matter alongside rankings. The discussion reinforces why strong SEO will underpin search success in 2026.
## [How Marketing Can Be Authentic in the Age of AI](https://www.forbes.com/sites/cmo/2025/12/17/how-marketing-can-be-authentic-in-the-age-of-ai/)
| Forbes
The article examines how brands can maintain trust and credibility while using AI in marketing, emphasizing transparency and human-led storytelling. It highlights the growing tension between automation and authenticity, a key challenge for marketers as AI becomes more embedded in search, content creation, and customer engagement.
## [Where Brands See Most Mentions on AI Search Engines](https://www.mediapost.com/publications/article/411006/where-brands-see-most-mentions-on-ai-search-engine.html)
| MediaPost
The article highlights BrightEdge research analyzing how often brands are mentioned across AI search platforms. Findings show AI Mode surfaces the most brands in consideration queries, followed by ChatGPT and Google AI Overviews, reinforcing that traditional search still plays a key role even as AI changes how brands are discovered.
## [BrightEdge Data Featured in Vogue's Analysis of AI-Powered Holiday Shopping](https://www.vogue.com/article/will-ai-be-this-holiday-shopping-seasons-santa)
| Vogue
Vogue’s feature on how AI is shaping this year’s holiday shopping season cites BrightEdge’s latest research and includes commentary from CEO Jim Yu. The article uses BrightEdge data to show a 752% YoY rise in AI-driven shopping queries and explains how brands are adjusting product pages, FAQs, and structured data to stay visible as AI-led discovery reshapes retail search behavior.
## [How AI Search Is Changing the Way Conversions are Measured](https://blogs.bing.com/webmaster/November-2025/How-AI-Search-Is-Changing%E2%80%AFthe%E2%80%AFWay%E2%80%AFConversions%E2%80%AFare-Measured)
| Bing Webmaster Blog
This Bing post explains how AI-powered search is shifting conversions upstream — from clicks to visibility, citations, and answer-inclusion. It highlights how impressions and placement in AI replies now matter more than simple clicks, and cites early data showing AI-search traffic converting at equal or higher rates than traditional organic channels, reinforcing the need for structured content and conversational-ready pages.
## [BrightEdge Data Crowns 2025 The First AI-Driven Ecommerce Holiday Season](https://www.martechcube.com/brightedge-data-crowns-2025-the-first-ai-driven-ecommerce-holiday-season/)
| MartechCube
The article covers BrightEdge’s newly released data showing a 752% year-over-year surge in AI-driven referrals to ecommerce sites this holiday season — underscoring a major shift in how consumers discover products. It highlights category-level jumps (e.g. 900% for grocery, 375% for furniture, 257% electronics, 104% apparel) and reinforces that while AI referrals are rising fast, traditional organic search (Google) still accounts for the bulk of traffic. The story positions BrightEdge as the source of the insight and a leading voice on the emerging AI-powered discovery trend.
## [This Holiday Season, Consumers Are Embracing AI — How Marketers Can Prepare](https://www.forbes.com/sites/cmo/2025/11/19/this-holiday-season-consumers-are-embracing-ai-how-marketers-can-prepare/)
| Forbes
The article examines how more consumers are relying on AI tools this holiday season to discover and compare products, and it draws on data from BrightEdge about surging AI-driven referrals and changing search behavior. It urges marketers to update their SEO and content strategies — including structured data, user experience and content depth — to stay visible as AI reshapes search and shopping habits.
## Google’s AI Becomes YouTube’s Main Door
| MediaPost
The article draws on BrightEdge data to show that for e-commerce searches, YouTube is now the top-cited source in AI-generated search overviews — appearing in 6.9% of tracked e-commerce AI Overviews, nearly three times more than any other non-brand domain. This shift signals growing importance of video content and multi-source citations once AI enters search, and stresses that brands must expand beyond traditional SEO to include video, structured data, and multi-format content to maintain visibility in the evolving landscape.
## [In the Wild: ChatGPT Found Showing Massive Growth — What It Means for Marketers](https://www.mediapost.com/publications/article/408151/in-the-wild-chatgpt-found-showing-massive-growth.html)
| MediaPost
The article explores rapidly rising adoption of ChatGPT and AI-powered conversational search as new entry points for consumers seeking information — and cites data from BrightEdge showing that AI-driven referral traffic to content sites grew by 620% YoY for Q3 2025. It argues that marketers must broaden their focus beyond traditional SEO to include conversational-ready content, structured data and multi-format assets (text, video, schema) to capture attention where AI presents answers directly.
## [Jim Yu (BrightEdge): “AI engines are increasingly shaping the answers that drive decisions”](https://marketing4ecommerce.net/en/interview-jim-yu-brightedge/)
| Marketing4eCommerce
The interview outlines how BrightEdge is helping marketers navigate the shift from traditional SEO toward “GEO” (Generative Engine Optimization), as AI-powered search engines like ChatGPT, Gemini and Perplexity start dominating discovery. Jim Yu explains that while SEO remains foundational, brands must now focus on authority, trust, structured data, and AI visibility to stay competitive as search behaviour changes.
## [Exclusive New Data Shows Google Is Winning the AI Search Wars – BrightEdge Data Cited](https://www.fastcompany.com/91430163/google-winning-ai-search-wars-da)
| Fast Company
The article uses BrightEdge’s research to show that Google’s search market share has increased from 90.54% to 90.71% after a period of decline, indicating that Google may be regaining ground in the AI-search battle. BrightEdge CEO Jim Yu is quoted explaining that each percentage point in market share represents billions in ad revenue. (Note: Subscription may be required to view full article.)
## [BrightEdge Data Featured in Forbes Analysis on AI Overviews’ Impact on Web Traffic](https://www.forbes.com/sites/cmo/2025/10/22/authenticity-is-vital-for-cmos-as-brands-seek-meaningful-connections/)
| Forbes
Forbes interviewed Jim Yu for the CMO site and newsletter. Key topics discussed were based on BrightEdge data on Google’s 90% Market Share vs AI competitors. The article also covers Jim's insights on Google's AI Innovation and how the foundation of good AI visibility is good search visibility.
## [YouTube Leads AI Search, 200x More Citations vs Others – BrightEdge Data Features](https://www.mediapost.com/publications/article/409545/youtube-leads-ai-search-200x-more-citations-vs-o.html)
| MediaPost
MediaPost highlights research from BrightEdge that shows YouTube is cited about 200 times more than other video platforms in AI-powered search results. The data shows YouTube holds a 29.5% citation share in Google AI Overviews and leads even established content authorities—driving urgent questions around discoverability, structured data and AI-first optimisation for marketers.
## [How Google is Helping Marketers Adapt to the First AI-Powered Holiday Season](https://www.retailtouchpoints.com/topics/digital-marketing/how-google-is-helping-marketers-adapt-to-the-first-ai-powered-holiday-season)
| Retail TouchPoints
The article explores how AI-powered search (including Google’s AI Overviews) is driving a steep drop in click-throughs — with third-party click rates down ~30% since May 2024 — but simultaneously boosting impressions by ~49%. It cites a study from BrightEdge as a key data source, and explains how marketers can respond by shifting from keyword-focused SEO to content structured for conversational, intent-driven search and diversified formats (e.g., multimedia, video, ads) to stay visible this holiday season.
## [The Future of Work: AI’s Impact on Job Market and Employment Trends](https://worth.com/ai-impact-on-job-market/)
| Worth
The article reviews recent forecasts—including a projection from Goldman Sachs that up to 300 million full-time jobs worldwide could be affected by AI—and discusses how that compares with estimates from the World Economic Forum suggesting a net loss of 14 million jobs by 2027. The piece highlights which types of roles are most exposed, explores both the risks of displacement and the potential for new opportunities, and emphasizes that the coming years will reshape traditional career paths.
## [AI Agents Are Using a Third of All Search Traffic Meant Towards Brands, Report Says](https://www.cnet.com/tech/services-and-software/ai-agents-are-using-a-third-of-all-search-traffic-meant-towards-brands-report-says/)
| CNET
The article draws on a report from BrightEdge that finds AI agents (like ChatGPT, Gemini, Perplexity) now account for roughly one-third of search traffic previously directed toward brand websites. This underlines a major shift in discovery patterns — brands must now optimize for AI-driven referrals and rethink content strategy, structured data, and authority signals to remain visible.
## How to Optimize Your Content for Google AI and ChatGPT – BrightEdge Insights Featured
| Forbes
Forbes referenced BrightEdge’s new report on how to structure and diversify content for both Google’s AI and ChatGPT — emphasising that brands must use question-based headers, structured data and cross-platform optimisation to stay visible.
## [Google Search Grows Stronger in the AI Age](https://www.hospitality.today/article/google-search-grows-stronger-in-the-ai-age)
| Hospitality.today
The article explores how Google search continues to grow in reach despite AI Overviews, citing BrightEdge data showing a 49% year-over-year increase in impressions since launch. While click-through rates are declining, the analysis highlights how visibility and engagement remain strong, pushing brands to rethink content for AI-powered discovery.
## [ChatGPT vs. Google: BrightEdge Research Exposes a Search Split Marketers Can’t Ignore](https://martechedge.com/news/chatgpt-vs-google-brightedge-research-exposes-a-search-split-that-marketers-cant-ignore)
| Martech Edge
BrightEdge research reveals a clear split between ChatGPT’s task-focused results and Google’s information-led approach, with divergence rates of 39%–62% across industries. The article explains why brands must adapt content strategies for both models to remain visible as AI-driven discovery evolves.
## [BrightEdge CEO Reveals AI Search Split, Shows ChatGPT and Google Serve Fundamentally Different User Needs](https://www.mediapost.com/publications/article/407607/ai-search-diverges-google-vs-chatgpt.html)
| Media Post
MediaPost featured BrightEdge's groundbreaking analysis of billions of data points when examining how AI search has fundamentally diverged into two distinct philosophies. CEO Jim Yu was prominently quoted explaining that "AI search has fundamentally split into two philosophies—Google as your research assistant versus ChatGPT as your trusted coach," with our research revealing up to 62% divergence in healthcare recommendations. The coverage highlighted how BrightEdge data demonstrates that marketers now need to optimize for two completely different search behaviors, as ChatGPT pushes users toward actionable tools while Google continues directing them to informational content.
## [Google’s AI-Generated Responses to Health Queries Aren’t Very Helpful — Yet](https://www.emarketer.com/content/google-s-ai-generated-responses-users--health-queries-aren-t-very-helpful-yet)
| eMarketer
The article highlights how Google’s AI-generated responses for health queries often fall short for users, with only about a quarter reporting useful answers. It ties in BrightEdge data showing AI Overviews are appearing more frequently on complex informational searches and notes a significant drop in click-through rates in healthcare categories, reinforcing the need for brands to rethink content structure and visibility in an AI-driven search landscape.
## [BrightEdge Featured in The Wall Street Journal's Analysis on Google's AI Evolution and Search Performance](https://www.wsj.com/tech/ai/google-earnings-revenue-ai-642e4dcf?mod=livecoverage_web)
| The Wall Street Journal
BrightEdge data reveals the impact of Google's AI strategy on search, showing how the search giant continues to evolve and grow. While many predicted that AI would challenge Google's search dominance, the reality is that with 90% market share, the future is far more favourable for Google than its critics say. Our data supports this.
## [BrightEdge CEO Jim Yu Featured in AP News Analysis of Google's AI Success During Q2 Earnings](https://www.thetimes-tribune.com/2025/07/23/google-ai-push-earnings/)
| Associated Press
Associated Press turned to BrightEdge CEO Jim Yu to provide expert analysis when covering Google's solid Q2 earnings performance driven by AI investments. Yu was prominently quoted explaining that "All this AI stuff is not slowing Google down, they are doing a very good job of evolving with the times," helping readers understand how Google's $54.2 billion search revenue growth of 12% demonstrates the company's successful AI transformation strategy.
## [BrightEdge CEO Jim Yu Featured in Washington Post Analysis of Google's AI Transformation Success](https://www.washingtonpost.com/business/2025/07/23/google-alphabet-quarterly-earnings-artificial-intelligence/a7c4172e-6808-11f0-ac4f-195fdb8ee9a8_story.html)
| The Washington Post
The Washington Post prominently featured BrightEdge CEO Jim Yu's expert analysis when covering how Google's AI transformation is driving unprecedented earnings growth. Yu was quoted explaining that "All this AI stuff is not slowing Google down, they are doing a very good job of evolving with the times," providing crucial context for the $54.2 billion search revenue increase and helping readers understand how Google maintains its $2.3 trillion market value despite AI competition intensifying across the industry.
## [BrightEdge Data Reveals Growing Divergence Between ChatGPT and Google Search](https://theaieconomy.substack.com/p/brightedge-chatgpt-google-search-divergence)
| The AI Economy (Substack) / The AI Economy
Based on BrightEdge research, the article explains how AI-powered search is splitting into two paths: conversational AIs like ChatGPT are increasingly steering users toward action (shopping, tools, decisions), while traditional search engines like Google remain focused on informational content. The divergence — measured across industries including finance, healthcare, education, and B2B tech — signals that marketers must rethink how and where they build visibility in an AI-driven discovery landscape.
## BrightEdge Research Reveals Desktop Dominance in AI Traffic, Warns Marketers Against Mobile-Only Strategies
| eMarketer
When eMarketer analyzed the shifting landscape of AI-driven referral traffic, they turned to BrightEdge's exclusive research to reveal a surprising trend that's catching marketers off guard. Our "Open Frontier of Mobile AI Search" report was prominently featured, showing that 94% of ChatGPT referral traffic actually comes from desktop users—completely flipping conventional mobile-first wisdom on its head. The data helped eMarketer illustrate how brands betting everything on mobile optimization for AI discovery are missing the vast majority of actual clicks, with desktop users driving the real engagement across ChatGPT, Google Gemini, and Perplexity platforms.
## [AI Mode could reshape how we search the internet.](https://www.bbc.co.uk/future/article/20250611-ai-mode-is-google-about-to-change-the-internet-forever)
| BBC
With Google’s AI Overviews changing how users interact with search, marketers face a new challenge. BrightEdge research suggests these shifts are already altering click patterns and brand visibility in key categories.
## [How brands can continue to capitalize on YouTube in the AI era](https://www.forbes.com/sites/cmo/2025/06/11/how-brands-can-continue-to-capitalize-on-youtube/)
| Forbes
As AI reshapes search and content discovery, YouTube remains a high-intent platform for brand growth. BrightEdge data shows optimizing video SEO and AI-rich metadata can significantly improve visibility and engagement.
## [BrightEdge Analysis featured in Morning Brew Daily: Google I/O 2025 Signals Major SEO Transformation](https://www.youtube.com/watch?v=Fg3S79Os4jk&t=914s)
| YouTube / Google
BrightEdge analysis of Google's I/O 2025 keynote confirms that deeply embedded AI Overviews will fundamentally reshape SEO practices, requiring marketers to completely rethink traditional visibility strategies for AI-powered search environments. (starting at 15:14).
## [Mobile AI search still up for grabs, BrightEdge reveals ahead of Apple WWDC](https://www.martechcube.com/brightedge-mobile-ai-web-search-still-open-ahead-of-apple-wwdc/?amp=1)
| MarTech Cube
BrightEdge research finds that despite the rise of AI Overviews, most mobile web searches still bypass generative AI. The mobile search market remains open territory, creating an opportunity for brands to optimize for both human and AI-driven experiences.
## [Apple's AI Referral Traffic Increases on Mobile, Could Shake Google to Its Core](https://www.mediapost.com/publications/article/406445/apples-ai-referral-traffic-increases-on-mobile-co.html)
| MediaPost
Following the introduction of Apple Intelligence, BrightEdge reports a measurable uptick in mobile referral traffic. As AI systems evolve, brands optimizing for mobile AI visibility stand to gain early-mover advantages in search and discovery.
## [BrightEdge Data Reveals Mobile Users' Search Behavior Amid AI Evolution](https://digiday.jp/platforms/250522-numbers-to-know/)
| Digiday Japan
Digiday Japan highlights exclusive BrightEdge data showing that despite rapid AI evolution in search, most mobile users continue relying on traditional browsing patterns. Our research emphasizes the need for marketers to bridge both human and AI-driven discovery channels.
## [BrightEdge Insights Featured in Guardian's AI Mode Analysis](https://www.theguardian.com/technology/2025/may/20/google-ai-mode-search-engine-developers-conference)
| The Guardian
The Guardian features BrightEdge expertise in analyzing Google's AI Mode unveiling at I/O, highlighting our warnings that marketers need entirely new strategies to maintain discoverability in the emerging AI-powered search ecosystem.
## [BrightEdge Insights Featured in Associated Press Coverage of AI Search Upheaval](https://apnews.com/article/google-search-artificial-intelligence-upheaval-5b0cdc59870508dab856227185cb8e23)
| Associated Press
The Associated Press turned to BrightEdge data when covering how Google's AI Overviews are transforming web results and raising concerns among publishers. Our analysis was highlighted to show early shifts in visibility and referral traffic distribution, helping readers understand the real impact of AI-powered search on content discovery and website traffic patterns.
## [BrightEdge Analysis Highlighted in Inc.'s Coverage of Google's AI Mode Launch Inc. / Associated Press](https://www.inc.com/associated-press/googles-search-engine-can-go-into-full-ai-mode-now/91191655)
| Inc. / Associated Press
When Inc. and the Associated Press covered Google's major AI Mode rollout, they turned to BrightEdge insights to explain the business implications for marketers. Our analysis was featured to help readers understand how this shift toward generative responses as the default will significantly disrupt traditional search traffic patterns, requiring immediate SEO strategy adaptation from brands and publishers.
## BrightEdge Analysis Featured in Ars Technica's Critique of Google's Zero-Click AI Strategy
| Ars Technica
Ars Technica turned to BrightEdge insights when critiquing Google's zero-click AI Overviews as a turning point in information control. Our analysis was highlighted to show how traditional SEO strategies face unprecedented pressure in this new AI-first search paradigm, helping readers understand the fundamental shift from discoverable links to contained AI responses.
## [WIRED Highlights BrightEdge Analysis of AI Mode's Impact on Discovery](https://www.wired.com/story/google-ai-mode-search/?_sp=1706a501-1809-4450-aa34-f8aca115cbbd.1747766213328)
| WIRED
WIRED explores Google's AI Mode transformation of content discovery, featuring BrightEdge insights on the fundamental shift from clickable links to AI-generated summaries and the urgent need for marketers to adapt to this new paradigm.
## [BrightEdge Analysis: Washington Post on AI Search Web Upheaval](https://www.washingtonpost.com/business/2025/05/20/google-search-artificial-intelligence-upheaval/5f6cf39e-35a2-11f0-9c9e-0db2d748bea7_story.html)
| The Washington Post
The Washington Post features BrightEdge insights on how Google's AI Overviews are transforming content surfacing, with our data pointing to early visibility shifts for top-ranking sites as publishers and marketers adapt to unprecedented traffic volatility.
## [AI search helps to boost brands’ visibility. (AIO Report)](https://www.forbes.com/sites/cmo/2025/05/14/how-to-get-the-c-suite-together-for-an-integrated-marketing-strategy/)
| Forbes
In the 12 months since Google established AI Overviews—which give users a brief text summary to answer their queries, complete with hyperlinks to source material—search impressions for websites have increased by 49%, new research from BrightEdge found.
## [Forbes Brasil Features BrightEdge on AI's Marketing Revolution](https://forbes.com.br/forbes-tech/2025/05/como-o-google-vai-mudar-pra-sempre-a-vida-de-agencias-marcas-e-veiculos-de-noticia/)
| Forbes Brasil
Forbes Brasil showcases BrightEdge insights on how AI-generated search summaries are permanently transforming marketing and media strategies. Our analysis highlights the accelerating need for brands to optimize for AI-first visibility and rethink traditional content approaches.
## [BrightEdge Data Shows Measurable Shifts in AI Overview Traffic Patterns](https://theaieconomy.substack.com/p/google-ai-overview-impacts-search-traffic)
| The AI Economy (Substack)
The AI Economy explores how Google's AI Overviews are fundamentally altering search behavior, featuring exclusive BrightEdge data that demonstrates measurable drops in traditional click-through rates and intensified competition for featured answer positions in AI-generated responses.
## [Semafor Highlights BrightEdge Warning on AI Chatbot Influence](https://www.semafor.com/article/05/11/2025/pr-pros-have-discovered-how-to-influence-the-chatbots-talk-to-a-journalist)
| Semafor
Semafor explores evolving PR strategies for AI chatbots, featuring BrightEdge warnings that visibility now depends as much on prompt engineering techniques as traditional SEO optimization methods.
## [BrightEdge Research Reveals AI's Impact on B2B Search Marketing](https://www.emarketer.com/content/b2b-seo-shift-ai-driven-search)
| eMarketer
eMarketer highlights BrightEdge insights on the fundamental shift in B2B SEO strategies as AI-powered search transforms content discovery. The article emphasizes our research findings on the growing importance of structured data and zero-click optimization for B2B marketers navigating AI-driven search landscapes.
## [BrightEdge Research Tracks One-Year Impact of Google AI Overviews](https://www.androidcentral.com/apps-software/google-ai-overviews-year-later-research-report)
| Android Central
Android Central features comprehensive BrightEdge research analyzing the one-year impact of Google's AI Overviews, revealing clear declines in traditional organic visibility and prompting fundamental changes in how marketers structure content for AI-first discovery.
## [Google AI Search Shift Leaves Website Makers Feeling ‘Betrayed’](https://www.bloomberg.com/news/articles/2025-04-07/google-ai-search-shift-leaves-website-makers-feeling-betrayed)
| Bloomberg
## [1 Year In, Google AI Overviews Are Not a Chronic Condition for Publishers, Yet](https://www.adweek.com/media/google-artificial-intelligence-overviews-aio-takeaways/)
| Adweek
## [Anthropic is adding web search to its Claude chatbot in a very smart way](https://www.fastcompany.com/91304128/anthropic-adding-web-search-claude-chatbot-smart)
| Fast Company
## ChatGPT isn't slowing down Google just yet, and these numbers prove it
Business Insider
## [Why a Samsung-backed startup is testing AI search ads](https://digiday.com/media-buying/why-a-samsung-backed-ai-startup-is-testing-ai-search/)
Digiday
## [How To Make Sure AI Search Finds Your Brand](https://www.forbes.com/sites/cmo/2025/02/19/how-to-make-sure-ai-search-finds-your-brand/)
Forbes CMO
## [ChatGPT's search engine just opened up for anyone to use](https://www.androidpolice.com/chatgpt-search-open/)
Android Police
## [Google’s rising holiday’s season ad sales aren’t enough to ease worries about AI letdown](https://apnews.com/article/google-alphabet-quarterly-earnings-artificial-intelligence-57590db6f7db3b5aa5f4ab353e44a211)
Associated Press
## [Google’s ad sales rose at robust rate in holiday season, but AI-driven numbers let down investors](https://www.androidpolice.com/chatgpt-search-open/)
Associated Press
## [Traffic referrals have dropped for some sites, but generative AI's impact uneven](https://www.emarketer.com/content/traffic-referrals-have-dropped-sites-generative-ai-impact-uneven)
Emarketer
## [Search Heads Into Multiverse Universe](https://www.mediapost.com/publications/article/402591/search-heads-into-multiverse-universe.html)
Media Post
## [AI in 2025: Five trends for marketing, media, enterprise and e-commerce](https://digiday.com/media/ai-in-2025-five-trends-for-marketing-media-enterprise-and-e-commerce/)
Digiday
## [5 Key Enterprise SEO Trends in 2025](https://www.searchenginejournal.com/key-enterprise-seo-and-ai-trends/532337/)
SEJ - Lemuel Park
## [Marketers have a new audience to worry about — large language models](https://digiday.com/marketing/marketers-have-a-new-audience-to-worry-about-large-language-models/)
Digiday
## [What chicken nuggets can tell us about the future of search](https://www.marketingweek.com/chicken-nuggets-future-search/)
Marketing Week
## [A Guide To Marketing In 2024’s Holiday Shopping Season](https://www.forbes.com/sites/cmo/2024/12/04/a-guide-to-marketing-in-2024s-holiday-shopping-season/)
Forbes CMO
## [How TikTok, Temu And Shein Will Win The Holidays](https://www.forbes.com/sites/cfo/2024/12/03/how-tiktok-temu-and-shein-will-win-the-holidays/)
Forbes CFO
## [How Google’s AI Is Changing E-Commerce For The Holidays](https://www.forbes.com/sites/meganpoinski/2024/12/02/how-googles-ai-is-changing-e-commerce-for-the-holidays/)
Forbes CEO
## [New Report Shows AI Overviews Trends Are Stabilizing](https://www.searchenginejournal.com/new-report-shows-ai-overviews-trends-are-stabilizing/534023/)
Search Engine Journal
## [Google AI Overviews Optimization Techniques Simplified](https://www.mediapost.com/publications/article/401291/google-ai-overviews-optimization-techniques-simpli.html)
Media Post
## Google AI Overviews massively surge in travel queries
November 20, 2024 | Search Engine Land
## [AI-powered martech releases and news: November 21](https://apnews.com/press-release/globenewswire-mobile/artificial-intelligence-apple-inc-3cb4703d0a61f124a1de643f8514278d)
November 20, 2024 | Associated Press
## [Advertising Trends to Watch in 2025](https://www.emarketer.com/content/advertising-trends-watch-2025)
November 20, 2024 | EMarketer
## [Google November Core Update: 6 Insights From Millions of Queries](https://www.searchenginejournal.com/google-november-core-update-6-insights-from-millions-of-queries/532458/)
November 12, 2024 | Search Engine Journal
## [Latest Google AIO Updates May Impact SEO](https://www.searchenginejournal.com/google-aio-updates/532216/)
November 9, 2024 | Search Engine Journal
## [Google Ads Trigger Different AI Overviews Intent Patterns](https://www.mediapost.com/publications/article/400936/google-ads-trigger-different-ai-overviews-intent-p.html)
November 7, 2024 | Media Post
## [Perplexity faces new legal pressure even as it attempts to win over publishers and advertisers](https://digiday.com/media/perplexity-faces-new-legal-pressure-even-as-it-attempts-to-win-over-publishers-and-advertisers/)
October 24, 2024 | Digiday
## [OpenAI to integrate SearchGPT into ChatGPT before 2024 ends](https://searchengineland.com/openai-searchgpt-chatgpt-integration-447379)
October 9, 2024 | Search Engine Land
## [SearchGPT to integrate into ChatGPT by end of year](https://www.mediapost.com/publications/article/400126/searchgpt-to-integrate-into-chatgpt-by-end-of-year.html)
October 9, 2024 | Media Post
## [Google's search engine's latest AI injection will answer voiced questions about video and photos](https://www.nbcbayarea.com/news/tech/google-latest-ai-injection/3670311/?os=shmmfp&ref=app)
October 4, 2024 | NBC Bay Area
## [Google's search engine's latest AI injection will answer voiced questions about video and photos](https://www.washingtonpost.com/business/2024/10/03/google-search-artificial-intelligence-lens/b0fc742a-81a0-11ef-90f2-d1fc6303655d_story.html)
October 2, 2024 | Washington Post
## [Google's search engine's latest AI injection will answer voiced questions about video and photos](https://www.independent.co.uk/news/google-ap-san-francisco-lens-english-b2623409.html)
October 2, 2024 | The Independent
## [Google's search engine's latest AI injection will answer voiced questions about video and photos](https://apnews.com/article/google-search-artificial-intelligence-lens-2920c3f95ba6e77f405bb665754a45bb)
October 2, 2024 | Associated Press
## [Google AIO Is Ranking More Niche Specific Sites](https://www.searchenginejournal.com/google-aio-is-ranking-more-niche-specific-sites/528710/)
September 30, 2024 | Search Engine Journal
## [Boosting SEO and online visibility: the strategic advantage of video content for news media companies](https://www.ap.org/news-highlights/insights/2024/boosting-seo-and-online-visibility-the-strategic-advantage-of-video-content-for-news-media-companies/)
September 23, 2024 | Associated Press
## [Perplexity In Talks WIth Brands To Change AI Search Advertising](https://www.mediapost.com/publications/article/399643/perplexity-in-talks-with-brands-to-change-ai-searc.html)
September 23, 2024 | Media Post
## [Google AI Overviews Disrupts Ecommerce, Publisher Traffic](https://www.mediapost.com/publications/article/399605/google-ai-overviews-disrupts-ecommerce-publisher.html)
September 19, 2024 | Media Post
## [What should happen with California's AI regulation bill?](https://www.forbes.com/sites/cmo/2024/09/19/what-should-happen-with-californias-ai-regulation-bill/)
| Forbes
Some of AI’s biggest players, like OpenAI or Meta, aim to make a big splash when announcing their latest model or feature. But Google, which has been refining how AI works in search, has made many of its improvements and rolled them out quietly.
## [New data: Google AI Overviews show more often to signed-in users](https://searchengineland.com/google-ai-overviews-signed-in-users-data-446747)
| Search Engine Land
## [Few have tried OpenAI's Google killer. Here's what they think](https://www.washingtonpost.com/technology/2024/09/04/openai-searchgpt-chatgpt-google/)
| Washington Post
OpenAI's search tool shows promise but lacks Google's specialized functions and can suffer from hallucinations.
## [SearchGPT will force Google, and SEO, to innovate](https://venturebeat.com/ai/searchgpt-will-force-google-and-seo-to-innovate/)
| VentureBeat
OpenAI’s entrance into the search space with SearchGPT was both a surprise and something expected. And as generative AI continues to upend the world of search, the expectation is that Google’s decades-long hold on the space might change.
## [OpenAI says its new AI search tool will play fair with publishers](https://www.fastcompany.com/91163194/openai-ai-search-tool)
| Fastcompany
OpenAI’s long-rumored internet search tool is finally official. The company said Thursday it’s alpha testing a prototype AI search tool, which will let users ask direct questions (including follow-ups) and get direct answers based on web sources.
## [Is your search getting better? Google has quietly cut down on AI Overview responses to search queries](https://www.techradar.com/computing/artificial-intelligence/google-has-quietly-cut-down-on-ai-overview-responses-to-search-queries)
| Techradar
After a lot of hype at Google I/O, the tech giant’s AI Overviews aren’t popping up in search results as much as they used to. According to a new analysis by SEO platform BrightEdge, AI Overviews appeared in less than 7% of Google search queries at the end of June, compared to 11% when the month began.
## [Google’s AI results are showing up less frequently, a study found](https://www.theverge.com/2024/7/17/24200544/google-ai-overviews-report)
| The Verge
Google appears to be showing its AI-generated search results less often in recent weeks, according to a recent study from an SEO company.
## [How Gen Alpha Views The World](https://www.forbes.com/sites/cmo/2024/07/17/how-gen-alpha-views-the-world/)
| How Gen Alpha Views The World
Google has been vilified recently for changes it’s made to its algorithm, search results and the not-always-accurate generative AI Gemini search assistant.
## [Oracle Advertising’s Customers Are Up For Grabs; The Reddit Third Rail](https://www.adexchanger.com/daily-news-roundup/tuesday-16072024/)
| Adexchanger
The time is ripe for ad tech companies to feast on the scraps that remain of Oracle Advertising.
## [Google's AI Overviews takes a backseat after bumpy ride](https://www.androidauthority.com/google-ai-overviews-drop-3460684/)
| Android Authority
While it seemed like AI Overviews could significantly improve the user experience, it wasn’t long before users began to spot that it spewed misleading and, at times, downright dangerous information, like suggesting people add glue to their pizza. Things have changed since then, though, and it appears that Google has been working to reduce the visibility of its AI Overviews.
## [The ‘Google bombing’ 2000s trend is back, with the help of Google’s AI overviews](https://fortune.com/2024/06/12/google-ai-wrong-googlebomb-glue-pizza/)
| Fortune
If you Google’d “miserable failure” in 2005, President George W. Bush’s official biography on the White House website would show up as the top result.
## [Did Google fix its AI answers? Or did it just stop showing us AI answers?](https://www.businessinsider.com/google-ai-answers-overviews-fixed-social-media-2024-6)
| Business Insider
Google's AI Overview feature, which generates AI-driven answers to search queries, has faced criticism for providing incorrect and potentially harmful information. Despite extensive testing before its launch, some AI-generated answers have been found to be misleading or dangerous, such as suggesting incorrect health practices.
## [Learning to Live With Google’s AI Overviews](https://www.wired.com/story/google-ai-overviews/)
| Wired
Google has spent the past year lustily rolling out AI features across its platforms. But with each launch, it is becoming more clear that some of these so-called enhancements should have simmered a little longer.
## [Google AI Overviews Shows For Only 15% Queries, Down From 84%](https://www.seroundtable.com/google-ai-overviews-less-37504.html)
| Search Engine Roundtable
New data from BrightEdge shows that Google is showing far fewer AI Overviews than it did when it first launched them as a beta under the Search Generative Experience. Google went from showing AI Overviews for 84% of queries to showing them for less than 15% of queries.
## [Google's AI Overviews appear on 70% fewer Search results pages now](https://www.zdnet.com/article/googles-ai-overviews-appear-on-70-fewer-search-results-pages-now/)
| ZDNET
Google's AI Overviews summaries were a mainstay of its results just a few weeks ago. But now research suggests that things have changed. Only 15% of Google search results display Google AI Overviews results, down from 84% of results leading up to last month's Google I/O conference, SEO insights company Brightedge told Search Engine Land on Tuesday.
## [Google AI Overviews: New Research Offers Insights](https://www.searchenginejournal.com/research-google-ai-overviews/518246/)
| Search Engine Journal
New research by BrightEdge offers insights into what kinds of search queries are triggering AI Overviews across multiple verticals.
## [Google Queries With Featured Snippets, Questions Likely Trigger AI Overviews](https://www.mediapost.com/publications/article/396572/search-queries-with-featured-snippets-questions-m.html)
| MediaPost
BrightEdge Generative Parser released data on Tuesday shows Google’s ability to provide precise responses and anticipate follow-up questions through its generative artificial intelligence (GAI) technology. “I have this vision, a metaphor in my mind, that through our AI parser we can peek inside Google Labs and see the changes as they work on them,” said Jim Yu, CEO at BrightEdge, adding that information from AI Overviews does not always serve up.
## [Google AI Overviews visibility drops, only shows for 15% of queries](https://searchengineland.com/google-ai-overviews-visibility-drops-15-percent-queries-442850)
| Search Engine Land
According to data shared with Search Engine Land by enterprise SEO platform BrightEdge and its BrightEdge Generative Parser, which has been tracking and monitoring SGE and AI Overviews since late last year, Google’s AI Overviews now appear less than 15% of the time.
## [Google Cut Back AI Overviews in Search Even Before Its ‘Pizza Glue’ Fiasco](https://www.wired.com/story/google-cut-back-ai-overviews-before-pizza-glue/)
| Wired
Data on how often Google’s new AI Overviews feature appears on search results suggests that the company reduced its visibility even before recommendations like adding glue to pizza sauce went viral.
## [Google unleashes AI in search, raising hopes for better results and fears about less web traffic](https://apnews.com/article/google-search-ai-overviews-internet-traffic-ebb6bbbde17ed29a5f7b630d9e5e285b)
| The Associated Press
Google on Tuesday rolled out a retooled search engine that will frequently favor responses crafted by artificial intelligence over website links, a shift promising to quicken the quest for information while also potentially disrupting the flow of money-making internet traffic. BrightEdge Executive Chairman, Jim Yu, discusses this next chapter in search.
