Why do content syndication?

What is content syndication?

Content syndication is the process of republishing part of an article or blog post on another, more popular site. You might elect to republish the entire piece, only the title, or just a small opening portion. The goal with syndication is to attract readers by encouraging them to click from the blog post to your site to consume the content. Syndication provides you with the opportunity to expand your reach and demonstrate your authority and expertise to more people.


Will content syndication hurt my rankings?

Your site reputation is a common concern for many when it comes to content syndication, but when done properly, the process will only help your rankings.

To successfully syndicate content, you want to let Google know that this content has been duplicated on purpose and that it is not an attempt to trick the search engines. You can do this by using a rel=”canonical” tag, which is Google’s preferred means of signifying syndicated content. Other potential options would also be NoIndex tags or including an attribution link. All three of these options let Google know that you are not trying to get two pages indexed and ranked, and that there is one page in particular that should be ‘counted’ for the search engine. Google’s main concern is to avoid having multiple copies of the same content appear in search results, as this can hurt the user experience. With the right tags, you can avoid being penalized.


Why should I syndicate content?

Syndicated content can help you grow your audience and attract the attention of new readers. Since your material will be posted on websites that have a larger and potential different audience than your own, you have an excellent opportunity to grow your reach and reputation. Ideally, the content you syndicate should be high-quality so that you attract positive attention and create a strong reputation for yourself. At the same time, do not syndicate all of your best content, because you want to have at least some material on your website for new users who arrive.


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