## [It’s the End of Google Search As We Know It](https://www.wired.com/story/google-io-end-of-google-search/)
| Wired
Google is rethinking its most iconic and lucrative product by adding new AI features to search. BrightEdge founder, Jim Yu, tells WIRED it’s “a change in the world order.”
## [Google unleashes AI in search, raising hopes for better results and fears about less web traffic](https://www.washingtonpost.com/business/2024/05/14/google-search-ai-overviews-internet-traffic/3cb2417a-121b-11ef-9d37-865890cc2670_story.html)
| Washington Post
Google began testing AI overviews with a small subset of selected users a year ago, but the company is now making it one of the staples in its search results in the U.S. before introducing the feature in other parts of the world. By the end of the year, Google expects the recurring AI overviews to be part of its search results for about 1 billion people.
## [Google Search results without SGE jump to 65%, up from 25%](https://searchengineland.com/google-search-results-without-sge-jump-440369)
| Search Engine Land
According to data from enterprise SEO platform BrightEdge's Generative Parser, the number of Google Search queries without SGE increased last month from 25% to 65%. This is a surprisingly big change, especially considering rumors that SGE could launch widely ahead of, or during, Google I/O next week.
## [Perplexity AI Seen Pulling User-Generated Content From Yelp](https://www.mediapost.com/publications/article/394948/perplexity-referrals-to-brand-sites-growing-40-mo.html)
| MediaPost
BrightEdge on Thursday released analysis from its Generative Parser technology that measures and tracks patterns in AI-generated search results. Perplexity AI, and Google Search Generative Experience (SGE) are the two main engines that the company's technology tracks.
## [How To Adapt Your SEO and Content Strategies for SGE and AI Experiences](https://contentmarketinginstitute.com/articles/seo-content-strategy-sge-ai/)
| Content Marketing Institute
As Google experiments with AI in its standard search results and its Search Generative Experience (SGE), marketers must understand how to adapt their content strategies for new AI-impacted search experiences.
## [Travels with Perplexity: AI Generative search wouldn’t exist without the Internet Bob Kahn helped create](https://spectrum.ieee.org/perplexity-ai-2667878262)
| IEEE
Perplexity gives answers to questions along with links to the sources it uses. According to search engine optimization company BrightEdge, website referral traffic from Perplexity has been increasing 40 percent per month since January.
## [Media Buying Briefing: How influencer agencies are adapting to TikTok’s SEO incentives](https://digiday.com/media-buying/media-buying-briefing-how-influencer-agencies-are-adapting-to-tiktoks-seo-incentives/)
| DIGIDAY
With the spread of generative AI, the broader search landscape is already changing. BrightEdge shares data showing an estimated 84% of queries on Google Search will have genAI content, accounting for some $40B per year in ad revenue.
## [SEO Implications of Search Engines Morphing Into AI Chatbots](https://thenewstack.io/as-search-engines-become-ai-chatbots-what-can-publishers-do/)
| The New Stack
Search engines are turning into generative AI chatbots, and websites are facing a referral traffic drought. An SEO expert offers advice.
## [What advertisers will learn from Perplexity’s generative AI search ads](https://www.emarketer.com/content/advertisers-perplexity-generative-ai-search-ads)
| EMarketer
Generative AI search engine Perplexity will launch ads in the next few quarters, according to Adweek. The pivot to ads comes at the same time as news that Google is considering charging for its AI-powered search features.
## [60% of Perplexity citations overlap with top 10 Google organic results](https://searchengineland.com/perplexity-citations-top-10-google-organic-results-439029)
| Search Engine Land
With Perplexity referrals growing 40% month-over-month, new research looks at how SGE and Perplexity differ.
## [Perplexity’s growth upends SEO fears, reveals crack in Google’s dominance](https://venturebeat.com/ai/perplexitys-growth-upends-seo-fears-reveals-crack-in-googles-dominance/)
| VentureBeat
Google has remained the undisputed search leader for decades, but AI — specifically generative AI — is threatening its market dominance. Perplexity’s referral traffic growth is evidence of that.
## [Perplexity Referrals To Brand Sites Growing, Data Shows](https://www.mediapost.com/publications/article/394948/perplexity-referrals-to-brand-sites-growing-40-mo.html)
| MediaPost
BrightEdge’s analysis shows referrals from Perplexity, an AI-driven "ask" engine, to brand sites are growing at nearly 40% month-over-month since January. It presents the first evidence that Perplexity is not used solely for generative content, but also as a search engine that refers users to sites through citations.
## [How Google’s AI Search Will Change Marketing Strategy](https://www.forbes.com/sites/cmo/2024/03/20/how-googles-ai-search-will-change-marketing-strategy/?sh=12056d067c43)
| Forbes
BrightEdge Founder and Executive Chairman, Jim Yu, speaks with Forbes on what to expect from Google's generative AI-powered search: Search Generative Experience.
## [5 Key Enterprise SEO And AI Trends For 2024](https://www.searchenginejournal.com/key-enterprise-seo-trends/504001/)
| Search Engine Journal
Stay ahead of the game with these 2024 Enterprise SEO trends. Discover how to adapt your marketing strategies and prepare for future success.
## [Apple Acquires Another AI Startup](https://www.mediapost.com/publications/article/394404/)
| MediaPost
BrightEdge Founder and Executive Chairman Jim Yu shares commentary on Apple's recent AI acquisitions.
## [Google SGE testing and development is ongoing, growing](https://searchengineland.com/google-sge-testing-and-development-ongoing-and-growing-437811)
| Search Engine Land
Google's Search Generative Experience presence is growing in industries and new countries. Here's what the latest SGE activity signals.
## 84% of Searches on Google Will Be Impacted by the Company's AI-Powered Results, Says Expert
| Marketing Artificial Inteligence Institute
BrightEdge, a leading AI-powered SEO platform for enterprises, recently released new research on the potential impact of Google's Search Generative Experience (SGE) by industry. Author Mike Kaput catches up with BrightEdge founder Jim Yu to learn more about the future of AI in search.
## [How AI is reshaping Google’s search page](https://www.fastcompany.com/91015820/how-ai-is-reshaping-googles-search-page)
| Fast Company
Consumers are shifting from a keyword-based search experience—where they are presented with a barrage of ads to click through—to a conversational interaction that uses a search bot powered by a large language model. Such a pivot could have profound effects on Google’s core business.
## [What marketers can expect as Google rolls out conversational AI in search ads](https://finance.yahoo.com/news/marketers-expect-google-rolls-conversational-110000492.html?guccounter=1)
| Yahoo! Finance
The impact of generative AI on Google and the advertising market is expected to be significant. An estimated 84% of queries on Google Search will be boosted by generative AI, eventually impacting more than $40 billion per year in ad revenue, according to data that marketing platform BrightEdge shared with Marketing Dive. Healthcare, e-commerce and B2B technology industries are estimated to be impacted the most by the technology.
## [‘Search Generative Experience’ Forecast To Fuel $40B Annually For Google](https://www.mediapost.com/publications/article/392750/search-generative-experience-forecast-to-fuel-4.html)
| MediaPost
BrightEdge has evaluated thousands of keywords spanning nine unique industries and a variety of markets to determine a change that is coming to search advertising and marketing. BrightEdge estimates that once it is fully rolled out, SGE will impact more than $40 billion annually in ad revenue for marketers across Google’s network.
## [Google's Gen-AI Search Is Powering 84% of Queries, Study Finds](https://www.adweek.com/media/googles-gen-ai-search-is-powering-84-of-queries-study-finds/)
| AdWeek
Search-engine-optimization marketing company BrightEdge—which sells SEO expertise—has been tracking patterns with SGE results since last fall (when Google introduced SGE), measuring more than 1,000 keywords across nine industries such as healthcare, ecommerce and business-to-business technology, among others.
## [Google SGE impact by industry and emerging features](https://searchengineland.com/google-sge-impact-industry-436613)
| Search Engine Land
Google’s Search Generative Experience (SGE) is having an “extreme” impact on healthcare queries and a high impact on ecommerce, B2B tech, insurance and education. That’s according to new data released by enterprise SEO platform BrightEdge and the company’s new-ish technology, BrightEdge Generative Parser.
## [Google SGE And Generative AI In Search: What To Expect In 2024](https://www.searchenginejournal.com/google-sge-and-generative-ai-in-search-what-to-expect-in-2024/504578/)
| Search Engine Journal
How will Google's Search Generative Experience affect marketing in 2024? Explore AI-powered search trends, SGE in SERPs, organic traffic impact, and more.
## [‘Parser’ To Track Google Search Generative On-Page Experiences](https://www.mediapost.com/publications/article/392013/parser-to-track-google-search-generative-on-page.html?edition=132702)
| MediaPost
BrightEdge engineers have developed a "generative parser" to support Google’s eventual rollout of its search generative experience (SGE) from Search Labs.
## [New Google SGE insights: Content formats, YMYL, product views](https://searchengineland.com/new-google-sge-insights-content-formats-ymyl-product-views-435849)
| Search Engine Land
Find out the most popular SGE content formats, warnings being triggered on YMYL queries and how Google is experimenting with product views.
## [How Brands Will Create Content In 2024](https://www.mediapost.com/publications/article/391733/how-brands-will-create-content-in-2024.html)
| MediaPost
When Google and Microsoft separately launched their artificial intelligence platforms, the industry had little idea of what innovations were to come in the remainder of 2023. The change has prompted companies such as BrightEdge, a search engine optimization (SEO) platform for enterprises, to build out content generation technology supported by AI.
## [The Role of Blog Content And Multiple Search-Friendly Formats In 2024](https://www.searchenginejournal.com/role-blog-content-multiple-search-friendly-formats/500556/)
| Search Engine Journal
BrightEdge CTO, Lemuel Park, discusses the balance between technology and human touch when it comes to crafting compelling blogs.
## How To Outperform 2.5B Blogs Published Annually
| MediaPost
There are more than 600 million blogs out of 1.9 billion websites worldwide and about 7 million blog posts are published per day, according to BrightEdge data. With so many posts, how does a blogger outperform the 2.5 billion blogs published annually?
## [Study: Blogs appear most often in top Google positions](https://searchengineland.com/blogs-top-google-positions-study-433630)
| Search Engine Land
According to a new study by BrightEdge, blog posts are the most common content type found in the top 5 Google positions.
## [BrightEdge Ushers In Next Era Of Generative AI-Driven SEO](https://www.mediapost.com/publications/article/388598/brightedge-ushers-in-next-era-of-generative-ai-dri.html)
| MediaPost
BrightEdge Copilot gives marketers a hands-on experience with GAI. It provides the ability to build uniquely crafted SEO-optimized webpage titles and descriptions in less time with greater accuracy to increase performance.
## [85% of Titles Feature Keywords in Positions 1-5 of Google](https://searchengineland.com/titles-meta-descriptions-ranking-research-431310)
| Search Engine Land
According to new research on title tags and meta descriptions shared with Search Engine Land by enterprise SEO platform BrightEdge, title tags that include keywords rank in the top 5 positions of Google 85% of the time.
## [How To Optimize Your Content for Google’s Search Generative Experience](https://contentmarketinginstitute.com/articles/google-search-generated-experiences)
| Content Marketing Institute
Google’s ready to repackage the search experience to better deliver what searchers seek. Its testing of Search Generative Experience (SGE) and other AI advancements reflects a strategic shift to empower AI interaction through natural queries. BrightEdge Founder and Executive Chairman, Jim Yu, shares how to make the most of Google’s Search Generative Experience, and optimize for four types of content.
## [BrightEdge Co-Founder Becomes Executive Chairman And Appoints New CEO](https://www.mediapost.com/publications/article/388242/brightedge-co-founder-becomes-executive-chairman-a.html)
| MediaPost
BrightEdge co-founder Jim Yu has become executive chairman, appointing the company's COO Krish Kumar to CEO. Yu plans to take on a more active role in accelerating innovation in generative artificial intelligence (GAI) across the company.
## [Schema Usage Up 4x Among Top Ranking Ecommerce Sites](https://searchengineland.com/schema-usage-up-4x-top-ranking-ecommerce-sites-430172)
| Search Engine Land
As ecommerce brands gear up for the holidays, a top priority seems to be helping search engines understand the context of webpages. Ecommerce is often a bellwether, where SEO strategies, tactics and techniques change before other sectors. So it’s always interesting to watch and see what’s trending among the leading ecommerce brands and what they prioritize in their holiday strategies.
## [Where Ecommerce Implements Technical SEO/Schema](https://www.mediapost.com/publications/article/387800/where-ecommerce-implements-technical-seoschema.html)
| MediaPost
Marketers at ecommerce companies are preparing much earlier this year for the holidays, but some are challenged to keep up with the ever-changing search engine results page (SERP). BrightEdge shares recommendations for search engine optimization (SEO) marketers focused on ecommerce based on what the company sees around the combination of that ever-changing SERP and artificial intelligence (AI)-generated content flooding the web.
## [What Is Conversational Intelligence?](https://www.searchenginejournal.com/conversational-intelligence/488350/#close)
| Search Engine Journal
The recent growth of chat-based applications and the integration of conversational and generative AI into search engines like Bing and Google has fueled the interest and importance of conversational intelligence. BrightEdge CTO, Lemuel Park, unpacks the technology behind chatbots, virtual assistances, and other human-machine interactive applications.
## [Google's AI Innovations, Search Generative Experiences, and SEO](https://www.marketingaiinstitute.com/blog/googles-ai-innovations-search-generative-experiences-and-seo)
| Marketing Artificial Intelligence Institute
AI in SEO is actually not new. Savvy marketers in SEO have been utilizing AI for insights and automation for years. However, the introduction of ChatGPT and Generative AI has accelerated interest in AI and fueled new innovations such as Google's Search Generative Experiences (SGE). As a result, the whole overall Google search experience is changing.
## [Is generative AI ushering in a new wave of content farms?](https://econsultancy.com/generative-ai-new-wave-content-farms-ask-the-experts/)
| Econsultancy
With AI-generated text and imagery more accessible than ever, fears about a new wave of spammy content appear to be coming to pass. What will the impact be on trust in search results? Lemuel Park weighs in.
## How AI Will Impact SEO
| Marketing Artificial Intelligence Institute
Make no mistake: Artificial intelligence is having a big impact on search as major players like Google incorporate generative AI features into the core search experience. There's just one problem...innovation is happening so fast that SEOs are scrambling to understand how AI-powered search and chat features will impact their rankings, strategies, and work. BrightEdge COO, Krish Kumar, talks about what's next.
## [Google, GA4, and the Rising Importance of Data Analytics](https://www.clickz.com/google-ga4-and-the-rising-importance-of-data-analytics/268759/)
| ClickZ
As the amount of data on the web grows at an unprecedented level, the role of analytics has never been so vital. BrightEdge CEO, Jim Yu discusses the importance of your website and the role of data analytics.
## [Google SGE 'Experiment' Gives SEO Professionals A Critical Role](https://www.mediapost.com/publications/article/386470/google-sge-experiment-gives-seo-professionals-a.html)
| MediaPost
While Google's goal has always been to improve the overall search experience, the upgrade announced last week should put search engine optimization (SEO) professionals on notice to adapt to change.
## [15 Ways to Get Smarter with Your Content and SEO](https://searchengineland.com/smarter-content-seo-415970)
| Search Engine Land
Here’s a practical and timeless formula for SEO and content marketing success with a new take on the SMART framework that incorporates AI.
## [The Evolution Of Transformative Search Engine Experiences](https://www.mediapost.com/publications/article/384621/the-evolution-of-transformative-search-engine-expe.html)
| MediaPost
There has been a never-ending flow of news and information associated with generative AI since OpenAI launched its chatbot technology late last year. To determine how this technology will affect and influence SEO professionals, Jim Yu of BrightEdge shares valuable insights.
## [New Bing attracts new Edge users – who then use Google Search](https://searchengineland.com/bing-vs-google-microsoft-edge-traffic-395223)
| Search Engine Land
People who rushed to download the Microsoft Edge browser to try out the New Bing Chat experience – ironically – ended up using Google Search on Edge, according to new data from enterprise SEO platform BrightEdge. ia Edge instead of Bing.
## [How To Combine Machine and Human Input for More Effective Content in 2023](https://contentmarketinginstitute.com/articles/machine-human-effective-content)
| Content Marketing Institute
In 2023, marketers entered a new content battleground. Not only can brands and people become writers and publishers, but now machines can, too. But will machine-generated content help you get your audience’s attention? Not necessarily.
## [Use of AI for SEO and content to grow 5x this year](https://searchengineland.com/seo-compounding-value-393965)
| Search Engine Land
According to new research from enterprise SEO platform BrightEdge, building authority has a compounding effect on how brands perform in organic search. And the acceleration of AI in search is only increasing the importance of developing authority, trust and credibility as a signal on the topics or areas you are known for or known to be helpful for.
## [Fifty-Eight Percent Of Enterprise Marketers Plan To Use AI For SEO, Study Finds](https://www.mediapost.com/publications/article/382866/fifty-eight-percent-of-enterprise-marketers-plan-t.html)
| MediaPost
Some 58% of enterprise marketers plan to use artificial intelligence (AI) to for SEO and to create content in 2023, but only 10% actively use it today to drive content generation, according to data from BrightEdge, which surveyed more than 250 enterprise marketers about their thoughts on SEOs and the future of search, AI, and content generation.
## [Five things you need to know about content optimization in 2023](https://www.searchenginewatch.com/2023/02/03/five-things-you-need-to-know-about-content-optimization-in-2023/)
| Search Engine Watch
Set-it-and-forget-it content optimization is a thing of the past. Here’s what you need to know to help your content get found, engage your target audience, and convert searchers to customers in 2023.
## [SEO Tips To Offset Inflation In 2023](https://www.mediapost.com/publications/article/380780/seo-tips-to-offset-inflation-in-2023.html)
| MediaPost
Inflation in 2022 meant tightening of budgets, but the demand for cost-effective and dependable channels became key to understanding consumer behavior. Despite market fluctuations, search continues to support growth.
## [The enterprise business of SEO: Communicating to the C-suite](https://searchengineland.com/enterprise-seo-business-communicating-c-suite-390170)
| Search Engine Land
As C-suite members look to reduce costs and improve efficiencies, SEO has risen to become an essential boardroom agenda item. With this in mind, and as we look toward 2023, how SEOs communicate to key stakeholders across their organization will be of the most critical importance.
## 2023, the year of SEO: why brands are leaning in and how to prepare
| Search Engine Watch
With marketing budgets under more scrutiny than ever, savvy organizations are looking towards SEO for sustained growth. Incorporating organic search into the digital strategy offers rich rewards – both in terms of cost efficiency and improved brand equity – that can contribute to an entire organization.
## [Using SEO to Build a Marketing Strategy for the Future](https://martechseries.com/mts-insights/guest-authors/using-seo-to-build-a-marketing-strategy-for-the-future/)
| Martech Series
Jim Yu, co-founder and CEO of BrightEdge, discusses the evolution of SEO and the importance of adopting tools that incorporate artificial intelligence and machine learning to deliver valuable insights.
## [SEO Adoption Rates Rising As Marketers See Benefits](https://www.mediapost.com/publications/article/380131/seo-adoption-rates-rising-as-marketers-see-benefit.html)
| MediaPost
MediaPost catches up with BrightEdge CEO Jim Yu to ask why organizations are investing in SEO and how marketers should align strategies with other channels and departments across the enterprise.
## [The Fusion of Data Science and Technical SEO](https://solutionsreview.com/marketing-automation/the-fusion-of-data-science-and-technical-seo/)
| Solutions Review
Lemuel Park, the co-founder and chief technology officer at BrightEdge, delves into the necessary crossovers between data science and technical SEO.
## [SEOs Must Become More Agile, Fast, Flexible with Planning](https://www.mediapost.com/publications/article/379286/seos-must-become-more-agile-fast-flexible-with-p.html)
| MediaPost
Things are changing in search, with about 78% of SEO teams among BrightEdge customers saying they no longer create annual budget and strategy plans. There’s also more of an internal shift in priorities, with 50% of SEOs prioritizing work around internal logistical issues. Priorities are shifting based on macro and business economics.
## [5 Ways To Balance SEO and Content Synergy in 2023](https://contentmarketinginstitute.com/articles/balance-seo-content-synergy)
| Content Marketing Institute
Rightly or wrongly, for many content marketers, 2022’s turbulence led management to issue a new directive: Do more with less. Dramatic shifts in consumer behavior and an instant need for information added more pressure to an already increasing demand for content marketing.
## [Where We Stand: Revisiting 2022 SEO Predictions and Preparing To Succeed](https://www.spiceworks.com/marketing/marketing-strategy/guest-article/seo-predictions-to-succeed/)
| spiceworks
The SEO space is constantly changing, especially in the past two years, and digital marketers must keep up. Since we are more than halfway through 2022, this article by Jim Yu, co-founder and CEO, BrightEdge, summarizes how this year’s SEO predictions have held up, the current trends, and how marketers can achieve optimal SEO results.
## [How data science and technical SEO can supercharge SEO marketing](https://venturebeat.com/data-infrastructure/how-data-science-and-technical-seo-can-supercharge-seo-marketing/)
| VentureBeat
BrightEdge CTO, Lemuel Park, discusses why infrastructure is critical for a cohesive, modern SEO strategy and how to extra SEO data without being a data scientist.
## [Should brands be using AI copywriting in the age of the Helpful Content Update?](https://econsultancy.com/ai-copywriting-seo-google-helpful-content-update-hcu/)
| Econsultancy
Google’s update means sites that use extensive automation to produce content could find themselves in the crosshairs. What does this mean for AI copywriting tools? Lemuel Park, BrightEdge CTO, weighs in.
## [MarTech Interview with Jim Yu, CEO at BrightEdge](https://martechseries.com/mts-insights/interviews/martech-interview-with-jim-yu-ceo-at-brightedge/)
| Martech Series
Jim Yu, CEO at BrightEdge talks about some of the industry’s dominating Influencer marketing and martech/SEO trends.
## [5 Massive SEO and Content Shifts You Need to Master Right Now](https://searchengineland.com/5-massive-seo-content-shifts-need-master-right-now-274647)
| Search Engine Land
Google’s focus on optimizing for the user never goes away, which is why its continual updates are always targeted at both SEO and content best practices. What can today's industry shifts tell us about the future of SEO and content marketing? BrightEdge CEO, Jim Yu, discusses trends that matter most to marketers.
## The Future Of SEO: AI, Automation And Content Creation
| MediaPost
Search & Performance Marketing Daily caught up with BrightEdge CEO, Jim Yu, to learn more about the relationship between Google and SEO, how marketers should approach SEO in these economic times, and what are the best uses for automation.
## [More Helpful Content Dos and Don’ts for New Google Update](https://contentmarketinginstitute.com/articles/google-helpful-content-dos-donts)
| Content Marketing Institute
In 2013, Google implemented your money or your life principles, recognizing pages with content related to a person’s well-being with a higher page quality. In 2014, it shared the guidelines around EAT – expertise, authoritativeness, and trustworthiness, rewarding content that possessed those three qualities. The latest helpful content update isn’t surprising, though it has caused a stir among content and SEO marketers.
## [Heard on the Street: Data Science Shaping the Future of SEO](https://insidebigdata.com/2022/08/30/heard-on-the-street-8-30-2022/)
| insideBIGDATA
BrightEdge co-founder and CTO, Lemuel Park, provides commentary on the fusion of data science and SEO.
## [Why Your SEO Strategy May Be the Ticket To Weather an Economic Downturn](https://contentmarketinginstitute.com/articles/seo-strategy-economic-downturn)
| Content Marketing Institute
While some analysts predict a downturn in the economy, two facts are predictable: Consumers will still use search engines and executives will make kneejerk reactions to splash spending. BrightEdge CEO, Jim Yu, shares how you can use SEO insights about demand and intent to weather the market.
## [5 Ecommerce SEO Trends to Know for the 2022 Holidays](https://searchengineland.com/ecommerce-seo-google-holiday-2022-trends-387532)
| Search Engine Land
The all-important Q4 holiday shopping season is nearly here. SEO will once again be a critical channel for brands to increase their visibility and sales. Ahead of the 2022 holidays, enterprise SEO platform BrightEdge has shared its latest research with Search Engine Land on what retailers, brands, and publishers should know.
## [BrightEdge Data Identifies Search and Optimization Patterns For Holiday Season](https://www.mediapost.com/publications/article/376986/brightedge-data-identifies-search-and-optimization.html)
| MediaPost
As marketers prepare for the holidays, BrightEdge tracked 6,000 ecommerce keywords across ten different categories to identify patterns and macro-level shifts based on a more extensive and diverse data set during the past three years.
## [Google Algorithms & Updates Focused On User Experience: A Timeline](https://www.searchenginejournal.com/google-algorithm-updates-for-user-experience-timeline/395070/#close)
| Search Engine Journal
As the role of search evolves to touch multiple marketing and consumer touchpoints, optimizing for the user has never been so important. BrightEdge CTO, Lemuel Park, examines some of the Google updates that significantly reflect the search engine's focus on users and their experiences online.
## [Jim Yu Of BrightEdge: Five Things I Learned As A Twenty-Something Founder](https://medium.com/authority-magazine/jim-yu-of-brightedge-five-things-i-learned-as-a-twenty-something-founder-cd4e3a696455)
| Authority Magazine
Jim Yu is widely recognized as the driving force behind enterprise content performance marketing technology, having built the largest and most widely adopted platform, which is used by over 20,000 digital marketing professionals across 8,400 brands.
## [Durability Of SEO In Key Economic Moments](https://www.mediapost.com/publications/article/376122/durability-of-seo-in-key-economic-moments.html)
| MediaPost
How does search engine optimization (SEO) fit in with current spending trends? Inside Performance talked with BrightEdge CEO Jim Yu to gain insights.
## [Core Web Vitals Scores Improving for Top-Ranked Sites](https://searchengineland.com/core-web-vitals-scores-research-386036)
| Search Engine Journal
Organizations have been investing resources into improving their Core Web Vitals scores, according to new research. Enterprise SEO platform BrightEdge has compared the top rankings for 500 keywords, from this year to last, in four markets: education, B2B technology, finance, and retail.
## [BrightEdge Acquires Oncrawl To Help SEOs Do More With Data Science](https://www.searchenginejournal.com/brightedge-acquires-oncrawl-to-help-seos-do-more-wth-data-science/439302/)
| Search Engine Journal
BrightEdge, a leader in enterprise organic search and content performance, has acquired Oncrawl “to make data science solutions more accessible to SEO professionals,” according to the company.
## BrightEdge Acquires SEO Data Company In Its Largest Acquisition To Date
| MediaPost
BrightEdge on Wednesday announced the acquisition of OnCrawl, giving the company’s clients access to sophisticated data sets and tasks across their websites. OnCrawl users will gain BrightEdge’s advanced automation and data visualization technology to reduce manual tasks and scale search engine optimization (SEO) and digital marketing campaigns.
## [SEO For Financial Services Brands: Key Trends & Opportunities in Search](https://www.searchenginejournal.com/seo-financial-services-brands/433840/)
| Lemuel Park, Search Engine Journal
BrightEdge CTO Lemuel Park talks about key trends, search features, and optimization for driving financial services success in such a competitive industry.
## [Building on Business Intelligence: Instantaneous and Autonomous SEO](https://www.mediapost.com/publications/article/370548/building-on-business-intelligence-instantaneous-a.html)
| Jim Yu, MediaPost
SEO is changing faster than ever before, and SERPs and algorithms evolve daily in response to shifts in consumer behavior in real-time. BrightEdge CEO, Jim Yu shares why marketers and brands need to deliver instant information, content and relevant experiences and rapid end transactions. Data, intelligence an automation are highlighted as being paramount to success.
## [Amidst Dramatic SEO Swings, What Marketers Should Expect In 2022](https://www.mediapost.com/publications/article/369597/amidst-dramatic-seo-swings-what-marketers-should.html)
| MediaPost
During the past month, BrightEdge tracked 500 ecommerce-related keywords including informational, navigational, and transactional intents to get a sense of how results fluctuated to accommodate shoppers on Black Friday and Cyber Monday.
## [The Expansion Of SEO Into All Business Areas](https://www.mediapost.com/publications/article/369638/the-expansion-of-seo-into-all-business-areas.html)
| Jim Yu, MediaPost
The past 12 to 18 months and all of the uncertainty around the Coronavirus pandemic has really demonstrated the value of SEO beyond its traditional positioning as a set of tactics specific to one channel. Today, leaders are incorporating SEO insights into all areas of the business, from R&D and product to sales, customer service, strategic planning, and beyond.
## [7 Insights To Improve Your Content Marketing SEO in 2022](https://contentmarketinginstitute.com/2021/12/insights-improve-content-marketing-seo/)
| Jim Yu, Content Marketing Institute
Considering the evolution of consumer behavior and the sheer volume of content being produced, content marketers cannot solely rely on historic SEO performance data as indicators of future success. Given 71% of marketers says organic search play a role in their business intelligence, it’s important to learn as much as you can about how search connects to your business, target audience, and more. Here are seven areas to explore.
## [The Three Key Drivers Of SEO Success in 2022](https://www.mediapost.com/publications/article/368679/the-three-key-drivers-of-seo-success-in-2022.html)
| Jim Yu, MediaPost
At a time where consumer behavior was at its most erratic and unpredictable, SEO grew -- beyond not just being the most cost-effective marketing channel -- to become a vital source of business intelligence fueling digital and omnichannel marketing success.
## [Balancing Macro and Micro Search Mindsets: Scaling Enterprise SEO](https://www.mediapost.com/publications/article/367945/balancing-macro-and-micro-search-mindsets-scaling.html)
| Jim Yu, MediaPost
A comprehensive search engine optimization (SEO) strategy accounts for considerations all the way from macro-level, industry-wide trends to the most micro-level elements of keyword usage, text formatting, or page mark-up. Achieving a balance and knowing precisely where to focus your efforts is essential.
## [Search And The CMO: How To Elevate And Evangelize SEO Success](https://www.mediapost.com/publications/article/367266/search-and-the-cmo-how-to-elevate-and-evangelize.html)
| Jim Yu, MediaPost
The insights gleaned from consumer search queries and onsite activities have proven invaluable across the enterprise. How can you activate the power of SEO in your organization?
## [Knowing Why, Where, And How To Turn Search Rank To Revenue](https://www.mediapost.com/publications/article/366246/knowing-why-where-and-how-to-turn-search-rank-to.html)
| Jim Yu, MediaPost
Contrary to popular belief, SEO is not one size fits all. What works for one keyword group may not work for another. Why is that?
## [Which Schema Types Are Used Most by Industry [Research]](https://www.searchenginejournal.com)
Find out which schema types are most prominent across industries including travel, education, home improvement, health care, and finance.
## [BrightEdge Creates Next-Gen SEO Engine To Meet Demands Of Each Industry](https://www.mediapost.com/publications/article/365886/brightedge-creates-next-gen-seo-engine-to-meet-dem.html)
BrightEdge on Wednesday announced the release of a new engine — a suite of products aimed at changing the way marketers look at search engine optimization per industry and competitiveness, especially as Google rapidly makes changes to its ranking factors.
## [How SEO Will Drive Holiday Marketing Success In 2021](https://www.mediapost.com/publications/article/365228/how-seo-will-drive-holiday-marketing-success-in-20.html)
This year promises a different dynamic yet again, what we do know is that search will be front and center in guiding real-time marketing through the holiday season in 2021.
## [How Digital Evolution Is Driving Demand For Search Intelligence](https://www.mediapost.com/publications/article/364613/how-digital-evolution-is-driving-demand-for-search.html)
During the past eighteen months, companies have experienced an explosive acceleration in digital transformation. Businesses that had historically struggled with ecommerce and digital adoption suddenly found themselves operating solely online.
## [5 Search Trends That Are Here To Stay](https://www.mediapost.com/publications/article/363483/5-search-trends-here-to-stay.html)
Just as COVID-19 drove even the most reluctant user online, it also forced businesses to pivot to meet rapidly changing customer demands and priorities. Many of the trends are here to stay, and savvy companies will be watching search trends and utilizing business intelligence to understand business impact, anticipate changes and catch the next wave of online opportunity.
## [Healthcare Brands -- Time Has Come To Understand Impact Of SEO, Paid Ads](https://www.mediapost.com/publications/article/362835/healthcare-brands-time-has-come-to-understand-im.html)
Resent research from BrightEdge on consumer behavior showed a huge and continued surge in demand for telehealth services. But how do consumers find them and keep their data secure and private?
## [How COVID-19 Vaccines Are Shaping Consumer Behavior, Travel Trends](https://www.mediapost.com/publications/article/362782/how-covid-19-vaccines-are-shaping-consumer-behavio.html)
How is the COVID-19 vaccine impacting travel trends and overall interest in travel? And how can travel brands meet this evolving need?
## [Mobile-first and Core Web Vitals: connecting the dots for page experience success](https://www.searchenginewatch.com/2021/04/02/mobile-first-and-core-web-vitals-connecting-the-dots-for-page-experience-success/)
As of March, some industries are more prepared than others when it comes to Google’s forthcoming Page Experience Update and Core Web Vitals guidelines.
## [The Mobile-First Mindset And Creating New Search Marketing Experiences](https://www.mediapost.com/publications/article/361957/the-mobile-first-mindset-and-creating-new-search-m.html)
During the past several years, marketers worldwide have seen the share of mobile traffic creeping upward, to the extent that mobile now accounts for 57% of all web traffic worldwide. The mobile-first mantra has taken over where mobile-friendly left off. What does this mean for marketers?
## [Privacy AND targeted content: can they coexist?](https://searchengineland.com/privacy-and-targeted-content-can-they-coexist-mondays-daily-brief-347050)
It’s a real challenge for advertisers to create customized experiences for their audiences, maintain the privacy of users as they adjust targeting practices, and ensure that ads aren’t “excessive” or “distracting.”
## [As Google Makes Core Vital Changes, Which Industries Are Most Prepared?](https://www.mediapost.com/publications/article/361529/as-google-makes-core-vital-changes-which-industri.html)
Google's mobile-first indexing and changes to the page experience are reportedly set to roll out in May. Researchers at BrightEdge, an enterprise SEO platform, have compiled a report to determine how the rollout would look today across the education, finance, B2B, and retail industries.
## [The Role of SEO In The Modern-Day Marketing Stack](https://www.mediapost.com/publications/article/360818/the-role-of-seo-in-the-modern-day-marketing-stack.html)
In an environment defined by change, marketers have accepted that monitoring and strategic pivots in line with data-driven insights are critical to staying ahead of the curve.
## A marketer's guide to Core Web Vitals and page experience
February 18, 2021 | Jim Yu, Search Engine Watch
BrightEdge’s Jim Yu gives his CEO perspective on Google's focus on the user experience and the importance of preparing for Core Web Vitals and the Page Experience Update.
## [Digital channel performance: Evangelizing and communicating with the C-Suite](https://www.clickz.com/digital-channel-performance-evangelizing-and-communicating-with-the-c-suite/264915/)
February 1, 2021 | Jim Yu, ClickZ
In this article learn three essential ways to communicate the importance of digital-first strategies to C-Suite decision-makers in your organization.
## [How Change Has Become The New Digital Normal](https://www.mediapost.com/publications/article/359999/how-change-has-become-the-new-digital-normal.html)
January 28, 2021 | Jim Yu, MediaPost
As personal and professional lines blurred and continuously shifted throughout the COVID-19 pandemic, the behaviors and expectations of consumers evolved as well.
## [The business value of SEO in 2021: From revenue generation to reputation and retention](https://www.searchenginewatch.com/2021/01/25/business-value-of-seo-in-2021-from-revenue-generation-to-retention/)
January 25, 2021 | Jim Yu, Search Engine Watch
As the most cost-effective channel for enterprises today, SEO also adds incremental business value in a number of ways. Founder and CEO of BrightEdge, Jim Yu highlights seven ways SEO is valuable.
## [Enterprise SEO in 2021: The Importance of Insights & Value of Action](https://www.searchenginejournal.com/enterprise-seo-insights-action/391503/)
January 5, 2021 | Lemuel Park, Search Engine Journal
How can enterprise SEO contribute to organizations in 2021? Read about the essential role enterprise SEO professionals can take on this year.
## [Steering retail into 2021 with digital at the wheel](https://www.clickz.com/steering-retail-into-2021-with-digital-at-the-wheel/264600/)
December 31, 2020 | Jim Yu, ClickZ
Where should retailers focus their efforts for the holiday season and heading into 2021?
## [Seven essential enterprise SEO skills to master in 2021](https://www.searchenginewatch.com/2020/12/21/seven-essential-enterprise-seo-skills-to-master-in-2021/)
December 21, 2020 | Jim Yu, Search Engine Watch
Enterprise SEO will be one of the most viable and viable assets for digital success. Jim Yu, Founder and CEO of BrightEdge shares seven essentials to ace 2021.
## [Search, Business Intelligence And AI: The 2021 Marketing Trifecta](https://www.mediapost.com/publications/article/358684/search-business-intelligence-and-ai-the-2021-mar.html)
December 15, 2020 | Jim Yu, MediaPost
Research suggests that companies that make their decisions based on data are 58% more likely to beat their revenue goals. However, rapidly evolving consumer preferences and behaviors during the upheaval and continued uncertainty caused by the COVID-19 crisis have left most companies struggling to align their strategies with new customer demands.
## [COVID-related digital behaviors that won't be going away in 2021](https://www.clickz.com/these-covid-related-digital-behaviors-arent-likely-going-away-in-2021/264221/)
November 24, 2020 | Jim Yu, ClickZ
As we look to move past the COVID riddled 2020, we can't be sure about modified consumer behaviors and what we’ll encounter in the next year and beyond. Jim Yu shares key factors marketers will want to be aware of.
## [Five SEO tips to dominate local search this holiday season](https://www.searchenginewatch.com/2020/11/20/five-seo-tips-to-dominate-local-search-this-holiday-season/)
November 20, 2020 | Jim Yu, Search Engine Watch
Jim Yu, Founder and CEO of BrightEdge highlights five great ways your business can use local SEO to dominate search and translate it into sales this holiday season.
## [Making The Most Of Search, Business Insights This Holiday Season](https://www.mediapost.com/publications/article/356864/)
October 15, 2020 | Jim Yu, MediaPost
As the holiday season draws closer, we already see significant shifts in the way retailers plan to approach the most unusual holiday shopping season in history - as the COVID-19 pandemic continues to sow uncertainty and anxiety, leading brands and major retailers have announced they will not open on Thanksgiving Day.
## [BrightEdge launches market insights and shares updates on new purchasing behaviors](https://www.searchenginewatch.com/2020/10/09/brightedge-launches-market-insights-on-new-purchasing-behaviors/)
October 9, 2020 | Jim Yu, Search Engine Watch
Marketers are looking for a robust view of their macro market and to act on micro opportunities. More on how market insights can help you succeed.
## The agile marketer: Building agility with technology and talent
| Jim Yu, ClickZ
Search insights reveal consumer behaviors and trends critical to marketing’s performance and thanks to recent developments in AI, we can monitor and make sense of more of this data than ever before.
## [Seasonal Shopping: How to Use Market Insights & Intent Modeling](https://www.searchenginejournal.com/seasonal-shopping-market-insights-intent-modeling/380515/)
| Lemuel Park, Search Engine Journal
Retail marketers should use historical trends and real-time insights to create intent-based content. Follow this approach for successful seasonal campaigns.
## [Optimizing ecommerce & mobile for in-the-moment holiday shopping experiences](https://www.clickz.com/optimizing-ecommerce-mobile-for-in-the-moment-holiday-shopping-experiences/263130/)
| Jim Yu, ClickZ
BrightEdge CEO Jim Yu, on why optimizing to online and mobile shoppers’ needs must be top of mind and central to any business shift being made as ecommerce companies move forward.
## [SEO in the second half of 2020: Five search opportunities to act on now](https://www.searchenginewatch.com/2020/08/17/seo-in-the-second-half-of-2020-five-search-opportunities-to-act-on-now/)
| Jim Yu, Search Engine Watch
Jim Yu shares five search opportunities you’ll want to have your eye on as you strategize for the rest of 2020 and beyond.
## [How to set your first AI project up for success](https://www.clickz.com/how-to-set-your-first-ai-project-up-for-success/262512/)
| Jim Yu, ClickZ
AI is top of mind for most marketers today. In this article, Jim Yu shares five simple steps organizations can take to start their AI journey.
## [How SEO Friendly CMS can support your digital goals now and in future](https://www.searchenginewatch.com/2020/07/16/how-seo-friendly-cms-can-support-your-digital-goals-now-and-in-future/)
| Jim Yu, Search Engine Watch
Finding the right CMS solution is essential to SEO and content performance. Jim Yu, BrightEdge's Founder and CEO walks you through the seven crucial factors and the AI scope involved.
## [Five SEO content types to power and grow your business through 2020](https://www.searchenginewatch.com/2020/06/17/five-seo-content-types-to-power-and-grow-your-business-through-2020/)
| Search Engine Watch
Search friendly content that is targeted, optimized, and engaging differentiates front-runner brands from the rest of the crowd. Jim Yu shares five content types that add value.
## [Consumers Having More Emotional Experiences With Brands Due To COVID-19](https://www.mediapost.com/publications/article/351711/consumers-having-more-emotional-experiences-with-b.html)
| MediaPost
Consumers are having more emotional experiences with brands as they search for products and services. Safety, social distancing and avoiding contact are priorities, making online research important.
## [Ecommerce and SEO: Past, present, and post COVID-19](https://www.searchenginewatch.com/2020/05/19/ecommerce-and-seo-past-present-and-post-covid-19/)
| Jim Yu, Search Engine Watch
Jim Yu takes a look at the current state and how businesses will need to adapt their ecommerce and SEO strategy to succeed post-COVID-19.
## [10 ways SEO will lead companies through COVID-19 business recovery](https://www.searchenginewatch.com/2020/04/14/10-ways-seo-will-lead-companies-through-covid-19-business-recovery/)
| Search Engine Watch
The insights that SEO provides with regard to consumer behaviour is essential in times of volatility and demand fluctuation – especially when looked at in real-time. In fact, SEO will guide companies through the economic storm Coronavirus leaves in its wake, from pivoting to protecting the brand and on through to positioning its products and services for success in the future.
## [Customer Journey, Search Terms Take New Direction With COVID-19 -- Are Brands Ready?](https://www.mediapost.com/publications/article/349574/customer-journey-search-terms-take-new-direction.html)
| MediaPost
The world has changed. New search terms such as "contactless delivery" and "business continuity plan" have emerged. There are many more "near me" searches and searches for legal-related content using the terms "legal help," employment law" and "business protection." Then there is "facemask" and how to make them. The keyword "meditation" is hitting an all-time high. Despite all the chaos, SEO principles remain the same, according to Jim Yu, CEO at BrightEdge, who makes suggestions on how to better understand brands and their customers.
## [Making the most of your martech by better managing stakeholders](https://martech.org/making-the-most-of-your-martech-by-better-managing-stakeholders-2/)
| Jim Yu, MarcTech
Without people operating effectively in their respective roles, we cannot realize the maximum potential of our investments.
## Real-time digital insights & automation: Powering digital marketer’s performance
| ClickZ
This evolution of real-time marketing puts digital marketers squarely at the forefront of strategy, creative, and innovation. Are you positioned to capitalize on that opportunity?
## [The changing face of search: Dynamic content and experiences that perform](https://www.searchenginewatch.com/2020/02/13/the-changing-face-of-search-dynamic-content-and-experiences-that-perform/)
| Jim Yu, Search Engine Watch
As that last page of the calendar flips over, we’re always reminded to look back, refocus, and prepare for the year ahead. Take yourself back for a moment to the beginning of 2010 – could you even have imagined how much search would change in the last decade?
## [How SEOs can benefit from using AI and automation](https://econsultancy.com/how-seos-can-benefit-from-ai-automation/)
| Econsultancy
Today, optimizing for search is optimizing your customer’s experience. As people query a search engine on their laptop, ask a voice assistant for help, or use their mobile device to find nearby solutions to their needs, brands must be positioned to appear in these critical decision-making moments.
## [How SEOs can grow their talent, influence and impact](https://searchengineland.com/how-seos-can-grow-their-talent-influence-and-impact-329820)
| Jim Yu, Search Engine Land
SEOs who adopt the growth mindset will be able to provide integrated services that span across paid search, mobile, content, social, display and email.
## [Is personalization working? Budgets are increasing, but martech challenges threaten future investments](https://martech.org/is-personalization-working-budgets-are-increasing-but-martech-challenges-threaten-future-investments-2/)
| MarTech
Reports show companies are investing in personalization, but marketers are struggling to implement and execute full-scale personalization initiatives.
## [6 critical martech elements to manage in 2020 for the customer journey](https://martechtoday.com/6-critical-martech-elements-to-manage-in-2020-for-the-customer-journey-237775)
| MarTech Today
Data, content, commerce and user experience are all key in how we prioritize our customer relationships using martech in the coming year.
## [The CMO World According To Gartner SMB Leader Kelly Hopping](https://blog.adobe.com/en/publish/2019/12/08/the-cmo-world-according-to-gartner-smb-leader-kelly-hopping.html#gs.d40upm)
| Andy Betts, CMO.com
The role of the chief marketing officer is evolving in real time. With financial performance objectives and the generally perceived notion that CMOs don’t last longer than a handful of years in their jobs, change seems to be the only constant for the chief marketer in the digital age.
## [Search and the ecommerce holiday season: Capturing key moments that matter](https://www.searchenginewatch.com/2019/12/03/search-and-the-ecommerce-holiday-season-capturing-key-moments-that-matter/)
| Jim Yu - Search Engine Watch
Search is not static – people don’t consume media in silos – and those consumers demand answers and content in an instant. Customers want information how they want it, wherever they are, in formats that delight — and they want it immediately. With so much shopping concentrated around the start of the holiday selling season – Black Friday through Cyber Week – there’s a lot of pressure on marketers to get the product, promotion and channel mix right ahead of time.
## [5 key ingredients for omnichannel success for the 2019 holiday shopping season](https://marketingland.com/5-key-ingredients-for-omnichannel-success-for-the-2019-holiday-shopping-season-271681)
| Marketing Land
Even as digital continues to prove highly impactful across the customer buying journey, real-world advertising and presence are still important. The holiday shopping sprint is nearly upon us and although it’s a short one, all signs point to impending good cheer for retailers and e-commerce businesses. With Thanksgiving Day six days later than last year, nearly a week has been carved out of the shopping season. Even so, Salesforce is optimistic and predicts that U.S. digital revenue will top $136B, marking a YoY growth rate of 13%.
## [Scaling SEO: 5 levels of automated digital progression & elevation](https://www.searchenginewatch.com/2019/11/01/scaling-seo-five-levels-automation/)
| Jim Yu
Today, SEOs have a massive opportunity to expand their role in digital workflows, as far as both the volume and importance of tasks available. As companies increasingly look for equal parts creativity and analytical skills in digital leadership, experienced SEOs are uniquely positioned to fill the gap—that is, if they are able to capitalize on the innovations that enable them to practice scaling their best SEO efforts.
## How SEOs Can Leverage Automation to Drive Real-Time Insights & Actions
| Search Engine Journal
As search marketers, we can’t afford to stay still – we always have an eye to what’s coming next. In this column, we’re going to explore some of the most impactful trends you need to be preparing for right now in order to achieve maximum impact in the near future; real-time research and the intelligent automation of labor-intensive SEO tasks.
## [18+ stats that show how search and SEO are changing](https://econsultancy.com/stats-show-how-search-marketing-seo-changing/)
| Econsultancy
It has been more than two decades since some of the earliest web search engines were launched. Last year, the company behind the world’s biggest and most well-known search engine, Google, celebrated its 20th anniversary.
## [BrightEdge promises ‘self-driving SEO’ with new Autopilot offering](https://searchengineland.com/brightedge-promises-self-driving-seo-with-new-autopilot-offering-323268)
| SearchEngineLand
One of the promises of machine learning and AI is that mundane tasks can be automated leaving people to do more strategic or creative work. That’s what BrightEdge is saying about its new Autopilot SEO product, which the company likens to a self-driving car.
## [BrightEdge Acquires Trilibis Technology, Forms M&A Team, Builds Tech To Automate SEO](https://www.mediapost.com/publications/article/340922/brightedge-acquires-trilibis-forms-ma-team-buil.html)
| Media Post
BrightEdge has acquired technology from Trilibis and formed a M&A team led by venture capitalist Tom Ziola from Kleiner Perkins.
## [Organic search responsible for 53% of all site traffic, paid 15%](https://searchengineland.com/organic-search-responsible-for-53-of-all-site-traffic-paid-15-study-322298)
| Search Engine Land
According to BrightEdge, paid and organic search drive more than 70% of revenues for B2B and the other verticals.
## [BrightEdge Unveils New Technology That Puts SEO on Autopilot](https://www.searchenginejournal.com/brightedge-autopilot/327497/#close)
| SearchEngine Journal
During the keynote address at Share19 in New York, BrightEdge CEO Jim Yu announced a new technology that could make a major difference for digital marketers.
## [From SEO to CMO: Self driving technology and the path to C-Suite](https://www.searchenginewatch.com/2019/09/30/self-driving-technology-and-seo/)
| Search Engine Watch
There is an incredibly exciting trend happening in the SEO community where more and more marketers are taking on more responsibility across multiple facets of digital marketing.
## [New BrightEdge Autopilot Software Automates and Optimizes SEO](https://news.thomasnet.com/fullstory/new-brightedge-autopilot-software-automates-and-optimizes-seo-40029390)
| Thomas
BrightEdge, the global leader in organic search and content performance, today, unveiled BrightEdge Autopilot and the deployment of the industry's first self-driving SEO technology.
## [BrightEdge Launches Autopilot to Aid Businesses with SEO](https://www.destinationcrm.com/Articles/CRM-News/CRM-Across-the-Wire/BrightEdge-Launches-Autopilot-to-Aid-Businesses-with-SEO-134182.aspx)
| Destination CRM
BrightEdge, a provider of organic search and content performance, has introduced BrightEdge Autopilot to help marketers auto-optimize mobile and fully automate search engine optimization tasks.
## [BrightEdge Automates SEO with the Launch of BrightEdge Autopilot at Share19](https://martechseries.com/sales-marketing/programmatic-buying/brightedge-automates-seo-launch-brightedge-autopilot-share19/)
| MarTech Series
BrightEdge, the global leader in organic search and content performance, unveiled BrightEdge Autopilot and the deployment of the industry’s first self-driving SEO technology. Made possible through a series of technology investments and targeted acquisitions, marketers can now auto-optimize mobile and fully automate the most critical and time-consuming of SEO tasks.
## [BrightEdge Launches Autopilot To Automate SEO](https://www.martechadvisor.com/news/seo/brightedge-launches-autopilot-to-automate-seo/)
| MarTech Advisor
BrightEdge, an organic search and content performance, today, unveiled BrightEdge Autopilot and the deployment of the industry’s first self-driving SEO technology.
## [Three Benefits Of Using AI For Targeted Marketing Campaigns](https://www.forbes.com/sites/theyec/2019/08/29/three-benefits-of-using-ai-for-targeted-marketing-campaigns/#73dc8e7e35fb)
| Forbes
Artificial intelligence (AI) is currently having a massive impact on technology as we know it. A 2018 survey report from BrightEdge Research revealed their opinions of the three most significant emerging marketing trends. The top three picks were personalization (about 29%), AI (about 26%) and voice search (about 21%). What many people don’t realize is that all three of the top choices involve the use of artificial intelligence.
## BrightEdge Instant Is an Industry First: Taking Research and Content Optimization Real-Time
PRNewswire
BrightEdge, the global leader in organic search and content performance, unveiled BrightEdge Instant, a revolutionary set of innovations that transforms how search marketers drive performance at scale.
## [Marketers Can Now Optimize At The Speed Of Google](https://www.mediapost.com/publications/article/335480/marketers-can-now-optimize-at-the-speed-of-google.html)
Laurie Sullivan
BrightEdge on Monday released several innovations that enable marketers to collect real-time data to optimize campaigns on a variety of platforms, including YouTube and Amazon.
## [How AI is powering real-time SEO research: Insights and optimization](https://searchenginewatch.com/2019/05/06/how-ai-is-powering-real-time-seo-research-insights-and-optimization/)
Jim Yu
The shift to real-time data analysis and optimization has supercharged marketing in a way that frankly should have SEOs on the edge of their seats.
## [Building and Scaling Global SEO Centers of Excellence](https://searchengineland.com/building-and-scaling-global-seo-centers-of-excellence-315475)
Jim Yu
Before you can involve your company's executives in SEO advocacy, you need a set of best practices and clear goals to share. Here's how you do it.
## [Five ways SEOs can utilize data with insights, automation, and personalization](https://searchenginewatch.com/2019/03/12/five-ways-seos-can-utilize-data-with-insights-automation-and-personalization/)
Jim Yu
Constantly evolving search results driven by Google's increasing implementation of AI are challenging SEOs to keep pace. Search is more dynamic, competitive, and faster than ever before.
## [New ways to approach SEO in 2019: Accountability and customer experiences](https://searchengineland.com/new-ways-to-approach-seo-in-2019-accountability-and-customer-experiences-309418)
Jim Yu
Mastering your understanding of audience, measuring beyond the click, and finding ways to mine data to improve efficiency are all ways you can improve your organic search performance in 2019.
## [New and Exciting Ways Brands are Using AI on Social Media](https://www.marketingprofs.com/articles/2018/40230/new-and-exciting-ways-brands-are-using-ai-on-social-media)
Paul Herman
Fully 60% of enterprise marketers said they plan to use AI in their content marketing this year, and 32% said marketing technologies must integrate AI into their workflow, according to a recent report from martech company BrightEdge.
## [Holiday season is good time to put AI to work for e-commerce](https://martechtoday.com/holiday-season-is-good-time-to-put-ai-to-work-for-e-commerce-227678)
Andy Betts
According to research from BrightEdge, early AI adopters are already seeing benefits that align to CMO priorities such as gaining a better understanding of the customer and increased productivity.
## [The revamping of AMP: Renew your commitment to mobile](https://searchengineland.com/the-revamping-of-amp-renew-your-commitment-to-mobile-306284)
Jim Yu
Google's commitment to the mobile consumer user experience has proven unrelenting; today, brands that fail to prioritize mobile are missing out on mobile opportunities.
## [Better personalization: The intersection of AI, automation, and marketing](https://martechtoday.com/better-personalization-the-intersection-of-ai-automation-and-marketing-225399)
Jose Cebrian
According to a BrightEdge survey, 60% of marketers expect to use AI this year in their content marketing strategies. Many others are seeing the benefits of finding new audiences with AI and machine learning.
## [Enterprise AI With the CIO and CMO: Better Together Benefits](https://martechtoday.com/enterprise-ai-with-the-cio-and-cmo-better-together-benefits-224372)
Jim Yu
Here's a look at how AI is transforming entire enterprises, particularly through the lens of marketing and IT, and why the two teams must work together.
## [How Visual and Voice Search Are Revitalizing The Role of SEO](https://searchengineland.com/how-visual-and-voice-search-are-revitalizing-the-role-of-seo-303958)
Jim Yu
Jim Yu outlines how savvy marketers are using voice and visual search to engage more meaningfully with audiences at each stage of their purchase journey.
## [AI and IA: How artificially intelligent automation is driving scalable marketing](https://martechtoday.com/ai-and-ia-how-artificially-intelligent-automation-is-driving-scalable-marketing-219414)
Andy Betts
What happens when you combine marketing automation and artificial intelligence? Contributor Andy Betts delves into the topic and explores what's ahead.
## The rise of the DD-CMO: How data-driven CMOs are maximizing performance
| Jim Yu
Jim Yu feels CMOs are challenged with balancing immediate results and long-term strategy. Here he outlines ways to incorporate accessible and insightful data to move the performance needle.
## [The Future of Enterprise Search: Visual, Voice, and Vertical](https://www.searchenginejournal.com/future-of-enterprise-search/260871/)
| Andy Betts
Every week, new announcements create opportunities for brands to deliver better customer experiences through search. The size of that opportunity looks set to grow at an eye-watering rate through 2020.
## [Improving the customer experience means getting search right](https://searchengineland.com/improving-the-customer-experience-means-getting-search-right-301800)
| Jim Yu
As consumers search from more places than ever before, it's vital that marketers deliver experiences that perform. Jim Yu shares tips on how to deliver a great experience at every search touch point.
## [Supercharging your SEO with AI: Insights, automation and personalization](https://searchengineland.com/supercharging-your-seo-with-ai-insights-automation-and-personalization-299900)
| Jim Yu
The tech giants are fully committed to "AI-first," and marketers who follow suit can supercharge their SEO strategies. Jim Yu covers three core marketing areas to take advantage of.
## [How Personalizing Voice Skills Can Give Your Brand a Digital Boost](https://www.adweek.com/digital/how-personalizing-voice-skills-can-give-your-brand-a-digital-boost/)
| Robert Keenan
Gartner predicts that the smart speaker market will reach $3.5 billion in 2020.
## [New Ways to Approach Technical SEO: A Necessity, Not An Option](https://www.searchenginejournal.com/new-approach-technical-seo/252463)
| Andy Betts
According to research from BrightEdge, only 3 percent of 250 marketers surveyed believe SEO and content are separate disciplines.
## [Search is more than Google: Mastering vertical search optimization](https://searchengineland.com/search-is-more-than-google-mastering-vertical-search-optimization-298123)
| Jim Yu
Vertical search engines, mobile, and voice trends seem to be reshaping the search landscape, says contributor Jim Yu. Creative a cohesive content strategy across a number of verticals.
## [Michael Kirchhoff - The Search Community Honors You](https://www.seroundtable.com/michael-kirchhoff-25582.html)
| Barry Schwartz
Michael Kirchhoff currently lives in Tulsa, Oklahoma with his family. He says his two teenage children are both active in academics as well as sports and thus he is a "parent-Uber-driver" carting them around to all their activities.
## [Google's mobile-first index has set sail. Are you on board? 5 SEO essentials](https://searchengineland.com/googles-mobile-first-index-has-set-sail-are-you-on-board-5-seo-essentials-296302)
| Jim Yu
We've been hearing about this new index forever, and now it's finally here. Contributor Jim Yu shares five ways webmasters can optimize their content and on-site technical elements to succeed.
## [TechBytes with Kevin Bobowski, SVP Marketing, BrightEdge](https://martechseries.com/mts-insights/tech-bytes/techbytes-kevin-bobowski-svp-marketing-brightedge/)
| Sudipto Ghosh
Personalization technologies and data allow us to segment customers into more targeted groups. To learn more about how marketers could leverage could leverage personalization, we spoke to Kevin Bobowski, SVP Marketing, BrightEdge.
## [How the acceleration of AI will drive digital transformation: Automation and personalization](https://martechtoday.com/how-the-acceleration-of-ai-will-drive-digital-transformation-automation-and-personalization-213458)
| Jim Yu
Contributor Jim Yu explains how artificial intelligence will be woven into the modern marketing organization.
## [AI and machine learning: What you do and don't need to know for SEO](https://searchenginewatch.com/2018/04/03/ai-and-machine-learning-what-you-do-and-dont-need-to-know-for-seo/)
| Jim Yu
Artificial intelligence (AI) is a field of technology that is surrounded by both hype and misconceptions. It is predicted that $60 billion will be spent by brands on AI technology by 2025, so this hype is having a direct impact on where companies allocate their budgets.
## [Three out of four believe that AI applications are the next mega trend](http://www.zdnet.com/article/three-out-of-four-believe-that-ai-applications-are-the-next-mega-trend/)
| Eileen Brown
In a follow-up to its 2017 survey on the future of marketing and content, Foster City, Calif-based organic search and content platform BrightEdge has released new finding from a survey of Fortune 500 marketers.
## Hyperlocal SEO: How to Optimize for Micro-Moments
| Cynthia Johnson
Mobile search results are frequently different from desktop SERPs. BrightEdge reported that 79% of keywords overall and 47% of the top 20 SERPs are different on a mobile device.
## [Marketers on the Lookout for Artificial Intelligence in 2018](https://quantumstat.com/marketers-on-the-lookout-for-artificial-intelligence-in-2018/)
| Ricky Costa
Recent research from BrightEdge investigated the future trends of artificial intelligence, its benefits, and challenges for today's digital marketer.
## [Online Marketers: The Next Big Trend in Marketing](https://www.marketingprofs.com/charts/2018/33819/online-marketers-the-next-big-trend-in-marketing)
| Ayaz Nanji
What do online marketers believe will be the next big trend in marketing? To find out, BrightEdge surveyed 500 search, content, and digital marketers in February of 2018.
## [Success in Financial Marketing Requires AI and Machine Learning](https://thefinancialbrand.com/71350/ai-machine-learning-analytics-marketing-banking-trends/)
| Jim Marous
A survey from BrightEdge asked 8 key questions related to the future of marketing and topics centered around the challenges, solutions, and adoption of Artificial Intelligence.
## [15 Mind-Blowing Stats About Artificial Intelligence](http://www.cmo.com/features/articles/2017/8/24/15-mindblowing-stats-about-artificial-intelligence-dmexco.html#gs.uANAvaI)
| Giselle Abramovich
When asked about the next big marketing trend, survey respondents identified consumer personalization (29%), AI (26%), and voice search (21.23%). These top three responses, which total 75% of all AI applications, demonstrate that AI is more pervasive and prominent than respondents realize.
## [How communicators will use AI in content marketing this year](https://www.agilitypr.com/pr-news/public-relations/communicators-will-use-ai-content-marketing-year)
| Bulldog Reporter
Marketers have become more receptive to the adoption of artificial intelligence technologies, according to new research from SEO and content performance marketing firm BrightEdge.
## [Digital Marketers Point to AI-Powered Applications as Their Next Big Trends](https://www.marketingcharts.com/customer-centric/analytics-automated-and-martech-82661)
| MarketingCharts
What's "the next big trend" in marketing? BrightEdge asked more than 500 search, content, and digital marketers that very question.
## [AI, Content & Search: 5 Macro Market Trends for Micro Marketing](https://www.searchenginejournal.com/ai-content-search-macro-market-trends-micro-marketing/241701/)
| Andy Betts
A recent BrightEdge survey of over 500 search, content and digital marketers found that more than 30% of respondents cited a better understanding of the customer as the foremost advantage.
## [Interview with Jim Yu, Founder and CEO at BrightEdge](http://usaweekly.com/2018/02/interview-with-jim-yu-founder-and-ceo-at-brightedge/)
| USA Weekly
USA Weekly interviewed Jim Yu to discover what challenges BrightEdge is facing in its business and what advice Jim would give to a younger version of himself.
## [Enterprise SEO and cross-channel performance: Activation and integration](https://searchengineland.com/enterprise-seo-cross-channel-performance-activation-integration-292442)
| Jim Yu
A strong website is a lifeline for most companies. Contributor Jim Yu recommends using it to push smart SEO content, social agendas, and AI-first technologies.
## [Looking through the artificial intelligence mirror: insights and automation](https://searchenginewatch.com/2018/02/08/looking-through-the-artificial-intelligence-mirror-insights-and-automation/)
| Jim Yu
We have entered a new era of search where SEO and content marketing have converged.
## [Voice Search Marketing: How Your Business Stands to Benefit From This New Trend](https://www.americanexpress.com/en-us/business/trends-and-insights/articles/voice-search-marketing-how-your-business-stands-to-benefit-from-this-new-trend/)
| Glen Stansberry
In April 2017 marketing firm BrightEdge surveyed 252 digital marketers at Fortune 500 brands. They found that about 66% of marketers surveyed don't plan on doing anything for the next 12 months with voice search marketing.
## How AI can uncover new insights and drive SEO performance
| Jim Yu
Columnist Jim Yu believes that by incorporating the power of artificial intelligence (AI) and deep learning, search marketers can move beyond simple observations and find new patterns in user behavior.
## [AI-as-a-Service in Martech](https://martechseries.com/predictive-ai/ai-platforms-machine-learning/ai-service-martech-focus-virtual-assistants-voice-search-location-data-intelligence/)
| Sudipto Ghosh
Cognitive Automation, Neural Intelligence, Emotional AI, Conversation Assistants, and Proximity Guides -- AI as a technology has come a long way...
## [The CMO, martech and 'marchitecture': Messaging that matters to customers](https://martechtoday.com/cmo-martech-marchitecture-messaging-matters-customers-209183)
| Jim Yu
What is a 'marchitecture,' and why should it be an essential part of your strategy? Columnist Jim Yu explains how it can bridge the gap between your technology infrastructure and your customers' needs.
## [TechBytes with Erik Newton, VP of Marketing and Head of SEO, BrightEdge](https://martechseries.com/mts-insights/tech-bytes/techbytes-erik-newton-vice-president-marketing-head-seo-brightedge/)
| Sudipto Ghosh
Diving deeper into the niche of content marketing, we spoke to Erik Newton, Vice President of Marketing and Head of SEO, BrightEdge.
## [Artificial intelligence and machine learning: What are the opportunities for search marketers?](https://searchenginewatch.com/2018/01/02/artificial-intelligence-and-machine-learning-what-are-the-opportunities-for-search-marketers/)
| Albert Gouyet
Did you know that by 2020 the digital universe will consist of 44 zettabytes of data (source: IDC), but that the human brain can only process the equivalent of 1 million gigabytes of memory?
## [On the cutting edge of martech: Our top columns of 2017](https://martechtoday.com/cutting-edge-martech-top-columns-2017-208563)
| Desiree Everts DeNunzio
It was a banner year for marketing technology. More data and tech flooded an already crowded digital marketing ecosystem, and the technologies that had previously been available to us became ever more sophisticated, providing even greater value to organizations than before.
## [CMOs in the know: Our top 10 Marketing Strategies columns of 2017](https://marketingland.com/cmos-know-top-10-marketing-strategies-columns-2017-230164)
| Desiree Everts DeNunzio
What were the marketing tactics and tips that captivated our readers over the past year? Check out our most widely read Marketing Strategies columns of 2017.
## [The enterprise business of SEO: Communicating to the C-suite](https://searchengineland.com/enterprise-business-seo-communicating-c-suite-288599)
| Jim Yu
Columnist Jim Yu shares advice for how to effectively engage with the leaders of your organization and help them understand the value of organic search.
## [Expert Digital Marketing Predictions for 2018](http://www.clickthrough-marketing.com/18-expert-digital-marketing-predictions-for-2018/)
| Bryony George
Want to know what 2018 will bring for marketers? What are the key trends to look out for now? We asked 18 digital marketing experts across the industry for their thoughts on what's to come next year.
## [Smart Content & Smart SEO: Mastering Audiences & Architecture](https://www.searchenginejournal.com/smart-content-seo/228551/)
| Michael Kirchhoff
In today's contextual algorithmic world, building a website that reflects SEO best practices while delivering results begins with creating the right architecture and building content that is smart and easily discoverable by your audiences.
## [The Digital Marketing Conference Calendar: 250+ Events Across the Globe, Updated for 2018](http://dailymarketinghub.com/the-digital-marketing-conference-calendar-250-events-across-the-globe-updated-for-2018/)
| DailyMarketingHub.com
The BrightEdge Share Global Insights Tour returns to San Francisco in 2018 on October 9-10.
## [7 Content Marketing Trends for 2018](https://www.cmswire.com/content-strategy/7-content-marketing-trends-for-2018/)
| James A. Martin
Currently, only half of all B2B content is discoverable on Google, says Kevin Bobowski, senior vice president of marketing at BrightEdge.
## [$65b spent this holiday, new trends emerging in ecomm](http://www.bizreport.com/2017/12/65b-spent-this-holiday-new-trends-emerging-in-ecomm.html)
| Kristina Knight
BrightEdge data shows that three of the most-shopped days, traditionally, are changing with Black Friday becoming a Mobile Black Friday because of the number of consumers shopping on mobile.
## Align your marketing org in 2018 with intelligent and integrated marketing campaigns
Kevin Bobowski
Integrated marketing campaigns may seem old-school, but contributor Kevin Bobowski explains why they're essential for marketers who want to keep their marketing departments agile and efficient.
## [The changing SERP: Understanding and adapting to dynamic search results](https://searchengineland.com/changing-serp-understanding-dynamic-search-results-287076)
Jim Yu
Search results have become more personalized and dynamic over the years, creating a more challenging SERP environment for search and content marketers. But columnist Jim Yu shows how these changes can create opportunities for those willing to do the work.
## [Smart shopping season checklists: Mobile and desktop, content, and SEO](https://searchenginewatch.com/2017/11/20/smart-shopping-season-checklists-mobile-and-desktop-content-and-seo/)
Jim Yu
Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year.
## [Black Friday SEO: Last-minute tips](https://searchenginewatch.com/2017/11/17/black-friday-seo-last-minute-tips-for-the-holiday-season/)
Clark Boyd
Recent analysis of BrightEdge data by Eugene Feygin revealed a very significant increase in the number of rich snippets returned for ecommerce queries over the past year.
## [Digital Black Friday deals start on Thanksgiving as shoppers look online early](https://www.digitalcommerce360.com/2017/11/17/digital-black-friday-deals-start-on-thanksgiving-as-shoppers-look-online-early/)
James Risley
A study from content performance marketing firm BrightEdge found that conversion rates are double the non-holiday sales season average on that day, along with Cyber Monday.
## [5 marketing technology trends CMOs need to master for 2018](https://martechtoday.com/5-marketing-technology-trends-cmos-need-master-2018-206831)
Jim Yu
As we edge closer to 2018, columnist Jim Yu lays out five martech trends you'll need to monitor to lead your organization to success in the year ahead.
## [5 steps to making your content smarter](https://searchenginewatch.com/2017/10/26/5-steps-to-making-your-content-smarter/)
Jim Yu
The convergence of SEO and content has been a driving force in marketing for the past few years. A recent survey by BrightEdge found that 97% of marketers view these two areas as converged disciplines.
## [Is your martech stack keeping pace with changing customer behavior?](https://martechtoday.com/martech-stack-keeping-pace-changing-customer-behavior-205802)
Kevin Bobowski
It's hard to keep up with quickly evolving consumer behaviors. Columnist Kevin Bobowski believes marketers will need to adapt their martech stacks and deliver a better experience to meet rising expectations.
## [Discover, Develop, and Activate Your Content Marketing with Artificial Intelligence from BrightEdge](https://www.marketingaiinstitute.com/blog/discover-develop-and-activate-your-content-marketing-with-artificial-intelligence-from-brightedge)
Paul Roetzer
BrightEdge Content uses artificial intelligence to help marketers build content strategy, score and optimize content, and activate that content across various online channels. We spoke with BrightEdge CTO and cofounder Lemuel Park (LinkedIn) to learn how the solution delivers superior results for marketers using AI.
## [Share17 Chicago: The key themes and trends](https://searchenginewatch.com/2017/10/12/share17-chicago-the-key-themes-and-trends/)
Clark Boyd
Digital marketers gathered in Chicago last week for Share17, an event hosted by SEO and content marketing platform BrightEdge.
## [5 Content Marketing Tips for the Performance Era of Marketing](https://insights.newscred.com/content-marketing-tips/)
Matthew Covi
A recent poll from the SEO company BrightEdge showed that 97 percent of its customers believe content marketing and SEO are or already have converged into a single function.
## [14 ways to get smarter with your content and SEO](http://searchengineland.com/14-ways-get-smarter-content-seo-283309)
Jim Yu
Contributor Jim Yu uses the SMART framework to prescribe a formula for SEO and content marketing success.
## The collision between PR, content, and SEO: How to make it work for you
| Jim Yu
The full power of the digital marketplace was realized less than a decade ago. Suddenly, customers had seemingly limitless access to engage with brands -- to voice their criticisms and critiques, or to become super fans.
## [Smarter Content with SEO: Staying Ahead of Mobile & Desktop Shifts](https://www.searchenginejournal.com/mobile-desktop-shifts/213746/)
| Michael Kirchhoff
According to a recent BrightEdge study, 57% of traffic now is coming from mobile and tablets. This fact emphasizes that audiences are more frequently relying on their mobile devices to execute their needs. However, even further beyond mobile, audiences are now multi-channel and multi-device.
## [Why marketing convergence is non-negotiable in a post-mobile world](https://martechtoday.com/marketing-convergence-non-negotiable-post-mobile-world-204323)
| Jim Yu
In the age of increasingly fragmented customer experience, how do marketers compete for attention? Columnist Jim Yu believes the convergence of content and search is key.
## [How to Know Your Audience: 5 Ways to Connect with Your True Fans](http://www.business2community.com/strategy/know-audience-5-ways-connect-true-fans-01914053#0W3qjBKVqmCuH3KA.97)
| Fran Merlie
In his lunch-and-learn session at Content Marketing World 2017, Kevin Bobowski of BrightEdge talked about crafting content for different moments.
## [Survey Finds Marketers Know All the Important Tech Trends But Aren't Prepared for Any of Them](https://www.entrepreneur.com/article/296323)
| Constance Aguilar
A convergence of online technologies is revolutionizing online marketing but marketers seem to be simply waiting to see what happens.
## [BrightEdge Introduces AI-powered BrightEdge Content™ to deliver Smart Content](https://www.martechadvisor.com/news/seo/brightedge-introduces-aipowered-brightedge-content-to-deliver-smart-content/)
| Shabana Arora
BrightEdge, the global leader in organic search and content performance, announced today the launch of its new product, BrightEdge Content™.
## [Mobile & desktop SEO: Different results, different content strategies](http://searchengineland.com/mobile-desktop-seo-different-results-different-content-strategies-281643)
| Jim Yu
You can't simply make your site responsive and truly call it mobile-ready, argues contributor Jim Yu. To really adjust to the dramatic rise of mobile search, you need to understand how people are using these devices for finding things.
## [BrightEdge Data Shows the Gap Between Mobile and Traditional Desktop Search Widens](https://mobilemarketingwatch.com/brightedge-data-shows-gap-mobile-traditional-desktop-search-widens-73000/)
| Emma Martin
New BrightEdge data shows dramatic differences in mobile and desktop search results and the divergence of the desktop and mobile content experience.
## [Why SEOs can't afford to wait around for a mobile-first index](https://searchenginewatch.com/2017/08/23/why-seos-cant-afford-to-wait-around-for-a-mobile-first-index/)
| Rebecca Sentance
SEO and performance marketing agency BrightEdge today released a new report which sheds light on this question, and on the steadily widening gap between mobile and desktop search.
## [57% of Search Traffic is Now Mobile, According to Recent Study](https://www.searchenginejournal.com/57-search-traffic-now-mobile-according-recent-study/211632/)
| Matt Southern
According to a new report from BrightEdge, 57% of search traffic is now coming from smartphones and tablets. BrightEdge also discovered ranking positions for a vast majority of keywords were different depending on whether the search was conducted on mobile versus desktop.
## [The one martech metric that really matters: Customer lifetime value](https://martechtoday.com/one-martech-metric-really-matters-customer-lifetime-value-202812)
| Kevin Bobowski
What is your company’s competitive advantage? It’s a simple question but a difficult one to answer. And it’s getting more difficult to answer by the day. Building a competitive advantage in today’s hypercompetitive world is elusive.
## [Report: 57% of traffic now from smartphones and tablets](http://searchengineland.com/report-57-percent-traffic-now-smartphones-tablets-281150)
| Greg Sterling
BrightEdge also reported that mobile vs. desktop queries produce different rankings nearly 80% of the time.
## The future of search: voice optimization
Even through voice search is growing in popularity at a regular rate, many search marketers still do not have a plan for this type of search. One concern for many working in the SEO industry is how they will optimize searches around the one in five who choose to use their voice, and how to apply content and context that matches such a conversational type of search, to match the reliability of manual text queries in Google.
## [Martech and ad tech: Challenges and Opportunities](https://martechtoday.com/martech-adtech-challenges-opportunities-201362)
| Jim Yu
What's ahead for ad tech in the larger martech environment? Columnist Jim Yu lays out the difficulties, as well as the potential rewards.
## [5 Ways to Improve Your Content Strategy](http://www.business2community.com/content-marketing/5-ways-improve-content-strategy-01885936#TRZsw8cM3Ruofjyf.97)
| Sally Falkow
A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas.
## [5 essential aspects of technical SEO you cannot neglect](https://searchenginewatch.com/2017/07/24/5-essential-aspects-of-technical-seo-you-cannot-neglect/)
| Jim Yu
There are a few technical SEO strategies in particular that we believe brands should be paying close attention to get their site in front of their competitors.
## [Fast Adoption of AI Leaves Marketers Scrambling](https://www.inc.com/bill-carmody/fast-adoption-of-ai-leaves-many-marketers-scrambli.html)
| Bill Carmody
According to a recent BrightEdge survey of more than 250 marketing leaders, most brands are woefully unprepared for the post-mobile world as roughly 66% of marketers lack any strategy when it comes to voice search.
## [Key notes on optimizing for voice search: Conversation, content, and context](http://searchengineland.com/key-notes-optimizing-voice-search-conversation-content-context-278429)
| Jim Yu
Voice search is growing in popularity, yet many search marketers still don't have a plan for it. Columnist Jim Yu discusses the state of voice search and provides some tips for marketers looking to the future.
## [More Marketers Look to AI to Help Develop Content Marketing Strategies](https://www.emarketer.com/Article/More-Marketers-Look-AI-Help-Develop-Content-Marketing-Strategies/1016091)
| Rimma Kats
Marketers are investing heavily in content marketing, and many are looking to emerging technologies like artificial intelligence (AI) to help shape their strategies, new research suggests.
## [Marketing with intent: The combined power of SEO and content](https://searchenginewatch.com/2017/06/28/marketing-with-intent-the-combined-power-of-seo-and-content/)
| Jim Yu
SEO is all about creating brand visibility – it ensures that customers can find your website. Engaging content is what will make them click and stay on your website. SEO and content marketing, when combined effectively and intelligently, become an unbeatable one-two punch that defines the experience – and success – of your brand.
## [BrightEdge Works To Perfect Visual Parsing](https://www.mediapost.com/publications/article/302899/brightedge-works-to-perfect-visual-parsing.html)
| Laurie Sullivan
BrightEdge engineers have been working on visual parsing where the technology interprets pages and parses the content based on the device, such as a smartphone or tablet. The technology can determine how the content should be served up in different types of platforms such as search and social, determining the best return on investments, according to Jim Yu, CEO and founder of BrightEdge.
## [Getting ahead of the marketing curve: 5 digital trends you must capitalize on now](https://martechtoday.com/getting-ahead-marketing-curve-5-digital-trends-must-capitalize-now-200108)
| Jim Yu
From AI to the rise of connected devices, columnist Jim Yu takes a look at the top trends to keep an eye on to stay a step ahead of the competition.
## [Survey: Marketers Failing to Unlock Full Potential of AI and Voice Search](https://komarketing.com/industry-news/survey-marketers-fail-unlock-potential-ai-voice-search-3466/)
| Krystle Vermes
Marketers are aware of the growing prominence of artificial intelligence (AI) and voice search, but research shows they are still lagging behind in these areas. BrightEdge recently conducted a survey to gain insight into how marketers are integrating new technology into their existing content marketing strategies.
## Amazon Proving Sorrell's Prediction: It Will Rival Google In Ad Revenue
| Laurie Sullivan
Amazon could become Google's biggest threat in terms of ad revenue. "You envision a world where product search on Amazon is as popular as product search on Google," said Jim Yu, founder and CEO of BrightEdge.
## [In the face of voice search, most of the marketing staff have not yet prepared](http://www.jiemian.com/article/1425983.html)
| Avazu2016
While most marketers expect voice search and artificial intelligence to continue to be popular, BrightEdge's survey shows that many marketers are still not ready for the two new features.
## [Search engine marketing and content: projections for the near future](https://blog.ukrnames.com/internet-biznes/poiskovoy-marketing-i-kontent-prognozyi-na-blizhayshee-budushtee)
| Lyudmila Koneva
BrightEdge presented the results of its study of the future of search and content marketing. The majority of survey participants believe the most important marketing initiative for 2017 is organic content, followed by search, paid promotion, and social networks, as well as mobile.
## [Marketers unprepared for AI, voice search](http://www.bizreport.com/2017/06/marketers-unprepared-for-ai-voice-search.html)
| Helen Leggatt
Voice search now accounts for a fifth of all mobile searches yet two-thirds of marketers have no plans for implementation, according to a new survey from SEO and content performance marketing platform, BrightEdge.
## [10 sizzling digital marketing stats from this week](https://econsultancy.com/blog/69200-10-sizzling-digital-marketing-stats-from-this-week/)
| Nikki Gilliland
Despite a large portion of marketers expecting voice search and AI to grow in popularity, a BrightEdge survey has revealed that many are still unprepared for it.
## [Marketers unprepared for "the next big thing"](https://www.warc.com/NewsAndOpinion/News/38872)
BrightEdge, an SEO and content performance marketing platform, surveyed 252 digital marketers at Fortune 500 brands and reported that many marketers were still focused on adapting to the shift from desktop to mobile – 27% believed that mobile was the next big thing.
## [With the advent of AI and voice activated technology, marketers still struggling to create content that performs](http://www.thedrum.com/news/2017/06/23/with-the-advent-ai-and-voice-activated-technology-marketers-still-struggling-create)
| Laurie Fullerton
BrightEdge surveyed 252 digital marketers at Fortune 500 brands that represent a split of B2B and B2C companies over a one-month period in April and May of 2017 and found that roughly 66% of marketers having no plans to begin preparing for voice search.
## [Report Reveals the Future of Content Must Adapt to AI, Voice Search, and Hyper-Local](http://www.econtentmag.com/Articles/News/News-Item/Report-Reveals-the-Future-of-Content-Must-Adapt-to-AI-Voice-Search-and-Hyper-Local-118993.htm)
A new survey released by BrightEdge, a provider of enterprise SEO and content performance marketing solutions, reveals that marketers believe in a future ruled by the likes of Alexa, Artificial Intelligence (AI), voice search, and the Internet of Things (IoT). Yet, most in-house marketers and agency practitioners have done little to introduce these powerful components into their content marketing strategy.
## [Survey: 43% of marketers say 75% of their content isn’t being consumed](http://searchengineland.com/survey-43-percent-marketers-say-75-percent-content-not-consumed-277626)
| Greg Sterling
A new survey from BrightEdge on the future of content and search marketing exposes some interesting contradictions between what enterprise marketers think and what they do. Conducted earlier this year, the survey received 252 responses from “digital marketers at Fortune 500 brands that represent a split of B2B and B2C.”
## [Content Marketers Not Yet Using AI, Survey Shows](https://www.mediapost.com/publications/article/303180/)
| Ray Schultz
Digital marketers know that artificial intelligence, voice search, and the Internet of Things could be key to their future. But most are not yet using them to deliver content, according to a survey by BrightEdge.
## [Voice, AI, Mobile Dominate Search As IoT Hits $800B In 2017](https://www.mediapost.com/publications/article/302910/voice-ai-mobile-dominate-search-as-iot-hits-800.html)
| Laurie Sullivan
According to findings from a survey from BrightEdge, marketers are not preparing for a world where mobile, voice and local search, as well as the reliance on intelligent agents like chatbots, change consumer interactions with brands -- yet IDC estimates IoT spending will total nearly $1.4 trillion by 2021, as companies invest in hardware, software and connectivity.
## SEO and content convergence: Making the most of moments that matter
| Jim Yu
Columnist Jim Yu notes that as the digital marketing industry matures, SEO and content marketing are becoming more and more integrated.
## [3 ways to ensure your marketing technology stacks up](https://martechtoday.com/3-ways-ensure-marketing-technology-stacks-198839)
| Jim Yu
Putting together a marketing technology stack can be exciting, but with so many vendors and so much functionality, it can also be overwhelming. MarTech Today Columnist Jim Yu has some advice to guide your tool selection.
## [Drive your content marketing strategy with Google's micro-moments](http://www.smartbrief.com/original/2017/05/drive-your-content-marketing-strategy-googles-micro-moments)
| Kevin Bobowski
Understanding Google’s preference to cater to the buyer intent is the key to enabling your brand to meet a potential buyer at the halfway point of their search journey.
## [International SEO: 5 ways to scale performance](https://searchenginewatch.com/2017/05/17/international-seo-5-ways-to-scale-performance/)
| Jim Yu
The digital revolution has truly become a global phenomenon. As you get started with your international SEO strategy, here are five ways you can scale your practices to maximize your potential.
## [The keys to activating content across multiple channels](http://marketingland.com/keys-activating-content-across-multiple-channels-213222)
| Jim Yu
Are you getting the most out of your content? Columnist Jim Yu offers tips on how to develop content that can make an impact and drive results across channels.
## [Tops tips on voice search: Artificial Intelligence, location, and SEO](https://searchenginewatch.com/2017/04/24/top-tips-on-voice-search-artificial-intelligence-location-and-seo/)
| Jim Yu
By 2020 it is projected there will be nearly 21 billion internet-connected devices, or “things” in the world. The explosive ubiquity of this mobile-connected technology has led people to depend on these devices more regularly, with 94% of smartphone users claiming that they carry their phones with them frequently.
## [SEO & intelligent content: Discovery, connection, and improved performance](http://searchengineland.com/seo-intelligent-content-discovery-connection-improved-performance-273021)
| Jim Yu
Jim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, "intelligent" content that will really move the needle.
## [Creating Insatiable Content Starts with Passion](https://www.inc.com/molly-reynolds/creating-insatiable-content-starts-with-passion.html)
| Molly Reynolds
New marketing technology is beginning to change this, however, giving us a roadmap for achieving engagement on every piece of content we put out there. The BrightEdge Data Cube, for example, contains billions of data points on keywords, high-performing search terms and competitor content performance.
## [Interview with Kevin Bobowski, SVP Marketing – BrightEdge](http://martechseries.com/content-marketing/content-management/interview-kevin-bobowski-svp-marketing-brightedge/)
| Sudipto Ghosh
MTS Martech Interview Series sat down with Kevin Bobowski, SVP of Marketing at BrightEdge, to talk about his ideas on marketing tech as well as insights into marketing philosophy and methods.
## [Voice search and data: The two trends that will shape online marketing in 2017](https://martechtoday.com/voice-search-data-two-trends-will-shape-online-marketing-2017-196949)
| Jim Yu
As voice search and AI continue their rapid advance, columnist Jim Yu looks at how these technologies will change customer expectations and mold the future of marketing.
## [3 steps to overcoming site issues that impact performance](http://searchengineland.com/site-issues-impact-content-performance-3-steps-website-success-271232)
| Jim Yu
Consumers and search engines alike have high expectations for websites, so unchecked problems and errors can have a big impact on SEO and content performance. Columnist Jim Yu discusses how to find and address these issues.
## [Optimization at the intersection of search, content, social, mobile, and local in 2017](https://searchenginewatch.com/2017/03/16/optimization-at-the-intersection-of-search-content-social-mobile-and-local-in-2017/)
| Jim Yu
The digital environment is rapidly shifting. There are over a billion websites online, and customers have countless brands to choose from when seeking solutions to their needs. Jim Yu, BrightEdge CEO, explains how modern marketers can use SEO as a multi-channel asset to drive customers to their brands.
## Hyperlocal marketing will soar in 2017: 5 tips to stay on top
| Jim Yu
Search is a constantly evolving element of the customer journey. From the algorithms that define search results to the design of the pages that serve those results to consumers, the playing field is an ever-changing environment, which marketers must navigate wisely. Jim Yu explains how local businesses can optimize their strategies for the new hyperlocal reality.
## [Seven ways to elevate your personal and professional SEO performance in 2017](https://searchenginewatch.com/2017/01/19/seven-ways-to-elevate-your-personal-and-professional-seo-performance-in-2017/)
| Jim Yu
According to research from Borrell Associates, SEO spending is forecast to reach $79.27 billion by 2020. However, the problem that many marketers face is actually elevating the importance of SEO within their organizations.
## [The psychology of search intent: Converting moments that matter](https://searchenginewatch.com/2017/02/15/the-psychology-of-search-intent-converting-moments-that-matter/)
| Jim Yu
By recognizing how Google and other search engines understand user intent, marketers can poise themselves along the route of customers' trains of thought. This article breaks down Google's intent-recognition methodology -- and strategic recommendations for those who want to take advantage of them.
## [Performance and integration: The foundation of marketing technology stack success](http://marketingland.com/performance-integration-foundation-marketing-technology-stack-success-206372)
| Jim Yu
Jim Yu discusses three key strategies that can help CMOs develop a technology stack that will drive performance, lead conversion, and justify the value of increasing marketing budget.
## [Cleveland's growing role as a hub in the new content marketing world](http://www.newsnet5.com/news/local-news/cleveland-metro/clevelands-growning-role-as-a-hub-in-the-new-content-marketing-world)
| John Kosich
Cleveland, Ohio is in the process of coming back as a hub for the growing content marketing industry. BrightEdge has become a central part of that comeback by expanding its presence to the Cleveland area, opening a new office in Terminal Tower to better capitalize on Northeast Ohio's rich pool of talent.
## [Research: How Google's Desktop Facelift Affects Organic Search Results](https://www.iprospect.com/en/us/our-blog/research-how-googles-desktop-facelift-affects-organic-search-results/)
| Jessie Lambert
Search is a constantly evolving element of the customer journey. From the algorithms that define search results to the design of the pages that serve those results to consumers, the playing field is an ever-changing environment, which marketers must navigate wisely.
## [The evolution of the customer journey in 2017: Optimizing moments that matter](http://marketingland.com/evolution-customer-journey-2017-optimizing-moments-matter-202426)
| Jim Yu
As the customer journey becomes increasingly fragmented, columnist Jim Yu takes a look at how marketers can capitalize on the micro-moments and serve up targeted content at just the right time across multiple channels.
## [SEO in 2017: Seizing opportunity, evangelizing success, achieving overarching growth](http://searchengineland.com/seo-2017-seizing-opportunity-evangelizing-success-overarching-growth-266459)
| Jim Yu
As we begin 2017, the fusion of the search and content marketing disciplines has become increasingly more evident. A full 89% of B2B marketers say that they use content marketing, as do 86% of B2C marketers, according to the Content Marketing Institute.
## [Getting down to business: Our top CMO Zone columns for 2016](http://marketingland.com/getting-business-top-marketing-strategies-columns-2016-200031)
| Desiree Everts DeNunzio
There’s no question that chief marketing officers are increasingly accountable for proving the value of their efforts and driving ROI. That’s why many of our readers tuned into the inside tips and strategies shared by our talented CMO Zone columnists.
## [Google’s Matt Lawson Challenges Marketers to Evolve Mobile Measurement Practices](http://www.huffingtonpost.com/entry/googles-matt-lawson-on-mobile-the-end-of-the-linear_us_58431a65e4b0b93e10f8e28d)
| Andy Betts
According to research from Gartner, digital marketing has gone mainstream with over 98% of marketers in the 2015-2016 CMO spend survey stating that digital marketing is merging into larger marketing operations.
## [2017: The Year of Machine Learning, Intelligent Content, and Experiences](https://searchenginewatch.com/2016/12/02/2017-the-year-of-machine-learning-intelligent-content-and-experiences/)
| Jim Yu
It is common knowledge that the amount of information available in the digital ecosystem is exploding. By 2020 it is expected to have grown from 130 exabytes to 40,000 exabytes.
## Google’s shift to mobile-first: mobile moments that matter
| Jim Yu
Columnist Jim Yu outlines Google's long march toward a mobile-first index and explains why optimizing for mobile devices is no longer optional.
## [7 omnichannel marketing tips to attract holiday shoppers](http://marketingland.com/7-omni-channel-marketing-tips-attract-holiday-shoppers-197554)
| Jim Yu
With holiday retail spending ramping up, columnist Jim Yu shares seven ways to create integrated shopping experiences that engage customers.
## [Searching for and winning the marketing moments that matter](https://martechtoday.com/searching-winning-marketing-moments-matter-192097)
| Jim Yu
Columnist Jim Yu discusses the impact of digital on the customer journey and what marketers need to do to stay competitive and convert customers in the moments that matter.
## [Digital demand and supply: the psychology of self-development for digital careers](https://martechtoday.com/digital-demand-supply-psychology-self-development-digital-careers-191540)
| Jim Yu
The digital talent war continues as demand for data-driven marketing professionals soars to new heights. Wired announced the war for digital talent began back in 2014, when statistics revealed over 90% of companies in the UK — even those that worked in IT — lacked digital skills to keep up with the times.
## [The changing SERP: understanding and optimizing above and below the fold](https://searchenginewatch.com/2016/10/06/the-changing-serp-understanding-and-optimizing-above-and-below-the-fold/)
| Jim Yu
Google SERPs continue to change regularly to better reflect the needs of the end-user. For brands to successfully attract organic traffic, they need to be able to keep up.
## [Google and Progressive Web Apps: the mobile experience and SEO](http://searchengineland.com/google-progressive-web-apps-mobile-experience-seo-259866)
| Jim Yu
What's the deal with Progressive Web Apps? Columnist Jim Yu explains this exciting new mobile web technology and discusses relevant SEO considerations.
## [SEO Six Sigma: 5 ways to scale your enterprise operation](http://searchengineland.com/seo-six-sigma-5-ways-scale-enterprise-operation-257970)
| Jim Yu
From algorithmic changes to evolving consumer behavior, the SEO market is synonymous with change. Each year, marketers must revise their strategies as they keep up with the latest developments in best practices. Customer expectations are also changing, as they begin to seek more from brands online, including personalized experiences.
## [Four pillars of SEO management: optimizing content for success](https://searchenginewatch.com/2016/09/01/four-pillars-of-seo-management-optimizing-content-for-success/)
| Jim Yu
According to research conducted by my company, BrightEdge, an estimated 51% of the traffic arriving on your website today originates from organic search. This means that your position on the SERP has more impact on your site traffic than paid search, email, social media, and direct visitors combined. Gaining this attention is critical, but it is also quickly becoming more challenging.
## [The art of content creation and the science of measurement](http://marketingland.com/art-content-creation-science-measurement-188544)
| Jim Yu
Successful brands not only create engaging content, but they also measure the performance of that content. Columnist Jim Yu outlines four steps to help you balance the art and science of content marketing.
## [SEO and the CMO: Communication and board room metrics that matter](http://searchengineland.com/seo-cmo-communication-board-room-metrics-matter-254934)
| Jim Yu
Securing investment for SEO is a tough challenge, especially when CMOs don't fully understand the value of this channel. Columnist Jim Yu explains how SEOs can translate the data they track internally into metrics that matter to the C-suite.
## [Preparing for SEO in 2017: yes it’s that time already](https://searchenginewatch.com/2016/08/04/preparing-for-seo-in-2017-yes-its-that-time-already/)
| Jim Yu
It might be hard to believe, but we will soon be entering the fourth quarter of 2016 and it will be time to start preparing our digital strategies for 2017. The world of SEO continues to change at lightning speed.
## [The CMO and the DCoE: 3 steps to build your digital center of excellence](http://marketingland.com/cmo-coe-3-steps-build-digital-center-excellence-185394)
| Jim Yu
DCoE isn't just another trendy acronym. A Digital Center of Excellence is essential for your organization's success, says columnist Jim Yu. He outlines three steps to help you build one.
## Does Your Mobile Marketing Grab Consumers?
Tom Kaneshige
Jim Yu had come far from growing up in an affordable housing unit in South Dakota—or so it seemed. He’d made his way to Silicon Valley, earning an MBA from Stanford University and a cushy job at Salesforce. But this landed Yu, his wife, Jamin, and newborn girl in a tiny 900-square foot condo in Foster City, where the region’s high cost-of-living eats up senior executive salaries.
## [Mobile marketing AMPlification: Content, performance and measurement](http://searchengineland.com/mobile-marketing-amplification-content-performance-measurement-253336)
Jim Yu
The Accelerated Mobile Pages (AMP) Project was created to improve the mobile web experience; pages built with AMP HTML load instantly on mobile devices, allowing publishers to quickly serve users in their moments of need.
## [The ABC of Google Quick Answers](https://searchenginewatch.com/2016/07/05/the-abc-of-google-quick-answers/)
Jim Yu
Google is increasing the number of queries that receive a Google Quick Answer box. The number of results that had an answer box went from just over 20% in December 2014 to more than 30% in May 2016.
## [The importance of micro-moments: The mobile customer journey](http://searchengineland.com/importance-micro-moments-mobile-customer-journey-251291)
Jim Yu
According to eMarketer, global mobile ad spend is expected to double from $100 billion in 2016 to nearly $200 billion in 2019 — accounting for over 70 percent of digital ad spend worldwide. This explosion in mobile ad spend mirrors the rapid growth of mobile, which has changed the game for advertisers and consumers alike.
## [Hybrid SEO: bright futures for personal & professional career progression](https://searchenginewatch.com/2016/06/02/hybrid-seo-bright-futures-for-personal-professional-career-progression/)
Jim Yu
SEO is a challenging and rewarding career for people from a number of different types of backgrounds. It requires a degree of comfort with numbers, as SEO professionals should be able to look at the data coming in and understand how to make adjustments to improve the success of their campaign.
## [The 7 habits of highly effective digital marketers: agile skill sets](http://marketingland.com/7-habits-highly-effective-digital-marketers-agile-skillsets-178376)
Jim Yu
As the digital marketing industry matures, digital channels have converged. As customers have become more technologically savvy, they have become increasingly channel-agnostic. They readily use search and mobile channels, social media, email and display to engage with their key audiences — and they expect their organizations to be present and active on these channels, too.
## [Search intent signals: aligning organic & paid search strategy](http://searchengineland.com/search-intent-signals-aligning-organic-paid-search-strategy-249601)
Jim Yu
Columnist Jim Yu explains how understanding searcher intent in regard to the buyer journey can help paid and online search marketers work together more effectively.
## [Google Ad 4-pack now shown for 23% of all online search topics](https://searchenginewatch.com/2016/05/12/google-ad-4-pack-now-shown-for-23-of-all-online-search-topics/)
Christopher Ratcliff
Brand new research out today reveals that, since Google AdWords removed its right-hand side ads and brought in an occasional fourth paid ad position for ‘highly commercial’ search terms, this fourth ad appears for nearly one-quarter of all search topics.
## [Search marketing in China: the rise of so.com](https://searchenginewatch.com/2016/05/09/search-marketing-in-china-the-rise-of-so-com/)
Jim Yu
Baidu, the leading Chinese search engine, is the third most popular search engine in the world, despite being mostly concentrated in and around China. That speaks clearly to the immense size and power of the Chinese market.
## [Content and SEO: Optimization from creation to conversion](http://searchengineland.com/content-seo-optimization-creation-conversion-247091)
Jim Yu
How can you ensure that your content creation efforts don't go to waste? Columnist Jim Yu discusses how to align content creation with SEO goals and user needs for maximum impact.
## [Google Accelerated Mobile Pages and content: the need for speed](https://searchenginewatch.com/2016/04/11/google-accelerated-mobile-pages-and-content-the-need-for-speed/)
Jim Yu
When Google launched the mobile update in April 2015, it was intended to reward brands with mobile-friendly websites. Even without the update, however, marketers can not ignore the increasing importance of mobile.
## BrightEdge opening Cleveland sales office; 3D Printing conference scheduled: Tech Czar Talk
| Michael C. DeAloia
Good news is happening for Cleveland's tech startup industry. After several area tech companies have packed their bags the past year and left Cleveland for greener pastures, a Silicon Valley based tech company is looking to build a large part of its operations in the Sixth City, which means huge potential for job seekers. This excitement takes place all the while the city is quickly becoming a 3D printing hub, which makes so much sense given the area's industrial roots.
## [Evangelizing organic search success: 5 steps to elevate performance](http://searchengineland.com/evangelizing-organic-search-success-5-steps-to-elevate-performance-245081)
| Jim Yu
Working in the community of over 20,000 search and content professionals that our company (BrightEdge) has built, skilled practitioners often ask me how they can best elevate themselves professionally.
## [Search, social and content: Reaching digital marketing maturity](http://marketingland.com/search-social-content-digital-marketing-maturity-166872)
| Jim Yu
An estimated 67 percent of the buyer’s journey now takes place online. And as a result, brands are developing digital marketing strategies at increasing rates.
## [How to compete on the new Google SERP](https://searchenginewatch.com/2016/03/07/how-to-compete-on-the-new-google-serp/)
| Jim Yu
Recent changes made to the Google SERP have taken many by surprise. Google has eliminated the sidebar ads that once appeared to the right of the results. They have also increased the number of ads allowed above the results, now showing up to four ads.
## [BrightEdge’s Mark Mitchell talks SEO trends](http://www.quillcontent.com/2016/03/07/brightedges-mark-mitchell-talks/)
| Quill Staff
Once the remit of Silicon Valley developers alone, search engine optimisation is now a major focus of digital marketing teams. Increasingly complex algorithms from Google have turned SEO into both an artform and a science, powering an industry worth over $135 billion. BrightEdge, the leading SEO and content performance platform, knows what this means for the landscape of marketing. Quill asked VP Agencies, Mark Mitchell what he considered to be the major SEO trends for the coming year.
## [Content Mapping, Search Optimization And The Buyer’s Journey](http://searchengineland.com/content-mapping-search-optimization-buyers-journey-242735)
| Jim Yu
Have you optimized your content for all stages of the buyer's journey? Columnist Jim Yu looks at how to create the right content at the right time to drive conversions.
## [The Modern-Day CMO: 7 Trends That Will Drive Digital Marketing Success](http://marketingland.com/modern-day-cmo-7-trends-will-drive-digital-marketing-success-162609)
| Jim Yu
According to Gartner’s 2015–2016 CMO Spend Survey, digital marketing has moved into the mainstream, with 98 percent of marketers saying that digital methods are merging into the larger marketing operation.
## [BrightEdge Launches Solutions To Measure Content Effectiveness And Engagement](http://www.retailtouchpoints.com/features/solution-spotlight/brightedge-launches-solutions-to-measure-content-effectiveness-and-engagement)
| Retail TouchPoints Staff
BrightEdge, a content performance marketing platform, has launched Content Atlas and Intelligent Experiences.
## [Content marketing: understanding its role, value and ROI](https://searchenginewatch.com/2016/02/01/content-marketing-understanding-its-role-value-and-roi/)
| Jim Yu
According to ClickZ’s 2016 Digital Trends Report, it was reported as one of the most significant trends for brands heading into 2016 – with nearly a quarter of respondents saying that it was the most important trend for them.
## [Search Update Impact On SEO & Content Strategies: Staying Ahead With A Focus On Quality](http://searchengineland.com/search-update-impact-on-seo-content-strategies-240558)
| Jim Yu
Since Google was first launched in 1998, the company has been continually refining its search algorithm to better match users with online content. Over the years, many algorithm updates have targeted spammy and low-quality content in an effort to surface this content less frequently in search results. Other algorithm updates have been aimed at improving Google’s “understanding” of search queries and page content to better align search results with user intent.
## [5 Ways To Utilize Image-Based Content Through The Buying Cycle](http://marketingland.com/5-ways-utilize-image-based-content-buying-cycle-158383)
| Jim Yu
Don't ignore the power of visuals. Columnist Jim Yu discusses ways you can take advantage of images and videos to convert customers.
## 5 Essential Search Trends That Will Impact Online Revenue In 2016
| Jim Yu
The search and content marketing world has undergone some major changes during 2015. The stage has been set for a shift away from producing content for its own sake. Instead, there is a trend towards the use of search and social data to guide content creation. This development will be a critical part of boosting engagement for brands and helping their content attract the desired audience.
## [How small businesses can market directly to customers](http://www.newsday.com/business/how-small-businesses-can-market-directly-to-customers-1.11252343)
| Jamie Herzlich
Consumers have a growing appetite for fresh content, and marketers are responding. In the coming year, 77 percent of business-to-customer marketers said they will produce more content, and 50 percent plan to increase spending on such efforts.
## [What We Learned in 2015: Your Favorite Experts Share](http://www.bruceclay.com/blog/what-we-learned-in-2015/)
| Bruce Clay
Bruce Clay Inc. asked some of their favorite experts in digital marketing to answer one or both of these questions: What’s one thing you learned in 2015? What’s your resolution for 2016?
## [Content Culture: Our Top Content Marketing Columns For 2015](http://marketingland.com/content-culture-top-content-marketing-columns-2015-155056)
| Desiree Everts DeNunzio
Despite some concerns earlier this year that content marketing may have reached a plateau, there was still no stopping the forward march of content in 2015. The Content Marketing Institute’s most recent B2B Content Marketing Report found that the majority of B2B marketers — 88 percent — used content marketing as part of their marketing strategy.
## [Intelligent content creation in 2016: engagement and experiences](http://searchenginewatch.com/sew/opinion/2440051/intelligent-content-creation-in-2016-engagement-and-experiences)
| Jim Yu
During 2015 we began to see signs of the content marketing industry maturing. There has been a shift away from creating content for contents’ sake and a much greater emphasis on the value of creating content with specific goals for specific people. Brands have begun to see the value of using search and social intelligence to guide content marketing planning decisions.
## [A CMO’s View: How The 208-Year Old Wiley Brand Went From Traditional To Digital Marketing](http://marketingland.com/a-cmos-view-how-the-208-year-old-wiley-brand-made-the-move-from-traditional-to-digital-marketing-153823)
| Amy Gesenhues
Wiley CMO Clay Stobaugh shares the challenges of leading a company founded in 1807 into the digital marketing age: "At Wiley we focus on three core elements: the mindset, the skillset and the toolset."
## [Optimizing For Mobile Search In 2016: A Continuous Process](http://searchengineland.com/optimizing-mobile-search-2016-continuous-process-236854)
| Jim Yu
The growth of mobile has become undeniable. The Google mobile-friendly algorithm update of April 2015 set off a firestorm of activity as sites struggled at the last minute to ensure that their pages were compatible with mobile. In 2016, sites will need to transition their mindsets from being just mobile-compatible to being mobile-optimized.
## [It’s not too late: 12 ways to boost sales this holiday season](http://searchenginewatch.com/sew/study/2436947/it-s-not-too-late-12-ways-to-boost-sales-this-holiday-season)
| Jim Yu
Businesses know that the holiday period can be critical to the success of their entire year, with nearly one fifth of annual sales occurring during these couple of weeks. And of course online sales are playing an increasingly prominent role in the hustle and bustle. There were $72.03bn in ecommerce sales during 2014's holiday season and this year it's expected to grow to $79.4bn.
## [What you missed in Big Data: Smart connectivity](http://siliconangle.com/blog/2015/11/23/what-you-missed-in-big-data-smart-connectivity/)
| Maria Deutscher
The difficulty of processing unstructured data is most often brought up in the context of the business analysts charged with extracting the insights inside, but it’s an equally big challenge for the developers who produce the software supporting that work. Last week saw Microsoft Corp. come to the rescue with a new service that makes usage logs from an organization’s Office 365 deployment available in one place for applications to tap.
## [Silicon Valley-based BrightEdge plans to build up downtown Cleveland office](http://www.cleveland.com/business/index.ssf/2015/11/silicon_valley-based_brightedg.html)
| Marcia Pledger
Silicon Valley-based software company BrightEdge plans to build a sales office in downtown Cleveland. The marketing technology company that uses data analytics to improve online content marketing for companies has 10 employees so far in the Fifth Third Building on Superior. But a company official said he expects the office to have 25 to 50 employees in the next six months.
## 5 MarTech Startups You Should Know About
| Lauren Sirt
With the rise of new technology and innovation, it’s no surprise that the marketing tech (MarTech) space is truly booming. As a result of an increasing number of businesses need for analytics, data, and new communication tools to revolutionize their marketing efforts, MarTech companies that make big data simpler, and more accessible are a necessity.
## [How To Stay On Top Of Content, PR And Performance](http://marketingland.com/stay-top-content-pr-performance-151444)
| Jim Yu
By joining forces, PR and content marketing can hugely benefit one another. Columnist Jim Yu discusses five ways to ensure that your PR and content marketing teams are working together cohesively.
## [New BrightEdge Content Optimizer 4.0 Helps Brands Improve Content Marketing ROI](http://www.martechadvisor.com/content-marketing/new-brightedge-content-optimizer-4-0-helps-brands-improve-content-marketing-roi/)
| Rohit Roy
BrightEdge, the essential content performance marketing platform, today announced the release of BrightEdge Content Optimizer 4.0. Marketing leaders can now motivate and make it easier for their content producers to optimize content before it’s published. This latest release includes a topic personalization engine to fine-tune multiple topics for a particular audience and optimization scores that drive teams to develop content that performs.
## [BrightEdge Enhances Content Analytics, Personalization](http://www.cmswire.com/digital-marketing/brightedge-enhances-content-analytics-personalization/)
| Dom Nicastro
BrightEdge claims to be unique as a marketing technology platform because it recognizes that the internet is a “content battleground” where battles are won by understanding your competition.
## [New BrightEdge Content Optimizer 4.0 Helps Brands Improve Content Marketing ROI](http://www.marketwired.com/press-release/new-brightedge-content-optimizer-40-helps-brands-improve-content-marketing-roi-2074646.htm)
| BrightEdge
BrightEdge, the essential content performance marketing platform, today announced the release of BrightEdge Content Optimizer 4.0. Marketing leaders can now motivate and make it easier for their content producers to optimize content before it's published.
## [Wiley's CMO An Open Book About Digital Transformation](http://www.cmo.com/articles/2015/11/6/wileys-cmo-an-open-book-about-digital-transformation.html)
| Andy Betts
The chief marketer’s journey into a rapidly transforming digital ecosystem is one fraught with multiple obstacles that range from talent management to executive sponsorship.
## [Video Optimization: Do Not Underestimate The Power Of YouTube](http://searchengineland.com/video-optimization-not-underestimate-power-youtube-234618)
| Jim Yu
Videos have risen to be an integral part of the online marketing mix; yet despite the increasingly widespread recognition of the power of videos, video optimization is not as commonly practiced as website and content optimization.
## [Your Ultimate Cheat Sheet to Marketing Technology (MarTech)](http://www.inc.com/travis-wright/your-ultimate-cheat-sheet-to-marketing-technology-martech.html)
| TRAVIS WRIGHT
Marketing technology (MarTech) is a hot commodity, but actually adopting these tech items can be intimidating for most business owners. Here's how you might begin to build your own MarTech stack.
## [Content Engagement on Desktop and Mobile by Industry](http://www.marketingsherpa.com/article/chart/content-engagement-by-industry)
| Dr. Liva LaMontagne
Content engagement varies by industry and device. What are marketers in above-average engagement industries doing right? Discover why customers engage with hospitality and manufacturing content more than other industries, and how marketers can apply the same principles to create content that engages customers.
## [Eight essentials for landing page optimization](http://searchenginewatch.com/sew/opinion/2432087/eight-essentials-for-landing-page-optimization)
| Jim Yu
Over the years, what makes a positive user experience and what will drive conversions has changed dramatically. 10 years ago, banner ads were all the rage and offers for a free laptop actually drove customers towards a particular brand. Today’s online customers are much more sophisticated. They ignore flashy advertisements and pop-up ads merely drive people to ad blocking software.
## [Interview with Brad Mattick, VP Marketing & Products - BrightEdge](http://www.martechadvisor.com/martech-maven/executive-interviews/interview-with-brad-mattick-vp-marketing-products-brightedge/)
| Ankush Gupta
It’s really hard to build a winning company from the ground up and I find motivation through that challenge. I came to BrightEdge a little over four years ago because I recognized that what the company was doing for content marketers was different and extremely crucial for the future of digital marketing.
## Consumer Content: The Breakdown Of Media Silos And Converged Marketing
October 20, 2015 | Jim Yu
As consumers engage with content across multiple platforms, brands need to realize the importance of converged media. Columnist Jim Yu discusses some ways you can meet this challenge within your own marketing teams.
## [Do You Fear Intelligent Robots?](http://www.theatlantic.com/magazine/archive/2015/11/do-you-fear-intelligent-robots/407860/)
October 15, 2015 | The Atlantic
Our panel of Silicon Valley inventors, executives, and self-styled gurus weigh in on the future of tech.
## [The President of Silicon Valley](http://www.theatlantic.com/technology/archive/2015/10/the-president-of-silicon-valley/409951/)
October 13, 2015 | Adrienne LaFrance
Hearing from the leaders of the tech world is always revealing, and often surprising. In our second annual Silicon Valley Insiders Poll, a panel of 101 executives, innovators, and thinkers weigh in on some of the biggest technological, political, and cultural questions of the moment.
## [Quoted: Elon Musk for president of Silicon Valley?](http://www.siliconbeat.com/2015/10/13/quoted-elon-musk-for-president-of-silicon-valley/)
October 13, 2015 | Levi Sumagaysay
“Based just on the money he made at PayPal, he’s thoughtfully attacking huge problems for humanity, including pollution and the survival of the species. It’s hard to imagine what he could do with the full faith and credit of the United States at his disposal.”
## [The SEO Maturity Curve: Enterprise Scale & Development](http://searchengineland.com/seo-maturity-curve-enterprise-scale-development-232034)
October 6, 2015 | Jim Yu
The SEO industry continues to evolve and develop at a lightning pace. Over the past few years, there have been multiple algorithm updates and changes that have impacted search strategy. Mobile has also become a dominant platform for the online consumer, which means that brands’ messaging must be optimized to meet the demands of these users.
## [Content Engagement Remains a Challenge for Brands](http://www.v3b.com/2015/09/content-engagement-remains-a-challenge-for-brands-report/)
September 28, 2015 | Shelly Kramer
“Content is King!” has been marketing’s rallying cry for quite some time now, yet content engagement, and what that even means, remains a real challenge for brands. And more and more, brands who were dubious in the past have been getting on board the content train. They’ve seen firsthand (often by watching their competitors) the potential that content marketing has to allow them to educate, connect with, and engage with an audience, never mind how important content is as part of their overall lead gen efforts.
## [How Can SEO Tactics and Social Marketing Work Together?](http://www.adweek.com/socialtimes/how-can-seo-tactics-and-social-marketing-work-together/627192)
September 24, 2015 | Justin Lafferty
Search and social, as more companies are finding out, complement each other quite well. When Deborah Carver, the content marketing manager at digital marketing agency Nina Hale, was working with a health insurance client, both parties were a little unsure as to how to create content that people would want to click on. Carver spoke about her experiences and offered advice at Brightedge’s Share15 conference this week in San Francisco.
## [Ad Roundup: Tools use data for better insight](http://www.bizreport.com/2015/09/ad-roundup-tools-use-data-for-better-insight.html)
September 23, 2015 | Kristina Knight
In today's advertising roundup: releases from Pixalate and BrightEdge that offer brands additional insights into both online and mobile data.
## [BrightEdge Announces Technology Integration With hybris Commerce Suite, Unveils New Products to Boost Visibility](http://www.martechadvisor.com/content-marketing/brightedge-announces-technology-integration-with-hybris-commerce-suite-unveils-new-products-to-boost-visibility/)
September 23, 2015 | Rohit Roy
BrightEdge, the leading content performance marketing platform has announced a new integration with hybris Extend. The partnership is expected to transform digital marketing for B2C and B2B enterprise marketers, by providing end-to-end market content performance analytics and insights. BrightEdge Data Cube will power end-to-end web insights, content and site analytics, and it will be accessible from the hybris Extend website.
## [Marketing Men & Machines: Balancing Technology And Human Capital](http://marketingland.com/marketing-men-machines-balancing-technology-human-capital-143151)
September 22, 2015 | Jim Yu
With the rise of big data, machine learning is offering marketers new opportunities. Columnist Jim Yu explains how the technology can help you create a personalized experience for Web users.
## BrightEdge Unveils Content Performance Tools
| Brian Anderson
BrightEdge, a content marketing solution provider, has expanded its content marketing platform with two new products — Content Atlas and Intelligent Experiences. Both solutions are designed to provide users a holistic, real-time view of their current content marketing initiatives and identify ways to maximize content performance.
## [Content Marketing By The Numbers: BrightEdge Expands Platform with Content Atlas, BrightEdge Content](http://www.martechadvisor.com/content-marketing/content-marketing-by-the-numbers-brightedge-expands-platform-with-content-atlas-intelligent-experiences/)
| Rohit Roy
BrightEdge today unveiled two new products, Content Atlas and BrightEdge Content, at Share15, the industry event for digital marketers by digital marketers. The offerings work in tandem to create real-time visibility into an organization’s content marketing program and allow marketers to easily communicate impact on revenue goals, as well as curate a data-driven playbook to optimize content performance and ensure maximum results.
## [Midmarket Invests in IT for Productivity, Growth](https://deloitte.wsj.com/cio/2015/09/17/midmarket-invests-in-it-for-productivity-growth/)
| Deloitte Staff
Midsized firms are upbeat about the U.S. economy, but cautious about hiring and capital spending—except for IT systems seen as necessary for productivity and growth. Even as their confidence in the U.S. economy remains strong, many midmarket companies are moderating their spending with the notable exception of information technology investments.
## [Oh Dearie, My Queries!](http://befoundonline.com/oh-dearie-my-queries/)
| Adam Woodburn
At Be Found Online, we definitely have our list of all-stars when it comes to measuring and reporting site performance, and BrightEdge is high on that list. Today, BrightEdge is one of the most popular software platforms in the SEO world for data sorting and reporting. Besides the cool tools they’ve developed, like DataCube and StoryBuilder, BrightEdge is a leader in their space. They’re constantly innovating their platform to transform online content into tangible and attractive business results through traffic, revenue, and engagement metrics.
## [5 Essential Hybrid Digital Marketing Skills to Develop Now](http://searchenginewatch.com/sew/opinion/2423968/5-essential-hybrid-digital-marketing-skills-to-develop-now)
| Jim Yu
One of the biggest mistakes brands can make is keeping their various marketing efforts siloed and expecting those in each department to perform their jobs and bring in leads without collaboration. Effectively reaching customers requires a unique voice and a consistent brand. It has become increasingly obvious in recent years how interconnected the various aspects of marketing and media are, which is changing how marketers do their jobs - and even those jobs themselves.
## [7 Ways To Leverage Social Signals To Improve Content Performance](http://marketingland.com/7-ways-leverage-social-signals-improve-content-performance-139530)
| Jim Yu
When it comes to content and improving search rankings, don't shrug off social, says columnist Jim Yu. Instead, think of social, content and search as a three-pronged approach to achieving marketing success.
## [Less than Half of Today’s Content Leads to Engagement](http://www.komarketingassociates.com/industry-news/report-less-half-todays-content-leads-engagement-2430/)
| Krystle Vermes
According to findings from the “Content Engagement Report” published by BrightEdge, there is a major disparity between the content that exists on today’s web and the content that drives traffic, conversions, and revenue (engagement). The data shows while engagement rates vary across industries, they are overall between 33 percent and 50 percent. When looking at the rates, the numbers vary significantly depending on whether consumers were accessing content from a mobile device or desktop. For example, in the B2B technology industry, there was a 53 percent engagement rate among desktop users. This rate fell to 26 percent when consumers were on a mobile device.
## [Engagement: How To Unlock The Key To Content Performance Success](http://marketingland.com/engagement-unlock-key-content-performance-success-138213)
| Jim Yu
So you've developed a content marketing plan, and you're producing tons of great content -- the question is, is anyone reading it? Columnist Jim Yu explains how to increase engagement and improve your brand reputation in the eyes of your customers. Brands and marketers are increasingly becoming aware of the importance of content. Unfortunately, this greater insight does not always result in higher levels of customer engagement or stronger ROI. When content is used correctly, it can be an incredible tool for brands — but too many companies are missing the opportunity and spinning their wheels.
## Interviewing BrightEdge for API World 2015 Conference
| devnetwork
What services do you currently enable developers to build on via your API’s? Through StoryBuilder Connect, we provide programmatic access to content performance data across the entire BrightEdge platform. This enables major brands and the agencies that serve them to include BrightEdge’s content performance information in their existing dashboards, executive reports, content creation workflows, etc. for reporting, analysis, and execution.
## The Other Secure Search Issue: When to Use HTTPS
| Jim Yu
Last summer, Google announced that HTTPS was to be a light ranking signal, sparking a major debate, as people have sought to determine the importance of this signal and its impact on SERPs. Although it is generally agreed that making the switch is rarely a bad decision, many site owners are deterred by the potential price and resources required to make the transition, and want to know if is really worth their effort. To be able to make the right decision, it is necessary for every site owner to examine what HTTPS means, and how it influences websites and their ranking.
## [BrightEdge: Brands are missing consumer engagement with content](http://www.bizreport.com/2015/07/brightedge-brands-are-missing-consumer-engagement-with-conte.html)
| Kristina Knight
We could arguably say there is more branded content on the Internet now than there has ever been in the past. There are product descriptions, how-to and other helpful videos, blogs about products, quoted reviews. There are social media stories and advertorials. But, is this content engaging consumers?
## [Content Engagement Rates Faltering](http://www.mediapost.com/publications/article/255157/content-engagement-rates-faltering.html)
| Laurie Sullivan
Despite the explosion in digital content, it appears that marketers in every industry lack the knowledge to increase engagement rates online. Brands reaching out to consumers find that engagement rates with their content average 20%, but for businesses reaching out to other businesses, that average rate rises to 50%. While engagement rates vary across industries, most fluctuate between 33% and 50% overall.
## [A New Era Of Digital Content: Engagement And Content Metrics That Matter](http://marketingland.com/new-era-digital-content-engagement-content-metrics-matter-136147)
| Jim Yu
In a digital world oversaturated with content, how do you stand out from the crowd? Columnist Jim Yu explains why you need to know exactly how your content is performing and what will engage your target audience. Since John Deere published The Furrow in 1895, content marketing has been right in front of the consumer eye. Fast-forward to the modern-day search marketing era, and content marketing has exploded. The key challenge for marketers, however, is finding ways to maximize the opportunity and win on the digital content marketing battleground.
## [The Psychology of Search – 5 Ways To Optimize For User Demand](http://searchenginewatch.com/sew/opinion/2417534/the-psychology-of-search-5-ways-to-optimize-for-user-demand)
| Jim Yu
Search marketing has evolved with consumer behavior. Search engines, which exist to serve their users and not businesses, have continually updated their algorithms to better understand and deliver what people are seeking. They have also worked to better identify and separate the high-quality content from the low-quality so they are able to provide users with the information that will best serve their needs. Marketers no longer chase the algorithm, they optimize content for the user.
## [BrightEdge rolls out predictive tool Data Quant](http://www.fiercecmo.com/story/brightedge-rolls-out-predictive-tool-data-quant/2015-07-06)
| Tequia Burt
Content marketing company BrightEdge has introduced a new data product designed to help marketers make the most of their content efforts. BrightEdge's describes its new tool Data Quant as "a virtual team of data scientists" that works to combine massive volumes of data from the company's big-data product, "Data Cube," with immediate, actionable insights to inform marketing decisions. This new intelligence layer—which uses predictive modeling, machine learning, and regression analysis—aims to help marketers identify trends and surface issues and pinpoint high performance so they can immediately take action to improve or enhance content.
## [Cabela’s Pitches Its Content At The Top Of The Funnel](http://adexchanger.com/strategy/cabelas-pitches-its-content-at-the-top-of-the-funnel/)
| Allison Schiff
Outdoor gear retailer Cabela’s has a fairly straightforward approach to content marketing: “If it doesn’t add value, then we don’t produce it,” said the brand’s SEO manager, Jesse Farley. But the content landscape itself is anything but simple, and one of the core challenges is figuring out what’s relevant and how it’s resonating before even embarking on content creation. For that, Cabela’s turns to content marketing platform BrightEdge, whose technology continuously crawls the web, indexing existing content cross-referenced with how people are reacting to it.
## [Visual Content Marketing: Building Digital Stories That Really Connect](http://marketingland.com/visual-content-marketing-building-digital-stories-resonate-133421)
| Jim Yu
Visual content has been dominant in the marketing and personal communication worlds. In recent years, professionals have begun to notice that rich media do much more than look nice — they increase engagement, understanding, and can tell the brand story. When people think about the best ways to communicate with their brand audience, they often assume that written content is the best path. But the human brain actually processes visual content faster than text. That might explain why Forbes found that among senior executives, 59 percent would rather watch a video than read an article when both are provided.
## BrightEdge now automatically flags the out-of-the-ordinary in your website content
| Barry Levine
Content performance marketer BrightEdge scans the Web for content similar to your website’s and then scores yours competitively for search, sales conversions, and other things you might want to know. But it’s a lot of analysis for anyone who’s not a data scientist to digest. So the company has created a new layer of intelligence on its platform, and today it is unveiling that layer’s first application. It’s called Anomaly Detection, and, as the name suggests, it looks for out-of-the-ordinary events, based on triggers you set.
## [Untethered Talent Wants Training](http://www.clomedia.com/2015/06/24/untethered-talent-wants-training/)
| Kate Everson
Chief learning officers could soon be even more instrumental to attracting high-potential talent. Recruiting software company Jobvite’s 2015 Job Seeker Nation Survey found that 35 percent of respondents cited “growth opportunities” as the reason for taking a new job. This was particularly true for respondents in their 30s, of whom 43 percent answered that growth opportunities were the reason for joining a new company.
## [How Retail Content Can Meet Mobile Demand](http://www.mediapost.com/publications/article/252397/how-retail-content-can-meet-mobile-demand.html?edition=83867)
| Jim Yu
Within the past year, consumers’ mobile interaction with retail companies has grown in a big way. According to KissMetrics, consumers spend more time shopping on mobile devices than desktops and 78% of mobile searches for business information result in a local purchase. A massive opportunity exists for mobile retailers to engage customers and drive revenue with content, but many are still missing the mobile mark.
## [The New Search, Content & Social Marketing Sweet Spot](http://searchengineland.com/new-search-content-social-marketing-sweet-spot-222852)
| Jim Yu
Developing a successful digital marketing campaign requires more than fantastic content, solid search engine optimization (SEO), or a presence on the major social platforms. It is when these different components work together, finding that sweet spot between the three of them, that brands begin to shine online.
## [Applying Machine Learning To Marketing](http://www.cmo.com/articles/2015/6/16/applying-machine-learning-to-marketing.html)
| Andy Betts
Three years ago, Gartner predicted that by 2017, CMOs would spend more on IT than their counterpart CIOs. Fast-forward to 2015; we are more than halfway there and can already bear witness to the shift in focus to the Chief Marketing Officer as the advocate and purchaser of technology of the future. The role of the CMO has evolved from a traditional and tactical approach based on simple data capture and inefficient targeted campaigns to performance-led strategies based on rich data insights and measurement of business impact.
## [4 Steps to Optimizing Local Search With Google](http://searchenginewatch.com/sew/how-to/2411693/4-steps-to-optimizing-local-search-with-google)
| Jim Yu
According to Google, an estimated 73 percent of all online activity is related to local searches. Customers turn to local search to learn about the businesses available in their area and evaluate what companies they would like to patronize. For businesses who want to take advantage of the opportunities presented by these searchers, optimizing your Google local listing is an excellent way to get started. These listings are featured prominently in local SERPs on the popular search engine and are perfect for attracting attention and bringing in new customers.
## [Digital Marketing Integration: The Impact Of Cross-Channel And Content](http://marketingland.com/digital-marketing-integration-impact-cross-channel-content-130060)
| Jim Yu
Digital marketing is in a constant state of transformation as content becomes the fuel that drives the growth of cross-channel marketing. To succeed and integrate digital channel efforts, marketers now need to understand what channels — and what type of content — perform. This is the imperative. As President Dwight D. Eisenhower once put it, “Plans are worthless, but planning is everything.”
## [Content marketers are overworked and under-performing](http://www.cio.com/article/2924041/marketing/content-marketers-are-overworked-and-under-performning.html)
| Tom Kaneshige
Are you feeling overworked, overwhelmed, on the edge of a mental breakdown? You're probably a content marketer. Like Sisyphus forced to push a giant boulder up a steep hill, the content marketer is being told to create all kinds of content across many digital channels on a daily basis. Content runs the gamut: Tweets, email, messages, multimedia, social media, mobile, pitch decks, battle cards, ebooks, etc.
## Blogging and SEO: A Relationship It Pays to Nurture
| Jim Yu
As of May 2015, there were approximately 47 billion Web pages indexed on Google. For businesses looking to leverage the Internet to find customers, that number can be intimidating. Digital marketing, especially for longer sales cycles, revolves around building engagement. You want to develop a relationship with your page visitors, so they come to view you as the industry authority and trust what you have to say. Search engines watch for this type of engagement. A blog is an excellent content and SEO tactic that allows websites to build their brand, traffic, and reputation. When you regularly update a blog, you have an excellent platform to produce fresh and high-value content. This will keep visitors on the page, boosting engagement and therefore ranking.
## ["Mobilegeddon" Proves Inconsistent for Non-Mobile-Friendly Sites](http://searchenginewatch.com/sew/news/2406840/-mobilegeddon-proves-inconsistent-for-non-mobile-friendly-sites#)
| Mike O’Brien
Now that it's been two weeks since "Mobilegeddon," as Google's recent algorithm update has been known around the Internet, we're taking a look at the changes. So far, the results have proven inconsistent. Surveying more than 20,000 URLs, content marketing platform BrightEdge found that by April 27 - not quite a week after the algorithm change - there was a 21 percent decrease in the number of non-mobile-friendly URLs on the first three SERPs. Compared with 17.3 percent on page one, the decrease was more pronounced on pages two and three: 20.7 and 25.2 percent, respectively.
## [Digital Talent Optimization: The Development Of The Hybrid Marketer](http://marketingland.com/digital-talent-optimization-development-hybrid-marketer-126811)
| Jim Yu
For years, digital marketing disciplines have been converging — that’s not news. But what is notable is the evolution of distinct multi-channel skill sets that marketers have developed. These skills sets are composed of knowledge in groups of channels that commonly interact with one another. This evolution has led to the development of marketers with highly desirable skills sets and knowledge, and has also caused gaps in talent acquisition as well as skill sets that haven’t quite developed (most notably, analytics skills) but are still much needed. So how do you close the talent gap?
## [Competition On The Content Battleground](http://www.cmo.com/articles/2015/4/28/competition-on-the-content-battleground-how-to-survive-and-thrive.html)
| Jim Yu
We’re entering an era where content marketing is no longer just a creative tactic. It’s core to business success. Content marketing has exploded in recent years: More than 5 exabytes of content are created and 27 million pieces shared each day, making content an essential component of marketing departments everywhere. With the convergence of paid, earned, and owned media, content marketing budgets have similarly scaled: 93% of B2B marketers use content in their marketing efforts.
## [Mobilegeddon Day: 3 Ways To Take Mobile Friendliness To The Next Level](http://searchengineland.com/mobilegeddon-today-3-ways-take-mobile-friendliness-next-level-218628)
| Jim Yu
Today is April 21 — the day Google officially launches its mobile friendly ranking algorithm. For sites that aren’t mobile friendly, this means a likely drop in traffic from the mobile audience moving forward. For sites that are mobile friendly, this means it’s time to up the game. In this post, I’ll outline three ways site owners and marketers can continue to be competitive in the mobile landscape and take advantage of the massive mobile opportunity long after they’ve become just “mobile friendly.”
## [Knowing Your Customers: The Art of Real-Time Personalization](http://searchenginewatch.com/sew/how-to/2403823/knowing-your-customers-the-art-of-real-time-personalization)
| Jim Yu
Seventy-four percent of consumers feel increasingly frustrated when the content of a website they are visiting does not address their needs. The idea of a one-size-fits-all approach to website design and marketing has begun to come crashing down.
## [The Content Battleground: The Importance Of Measurement](http://marketingland.com/content-battleground-three-ways-elevate-marketing-performance-123683)
| Jim Yu
Content marketing has become big in the digital marketing world, but columnist Jim Yu reminds us that without measuring its performance, our message may be falling on deaf ears. Big brands are becoming big publishers in today’s world, where the lines are blurred between marketing, storytelling and content production. While more brands are creating and sharing more content, they’re not necessarily closing the loop with an ROI-focused approach as they would with other forms of marketing.
## [Optimization On The Content Battleground: Human + Machine Learning](http://searchengineland.com/optimization-content-battleground-human-machine-learning-217050)
| Jim Yu
When it comes to search engine optimization, only one website can win the battle for top spot. Columnist Jim Yu argues that winning this battle means relying on machine learning to analyze and interpret data. Search engine optimization represents a battle for content visibility – one brand’s loss is another’s gain. Among the obstacles that stand in the way of claiming a larger share of search visibility, I would argue that the main ones have to do with the quality of data marketers are relying on right now.
## Landing Page Conversion: Organic & Content Optimization
| Jim Yu
As a content and search marketing professional, driving targeted traffic through your content is one of the first goals in your strategy. Some marketers could stop there knowing they’ve done a good job, but as the C-suite is becoming more interested in how the organic search channel is contributing to conversions (and not just any conversions, but revenue), many marketers have a heightened interest in how to convert that traffic.
## [The Content Battleground: Performance Above The Noise](http://marketingland.com/content-battleground-performance-noise-120358)
| Jim Yu
In the battleground that is online content, brands compete for attention. This has paved the way for countless marketing technology providers to emerge on the scene that attempt to increase our share of that attention. Unfortunately, the majority of technology providers focus heavily on the creation, automation and distribution of content and little on the measurement and performance of content. Knowing how our content is performing can help inform our digital marketing strategies for maximum impact.
## [Adobe Builds Partner Chain To Take On Marketing Funnel, Redefines Programmatic](http://www.mediapost.com/publications/article/245259/adobe-builds-partner-chain-to-take-on-marketing-fu.html)
| Laurie Sullivan
Adobe will announce a slew of partnerships Tuesday at its annual summit in Salt Lake City. IBM Interactive, Accenture Interactive, Rosetta, Razorfish, BrightEdge, Gigya and SapientNitro are among those on the list that will help the Salt Lake City company build out a network of integrated services. During Adobe's Summit 2015, BrightEdge will demonstrate a search engine optimization tool that the company calls LPO Intelligence. It integrates with Adobe Experience Manager to provide brand marketers with suggestions on how to optimize landing pages based on the landing pages of competing brands. It aims to solve the problem of a lack of information when it comes to optimization for pages tied to sitelinks or paid search advertisements, for example.
## [Why good isn't good enough for mobile](http://www.imediaconnection.com/content/38259.asp#BmBslvpB0M0zLlFO.99)
| Jim Yu
Within the last year, the integration of mobile into our daily lives expanded in a huge way. In fact, the Pew Internet Project found that nearly a third of all smartphone owners describe their phone as "something they can't imagine living without." So far in 2015, we've gotten a glimpse at just how ubiquitous mobile connectivity will become -- this year's Consumer Electronics Show showcased everything from connected watches to smart t-shirts. For marketers, the continuing mobile revolution presents a wealth of opportunities to engage with consumers. However, it also brings with it a set of challenges: We all know high-performance mobile content is important, but creating the best mobile experience while keeping up with such a fast-evolving ecosystem is difficult.
## [Wearables to Heighten Demand for Local Search: Prepare Now!](http://searchenginewatch.com/sew/news/2396194/wearables-to-heighten-demand-for-local-search-prepare-now)
| Emily Alford
As the Apple Watch’s April debut looms, many advertisers are beginning to question whether the tiny screens attached to wearables will really prove all that useful for reaching consumers. But marketers can make the Apple Watch, as well as other wearable devices, relevant for local search if they make the right moves to maximize potential. And now is the time to do it. Mobile devices have already created an expectation of immediate, accurate local search results. The rise of wearables will most likely only heighten the demand for quick local search, according to Jim Yu, founder and chief executive (CEO) of BrightEdge, a leading enterprise SEO platform.
## [Optimizing For The Google Quick Answers Box](http://searchengineland.com/optimizing-google-quick-answers-box-215037)
| Jim Yu
Google has made a lot of strides with the Quick Answer box over the past few years, and these developments have evoked mixed reactions from SEOs who see both the challenges and opportunities therein. The challenge is, if a searcher can find the answer right in the search results, why would they click through to your site? The opportunity, however, is that if your site’s content is featured in the answer box with a link back to your site, you have prominent visibility. In fact, the latest news in the quick answers dialogue is that Google is showing action-oriented links – basically calls-to-action – for certain queries in their answers box.
## [Analytics as the Source of Truth – The Power of Data Integration](http://searchenginewatch.com/sew/how-to/2395382/analytics-as-the-source-of-truth-the-power-of-data-integration#)
| Jim Yu
We’ve all got a big job to do when it comes to our discipline in digital marketing – whether it’s SEO, paid search, social media, or being on a team that does it all. Do you measure your marketing? Do you feel confident in the metrics you’re tracking? Let’s face it: marketers struggle with and businesses don’t fully have a handle on their Web analytics most of the time. Like most disciplines within Web marketing, analytics is a standalone skill set developed over time.
## BrightEdge Integrates Content Performance Tool With Adobe
| Brian Anderson
BrightEdge, a content performance marketing platform provider, announced the launch of Content Optimizer 3.0, a tool designed to provide marketers with insights into competitors’ content. Content Optimizer 3.0 integrates with Adobe Experience Manager, intended to help users tap into web-wide competitor content data, and apply that data to be prepare a more strategic content creation initiative.
## [Why The Quality Of Your Data Is Crucial For Content Marketing In 2015](http://marketingland.com/quality-data-crucial-content-marketing-2015-117217)
| Jim Yu
Do you know what content your target audience wants to read — and where they want to read it? If the answer is no, you’re not obtaining enough of the right kind of data. Faced with loads of data, the modern marketer simply does not have time to sift through it all — the hundreds of potential metrics, the trends in content, and the changes to search algorithms — in order to stitch together a story that illustrates what their brand’s audience really needs. The key is obtaining the right data without putting in exorbitant amount of time to do so. Let’s examine this issue a bit more closely.
## [Four Steps To Retail Content Marketing Success](http://www.cmo.com/articles/2015/1/27/_4_steps_to_retail_c.html)
| Jim Yu
It’s no secret that retailers are making multimillion-dollar investments in content. From creating new branded magazines to social media “tweet shops,” retailers are using countless resources and big bucks to move the needle. However, even with all the effort and energy, I’ve found that retail marketers are estimating negative ROI because they are unsure of what generates revenue and what doesn't. Content marketing is tricky, and it presents its own set of unique challenges for retailers in particular. Retailers typically have millions of pages, products, and categories to consider in their content marketing efforts. With such high numbers, it can seem impossible to create quality content on the massive scale that’s required.
## [5 Essential SEO Techniques To Master In 2015](http://searchengineland.com/5-essential-seo-techniques-master-2015-213135)
| Jim Yu
Each year, SEO evolves to become a more sophisticated discipline. As marketers refine their skills sets, as search engines improve their search products, and as brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field of marketing.
## [6 Degrees of SEO Separation – From Data to Content Performance](http://searchenginewatch.com/sew/how-to/2391462/6-degrees-of-seo-separation-from-data-to-content-performance)
| Jim Yu
Something significant has been happening in the world of SEO for some years. Most of us are aware of the shift, even if we’re not able to quite put it in words. As the SEO discipline grows, the borders and gaps between other disciplines grow smaller. In fact, if we were to look at SEO in terms of the "six degrees of separation" (for example, how far away SEO is from another marketing discipline) we’d likely find that it’s very closely tied with each and every marketing and business goal in some way.
## [Mobile Commerce Daily’s Mobile Commerce Outlook 2015](http://www.mobilecommercedaily.com/mobile-commerce-dailys-mobile-commerce-outlook-2015-2)
| Staff
Mobile’s rapid integration within the overall retail shopping experience is resulting in both incremental and additional sales for smart retailers and financial services firms. Without a doubt, mobile is enabling on-device and in-store retail sales to propel, making it the fastest-growing offering in the retail landscape.
## [The Year in Stats - SEO, Content, and Data Analytics](http://searchenginewatch.com/sew/how-to/2387658/the-year-in-stats-seo-content-and-data-analytics)
| Jim Yu
Create quality content, optimize for search engines, track in analytics, repeat. Sound familiar? We know that each of these activities is crucial for organic search success, and it’s well documented. So if you’re planning SEO in 2015, take this big list of stats and research to your team and show them it’s time to get serious about these key marketing activities.
## [Calling All Travel Companies: Don't Let Consumers Get Away This Holiday Season](http://www.huffingtonpost.com/jim-yu/calling-all-travel-compan_b_6329918.html)
| Jim Yu
The holiday season is upon us, and with it comes big implications for marketers in the business of travel. According to AAA, last year 94.5 million Americans traveled 50+ miles from home during the year-end holiday season -- and this year is expected to be no different. These numbers don't just represent miles on the odometer -- they're a wake up call for Travel and Hospitality marketers. The holiday rush is an enormous opportunity for you to engage consumers, drive sales and deliver serious business results.
## [The New Year & The New CMO: 3 Key Predictions For 2015](http://marketingland.com/new-year-new-cmo-3-key-predictions-2015-110634)
| Jim Yu
Chief marketing officers have no doubt earned their ranks, and they have a big job to do for their brands. Not only must they bring their skills and experience to 2015, they must also be ready and willing to embrace change in order to stay a step ahead of the competition. In this post, I’ll share three predictions that CMOs should prepare for in the coming year.
## What Resolutions Should Marketers Make For 2015?
| Giselle Abramovich
The end of the year is a natural time to reflect on what happened during the previous 12 months. For marketers in 2014, that reflection includes the rise of programmatic. A bigger commitment, industrywide, to collecting, disseminating, and acting on data. Digital transformation. The CMO's more-recognized role in the C-suite. We could go on.
This is also a time to identify bad habits to break in the upcoming year. Losing weight or quitting smoking aside, CMO.com asked for input from more than two dozen marketing professionals about the bad habits marketers need to resolve to break in 2015. Are you guilty of any of these?
### [In the Digital Enterprise Everyone Needs to Think SEO](http://www.cio.com/article/2855358/seo-sem/in-the-digital-enterprise-everyone-needs-to-think-seo.html)
| Tom Kaneshige
Since the dawn of the Web when Google first learned to crawl, search engine optimization has been a key to Internet success, but today it's more important that ever. The Home Depot’s SEO manager talks about how SEO now ‘stretches through everything.’
The online world has spawned a virtual content creation and aggregation boom. Digital marketers flood online channels with YouTube how-to videos, Instagram photos, Tweets, Facebook posts, Web pages, graphics, blogs and more. In turn, consumers rely on Google search to help them sift through the rubble and find nuggets of useful information.
### [Study: Mobile Will Have a "Huge" Holiday Season](http://www.dmnews.com/study-mobile-will-have-a-huge-holiday-season/article/385545/)
| Andrew Corselli
Mobile commerce sales are expected to nearly double this year, according to new data from BrightEdge. The SEO platform provider analyzed data from hundreds of retail brands, including the top 10 retail companies, and deduced that mobile is set to have a huge holiday season this year.
### [The 2015 B2B CMO Challenge: Measuring Content Performance](http://marketingland.com/2015-b2b-cmo-challenge-measuring-content-performance-108143)
| Jim Yu
If this is the year of content marketing, then we're fast approaching the year of content performance. Columnist Jim Yu discusses how CMOs can prepare.
As we head into the new year, there’s no doubt that CMOs “get” just how important content is to their business, but many are still challenged with how to measure and report on its performance across the board.
Let’s take a close look at where we’re at now in terms of content as an initiative and where we need to be in 2015 to elevate our marketing to content performance.
### [Easy Wins for Your Website](http://www.catalystsearchmarketing.com/easy-wins-for-your-website/)
| Scott Julewitz
When developing a keyword strategy for a website it’s easy to look at basic keyword research (search volume, competition and trends) and stop there. Unfortunately, when you just look at these basic factors, a lot of opportunity is missed.
One great insight that is often overlooked is current site rankings. I’m not referring to traditional ranking tools where you input your keywords and it tells you where you rank. I am referring to more advanced tools such as Data Cube, which is a part of BrightEdge. In Data Cube all you need to do is input a URL and it will return every keyword the site ranks for, including search volume and the specific landing page. After you have your export you should also layer in competition from the Google keyword planner tool. This is a great way to uncover low hanging fruit you may be ranking on and didn’t even know.
### [7 Marketing Technologies Every Company Must Use](http://blogs.hbr.org/2014/11/7-marketing-technologies-every-company-must-use/)
| Louis Gudema
With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed.” Indeed, according to my research into 351 mid-market B2B companies, except for companies in software, the adoption rate of marketing technology is very low: companies in other industries are using a median of just 2 out of 9 major marketing technology programs that I identified.
This is a wasted opportunity. Many marketers have reported rapid and significant ROI from adopting these tools; but first, they had to convince higher-ups to make the up-front investment. So, in the interest of helping clear that path, I am suggesting a Marketing Technology Starter Kit: the seven programs that every company’s marketing team should have access to, at a minimum, to grow leads, opportunities, and revenue.
### [The Holidays Are Here: Get Fourth Quarter Content Ready](http://www.huffingtonpost.com/jim-yu/the-holidays-are-here-get_b_6056140.html)
| Jim Yu
By now -- thanks to Starbucks' widely favorited Pumpkin Spice Lattes and Christmas decorations already on sale -- the holidays are clearly upon us. As families buy gifts, finalize travel arrangements and plan festivities, one thing is for sure: there's never a better time than the holidays to be a marketer.
Take it from Netflix, Target and more, whose marketing efforts fueled millions of dollars in profits: the holidays are a goldmine for engaging audiences, forging new connections and driving revenue. In 2012, almost 130 million consumers shopped online to take advantage of Cyber Monday's deals and steals. In 2013 alone, 49 percent of holiday marketing campaigns were created and launched before Halloween -- and in 2012, 20 percent of marketing budgets was attributed to these holiday campaigns, proving that companies are willing to spend big to see traction during this important time of year.
## OTAs dominate search for travel deals
| HotelMarketing Staff
When it comes to offering consumer savings opportunities, travel sites like Expedia and Tripadvisor have mastered the right content, whereas airlines and hotels haven’t performed as well historically in this category, according to new data by BrightEdge. In fact, nine of the top ten players are OTAs - only Hilton made it into the list.
We’re at the outset of Q4, which means that the holidays are fast approaching. Travel deals, accommodations and hospitality are always in high demand this time of year, as consumers lock down holiday travel plans and make reservations. Whether you’re a travel agency, an airline or a hotel, your company needs to be prepared to capture market share in this highly competitive season. It’s not enough to create content for content’s sake; in such an oversaturated market, marketers won’t be able to move the needle without understanding where the demand lies — and what they can do to take full advantage.
## [Travel Industry News: Brand Content Must Go Niche to Beat Out Competition](http://www.skyword.com/contentstandard/news/travel-industry-news-brand-content-must-go-niche-to-beat-out-competition/)
| Jonathan Crowl
As the holiday season approaches, online travel agencies (OTAs) are under enormous pressure to maximize reach and conversions among a massive online consumer base. Travel industry news, meanwhile, is inundated with tips and emerging trends to maximize performance—but not all of this advice is worth taking.
With content, as with most digital strategy, the best approach is to follow the numbers. According to the BrightEdge Industry SERP Report, a key differentiator for those businesses will be figuring out how to use content to respond directly to consumer demands.
BrightEdge says critical guidance in content decisions can be found through the BrightEdge Data Cube Time Machine. The company has developed this predictive technology to offer guidance relevant to Q4 2014, which will help to identify the best areas for travel brands to focus on when making a push for holiday sales.
## [The View From the Valley](http://www.theatlantic.com/magazine/archive/2014/11/the-view-from-the-valley/380802/)
| The Atlantic Staff
Are we in a tech bubble? Is Snowden a hero? And what’s the hottest status symbol? In The Atlantic’s first Silicon Valley Insiders Poll, a panel of 50 executives, innovators, and thinkers answer these questions and more.
## [Content Marketing Is Getting More Personalized and Helpful](http://www.businessnewsdaily.com/7285-content-marketing-trends.html)
| Nicole Fallon
Several years ago, "content is king" became the battle cry of marketers everywhere. Content marketing has come a long way since then, shifting from the occasional on-the-side blog post and social media update to a central tenet of any brand's marketing playbook.
"Content is an integral part of marketing strategies all around," said Matthew Grant, director of content strategy for digital creative and marketing staffing firm Aquent. "[It is becoming] more and more difficult to distinguish content marketing from any other kind of marketing."
With the lines between marketing strategies continually blurring, what does the future of content marketing hold? Experts weighed in on the five biggest upcoming trends for this critical marketing strategy.
## [What Do Structured Snippets Mean To Your Page-Level Content Strategy?](http://searchengineland.com/structured-snippets-mean-page-level-content-strategy-204557)
| Jim Yu
In early September, Google was up to something, and some spotted what looked like Knowledge Graph-driven facts being pulled into a web page’s search results listing.
Fast-forward to September 22, and it was official: structured snippets were now a part of Google Search.
But what are they? No, these snippets are not derived from structured markup on the page, nor does it seem that the facts showing in these snippets are pulled via a database in a Knowledge Graph-y type of way.
## [Up Close @ SMX: Making Mobile SEO Perform For You – Design, Approach & Speed](http://searchengineland.com/making-mobile-seo-perform-design-approach-speed-204923)
| Andy Betts
Mobile SEO is very different from desktop SEO; therefore, ensuring you take the right approach to implementation is critical to success.
This was the overarching mobile message at SMX East in New York this past week. I was lucky enough to attend the session titled, “What SEOs Should Be Doing With Mobile,” which was jam-packed with insights from Google, BrightEdge, Mobile Moxie and Covario. Below are some key takeaways.
For many years now – seven, according to Michael Martin of Covario — marketers have been saying that it is the year of mobile. In fact, 40% of search is now conducted on a mobile device. Gary Illyes from Google expanded on this by stating that 77% of mobile users research products and services on their mobile phones.
## ["Content Performance Marketing" – 3 Steps to Future Success](http://searchenginewatch.com/article/2372835/Content-Performance-Marketing-3-Steps-to-Future-Success)
| Jim Yu
From more humble beginnings of White Hat SEOs touting "content is king" to massive campaigning from search engines and marketers around the idea of quality "content marketing," content marketing has come a long way.
However, the path we’ve been on is coming to an end. As brands and marketers, we’re at a fork in the road when it comes to content; the next path we take will either elevate our journey to the next level, or throw us into a never-ending roundabout that takes us nowhere.
The right path is marked "content performance marketing," and it’s less about how we get there and more about what we’ve accomplished along the way. In this post, we’ll talk about three key components of content performance marketing, where you’re not just creating quality content, but also anticipating demand, optimizing content, and most importantly, measuring it.
## Video content has a higher CTR than ‘classic’ content
| Brafton Editorial
BrightEdge released a study showing that video content gets more clicks than classic (a.k.a. written) content. Before getting into the fact that web copy is now considered ‘classic,’* this finding suggests marketers can’t afford to ignore video if they want their SEO strategies to be successful. Interestingly, the data shows that video broadly gets more clicks in search, but CTR fluctuates across the page. Videos actually get a lower CTR if they’re shown as the No. 1 result compared to written pieces, but it flips for the No. 2 spot. Videos that rank second have a 5 percent higher click rate than written pieces, and continue to have a better CTR through the 7th result. Why does a video do better when it’s ranked No. 2 versus No. 1?
## [Is Organic Better for You? It Is When You're Talking About Site Traffic](http://www.emarketer.com/Article/Organic-Better-You-Youre-Talking-About-Site-Traffic/1011222)
| eMarketer Staff
When it comes to driving internet users to a website, nothing beats organic search. According to data from BrightEdge, organic search drove 51% of website traffic referrals worldwide during June and July 2014. Meanwhile, display, email and referred search ranked second, with 34% of referrals, paid search third (10%), and social media last (5%). The research monitored data from BrightEdge’s Data Cube, so broader industry metrics may vary. Of course, website traffic referral share varied by industry, and organic dominated the business services space the most, fueling 73% of all site referrals. Organic’s share of traffic referrals huddled around 50% for media and entertainment, technology and internet, and hospitality sites, while retail rounded out the list (42%). Display, email and referred sources as well as social each grabbed their largest pieces of the pie in the media and entertainment space, while paid search was most successful at driving website traffic in the retail industry.
## [Top 3 tips to better optimize branded content](http://www.bizreport.com/2014/09/top-3-tips-to-better-optimize-branded-content.html)
| Kristina Knight
There are many ways marketers can optimize their content. However, understanding consumer demand, identifying efficient channels, and diversifying content type are the three most fundamental things marketers should do before all else, according to one expert. Here is why:
First, understanding consumer demand.
"Consumers today expect to receive the right content, for the right topic, at the right time. Marketers need to assess the type of content their audience is most interested in consuming before creating and publishing content," said Jim Yu, Founder, BrightEdge.
Second, identifying the channels that drive the most traffic.
"Great content is consumed, measured and shared at scale. It doesn't matter how great your content is if no one ever sees it," said Yu.
## [Organic Search Trumps Paid Search as Web-Traffic Driver](http://www.skyword.com/contentstandard/news/report-organic-search-trumps-paid-search-as-web-traffic-driver/)
| Krystal Overmyer
The data is clear: When it comes to driving web traffic, organic search reigns supreme. A report from BrightEdge found that organic drives 51 percent of all visitors for business-to-business and business-to-consumer businesses. Among other forms of search, paid search accounted for just 10 percent of traffic, while social captured a tiny 5 percent. Other forms, including display, email, and referred traffic, captured 34 percent. BrightEdge also examined the variations in search across industries. For business services, organic searches accounted for a whopping 73 percent of traffic. Media and entertainment came in second, with 51 percent of traffic deriving from organic. For both industries, paid search and social made little comparative impact in overall traffic.
## [SMX East 2014 Speaker Series: Jim Yu on the ‘Massive Mobile Shift’](http://www.bruceclay.com/blog/smx-east-2014-jim-yu-massive-mobile-shift/)
| Kristi Kellogg
Earlier this year, Search Engine Journal reported that the mobile market will generate an estimated $261 billion more in 2015 than it did in 2012. This is no surprise, considering that the average American now spends two hours a day on a mobile device. It’s an undisputed fact that mobile optimization is a critical component of SEO, and Internet marketers are hungry for the latest tactics concerning mobile optimization. Later this month, you’ll find marketers gathered at Search Marketing Expo (SMX) East 2014, and one of the must-attend sessions of the conference is “What SEOs Should Be Doing With Mobile” (Oct. 1 at 9 a.m.), featuring SEO VIPs Jim Yu, Cindy Krum, Michael Martin and Gary Illyes.
## [The 2 Types Of Rich Media Your SEO Plan Can’t Ignore](http://searchengineland.com/2-types-rich-media-seo-plan-cant-ignore-1-big-reason-202536)
| Jim Yu
By now, we’re all familiar with media, such as images and video, appearing in search results. Google’s Universal Search results represent additional ways for websites to be found – but often, rich media like those found in Universal results are an afterthought to text content in the Search Engine Optimization (SEO) strategy. It’s true that when we think of content as part of our SEO plan, our brains often go right to text; but other forms of content – video and imagery – are the key to being found in more places for more queries more of the time. In this post, we’ll look at one very big reason you want to include video and imagery in your SEO strategy: click-through rate (CTR). Then, I’ll go over some tips for starting up your rich media plan for organic search, including basic image optimization and video optimization best practices.
## Search Traffic Vs. Social Traffic: Interesting Data From BrightEdge
| Jesse Stoler
A few weekends back, a local performer asked me to help him revamp his website. The reasons he asked me are twofold: I’m a friend of his, and more importantly, I don’t think he understands that my occupation of link builder/content marketer is not at all the same thing as a web designer. My technical shortcomings aside, I’ve always been keen on the idea of owning and operating my own website: I’ve just lacked the energy to follow through. Just ask my 7-9 abandoned Blogspot and Tumblr projects. I have a bad habit of getting really hyped about an idea and then...
## [Content Gap Analysis Becoming Bigger Priority For Marketers](http://www.demandgenreport.com/industry-topics/content-strategies/2884-content-gap-analysis-becoming-bigger-priority-for-marketers.html#.VAeOE2OR5Gx)
| Kim Zimmermann
B2B marketers are not lacking when it comes to content. According to research from eMarketer, 91% of B2B marketers are using content marketing, and 60% create at least one piece of content a week. Research from the Custom Content Council found that 42% of the $43.9 billion spent on marketing in 2013 was allocated to content marketing. However, many marketers are still struggling to yield results from their content creation efforts. Of the companies employing content marketing, fewer than half (42%) say their efforts are effective, according to research from MarketingProfs and the Content Marketing Institute.
## [Organic Search Drives 51% Of Traffic; Paid Search 10%; Social 5%](http://www.mediapost.com/publications/article/233459/organic-search-drives-51-of-traffic-paid-search.html)
| Laurie Sullivan
BrightEdge believes organic search drives the most traffic. A recent study conducted by the company found that organic search drives 51% of all visitors to business-to-business and business-to-consumer Web sites, whereas paid-search drives 10% and social 5%. The study suggests all non-organic search channels combined -- paid search, social, display, email and referred -- fail to keep up with the impact from organic search.
## [What these 6 CEOs learned from working at Salesforce](http://www.citeworld.com/article/2600330/sales-marketing-tech/salesforce-mafia-interviews.html)
| Erika Morphy
Salesforce launched 15 years ago. With annual revenues expected at more than $5 billion this year, it is hard to remember those days when Salesforce was a scrappy startup, trying to sell enterprise customers on the benefits of the multi-tenant software-as-a-service model. That battle is long over, and since then Salesforce has gone on to introduce a number of other new innovations that were also promptly snapped up with the rest of the industry. Chatter comes to mind; so does its latest product, Community Cloud.
## [Five Important Hotel Related Takeaways from the BrightEdge Share14 Marketing Conference](http://blog.vizergy.com/blog/2014/08/29/five-important-hotel-related-takeaways-brightedge-share-14-marketing-conference/)
| Melissa Lyons
The BrightEdge Vizergy Partnership. At Vizergy, we work closely with BrightEdge, a search marketing authority that offers an enterprise grade SEO platform. Our partnership is an essential component of our advanced SEO strategies. The analysis, tools and research they provide ensure our SEO services are as in depth and effective as possible.
## [New Research on Impact of Google’s ‘Pigeon’ Update](http://www.business2community.com/seo/new-research-impact-googles-pigeon-update-0990950#!bMtFxx)
| Seth Restaino
Have your Google Places search results been erratic lately? When Google released an update to its local search algorithm on (or around) July 24, named “Pigeon” by Search Engine Land analysts, it dramatically affected a number of industry verticals. Our SEO analysts looked to BrightEdge’ Data Cube before and after the Pigeon update (June through August), analyzing all U.S. desktop queries for which Google displayed Google Places (the “local pack”) results in its SERPs, bucketing those queries into industry groups (verticals) based on their keyword structure. BrightEdge’s analysis found that Google is displaying local pack results for 11.26 percent fewer queries overall. BrightEdge Cube data also confirms that real estate queries experienced a dramatic decrease of 63.45 percent in their appearance rate in Google Places results.
## [Study: Organic Search Drives 51% Of Traffic, Social Only 5%](http://searchengineland.com/study-organic-search-drives-51-traffic-social-5-202063)
| Amy Gesenhues
After analyzing “billions of pieces” of content, content marketing firm BrightEdge claims organic search is the primary driver of website traffic to business sites, while social barely generates a blip on the traffic radar. The BrightEdge study found organic search drives 51 percent of all visitors to B2B and B2C websites, trumping all other non-organic search channels, including paid search (10%) and social (5%). BrightEdge went beyond breaking down traffic sources to examine how traffic is distributed by industry. According to the study, organic search traffic accounted for 73 percent of all traffic to business services site, more than a 20 percent jump from the 51 percent when evaluating organic search across all sites.
## [Expanding Our SEO Toolbox at #Share14 with BrightEdge](https://www.brightedge.com/blog)
| Leslie Gibson
Last week, I attended the BrightEdge Share14 conference in San Francisco, and came away with heaps of ideas and information to pass on to the NHI team, plus an even greater appreciation for our partnership with the BrightEdge team. Share14 was easily the most useful industry conference I have ever attended, with presentations focused on technical SEO, social, and content marketing, and plenty of opportunities for networking.
## You can pay and pay but organic search still wins
| Cynthia Boris
BrightEdge sent over a new report called “Cracking the Content Code” and since I’m all about content, I had to share it with you. To come up with the numbers, BrightEdge tapped into their giant Data Cube repository which contains information about billions of pieces of content from all over the web. Sounds like a machine that could take over the world. Luckily it’s on our side. . . for now. The Data Cube sliced and diced to find out which was the most effective driver of traffic; organic search, paid, display /email or social. Want to guess which one came out on top? If you paid attention to the title of this post then you already know but I’ll make a dramatic reveal anyway.
## [7 ways to drive content marketing ROI](http://www.fiercecmo.com/special-reports/7-ways-drive-content-marketing-roi)
| Tequia Burt
The content marketing bandwagon continues to pick up more riders, allowing advertisers to build long-term relationships with customers and prospects based on utility and trust. But increasingly, the conversation around content marketing is less about how it works and more focused on how to make it work for the bottom line. BrightEdge's CEO Jim Yu estimates that $18 billion will be spent on content this year as marketers try to reach consumers in new ways. With that kind of investment, establishing content's ROI is suddenly in the spotlight.
## [BrightEgde introduces free tool to help B2B marketers drive content marketing performance](http://www.fiercecmo.com/story/brightegde-introduces-free-tool-help-b2b-marketers-drive-content-marketing/2014-08-25)
| Tequia Burt
BrightEdge announced it will now provide a new tool dubbed Community Edition to marketers for free. The tool includes access to the company's Data Cube To-Go, which indexes and catalogs billions of pieces of content across the entire Web. BrightEdge CEO Jim Yu told FierceCMO that the Data Cube analyzes types of topics and keywords, trends, volume and demand, across all different kinds of content. It can help marketers understand the likely success of a piece of content, as well as enable them to see performance over time to understand what content is successful. "There's just so much industry momentum behind content marketing, but there's a huge challenge around driving performance," he said. "So, we see this as a great opportunity to really help the industry."
## [The harmony of search + Facebook: a Q&A with BrightEdge CEO Jim Yu](http://www.insidefacebook.com/2014/08/25/the-harmony-of-search-facebook-a-qa-with-brightedge-ceo-jim-yu/)
| Justin Lafferty
It’s becoming more evident that search and social are not exactly separate silos. As customers use both search and Facebook in their purchasing decisions, it’s important for companies to make sure those presences are optimized. Jim Yu, the CEO of search and social optimization firm BrightEdge, spoke with Inside Facebook at the company’s Share14 conference in San Francisco about the relationship between the two platforms.
## [How Can Brands and Agencies Succeed Together?](http://www.clickz.com/clickz/conference/2361562/how-can-brands-and-agencies-succeed-together)
| Jessica Lee
How brands and agencies can collaborate together and succeed is something both have thought about and perhaps struggled with in the past. Market participants discuss how to get the brand-agency relationship right. The age-old question: How can brands and agencies collaborate to succeed? As more enterprise brands partner with agency expertise, the relationship can either go well or very wrong. In this session at BrightEdge’s Share 14 event, speakers discuss how to get the brand-agency relationship right.
## [Navigating Secure Search: From Keywords to Content](http://searchenginewatch.com/article/2361555/Navigating-Secure-Search-From-Keywords-to-Content-BrightEdge-Share-14)
| Jessica Lee
Ever since Google unleashed 100 percent secure search, SEOs have scrambled to fill gaps in measurement. In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve shifted their approach in a keyword "(not provided)" world. Up first was Jordan Kasteler (@JordanKasteler) of Red Door Interactive. He asked, "Why did Google transition to secure search?" But, first, he provided some background that showed the evolution of search results. He began with the Google Panda update, which aimed to improve search results with quality content.
## [Get Better Content Marketing Insights, FREE](http://www.cmswire.com/cms/digital-marketing/get-better-content-marketing-insights-free-026266.php)
| Virginia Backaitis
Yes, the headline reads like link bait. And it may or may not work. Will it put you off so much that you’ll scroll past it without reading this article at all? Or will the word “free” be just enough to win a few seconds of your attention? And if so, how do we know that it’s “Free” and not “Marketing Insight” that’s causing you to read on? Have our competitors tried tactics like this? How did they fare? What if we knew the answers to questions like this before we even started writing?
## [BrightEdge Free Content Tools Turn Into Community Building Blocks](http://www.mediapost.com/publications/article/232525/brightedge-free-content-tools-turn-into-community.html)
| Laurie Sullivan
Building a community typically requires giving stuff away for free. In the case of Google and Bing, the search engine indexing the best content across the Web partly contributes to generating the highest search statistics. Since free tools that generate community efforts work for Google, Facebook, and Microsoft as well as a bunch of other companies developing products, CEO and co-founder Jim Yu said BrightEdge will give it a try.
## BrightEdge offers free plug-in access to its content data repository
| Barry Levine
Marketers are getting new tools to assess how well their content is doing. Earlier this week, for instance, content marketing platform Uberflip released its Content Score, a single figure that summarizes how effective a piece of content is. Today, SEO platform provider BrightEdge is offering free access to its extensive data — and its resulting recommendations — about content marketing performance. But the two companies have different expectations for content. BrightEdge is focused on search keywords, backlink management, and words on a Web page, while Uberflip looks at factors like leads, sharing, and landing page visits for such content as eBooks, white papers, and social media as well as blogs.
## [New tool to optimize, monitor content](http://www.bizreport.com/2014/08/new-tool-to-optimize-monitor-content.html)
| Kristina Knight
Over the past few years online content has grown from pages and pages of content optimized with the same keywords to more useful, conversation content. Still with keywords, but the new content offers consumers more relevant information in an easier to read format. A new release from BrightEdge is set to change content once more for brands. BrightEdge Community Edition, releasing today, pushes BrightEdge's data and recommendations to brands who can use it to improve their content marketing performance. The tool also gives brands access to their Data Cube To-Go, a platform holding billions of content pieces, as well as their Content Optimizer To-Go.
## [BrightEdge Share14](http://www.siliconangle.tv/brightedge-share14-san-francisco-ca/)
| Jeff Frick
theCUBE traveled to the Sheraton Palace Hotel for the fourth annual #Share14, and event put on by BrightEdge, an emerging SEO & content marketing company, headquartered in San Mateo, CA. theCUBE host, Jeff Frick, was able to catch up with Jim Yu, CEO, BrightEdge, and several other influencers in the BrightEdge community following the keynote on Day 2 of the event. Signal Extracted.
## [Content Performance Marketing: The Power of Measurement & Optimization](http://www.huffingtonpost.com/jim-yu/content-performance-marke_b_5656328.html)
| Jim Yu
Marketing is undergoing a massive transformation that has been fueled by content, social and mobile technologies. A little less than a year ago, I wrote about the "three pillars" for modern marketing to help marketers navigate these industry shifts. At that time I spoke about the importance of streamlining content strategies across search, social and mobile to truly engage customers at every touch point. However, content marketing has progressed significantly over the last several months, bringing new challenges and opportunities for brands. Though brands understand how important content can be, 70 percent of marketers say they lack a cohesive, strategic approach to content, according to Altimeter. That's why today, I'd like to focus on performance and how keen attention to measurement and optimization is what marketers need to get them to the next phase of content marketing success.
## [Why 'Thinking Like a Freak' Is the Best Way to Change Up Your Marketing Program](http://www.huffingtonpost.com/jim-yu/why-thinking-like-a-freakonomics_b_5592930.html)
| Jim Yu
If you haven't heard of Stephen Dubner and Steven Levitt, you might need to spend some time rethinking your... well, thinking. As the co-author of Freakonomics: A Rogue Economist Explores the Hidden Side of Everything and its sequel SuperFreakonomics, co-authors Dubner and Levitt have learned their fair share of mind-changing lessons, turning the study of economics into an understanding of incentives.
## [Mobile Implementation Errors Can Cost 68% of Web Traffic](http://www.ironpaper.com/current/2014/07/mobile-implementation-errors-can-cost-68-of-web-traffic/)
| Ironpaper Staff
Going mobile is one of the best ways a company can gain revenue and customers today. However, if a mobile implementation is botched, companies can lose on average 68 percent of their smartphone traffic. In a new study by BrightEdge, some 27 percent of mobile sites have various errors with their mobile development and implementation. BrightEdge studied dynamic serving, responsive design, and separate mobile URLs in order to see which dynamic had the most errors. Not only does Google support all three types, but mobile responsive web design has been deemed the choice solution. With that being the case, BrightEdge tested sites with implemented responsive design versus other mobile solutions to see if it resulted in differences between smartphone rankings.
## [The Biggest Mistakes Marketers Are Making](http://www.cmo.com/articles/2014/7/9/marketer_mistakes_CWTK.html)
| Giselle Abramovich
The benefits of a well-executed marketing plan are many, but to realize them CMOs must first ensure their strategies and tactics are right. In this week's edition of "CMO Wants To Know," seven executives cite areas where their fellow marketers might be missing the mark. Read on to find out some common mistakes—and hopefully avoid them yourself.
## [BrightEdge CEO illuminates evolving content landscape for B2B startups](http://www.examiner.com/article/brightedge-ceo-illuminates-evolving-content-landscape-for-b2b-startups)
| Christine Parizo
“Think like a publisher” is a mantra that most content marketers, even entrepreneurs, repeat as they plan e-books, white papers, blog posts, videos and other collateral. They hire former journalists to write and produce, but when it comes to publication, a lot of them fall short of their goals. The secret, according to BrightEdge CEO and co-founder Jim Yu, is to operate the publishing arm of the marketing department in a B2B organization as an actual revenue-rich business.
## What 1 in 4 Mobile Sites Is Doing Wrong
| Jim Yu
Mobile is crucial and it's here to stay. Marketers today understand how important mobile sites are for reaching customers—in fact, according to the PewResearch Internet Project, nearly 60 percent of American adults own smartphones and 40 percent own tablets. Smartphones and tablets together command fully one third of organic search traffic, and that's only projected to grow. According to BrightEdge's newly released "Mobile Share Report," smartphone traffic will grow 50 percent within the next year.
## [60 Percent of Online Traffic Now Comes From Mobile](http://smallbiztrends.com/2014/07/online-traffic-report-mobile.html)
| Shawn Hessinger
If your business depends upon online traffic, you should know. More than half of digital traffic online now comes from mobile devices and through mobile apps. A comScore report says smartphones and tablets combined now account for 60 percent of all online traffic, up from 50 percent a year ago. And 51 percent of that traffic is driven by mobile apps (like those for digital radio such as Pandora or Spotify, digital messaging like WhatsApp or Viber and social apps like Facebook and Twitter).
## [The Mobile Boom Is Here: Deliver the Best Experience, No Matter the Device](http://www.huffingtonpost.com/jim-yu/the-mobile-boom-is-here-d_b_5552370.html)
| Jim Yu
Mobile is commanding more of the organic search market today than ever before. Smartphones account for 23 percent, and combined with tablets' 12 percent share, mobile now equates to fully a third of today's organic search traffic. And in the coming year, smartphone share is poised to balloon by at least another 50 percent. With this explosive growth, mobile will surely be a top priority for companies across industries. But just because you're "doing mobile," doesn't necessarily mean you're doing it right. Not only must marketers fully understand the intent and goals for their mobile experience, but they must also choose the correct mobile solution to fit that desired experience.
## [Misconfigured Mobile Sites are Losing Traffic [Study]](http://socialtimes.com/misconfigured-mobile-sites-losing-traffic-study_b199427)
| Christie Barakat
A recent report by BrightEdge found that one in four mobile sites are losing traffic due to configuration errors: “Twenty-seven percent of mobile sites are ranked lower than they should be because Google and other search engines do not recognize the mobile site as related to its desktop counterpart.” The study analyzed billions of queries and determined that “62 percent of organic searches show different results depending on whether the search was performed on a desktop or smartphone.” BrightEdge considered mobile configuration in terms of separate URLs (dedicated mobile sites), dynamic serving and responsive design. Dedicated mobile sites evidenced a 72 percent error rate and dynamic serving errors amounted to 30 percent; no errors were found with responsive design.
## [27 Percent of Mobile Sites Are Misconfigured Leading to Lower Traffic](http://smallbiztrends.com/2014/06/27-percent-of-mobile-sites-misconfigured.html)
| Shawn Hessinger
Want to know why the mobile version of your site isn’t reaping the benefit of all that mobile traffic you’ve been hearing about? Well, it could be because poor configuration of your mobile site is causing it to rank poorly with search engines. That’s right. A new study says up to 27 percent of mobile sites are not configured properly. And that could be costing you a huge amount of traffic, not to mention loss of revenue, because potential customers never even find the mobile version of your site.
## [Bridging the Gap: A Recipe for Enterprise SEO Success in 2014](http://searchenginewatch.com/article/2329129/Bridging-the-Gap-A-Recipe-for-Enterprise-SEO-Success-in-2014)
| Jim Yu
At its core, the job of the SEO entails bridging the gap between the technical needs of search engine bots and the human needs for information, products or services – all for the purpose of increasing an organization's revenue. Whether that revenue is gained from products sold, leads captured, or page views earned, SEO professionals must justify the existence of their role through metrics while using these metrics to continually optimize the performance of keywords and landing pages against revenue.
## [Social Media Metrics – Perfection Of Means & Confusion Of Goals](http://marketingland.com/social-media-metrics-perfection-of-means-confusion-of-goals-69747)
| Jim Yu
We’ve come a long way in a very short time. The exponential growth of social media has made it an integral part of the marketer’s toolkit. Social media takes up more than one quarter of all time spent online, and is arguably the quickest, fastest way to reach millions of customers instantly. Recent research from Pew shows that 73 percent of US online adults use a social network. On a global basis, eMarketer estimated that in 2013, 68 percent of internet users around the world used a social network at least once per month, and they expect it to rise to 75 percent by 2016. Not surprisingly, social media was used by 87 percent of marketers in 2013.
## [Selling Search & Social To The CEO: Measure Business Outcomes](http://marketingland.com/selling-search-social-ceo-measure-business-outcomes-73231)
| Jim Yu
If you were one of those children that sold lemonade under a homemade stand (or, like me, sold lawn-mowing services), business was pretty simple. All it took was the product or service, the flash of a toothless smile or a knock on the door, and your weekly allowance began to grow. If only digital marketing were this easy.
## Secure Search & SEO Methodology: Key Strategies & Enablers
| Jim Yu
One of the primary ways SEO changed forever in 2013 was Google’s move to 100% secure search — otherwise known as “Keyword Not Provided.” SEOs long accustomed to measuring their performance at the keyword level have been forced to rethink their measurement criteria in order to prove the value of their efforts.
## [The 3Ps of Content Measurement: Page Rank, Traffic & Engagement](http://searchenginewatch.com/author/2491/jim-yu)
| Jim Yu
Understanding content at a page level gives you a bird's eye view of what resonates with a brand's audience and drives conversions. Here are three ways you can measure the success of your content at a page level in 2014.
## [The Global SEO & Content Marketing Landscape](http://searchengineland.com/the-global-seo-content-marketing-landscape-180718)
| Jim Yu
Search unifies people across the globe, and search engines are the catalyst for making that connection. For global brands, optimizing for different search engines and different cultures increases awareness, visibility, traffic and conversions. Global SEO and content marketing are more importance than ever! The 2013 year saw search engine heroes and underdogs fight for their share of market across the globe. Here in the U.S., Google continued to dominate the U.S. search market, and Yahoo saw a steady decline while Bing consistently grew.
## [A New Direction for SEO in 2014: The Secure Search Manifesto](http://searchenginewatch.com/article/2319943/A-New-Direction-for-SEO-in-2014-The-Secure-Search-Manifesto)
| Jim Yu
SEO marketing finally matured in 2013. With more than 500 algorithm changes a year, keeping pace with innovation was a source of confusion and frustration for some people, yet provided great clarity for others. The rapid pace of change in our market, fueled by the convergence of earned, owned, and paid media has meant that the traditional SEO mindset moved from keyword-centric methodologies toward new content-centric, and key revenue based strategies. Google's move to make 100 percent of search keyword data "(not provided)" in September finally forced SEO marketers to rethink their strategies. Some people failed to identify trends, and struggled to adapt, while others took a giant innovative leap into the world of secure search. In 2014 we'll see a new content and page-centric SEO workflow form the backbone of, what I like to call, a new "Secure Search Manifesto." This new manifesto allows you to actually match your SEO and content marketing strategies to measurable business outcomes.
## [Earning Your Right to Invest More in Content](http://marketingland.com/earning-your-right-to-invest-more-in-content-your-audience-your-webpage-your-money-67687)
| Jim Yu
It’s been just five years since the term “content marketing” began appearing regularly online, and only three years since the Content Marketing Institute, an umbrella organization for content marketers, was founded. In its latest surveys, CMI found that 90% of B2C marketers use content marketing, and 93% of B2B marketers engage in content marketing techniques. mobile-tablet-phone-people. In truth, content is what marketing has always been about. Advertising, public relations, brochures, white papers, events, research reports, and websites are all standard forms of content that marketers have used for decades. CMI’s first survey in 2010 found that 90% of B2B marketers used content marketing. So what has changed, and why did we need a new term to encompass everything that marketers do?
## [Naver Optimization: 5 Best Practices](http://searchenginewatch.com/article/2319174/Naver-Optimization-5-Best-Practices)
| Jim Yu
Back in 1999, not even one year after Google incorporated in the United States, another search engine was emerging across the Pacific in South Korea. Founded by ex-Samsung employees and dubbed "Naver" (derived from the term "navigate"), the Korean web portal surfaced as a new communication tool for Koreans by Koreans. Naver Market ShareToday, while Google holds the majority of search share in many countries across the globe, Naver dominates the South Korean market. Nielsen reported back in 2011 that Naver had a stronghold on more than 70 percent of share, while Google clung to a mere 3 percent.
## [3 Ways to Connect With Your Audience](http://www.huffingtonpost.com/jim-yu/3-ways-to-connect-with-yo_b_4310644.html)
| Jim Yu
The digital world has its pros and cons. On one hand, marketers can interact with consumers en masse at any time from any location, with the hope of cultivating brand loyalty and boosting the bottom line. On the other hand, the deluge of information can be overwhelming and downright irritating for consumers -- Facebook, Instagram and Tumblr alone produce 715,856 pieces of content per minute, according to Domo. Breaking through the noise and establishing a brand voice worth listening to requires a content approach that centers on relevancy, thoughtfulness and integrity.
## [E-commerce To M-commerce: Millennials, Mobile And Holiday Shopping](http://marketingland.com/e-commerce-to-m-commerce-millennials-mobile-and-holiday-shopping-64943)
| Jim Yu
Are you ready for your mobile shopper? This is the question of the year. And while businesses continue to put off their websites’ mobile optimization, shoppers continue to use their mobile devices. In fact, comScore reported last week that Q3 2013 saw $5.8 billion in mobile commerce for the quarter, up 26 percent from Q3 2012. Currently, mobile commerce (m-commerce) accounts for more than 1 in 10 e-commerce dollars.
## Cyber Monday Optimization Checklist
_time_ November 12, 2013
Jim Yu
If you're in the ecommerce space, this is one of the busiest times of year for your business and your website. It's about to get even more hectic from here on out. The Monday after Thanksgiving, otherwise known as Cyber Monday, falls on December 2 this year. If you're keeping count, that's about two weeks away. According to a Google-conducted survey, 49 percent said they knew when they would begin the shopping race, with 26 percent citing Black Friday and Cyber Monday as the starting line.
## [Google Hummingbird & The Keyword: What You Need To Know To Stay Ahead](http://searchengineland.com/google-hummingbird-the-keyword-what-you-need-to-know-to-stay-ahead-175531)
_time_ November 5, 2013
Jim Yu
On September 26, Google told participants at its 15th anniversary event it had a new algorithm impacting more than 90 percent of searches worldwide. They called it “Hummingbird.” Google’s Amit Singhal later said it was perhaps the largest change to the algorithm since he joined the company back in 2001. This information made some marketers nervous, but at PubCon last week, Google’s Matt Cutts reminded the audience that the algorithm had been up and running for more than a month before it was announced, and no one even noticed.
## [Listen Up - Your Customers Are Talking](http://www.huffingtonpost.com/jim-yu/listen-up-your-customers_b_4146082.html)
_time_ October 24, 2013
Jim Yu
Today, the customer is in charge -- and highly vocal. The reality of customer feedback is not a new phenomenon. For as long as products have been available for consumption, consumers have been sharing their opinions on those products. The only difference between now and even five years ago is the increased ability for customers to share their feedback on extremely public platforms. Facebook, Twitter, blogs and review sites have become message boards for consumer feedback and insight. Even though companies' ability to interact with customers has improved in parallel with customers' ability to speak out, it's been estimated that among social networks and traditional selling channels, companies mishandle 80 percent of customer engagement opportunities. The information that customers share through these channels is an invaluable asset that must be considered carefully and regularly.
## [The New Imperative — Audience-Centric Content](http://marketingland.com/the-new-imperative-audience-centric-content-61915)
_time_ October 22, 2013
Jim Yu
Do you know who read your latest blog entry or saw your post on Facebook? How do you plan to navigate the maze of content marketing options — and how well does your content connect with your audience? Content marketing taps into the innate human desires to be informed, educated and entertained; and the best content programs produce high-quality content that meet those desires. But in the hurry to create blog posts, articles, reports, e-books, videos, and infographics, marketers can lose sight of what that content absolutely must do: connect with an audience. Not only that, the abundance of competing links, images, and videos on nearly every webpage create noise that can prevent quality content from being found.
## [Securing the Future of SEO: Global Brands – 5 Not Provided Solutions](http://searchenginewatch.com/article/2299970/Securing-the-Future-of-SEO-Global-Brands-5-Not-Provided-Solutions)
_time_ October 11, 2013
Andy Betts
When Google made it apparent that 100 percent of its keyword data will be "(not provided)" (to the SEO community), many reacted with anger, angst, and frustration. Others sat back to absorb the news and some, content-based marketers, embraced the news as part of the natural evolution of SEO. They saw it coming and planned ahead.
## [4 Google Carousel Optimization Tips](http://searchenginewatch.com/article/2299454/4-Google-Carousel-Optimization-Tips)
_time_ October 9, 2013
Jim Yu
The fragmentation of search results from Google's continual algorithm updates, improvements to personalized search, and changes to the SERP keep practitioners of SEO on their toes in the never-ending quest to optimize earned media. The latest, Google Carousel, presents a new opportunity to appear at the top of Google's search results, but with it also comes some new best practices.
## [BrightEdge Shifts Marketers from Keyword to Page Performance](http://searchenginewatch.com/article/2299145/BrightEdge-Shifts-Marketers-from-Keyword-to-Page-Performance)
_time_ October 7, 2013
Jessica Lee
While Google was quietly planning its release of fully secure search, BrightEdge had already launched new optimization and tracking features that analyzed websites from a page level to fill the soon-to-be gap and prepare for the shift in marketing mindset that BrightEdge said it already saw on the horizon.
## [How Real-Time Can Be a Real Success](http://www.huffingtonpost.com/jim-yu/how-realtime-can-be-a-rea_b_4025889.html)
_time_ October 3, 2013
Jim Yu
'Real-time' has recently taken on greater importance and a new meaning in the world of marketing. Brands are recognizing the value of engaging with customers through active dialogue, identifying relevant conversations and reaching out to specific audiences in the moments when those conversations are happening.
## Keyword Not Provided – Maybe Mobile Is To Blame?
| Cindy Krum
At SMX East yesterday, during the Trends in Mobile Search session, Google announced the addition of cross-device conversion reporting in AdWords and I believe this may be related to the loss of referral keyword data in Google Analytics. The new method of ad attribution helps advertisers understand cross-device and cross browser conversions, and eventually will also include attribution for click-to-call and offline conversions—a panopticon of conversion tracking! It is great for advertisers, but I believe it may have pushed mobile privacy concerns far enough to cause Google to pull back the keyword data in Google Analytics (and may possibly have caused the recent hiccup in Google Webmaster Tools as well).
## [The End of an Era: Google Says Goodbye to Keyword-Centric SEO](http://www.4hoteliers.com/features/article/7921)
| Max Starkov & Sue Wiker
Since late 2011, Google has been moving in the direction of secure search; put simply, this means that Google users’ keyword searches are 'protected' and are not disclosed to any website analytics tools, including Google Analytics, therefore showing up in analytics data as [not provided]. In other words, Google is not disclosing to website owners the keyword terms visitors use to find the site, e.g. “downtown Houston Hotels” or “Hotel near Times Square.”
## [Global SEO And Localization Excellence – What Localization Really Is](http://searchengineland.com/global-seo-and-localization-excellence-what-localization-really-is-172028)
| Jim Yu
Enterprise SEO marketers developing a global footprint see tremendous value in global SEO. Targeting greater performance from global search engines is a top priority for enterprise search marketers since it is a gateway to increase leads, conversions and revenue. Successful global SEO can translate to even greater marketing ROI since extending SEO success to global markets can be built on the reuse and repurposing of existing investments in people, content and best practices. Marketers need a global, connected approach to SEO marketing to realize these benefits.
## [Search, Social and Mobile: The Three Pillars of Modern Marketing](http://www.huffingtonpost.com/jim-yu/search-social-and-mobile-_1_b_3956672.html)
| Jim Yu
Until recently, marketers faced a dilemma: try to establish a ubiquitous presence across countless different channels, or somehow decipher which avenues to pursue based on guesses as to which would be the most fruitful. Without a crystal ball or any other method to predict results, marketers found themselves in a crippling position with limited resources and too many potential scenarios. Fortunately, in today's digital world, marketing doesn't need to be the balancing act it once was.
## [Mobile & Tablet Click Curves Confirm: Your Site is Either Page 1 or Nowhere](http://searchenginewatch.com/article/2295284/Mobile-Tablet-Click-Curves-Confirm-Your-Site-is-Either-Page-1-or-Nowhere)
| Richard Kirk
As device fragmentation has gathered pace and the penetration of smartphones and tablets has become more significant, forecasting based on click curves has become less accurate. This is because click curves to date have been based on CTR from desktop-based searches; yet for many brands the majority of traffic now comes from tablet or mobile; due to their smaller screen sizes they display different SERP formats. Following up from the very insightful mobile share report, now the folks at BrightEdge have crunched the numbers to develop the first publicly available click curves for mobile and tablet devices.
## [SES SF: Using Metrics to Make the Case for SEO in the Boardroom](http://www.clickz.com/clickz/news/2294488/ses-sf-using-metrics-to-make-the-case-for-seo-in-the-boardroom)
| Matt Kapko
SEO marketers relish the opportunity to increase spending, but when it comes time to make their case in the boardroom they often get stuck in the weeds. "You are not thinking the way the boardroom is thinking. You need to change that thinking," says Alok Jain, SEO senior manager at Walmart. He encourages his colleagues in SEO to keep their head above water by focusing on the metrics and forecasts that matter to the chief marketing officer. As CMOs and board members make decisions on where to invest finite resources for marketing, they need to be convinced of the forecasted gains in traffic, revenue, return on investment (ROI), share of voice, channel risks, and any outstanding dependencies, Jain says.
## [20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social](http://searchenginewatch.com/article/2293063/2020-Vision-20-Brands-Share-Insights-on-20-Topics-Earned-Media-Search-Social)
| Andy Betts
More than 600 senior marketers, 42 speakers, and search and social titans from Google, Google+, Microsoft, Bing, Facebook, Salesforce, and Gap came together last week at the BrightEdge Share13 conference. The goal of Share13 was to connect like-minded marketers and brands and hear from "them" about the future of search and the rise of earned media. Clearly, content has become the catalyst that has driven a dramatic rise in the importance of earned media. The convergence of social, mobile, and search marketing techniques and technology has provided marketers with a huge spectrum of opportunity to shift the digital mindset to embrace change and manage their marketing campaigns more efficiently.
## The Optimal Social Strategy: Leveraging Content to Drive Business Results
| Jim Yu
Content is king. This phrase gets thrown around a lot, and it's no surprise why. Content is being created, consumed and shared at an unprecedented scale. At a recent industry event, I was afforded the opportunity to engage with marketing leaders about the role that content plays in the digital world. It was energizing to hear about the many innovative ways in which leading brands from around the world are leveraging content to cultivate customer loyalty and deliver substantial business results.
## [Video: BrightEdge Focuses on Innovation and Delivering for Customers](http://www.clickz.com/clickz/news/2292109/video-brightedge-focuses-on-innovation-and-delivering-for-customers)
| Melanie White
ClickZ took some time at the Share13 conference on Aug. 23 to speak with Jim Yu, CEO of BrightEdge, about the SEO profession, the future of mobile, and why content is so important. "Six years ago when we started I talked a little bit about going up and down the valley and there was only a handful of people focused on earned media and SEO and now there are over a million people six years later. And I think a lot of that is because of the business impact that earned media and SEO are able to drive…That's elevating the community around search and really driving innovation," said Yu.
## [Google '(Not Provided)' Traffic Highest for Tech Industry Brands at 56% [Study]](http://searchenginewatch.com/article/2291379/Google-Not-Provided-Traffic-Highest-for-Tech-Industry-Brands-at-56-Study)
| Jessica Lee
BrightEdge recently released findings that confirmed what many marketers are dealing with today: Google's "(not provided)" designation in Google Analytics is up. Way up. But it's not the same for all industries. Some experience this nuisance more than others, with the tech industry in first position, according to the study.
## [Keyword data: Not provided, obviously](http://www.brafton.com/news/keyword-data-not-provided-obviously)
| Brafton Editorial
Brafton reported in Q4 2012 that 40 percent of searches referring traffic back to websites come in as “not provided.” At the time, the metric represented a 171 percent year-over-year increase. More, approximately 81 percent of surveyed companies said at least 30 percent of their traffic carried the “not provided” keyword label. Nearly 12 months later, a new report highlights how Google’s secure search has continued to alter the face of SEO. BrightEdge released a report that found 49 percent of collected queries did not provide any data to webmasters because of Google’s technology. In industries like computer, electronics, software and technology, as much as 56 percent of referral traffic provides marketers with no actionable keyword insights.
## [Report: Google’s Not Provided Reached 49% & Much Higher In Technology Industry](http://searchengineland.com/report-googles-not-provided-reached-49-much-higher-in-technology-industry-170463)
| Barry Schwartz
BrightEdge has released a report showing that for the 8,400 brands they tracked over the last quarter, 49% of the queries collected did not provide (i.e. not provided) search query data due to Google’s secure search. 49% was the average; in fact, it is higher for the technology industry. BrightEdge said that “56% of traffic to computer, electronics, software and technology sites is coming from Google secure search.” On the low end, such as in the entertainment and consumer services sites, the percentage of secure searches is 46%.
## [Search Marketers Need A Mobile Wake-Up Call](http://www.mediapost.com/publications/article/207275)
| Laurie Sullivan
If you're in the United States reading this, I'm sure you're one of the 100 million people who own a smartphone. Smartphones have become as common as a pen in a pocket protector of some nerdy aeronautical or computer engineer in the 1980s. Maybe you're even reading these words on the device. But just because someone owns a smartphone doesn't mean they use it to conduct a search, make a purchase, download a white paper, or complete some other type of conversion. In fact, smartphone clicks convert at one-third the rate of desktops, whereas tablets convert at nearly the same rate as desktops, according to a recent white paper from BrightEdge.
## [Quality UX & video content fuel mobile site conversions](http://www.brafton.com/news/quality-ux-video-content-fuel-mobile-site-conversions)
| Brafton Editorial
Every savvy marketer has her eye on mobile search. As newer technologies improve how smartphones and tablets perform while on the go, consumers will increasingly integrate these devices into everyday life. BrightEdge’s first “Mobile Share” report found that mobile traffic to sites is up 125 percent year-over-year, while desktop activity only rose 12 percent in the same period of time.
## [The top 5 trends cloud-focused VCs are most excited about](http://venturebeat.com/2013/08/15/the-top-5-trends-these-cloud-focused-vcs-are-most-excited-about/)
| Rebecca Grant
Cloud computing is one of the hottest areas of venture capital. Investors see it as a rapidly growing sector with massive opportunities and the long-term potential for huge returns. The theme of VentureBeat’s upcoming CloudBeat 2013 conference is “the cloud grows up.” As the sector evolves, so do the investment opportunities. But “cloud computing” is a general term. Under that umbrella, there are companies working on solutions for cloud infrastructure, security, storage, hosting, data analytics, mobile, IT, customer service, integrations, and operations. Others focus on specific verticals, like health and education. Most of the major VC firms have at least a couple of cloud companies in their portfolio, but a few sub-sectors are attracting more attention than others.
## [Mobile Traffic Up 125% but Conversions Lag Behind Desktop [Study]](https://www.brightedge.com/about/news)
Jessica Lee
It's no secret mobile usage is up, and brands are experiencing more and more visits to their website from mobile devices like smartphones and tablets. But are they converting? In the first edition of the BrightEdge Mobile Share report, data shows mobile traffic to sites is up 125 percent since 2012; yet, certain industries are seeing more traffic and conversions from mobile users than others. BrightEdge showed which sectors specifically had significant growth in mobile traffic when compared to desktop. Topping the charts was software and technology, financial services and the real estate sectors.
## [Mobile traffic surges, but monetization tricky](http://www.zdnet.com/mobile-traffic-surges-but-monetization-tricky-7000019412/)
Larry Dignan
Mobile Web traffic grew 10 times faster than the desktop, but marketing conversions are harder relative to the PC and tablet, according to a report from BrightEdge, a marketing outfit. In its Mobile Share report, BrightEdge tried to nail down mobile usage and marketing conversion.
## [4 Ways To Prepare For The Search, Social & Mobile Tipping Point](http://marketingland.com/4-ways-to-prepare-for-the-search-social-mobile-tipping-point-53686)
Jim Yu
According to the 2013 Internet Trends report released in May of 2013, mobile now accounts for 15% of all global Internet traffic and, with nearly 1.5 billion global smartphone subscribers and over 5 billion mobile phone users, learning about the way that people search, consume and share media across mobile devices is at the forefront of the search marketer’s agenda.
## [5 Steps For Optimizing Your LinkedIn Company Page](http://marketingland.com/5-steps-for-optimizing-on-linkedin-50318)
Jim Yu
With 3 million company pages and 225 million members, LinkedIn has grown over the last 10 years to become the place where professionals network and do business online. LinkedIn is truly growing beyond just a search and social media platform. The content marketing explosion has meant that influencers are sharing and engaging via content and not just looking for jobs. In previous posts, I have talked about how search and social are closely aligned, and how content is the catalyst that drives search and social activity. Today, I will present LinkedIn as a perfect example of how search and social meet content and influence.
## [Structured Data: Content, Rich Snippets & Authorship vs. Author Rank](http://searchenginewatch.com/article/2275870/Structured-Data-Content-Rich-Snippets-Authorship-vs.-Author-Rank)
Jim Yu
Over the last 12 months we have witnessed a content marketing explosion and a rapid evolution in search and social media marketing techniques. This has been driven by technological and algorithmic advancement and has changed the way we produce and consume content and data.
## [BrightEdge takes VC takings up to $63.9 million as it looks to build SEO platform](http://www.growthbusiness.co.uk/news-and-market-deals/fundraising-deals/2373353/brightedge-takes-vc-takings-up-to-and36639-million-as-it-looks-to-build-seo-platform.thtml)
Investment firms Insight Venture Partners, Intel Capital, Battery Ventures, Altos Ventures and Illuminate Ventures are investing in BrightEdge through the company's Series D funding round. Founded by Jim Yu and Lemuel Park in 2007, BrightEdge provides search engine optimisation (SEO) services to organisations looking to boost the value of marketing content. Its S3 platform uses data analytics to understand the revenue impact of earned content and has customers including Microsoft, Nike and Marriott.
## [BrightEdge Nabs $43M as Marketers Demand More Than SEO](http://pevc.dowjones.com/article?an=DJFVW00020130611e96bhfbu7&from=alert&pid=32&ReturnUrl=http%3a%2f%2fpevc.dowjones.com%3a80%2farticle%3fan%3dDJFVW00020130611e96bhfbu7%26from%3dalert%26pid%3d32)
Scott Denne
BrightEdge Technologies Inc. has raised $42.8 million in response to a growing cadre of advertisers seeking a single tool to help understand the impact of their content. Insight Venture Partners led the Series D funding, with participation from existing investors Altos Ventures, Battery Ventures, Illuminate Ventures and Intel Capital.
## [BrightEdge Secures $42.8 Million Investment to Build Essential Content Marketing Platform for Modern Businesses](http://online.wsj.com/article/PR-CO-20130611-907481.html?mod=googlenews_wsj)
BrightEdge Secures $42.8 Million Investment to Build Essential Content Marketing Platform for Modern Businesses. 110-Percent Renewal Rate, 300-Percent Brand Growth in Past 12 Months Position BrightEdge to Become Industry Standard in New World of Marketing.
## [BrightEdge Secures $42.8M In Funding, Future Is Mining Deeper Data](http://www.mediapost.com/publications/article/202196/brightedge-secures-428m-in-funding-future-is-mi.html#axzz2VwouzU8N)
Laurie Sullivan
Investors seem to love BrightEdge's approach to search engine marketing. The company raised $42.8 million in its fourth funding round. Insight Venture Partners led the latest, joining existing investors Intel Capital, Battery Ventures, Altos Ventures and Illuminate Ventures. The round brings total investments to about $65 million.
## BrightEdge Raises $42.8M For Content Marketing And SEO
| Anthony Ha
BrightEdge, a company that offers tools for search engine optimization and content marketing, is announcing that it has raised a big $42.8 million Series D. The round was led by Insight Venture Partners, with participation from existing investors Intel Capital, Battery Ventures, Altos Ventures and Illuminate Ventures. The company has now raised more than $63 million total.
## [BrightEdge raises $42.8M as focus shifts to content marketing](http://www.bizjournals.com/sanjose/news/2013/06/11/brightedge-raises-428m-as-focus.html)
| Cromwell Schubarth
BrightEdge said on Tuesday it has raised $42.8 million as its focus shifts from search engine optimization to content marketing. The San Mateo company led by CEO Jim Yu said the round was led by InsightVenture Partners, with new funds from existing investors Intel Capital, Battery Ventures, Altos Ventures and Illuminate Ventures, too. The new round brings the total raised to more than $63 million.
## [BrightEdge raises $42.8 million](http://www.bizjournals.com/sanfrancisco/blog/2013/06/brightedge-raises-428-million.html)
| Patrick Hoge
BrightEdge, a digital marketing software and services company, has closed $42.8 million in Series D round of funding led by Insight Venture Partners along with prior investors Intel Capital, Battery Ventures, Altos Ventures and Illuminate Ventures. The latest round brings the total raised by the 150-person San Mateo-based company to $65 million since it was founded in 2007.
## [BrightEdge’s $42.8 Million In Funding To Go Toward Company’s Content Marketing Solutions](http://marketingland.com/brightedge-to-invest-latest-42-8-million-round-of-funding-in-content-marketing-platform-48043)
| Amy Gesenhues
SEO and content marketing company BrightEdge has raised $42.8 million in Series D funding led by venture capital firm Insight Venture Partners, along with investments from Intel Capital, Battery Ventures, Altos Ventures and Illuminate Ventures. Originally an SEO company, BrightEdge says the newly raised funds will go toward building out their content marketing solutions. BrightEdge’s existing S3 platform is a content marketing tool that allows users to evaluate how their content influences traffic, engagement and revenue. With customized dashboards, recommendations and analysis, the platform processes data to analyze content across channels in real-time.
## [BrightEdge closes $42.8M to guide marketers through dark seas of data](http://venturebeat.com/2013/06/11/brightedge-closes-42-8m-to-guide-marketers-through-dark-seas-of-data/#yRPe6RKVVFa8J92D.99)
| Rebecca Grant
Yet another big data-meets-marketing startup has hauled in a hefty round of funding. BrightEdge has raised $42.8 million in its fourth round of funding. The company provides an enterprise grade SEO platform that applies big data analytics to marketing efforts. Founder and CEO Jim Yu said in an interview with VentureBeat that the S3 platform does three core things. It visualizes collected data in customizable dashboards with drag and drop charts. The engine indexes information from websites, search engines, mobile devices, and social media and “glues” it back together for an overall view of relevant activity.
## [$42.8M round spurs SEO startup's world domination](http://upstart.bizjournals.com/money/loot/2013/06/11/brightedge-goes-global-with-428m-round.html?page=all)
| Laura Baverman
Jim Yu was at the right place at the right time back in 2005. After almost a decade in the software industry he was managing the product team at Salesforce that released the first enterprise cloud-computing platform. He was so taken with the power of the cloud, that in 2007, he left Salesforce to put cloud-based software and marketers together. It took three years of bootstrapping to develop the SEO platform now called BrightEdge, but since 2010, growth has been enormous. So much that Yu announced today the closing of a $42.8 million round of funding led by a new and renowned investor, Insight Venture Partners.
## [LinkedIn for Marketing -- The Best Kept Secret?](http://www.huffingtonpost.com/jim-yu/linkedin-for-marketing-th_b_3362360.html)
| Jim Yu
What comes to mind when you think of LinkedIn? Probably two things: a huge social network, and a great place for recruiting or finding a job. True enough. LinkedIn these days is, in fact, 225 million members strong. And 70 percent of Brandz's Top 100 advertises jobs on LinkedIn. But I'm going to suggest that this answer doesn't go far enough. Something's missing: it's that LinkedIn is also a fantastic marketing platform. In fact, while most of us have been busy posting our resumes and contacting old friends, some of the world's top brands have learned to leverage their employees as brand ambassadors, as well as to maximize customer evangelists to grow brand awareness, and ultimately drive business. So, let's explore from this different perspective just what it is that LinkedIn provides.
## [The Content Catalyst: How Content Drives Search & Social Synergy](http://searchengineland.com/the-content-catalyst-how-content-drives-search-social-synergy-161022)
| Jim Yu
Today, many a search marketer lives in a world driven by Pandas and Penguins. SEO as we used to know it has changed forever. As Google shifts its focus to quality and relevancy, content marketing adoption has soared. It is no coincidence that the increasing focus on content marketing closely follows the significant Google algorithmic changes aiming to give users a better search experience.
## The Sudden Rise of the Digital CMO
| Jim Yu
In the world of corporate marketing the most talked about article in recent weeks has been "The Rise of the Digital CMO" in the Harvard Business Review blog site, by Jake Sorofman, a research director at Gartner. The piece is designed to be provocative -- and it does just that from its very first sentence: "Fact: When it comes to marketing spending, analog still outstrips digital by a factor of three to one." There's no disputing hard numbers, but you can argue their context. The reality is that, seven and eight figure marketing budgets aren't the appropriate measurement when thinking about digital marketing. Billboards and airplane advertorials may still have their place in the marketing mix, but the innovative approaches employed by both the most progressive enterprises, large and small, prove that measuring a solid earned media strategy is not done exclusively through the traditional marketing budget.
## [Optimizing For Facebook Graph Search: SEO Meets Social](http://searchengineland.com/facebook-graph-search-optimization-meets-social-sharing-157710)
| Jim Yu
As Facebook Graph Search evolves and marketers begin to come to grips with the opportunities provided from the social graph, it becomes clear that a combination of both search and social media tactics are required if brands aim to improve visibility in the graph search engine results. Today, I would like to focus on how you can utilize SEO and social sharing best practices to both optimize your Facebook page and foster engagement.
## [Quora Best Practice Tips for Brands](http://searchenginewatch.com/article/2263536/Quora-Best-Practice-Tips-for-Brands)
| Jim Yu
Brands are looking beyond social media giants like Facebook, Twitter, and Google+ to more niche sites such as Pinterest, which puts a big emphasis on visuals. Another niche social player worth exploring is question-and-answer site Quora. Quora ranks questions and answers by user engagement. Social media metrics on this platform center around the number of followers, views, votes and shares each question has. For example, in 2012 the most popular question on Quora was, "What are the best stories about people randomly meeting Steve Jobs?" with the answers providing a multitude of insight and shared experiences on the technology pioneer. Now let's look a little deeper at how brands and businesses use Quora.
## [Pinterest Best Practice Tips for Brands](http://searchenginewatch.com/article/2262942/Pinterest-Best-Practice-Tips-for-Brands)
| Jim Yu
When it comes to social media, Facebook, Twitter, and Google+ dominate the conversation. After all, they have large numbers of users and are still growing, thanks in part to innovations on each platform. However, for brands – especially those in sectors such as retail – it's also important to evaluate other social media platforms for possible inclusion in search and social media strategies. Your choice(s) of social media platforms depends on your business model, the profile of target audience, and industry. One social media platform brands should explore is Pinterest. Here are the latest statistics, best practices, and some tactical strategies for one of the hottest and fastest-growing platforms.
## [Pinterest and Quora for Business? Ignore at Your Peril](http://www.huffingtonpost.com/jim-yu/pinterest-and-quora-for-b_b_3046967.html)
| Jim Yu
Quick: what business Top 10 list contains such strange bedfellows as Starbucks, Disney, Walmart, General Electric and Louis Vuitton? I'll bet you didn't guess Pinterest. Since it introduced Pinterest for Business just last November, the three-year-old pinboard photosharing website has been on fire. And if you haven't yet heard of Pinterest for Business and the company's new set of tools and terms designed to help brands use the site to engage users, you'd better catch up fast. Already diverse businesses including consumer brands, designers, bloggers, retailers, online merchants, publications, non-profits and local businesses have already jumped on the 'PforB' bandwagon.
## [Travelocity Sees 67% Boost in SEO](http://www.clickz.com/clickz/news/2260361/travelocity-sees-67-boost-in-seo)
| Melanie White
Last month BrightEdge released its latest technological product, Content Optimizer. Built as a tight integration into Adobe Experience Manager, the product claimed to allow marketers the opportunity to optimize new content for search rankings, traffic, and conversions as it is being authored. Fast forward four weeks and Content Optimizer already has one happy customer. Online travel agency Travelocity says that the product has fixed 67 percent of its search engine optimization (SEO) errors. In addition, the company now enjoys greater time-savings, content team alignment, and faster website policy adoption.
## [How To Mine Your Local Market Site Search Keyword Goldmine](http://searchengineland.com/how-to-mine-your-local-market-site-search-keyword-gold-mine-151165)
| Bill Hunt
The lowly keyword phrase seems to be getting more attention these days. Last month, I spoke at SMX West about big data and co-optimization, then finished up at the International Search Summit with global keyword research and management. Based on the recently released 2013 Search Marketer Survey from BrightEdge, it appears as though global search marketing activities might finally be top of mind for search marketers.
## The Synergy & Benefits of Optimizing Content as You Write
| Jim Yu
Search and social media technologies have taken huge strides over the last few years changing, adapting, and building tools and platforms to innovate in line with the rapid pace of the ever-changing online media landscape. With the rapid adoption and renewed interest in content, part cause and part consequence of Google's Panda and Penguin updates, search engine optimization (SEO) tactics, tools, and business processes have changed dramatically.
## [Finding ‘huge’ content marketing opportunities in ‘big’ data – #SESNY](http://www.brafton.com/news/finding-huge-content-marketing-opportunities-in-big-data-sesny)
| Brafton Editorial
“Big data” is a big buzzword in the content marketing world. But marketers can’t be intimidated by the phrase. At SES New York, Jim Yu, CEO of BrightEdge, and Jacob Hagemann, CEO of Hoosh Technology, helped marketers break down big data into actionable ideas for their content marketing campaigns.
## [Three Myths About Big Data and Marketing](http://www.huffingtonpost.com/jim-yu/big-data-marketing_b_2956660.html)
| Jim Yu
Tech story of the year -- Big Data. Everyone is talking about how Big Data will save the oceans, predict the weather and track the functions of human bodies. When it comes to the world of business, Big Data will transform marketing forever. Experts say Big Data will deliver the right messages to the right consumers at the right time, turning advertising into a true one-to-one medium.
## [3 Out Of 4 Top 100 Global Brands On Google+, YouTube Use At 85%](http://searchengineland.com/3-out-of-4-top-100-global-brands-adopt-google-plus-youtube-150557?utm_source=twbutton&utm_medium=twitter&utm_campaign=tweet)
| Jim Yu
Google+ is poised for major growth with 3 out of 4 top 100 brands on the network. With 85% adoption, YouTube is a hit among marketers. Together, Google+ and YouTube make Google a search and social media powerhouse.
## [Think Outside The Box When Optimizing Real-World And Digital Content Marketing](http://www.mediapost.com/publications/article/194488/think-outside-the-box-when-optimizing-real-world-a.html#axzz2OI5YxFJh)
| Laurie Sullivan
Some 83% of search marketers will focus more time on content to drive search performance in 2013, according to research released Wednesday.
## [Mobile & Tablet Optimization: The Next Enterprise Search Frontier](http://searchenginewatch.com/article/2250247/Mobile-Tablet-Optimization-The-Next-Enterprise-Search-Frontier)
| Jim Yu
For years now we have heard the phrase “the year of mobile.” In 2013 we are getting much closer to that prediction becoming true. A key theme during many sessions at this year's SES London was the growth of mobile and tablet search.
## [How Search & Social Will Hit The Fast Forward Button In 2013](http://searchengineland.com/how-search-social-will-hit-the-fast-forward-button-in-2013-147364)
| Jim Yu
The search and social graphs have made giant strides in the recent past. Even two years ago, people were skeptical about the relationship between search and social media. Fast-forward to 2013, and we are now faced with a complex and large search and social ecosystem that offers a world of opportunity to SEO marketers while transforming their role.
## [Google+ Strengthens Social Position With 9,400 Percent Growth](http://www.clickz.com/clickz/news/2243029/google-strengthens-position-with-9-400-percent-growth)
| Melanie White
Google+ is establishing itself as the mainstream social network for top brands with a 9,400 percent increase in followers since last year, according to a report by BrightEdge. The ‘Social Share' report tracks social media adoption trends for the BrandZ top 100 global brands including Apple, Google, IBM, BMW, RedBull and Samsung. The report also provides insights into how YouTube is performing as a social media network.
## [How Brands Are Preparing for 2013: 10 Future-Proof SEO Steps](http://searchenginewatch.com/article/2240667/How-Brands-Are-Preparing-for-2013-10-Future-Proof-SEO-Steps)
| Jim Yu
2012 saw plenty of change in the SEO industry. The search algorithms have changed, the SERP results have changed, and how SEO professionals operate is changing. While the search landscape has grown and matured, it presents several challenges as well as opportunities to take enterprise SEO to a new level in 2013.
## [How Big Brands Can Optimise Local Search in 2013: A 5-Point Plan](http://www.koozai.com/blog/search-marketing/how-big-brands-can-optimise-local-search-in-2013-a-5-point-plan/)
| Mark Mitchell
Search Engine Optimisation is a key component in most online marketing plans today. A huge amount of time is spent optimising content and pages for better visibility on search engines. However, the majority of SEO plans fail to effectively account for the impact of local on organic search performance. As search is becoming increasingly more local, this is a substantial missed opportunity.
## How to Forecast the Future Value of SEO in 7 Steps
| Jim Yu
The most dynamic SEO marketers want to understand the business value of SEO projects to assess the ultimate impact of SEO on their business. Quantifying the value of SEO allows them to make a business case to executives for investments while allowing them to focus on opportunities that promise the maximum results such as revenue and cost savings.
## [Google Lucky Number 7: Differences In New Google SERP Across Retail, Finance & Technology](http://searchengineland.com/google-lucky-number-7-differences-in-new-google-serp-across-retail-finance-and-technology-135871)
| Jim Yu
What do 26,000 keywords tell us about the latest Google 7 change and the new Google SERP? As the Google SERP continues to evolve and brands aim to increase their control over search results, the emergence of a new type of SERP has interesting implications for SEO Managers.
## [Wanted: Job candidates with diverse backgrounds to fill severe big-data jobs shortage](http://news.idg.no/cw/art.cfm?id=F31268F6-C955-FF27-2C884C688D2560C4)
| Fred O’Connor
To handle the more than 100TB of data processed each week by BrightEdge, a San Mateo, California, startup that helps companies manage their search engine rankings, CEO and founder Jim Yu wants data workers who grasp the entire scope of big data processing.
## [BrightEdge Integrates SEO, Social Media & 81 New Cities](http://www.stateofdigital.com/brightedge-integrates-seo-across-digital-marketing-channels-social-media/)
| Jackie Hole
Several weeks ago, BrightEdge updated their S3 product platform to enable users to integrate SEO with digital marketing social marketing and paid search channels. We caught up with Jim Yu at SMX East to get an overview of the new additions to the platform.
## [Google is 'No Longer a Black Box' at BrightEdge #Share12](http://searchenginewatch.com/article/2206393/Google-is-No-Longer-a-Black-Box-at-BrightEdge-Share12)
| Jonathan Allen
One of the themes of the industry panel I moderated at BrightEdge Share 12 was whether Google is still "a Black Box"… and whether marketers needed their own Black Box to deal with Google's Black Box. Have marketers entered a new era of automation where, in a Spy Vs Spy scenario, big data appliances are able to measure, analyze and respond to each other? I caught up with Leo Haryono, Director of SEO at Macy's and Lemuel Park, CTO of BrightEdge to get their view on this question.
## [How Adobe Uses Search Data to Drive Cross-Channel Sales](http://www.clickz.com/clickz/news/2205456/how-adobe-uses-search-data-to-drive-crosschannel-sales)
| Susan Kuchinskas
Speaking at the BrightEdge Share12 Conference in San Francisco yesterday, Lloyd (above) laid out the way Adobe allocates its search resources and how it uses content optimization to improve ROI across all channels.
## [Soar above the SEO bar with page-centric strategy](http://econsultancy.com/us/blog/10690-soar-above-the-seo-bar-with-page-centric-strategy)
| Nag Patta
As search marketers, we know that there are proven methods of improving our page rank such as creating unique and relevant content with the right keywords, promoting this content, and building links from the domains that matter. These are methods that have been used for the past ten years and while, these methods have been quite effective, SEO is more complex today. The rise of social media as an effective SEO tool, the growing competitiveness of SEO, and tough guidelines by search engines, call for a re-evaluation of how we have been doing SEO.
## [3M on Winning the Second Click with Big Data Appliances at BrightEdge #Share12](http://searchenginewatch.com/article/2204403/3M-on-Winning-the-Second-Click-with-Big-Data-Appliances-at-BrightEdge-Share12)
| Jonathan Allen
On Wednesday I will be moderating a panel at BrightEdge Share 12, on the theme of a "New Direction of SEO" and will be joined by Raj Rao, VP of Global eTransformation at 3M, Leo Haryono, SEO Director at Macy’s and Andy Johns, Product Manager of User Growth at Quora. What's exciting about this panel is that the challenges these brands face represent the entire range of challenges facing our industry – from B2B search targeting, to consumer facing e-commerce, to growing a startup by leading with content. The role SEO plays in the growth of these brands is both critical, yet nuanced, and part of a broader marketing strategy.
## [Q&A: BrightEdge's Brad Mattick on SEO enterprise technology](http://econsultancy.com/us/blog/10547-q-a-brightedge-s-brad-mattick-on-seo-enterprise-technology)
| Graham Charlton
What do you think is driving growth in the SEO enterprise technology market? The biggest single driver for growth is the ability to measure the current business impact of SEO and forecast future returns. The market has transitioned from a technology and feature conversation to an ROI conversation. One of the early innovations at BrightEdge was to integrate with site analytics technology (such as SiteCatalyst, Webtrends, Google Analytics) to track and measure the economic value of SEO-driven sales.
## Getting Ahead Of The Competition - An 8 Step Approach Using Share Of Voice
| Jim Yu
For many search marketers tactical approaches to managing and optimizing SEO campaigns fills much of their time in their very busy diaries. However as SEO and social media disciplines merge, the importance of SEO is slowly rising to the top of many a C-Level agenda as a key driver of business goals including top line and bottom line. Understanding where your competitors are positioned in SEO is one important aspect in today’s competitive landscape for meeting your organic search goals.
## [Google Shopping – The Balance Between Old & New](http://searchengineland.com/google-shopping-%E2%80%93-the-balance-between-old-new-129011)
| Jim Yu
One of the most talked about changes introduced by Google on May 31, 2012, is the launch of a paid program from Google Shopping based on Product Listing Ads (PLA). Since its announcement, we have seen a huge change in shopping results. Google Shopping listings replace the current Google Product Search listings, which are part of the organic search listings. In this post, I will explain what Google Shopping is all about, how it affects retail merchants and outline steps to mitigate the impact and seize opportunity.
## [Google+ proven to be increasingly important for brands](http://www.thedrum.com/news/2012/08/01/google-proven-be-increasingly-important-brands)
| John Glenday
A new social media report conducted by BrightEdge, specialists in SEO, has found that leading brands such as H & M, Toyota and Red Bull find Google+ to be an increasingly important home for their brands.
## [Google+ Adoption Among Big Brands Growing, Pages Featured More in SERPs](http://searchenginewatch.com/article/2196139/Google-Adoption-Among-Big-Brands-Growing-Pages-Featured-More-in-SERPs)
| Miranda Miller
Three out of four of the Top 100 brands are now on Google+. In the past two months, Visa, Hermes, and Wells Fargo have all joined the Google+ network with their own fan pages. Growth is slowing, but that’s to be expected, given the astronomical adoption rate among big brands when Google+ was first introduced.
## [Google+ Increases Big Brand Users, But Not Engagement](http://siliconangle.com/blog/2012/08/01/google-increases-big-brand-users-but-not-engagement/)
| Kathryn Buford
While Google pursues better and fresher content with its recent Wildfire acquisition, its Google+ platform must also innovate to match user engagement levels comparable to Facebook and Twitter. A SocialShare Report from BrightEdge shows that Google+ is gaining momentum with big brands like Visa, H&M and Red Bull creating Google+ pages and bringing their followings with them. These brands, however, are not necessarily fostering consumer interaction.
## [Report: Major Brand Adoption Of Facebook & Google+ Has Dropped](http://marketingland.com/report-major-brand-adoption-of-facebook-google-facebook-has-dropped-17854)
| Matt McGee
Fewer “top brands” are using Facebook and Google+ today than eight months ago. But it’s not a huge decline and may just represent the normal coming and going of online brand activities.
## [Top brands flock to Google+ but their fans slow to follow](http://www.brafton.com/news/top-brands-flock-to-google-but-their-fans-slow-to-follow)
| Brafton Editorial
A report from BrightEdge found that Google+ is attracting more top brands to its network, with 75 of the top 100 U.S. businesses maintaining presences on the site. However, only 15 million Google+ users have placed one of these companies in a Circle, compared with 481 million Facebook users who have Liked at least one brand.
## [Google+ catching Facebook in brand pages but not fans … and why that’s OK with companies](http://venturebeat.com/2012/07/31/google-facebook-twitter-brand-pages/)
| John Koetsier
A new study of Facebook, Twitter, and Google+ tracked the ongoing evolution of brands interacting with consumers and concludes that while growing, Google+ is still definitely playing second fiddle to Facebook and Twitter. But with the SEO benefits Google+ can deliver, brands may not care.
## [Brands, not the public, are now flocking to Google+](http://sociable.co/social-media/brands-not-the-public-are-now-flocking-to-google/)
| Piers Dillon Scott
The slow but unstoppable rise of Google+ continues but while G+ is acquiring a large number of users it’s so far struggling to encourage them to engage, according to data released by the research firm BrightEdge today.
## [Google+ Followers Up, Actively Follow Top 100 Brands](http://www.mediapost.com/publications/article/179884/google-followers-up-actively-follow-top-100-bran.html#axzz2O7mYO8QB)
| Laurie Sullivan
The number of people following the top 100 brands in the Google+ social network rose 54% to 12 million in the past two months, according to a study released Tuesday. The top 10 brands have more than 9 million followers, accounting for 75% of the Google+ total follower base.
## [BrightEdge Looks Toward Majestic Backlinks](http://www.mediapost.com/publications/article/176478/brightedge-reaches-into-local-optimization.html#axzz2O7mYO8QB)
| Laurie Sullivan
Worthless links drag down a Web site's ranking. Strong link profiles help a site build authority. Having a tool to find the links requires marketers to walk a fine line between black and white search engine optimization (SCO).
## [BrightEdge Reaches Into Local Optimization](http://www.mediapost.com/publications/article/176478/brightedge-reaches-into-local-optimization.html#axzz2O7mYO8QB)
BrightEdge is introducing a service dubbed Local Search Management that lets marketers optimize search rankings for location-specific searches. The tool identifies variations in search performance, based on geographic location of the query. It also takes into consideration the growing importance of local results. Among them, the most common search terms "coffee," "ATM" or "hotel."
## [Marriott Selects BrightEdge S3 Platform for SEO Management](http://www.hotelinteractive.com/article.aspx?articleID=25351)
BrightEdge, the global leader in enterprise SEO, today announced that Marriott International has selected BrightEdge’s enterprise-grade S3 SEO platform to manage and improve its footprint for organic search.
## [Marriott Bolsters SEO with New Management Platform](http://hospitalitytechnology.edgl.com/news/Marriott-Bolsters-SEO-with-New-Management-Platform-80419?googleid=80419)
| Hospitality Technology
Marriott International has selected BrightEdge enterprise-grade S3 SEO platform to manage and improve its footprint for organic search. Marriott joins BrightEdge’s rapidly growing hospitality and travel client base which includes leading travel and hospitality agencies HeBS Digital and Vizergy, car rental giant Alamo, Travelocity, and the White Lodging Group.
## [How To Tweet What You Want, Because Content Matters](http://searchengineland.com/how-to-tweet-what-you-want-because-content-matters-121748?utm_source=Authenticate&utm_medium=twitter&utm_campaign=feed-main)
| Aaron Friedman
With the trends that we are seeing in the search engines as they become more and more social, I think it is fair to assume that social sharing will be a major part (or at the very least, be a piece) of consideration in any future updates. This is exactly why it’s more important than ever for marketers to understand what aspects of Social Media and which social signals actually help us and our clients get maximum visibility in the search engines.
## [BrightEdge, Twitter Team To Improve ROI](http://www.mediapost.com/publications/article/173150/brightedge-twitter-team-to-improve-roi.html#axzz2O7mYO8QB)
| Laurie Sullivan
A new BrightEdge report details a 47% increase in engine rankings when aligning Twitter and organic search. Tiny Prints achieved the uptick, improving online conversions and ROIs.
## [BrightEdge Secures Patent for Determining “Share of Voice” in Search](http://www.adotas.com/2012/04/brightedge-secures-patent-for-determining-share-of-voice-in-search/)
| Brian LaRue
Search engine optimization software provider BrightEdge announced it had been awarded an official patent late yesterday, which is a first for not just the company, but for the whole SEO niche, according to BrightEdge execs (meanwhile, it’s the 8-millionth-and-change for the U.S.). It’s called “Operationalizing Search Engine Optimization,” and it reflects the company’s capacity in measuring “share of voice” in organic search engine rankings. (Spell check, by failing to recognize the word “operationalizing,” seems at least to support the concept’s uniqueness.)
## [BrightEdge Secures 'Share Of Voice' Patent](http://www.mediapost.com/publications/article/172448/brightedge-secures-share-of-voice-patent.html#axzz2O7mYO8QB)
| Laurie Sullivan
Patents have become bargaining chips for tech companies. Microsoft paid $1.1 billion for 800 from AOL, and Google's move to acquire Motorola Mobility for $12.5 billion was driven, in part, by a patent portfolio. Now, the United States Patent and Trademark Office has issued BrightEdge Technologies, an enterprise SEO platform provider, its first patent that measures share of voice in search engine rankings.
## [Yelp SEO Campaign Highlights 8 Local SEO Best Practices](http://searchenginewatch.com/article/2198503/Yelp-SEO-Campaign-Highlights-8-Local-SEO-Best-Practices)
| Miranda Miller
Are you missing an opportunity to fully understand and take advantage of the impact of local on search engine rankings? A new whitepaper from BrightEdge shares insights into how Yelp.com optimizes for local and highlights best practices for marketers.
## [SEO Service BrightEdge Raises $12.6M](http://techcrunch.com/2012/03/15/brightedge-series-c/)
| Anthony Ha
BrightEdge, a startup that offers tools for large companies to manage their search engine rankings, has raised $12.6 million in a Series C round of funding.
## Intel Capital Leads $12.6 Million BrightEdge Investment
March 15, 2012 | Laurie Sullivan
BrightEdge announced funding Thursday from the venture capital arm of the largest microprocessor company. Intel's venture capital arm -- Intel Capital, along with supporting investment from existing investors Battery Ventures, Altos Ventures and Illuminate Ventures, infused $12.6 million in the search and social management company.
## [BrightEdge gets $12.6M for search/social optimization Intel Capital leads round; Battery Ventures, Altos Ventures, Illuminate Ventures join](http://vator.tv/news/2012-03-15-brightedge-gets-126m-for-search-social-optimization)
March 15, 2012 | Bambi Francisco Roizen
One company helping corporations with optimization for both organic search and social is five-year-old BrightEdge, which announced Thursday that it's raised $12.6 million in a Series C round of funding, led by Intel Capital, and existing investors, Battery Ventures, Altos Venture and Illuminate Ventures participating as well. This brings the total round of funding to $21.8 million.
Read more at [Vator](http://vator.tv/news/2012-03-15-brightedge-gets-126m-for-search-social-...).
## [Study: Some Industries Would’ve Made $112 Million More with Better SEO](http://www.adotas.com/2012/01/study-some-industries-wouldve-made-112-million-more-with-better-seo/)
January 23, 2012 | Brian LaRue
According to a study conducted by search engine optimization platform BrightEdge, retail, financial services and technology brands could’ve earned $112 million more in sales if they had utilized, as a release issued this morning puts it, “more aggressive or effective search optimization activities.” On average, the survey found, lackluster SEO practices meant there was $51 million out there that retail and financial services companies each could’ve earned. Hardware and software businesses (who arguably should know better, but at least seem to get this more fully than the two aforementioned industries.
## [Brands Leave Millions On Table Without ROI Crystal Ball](http://www.mediapost.com/publications/article/166254/brands-leave-millions-on-table-without-roi-crystal.html)
January 21, 2012 | Laurie Sullivan
Retail, financial services and technology brands continue to leave more than $112 million in sales on the table that they could add to their coffers by being more aggressive in search engine optimization. That's according to findings scheduled for release Monday by BrightEdge, a digital marketing platform provider.
## [Search Marketers Value Social, Global; Plan to Increase SEM Tech Spend in 2012](http://searchenginewatch.com/article/2135045/Search-Marketers-Value-Social-Global-Plan-to-Increase-SEM-Tech-Spend-in-2012/)
January 6, 2012 | Miranda Miller
Brands recognize that search marketing has a strong ROI, with 72 percent of recently surveyed search marketers indicating they plan to increase their SEM technology spend this year over 2011. 26 percent foresee spending at the same level, while just 2 percent of respondents intend to reduce their investments in search marketing technology. The maturity of enterprise SEO platforms has reached mainstream adoption, notes BrightEdge in their 2012 Search Marketers Survey report.
## [Today's Top Stories: Google+ Brand Pages, Amazon Kindle Update](http://mashable.com/2011/12/21/todays-top-stories-google-brand-pages-amazon-kindle-update/)
December 21, 2011 | Stan Schroeder
Most of the top brands have their own Google+ Page, but their popularity leaves something to be desired. According to BrightEdge, 77 of the top 100 brands now have Google+ pages (for comparison, 93 of the top 100 have Facebook Pages). The total number of followers for those 77 brands is now 222,000.
## [Most Top Brands Have Google+ Pages, But Few Have Many Followers](http://mashable.com/2011/12/20/most-top-brands-have-google-pages-but-few-have-many-followers/)
December 20, 2011 | Todd Wasserman
BrightEdge found that 77 of the top 100 brands (as determined by Millward Brown's Top 100 Most Valuable Global Brands 2011 list) now have G+ pages. In comparison, 93 of the top 100 have Facebook Pages. The total number of followers for those 77 brands is now 222,000 vs. 147,000 when BrightEdge took its first survey of G+ brand pages last month.
## [Google adds Google+ brand pages to search results](http://news.cnet.com/8301-1023_3-57345833-93/google-adds-google-brand-pages-to-search-results/)
December 20, 2011 | Steven Musil
In a move that is likely to raise more concerns about anti-competitive behavior, Google has begun listing its Google+ brand pages on its search engine results page. The page listings, which were noted today by researcher BrightEdge Technologies but previously reported by All About Content, include promotional messages from the brands, producing what is essentially an advertisement for the brand, as well as Google's social network.
## [Google+ Brand Pages Begin Showing Up in Primary Search Results](http://mashable.com/2011/12/20/google-brand-pages-search/)
December 20, 2011 | Todd Wasserman
In a move that could raise some charges of anti-competitive behavior, Google has begun integrating Google+ brand page information in primary search results. The inclusion, noted by researcher BrightEdge, appears only for some brands at the moment. BrightEdge, which has tracked Google+ brand pages since they went live on Nov. 7, just noticed the Google+ integration on Dec. 20.(Though Search Engine Land discovered it last month.)
## Adobe Integrates BrightEdge Technology, Opens Search Campaigns
| Laurie Sullivan
Adobe has integrated digital marketing suite technology from search engine optimization platform provider BrightEdge to support search marketing campaigns. The companies plan to announce the integration on Monday.
## [Biz Break: Google's iTunes rival, Nook Tablet unveiled](http://www.mercurynews.com/news/ci_19350311?source=rss)
| Jeremy C. Owens
Today: Google (GOOG) announces Google Music as its host of other services continue to grow. Also: Barnes & Noble's Nook Tablet released a day early, and positive economic news can't stop stocks from dropping.
## [Report: 61 Percent Of Top Brands Have Created Google+ Pages, But No One Is Following](http://techcrunch.com/2011/11/16/report-61-percent-of-top-brands-have-created-google-pages-but-no-one-is-following/)
| LEENA RAO
SEO firm BrightEdge is reporting that 61 percent of world’s top 100 brands have already created Google+ pages. As we reported last week, Google launched “Pages” for Google+ to allows brands, products, companies, businesses, and organizations to build their very own tailored Google+ presence.
## [Google+ pages are gaining brands, followers to come](http://vator.tv/news/2011-11-16-google-pages-are-gaining-brands-followers-to-come)
| Krystal Peak
Google+ continues to roll out new updates and tools for its social networking platform. Google announced Wednesday that news organizations and companies that have created a Google+ page could affix a code in their social networking badges so that people could not only share information on a website by choosing to click +1, but also by adding the page or company to their Google+ circle.
## [BrightEdge Assembles Triad Of Signals For S3'S Cross-Channel Brand Optimization](http://www.mediapost.com/publications/article/160241/brightedge-bridges-search-social-into-next-gen-pl.html#axzz2OJJaTUgO)
| Gavin Dunaway
A little more than a year after its launch, SEO management platform BrightEdge is re-branding itself as something quite bigger with the release of the S3 platform, which pulls together site, search and social data for multi-channel brand optimization and marketing.
## [SearchCap: The Day In Search, October 11, 2011](http://searchengineland.com/searchcap-the-day-in-search-october-11-2011-96559)
| Barry Schwartz
What happened in search today, as reported on Search Engine Land and from other places across the web.
## [BrightEdge Bridges Search, Social Into Next-Gen Platform](http://www.mediapost.com/publications/article/160241/brightedge-bridges-search-social-into-next-gen-pl.html#axzz2OJJaTUgO)
| Laurie Sullivan
The explosion of data produced by search and social signals captured through technology continues to force search platform providers to redesign tools supporting advertising clients. BrightEdge becomes the latest to combine and use Web site, search and social signals.
## [Microsoft, Twitter Extend Agreement to Search Tweets](http://www.pcmag.com/article2/0,2817,2392523,00.asp?kc=PCRSS03069TX1K0001121)
| Mark Hachman
Microsoft's Bing search engine and MSN appear to have tied the knot with Twitter in a commitment ceremony played out online Tuesday afternoon. In a series of posts back and forth between the Bing and Twitter Twitter accounts, the two sides agreed to "stick together and do bigger and better things".
## [Adding a Twitter Share Button Adds 7x More Exposure](http://searchenginewatch.com/article/2106140/Adding-a-Twitter-Share-Button-Adds-7x-More-Exposure-Report)
| Danny Goodwin
Websites that display Twitter’s Tweet button on their homepage get seven times more social media mentions than sites without the button, according to a new report out today from enterprise SEO platform provider BrightEdge. That figure is based on an analysis of more than 4 million tweets.
## [Twitter share button increases site exposure 7x](http://vator.tv/news/2011-09-01-twitter-share-button-increases-site-exposure-7x)
| Faith Merino
A study by BrightEdge finds that sites with social media sharing buttons get more exposure.
## [Sites That Help Their Users Tweet Are More Likely to Get Tweeted](http://allthingsd.com/20110901/sites-that-help-their-users-tweet-are-more-likely-to-get-tweeted/)
| Liz Gannes
Web pages that include Twitter share buttons and links are seven times more likely to be mentioned in tweets, according to a new study by SEO firm BrightEdge. Yet 57.5 percent of the top 10,000 Web sites do not include Twitter buttons, BrightEdge found.
## [Pages That Display Tweet Buttons See 7x More Social Mentions](http://www.brafton.com/news/study-51-percent-of-sites-have-yet-to-add-social-plugins)
| Greg Finn
In a recent report released by BrightEdge, an enterprise SEO company, stats were released showing correlation between social buttons and social shares. Data showed that pages that displayed the Tweet button saw 7 times more social media mentions than pages that didn’t feature the button. This data was pulled from the “top 10,000 sites on the web.”
## [Twitter buttons drive social media interactions](http://www.brafton.com/news/twitter-buttons-drive-social-media-interactions)
| Brafton Editorial
A new report from Bright Edge suggests that featuring social share plug-ins, such as Twitter's retweet button, on a brand's website may encourage more visitor interaction.
## [Study Shows Twitter Button's Powerful Influence on Sharing](http://www.pcmag.com/article2/0,2817,2392306,00.asp)
| Mark Hachman
Sites that have implemented a Twitter "tweet" button are seven times more likely to have their content shared, a report from BrightEdge said Thursday.
## [Weighing In-House vs Agency SEO For Enterprise Search Strategies](http://searchengineland.com/weighing-in-house-vs-agency-seo-for-enterprise-search-strategies-85326)
| Adam Audette
Working on the agency side of search for many years has taught me some valuable lessons. I’ve been privileged to work with the best and brightest, and by turns, saddled to work with the worst and dullest. I’ve seen a little bit of everything: those that get it, those that don’t, and those that don’t know what to get!
## [Google's +1 button rising in popularity](http://money.msn.com/top-stocks/post.aspx?post=57901d87-9e8a-4931-a02c-2cb5de66a5f2)
A study has found that Google's +1 button is now more common than Twitter's tweet button on the home pages of the 10,000 largest sites. In fact, the +1 button is now on 4.4% of those sites' front pages -- a 33% increase from a month ago, according to search-engine optimization company BrightEdge.
## [Google +1 Button on More Homepages than Tweet Button](http://searchenginewatch.com/article/2092682/Google-1-Button-on-More-Homepages-than-Tweet-Button)
| Rob Young
A study from BrightEdge examining the prevalence of social plugins on the home pages of major sites shows that Facebook is still the most dominant social button on the web. Google +1, however, is growing quickly, having seen a 28 percent increase in adoption over the last month.
## [Google Plus: Sorry for the spam](http://www.washingtonpost.com/blogs/faster-forward/post/google-sorry-for-the-spam/2011/07/11/gIQAPM1u8H_blog.html?wprss=faster-forward)
| Hayley Tsukayama
Google social lead Vic Gundrota apologized to Google + users for a site malfunction that caused the network to spam them over the weekend.
## [Google+: 5 Big Developments](http://www.pcworld.com/article/235381/google_plus_five_big_developments.html)
| Ian Paul
Google+ is not even two weeks old yet and is already becoming a social networking favorite among early adopters.
## [Google Is Now Pushing More (Share) Buttons Than Twitter](http://www.fastcompany.com/1766260/google-now-pushing-more-share-buttons-twitter)
| Kim Eaton
According to one set of analytics, the Google+ social network has resulted in such rapid adoption of a "+1" button on websites that it's outclassed sharing stalwart Twitter already. Here's why that matters--only a little.
## [Facebook plugins most used, Google +1 button passes Twitter buttons](http://www.zdnet.com/blog/facebook/facebook-plugins-most-used-google-1-button-passes-twitter-buttons/2101)
| Emil Protalinski
BrightEdge, an enterprise SEO platform, has released a report on the links from social networks to the top 10,000 websites and their adoption of social sharing plugins. The findings, which compared data from June 2011 and July 2011, show that Facebook and Twitter are both doing very well. Facebook has a clear edge though, while Google already shows signs of being able to seriously compete.
## [Google +1 button already squashing Twitter plugins](http://vator.tv/news/2011-07-08-google-1-button-already-squashing-twitter-plugins#IbUxQTx5EKpBXFCT.99)
| Ronny Kerr
Almost two weeks out in the wild, how well is Google’s little social network doing? So well, one might say, that Twitter should be a little worried.
## [Report: Facebook Like Button Most Used, Google +1 Button Surging](http://searchengineland.com/report-facebook-has-the-most-implemented-social-plugins-googles-1-surging-84926)
| Greg Finn
Today BrightEdge, an enterprise SEO platform, released a report on the adoption of social sharing plugins on websites and links to those sites. The findings show that about half of the top 10,000 websites have a link to their Facebook pages from their home page, 40% link to their Twitter pages and when it comes to like buttons, Google+ is now second place to Facebook.
## [Study: 51 percent of sites have yet to add social plugins](https://www.brightedge.com/about/news#study-51-percent-of-sites-have-yet-to-add-social-plugins)
| Brafton
Social media content is increasingly paramount to engaging consumers and bolstering brand awareness. However, a recent report from Bright Edge suggests that many of the top 10,000 websites don’t link to Facebook or Twitter on their homepages, thereby limiting the effects of their social media campaigns.
## [Google's +1 Button Already More Widespread Than Twitter's Tweet Button [STATS]](http://mashable.com/2011/07/08/google-button-twitter-share-button/)
| Todd Wasserman
Google's +1 buttons have only been out for about a month, but they're already more common than the tweet button on major web destinations.
## [Google’s +1 Shows Impressive Pub-Adoption Rate](http://www.adotas.com/2011/07/googles-1-shows-impressive-pub-adoption-rate/)
| Gavin Dunaway
Launched at the end of March, Google’s +1 button — big G’s social endorsement equivalent to a Facebook Like — is already carving out a niche for itself according to research from social-infused SEO platform BrightEdge. Four percent of the top 10,000 sites have added a +1 button to their homepages, up 33% since the beginning of June.
## [World's Top Sites Like Facebook, But Google's +1 On the Rise](http://www.pcmag.com/article2/0,2817,2388271,00.asp)
| Mark Hachman
A number of top Web sites are missing the boat when it comes to social media - but Facebook, followed by Google, remains the preferred choice. In a short Friday report released by BrightEdge of social adoption among top Web sites, the platform estimated that just 51 percent include a Twitter or a Facebook link on the site's front page. The survey examined the main home pages of the world's top 10,000 sites, it said.
## [Facebook Teams Up With BrightEdge To Help Brands Better Manage Social SEO Of Pages](http://techcrunch.com/2011/06/07/facebook-teams-up-with-brightedge-to-help-brands-better-manage-social-seo-of-pages/)
| Leena Rao
As we wrote a few months ago, SEO firm BrightEdge released a study showing that the majority of brands are doing little to optimize their Twitter or Facebook pages to make them more discoverable in search results. And because of this many high-profile brands’ Facebook pages are buried in search results. Well, Facebook took note and decided to team up with the firm to co-author a white paper educating brands on social SEO.
## [BrightEdge Sharpen Competitive SEO Tactics with comScore Data](http://searchenginewatch.com/article/2068614/BrightEdge-Sharpen-Competitive-SEO-Tactics-with-comScore-Data)
| Jonathan Allen
BrightEdge, an SEO software platform which prides itself on having an open technology platform has teamed up with comScore to bring panel-based competitive data to its SEO tool set.
## [BrightEdge Installs ComScore Consumer Search Data Into SEO Platform](http://www.adotas.com/2011/05/brightedge-installs-comscore-consumer-search-date-into-seo-platform/)
| Gavin Dunaway
Enterprise SEO platform BrightEdge is integrating comScore intelligence on consumer search behavior to assist companies in climbing above the fold in search results.
## [SEO platform BrightEdge, ComScore partner to put companies in the spotlight](http://venturebeat.com/2011/05/03/brightedge-comscore/)
| Riley McDermid
BrightEdge, a search engine optimization management (SEO) platform, said today that it has partnered with digital performance measurer ComScore to help companies get the highest online ranking possible, Jim Yu, founder and chief executive, told VentureBeat.
## [BrightEdge: Majority Of Brands Do Not Have Facebook Or Twitter Accounts In Top Search Results On Google](http://techcrunch.com/2011/04/18/brightedge-majority-of-brands-do-not-have-facebook-or-twitter-accounts-in-top-search-results-on-google/)
| Leena Rao
SEO firm BrightEdge is releasing a new study today that shows that the majority of brands are doing little to optimize their Twitter or Facebook pages to make them more discoverable in search results.
## [BrightEdge: 25 Percent Of Companies Audited Had Illegitimate Backlinks To Their Sites](http://techcrunch.com/2011/03/10/brightedge-25-percent-of-companies-audited-had-illegitimate-backlinks-to-their-sites/)
| Leena Rao
In the wake of JC Penney’s link farming issue on Google, SEO firm BrightEdge released a free auditing tool that tells brands about the quality of the backlinks to their sites and whether they may be at risk from paid links and link farms. It’s been over two weeks since the tool was released and BrightEdge has analyzed audits for more than 1,000 brands.
## [BrightEdge Slaps Some Social Into SEO](http://www.adotas.com/2011/03/brightedge-slaps-some-social-into-seo/)
| Gavin Dunaway
BrightEdge is integrating social signals into its enterprise-class SEO platform to identify prime social opportunities as well as social media strategies that positively affect organic search rankings.
## SEO platform BrightEdge adds tools to become fully "social"
| Riley McDermid
BrightEdge, a search engine optimization management (SEO) platform, said today it has become the first such platform to become fully social in a bid to help marketers optimize their social media activity, Jim Yu, founder and chief executive, told VentureBeat.
## [BrightEdge Launches Social Analytics To Boost SEO](http://searchenginewatch.com/article/2049919/BrightEdge-Launches-Social-Analytics-To-Boost-SEO)
| Jonathan Allen
BrightEdge an 'enterprise SEO platform' has added a new module to it's closed loop analytics engine that helps brands to identify and predict the impact of social media on search engine optimization (SEO). The system also creates a prioritizes list of suggested actions to take and enables online marketing teams to create a delegate tasks based on the data whilst, crucially, reporting on the return on investment (ROI) for SEO & Social media work on those particular keywords or pages - with ranking improvements as the final indicator.
## [Worried What Your SEO Guys Are Up To? BrightEdge Will Tell You](http://techcrunch.com/2011/02/16/worried-what-your-seo-guys-are-up-to-brightedge-will-tell-you/)
| Michael Arrington
JC Penney gets put in purgatory at Google for link farming. AT&T, Siemens and others are buying SEO links on Forbes and get busted. Employees of these brands may or may not have known exactly what was going on. But I’m guessing more than a few execs were unpleasantly surprised by the news.
## [BrightEdge Takes SEO Platform Global, Adds Baidu Chief Architect Ming Lei As Advisor](http://techcrunch.com/2011/01/27/brightedge-takes-seo-platform-global-adds-baidu-chief-architect-ming-lei-as-advisor/)
| Leena Rao
San Mateo, CA-based BrightEdge is taking its enterprise-class, on-demand SEO platform global today. Originally founded in 2007 by former Salesforce.com exec Jim Yu and Lemuel Park, BrightEdge provides online marketers with cloud-based SEO software designed to help them increase revenue from organic search in a measurable way.
## [BrightEdge Flips Global Switch For SEO Platform](http://www.adotas.com/2011/01/brightedge-flips-global-switch-for-seo-platform/)
| Gavin Dunaway
It only took them six months to go global: BrightEdge, which introduced its SEO platform in June 2010, has enabled its software to reach nearly every market worldwide. The updated platform will allow SEO professionals to manage their organic search rank on search properties in a multitude of locales.
## [BrightEdge goes global with SEO platform The company brings in Baidu's chief architect to guide the expansion](http://vator.tv/news/2011-01-27-brightedge-goes-global-with-seo-platform)
| Faith Merino
Enterprise SEO platform BrightEdge announced Thursday morning that it’s expanding its platform globally to give customers a new international reach. Using the new platform, which presumably adapts to different search algorithms among various regions across the globe, companies and brands can now manage their rank in search properties across various countries and markets.
## [Google Search In Disrepair? BrightEdge’s Yu Chimes In](http://www.adotas.com/2011/01/google-search-in-disrepair-brightedges-yu-chimes-in/)
| Gavin Dunaway
Jim Yu, founder and CEO of enterprise-class SEO platform BrightEdge (which launched as the company emerged from stealth mode last summer) sits down at the discussion table.
## [BrightEdge's SEO Platform Plugs Into Webtrends](http://searchenginewatch.com/article/2050674/BrightEdges-SEO-Platform-Plugs-Into-Webtrends)
| Jonathan Allen
BrightEdge are on a mission to simplify how chief marketing officer's (CMO) connect with their audiences and make it possible to effectively manage SEO activities based on ROI. This week, BrightEdge launched a new feature called BrightEdge Connect for their platform which enables their SEO platform to plug into enterprise web analytics platforms such as Webtrends Update August 5th, 4:31pm EST: and partially into Adobe/Omniture and Coremetrics).
## [BrightEdge Ups SEO Ante With Analytics](http://www.adotas.com/2010/08/brightedge-ups-seo-ante-with-analytics/)
| Gavin Dunaway
Comparing search engine optimization ROI with pay-per-click? Email marketing? On the same page? That’s pure fantasy!
Well BrightEdge says it’s possible. A month and a half after catapulting its SEO management software into the public realm, BrightEdge has souped up the platform with Connect, which allows clients to integrate web analytic tools.
## [BrightEdge Makes SEO As Easy As PPC](http://www.adotas.com/2010/06/brightedge-makes-seo-as-easy-as-ppc/)
| Gavin Dunaway
“SEO today is a lot like email marketing was a decade ago,” says BrightEdge cofounder and CEO Jim Yu. “There were consultants and scripts you would use, but it took the introduction of enterprise-class platforms to bring it to the mass market…. The value of the channel is very clear, but the gap is a single platform for companies to leverage. ”
## BrightEdge Debuts Powerful SEO Platform For Businesses, Signs MySpace And Others
| Robin Wauters
San Mateo, CA-based BrightEdge is today taking the wraps of its enterprise-class, on-demand SEO platform, after hammering on it for the past couple of years along with some early adopting key customers such as MySpace, Symantec and VMware.
