What is the optimal webinar length?

What are my goals with a webinar?

When you create and host a webinar, you are looking to boost your brand reach and reputation by providing people with unique insights on a given topic. By interacting with customers personally while addressing their questions and concerns, you are able to cast your brand as an authority in the space and build relationships with those who attend.

What parts should I include in my webinar?

Your webinar should have at least three main parts.

  1. Introductions. You will need to introduce your presenters and explain their expertise and connection to the webinar topic.
  2. Core presentation. This is the longest part of the webinar and should frame your opinions and data as a story. Structure your presentation as an engaging tale that helps listeners understand how you arrived at your opinions and how they are impacted by the information you are sharing. Most importantly, you need to show your audience how your insights will help them.
  3. Question and answer session. It is important to leave time for questions at the end to boost engagement and help you learn more about the interests of your prospects. The questions will help you focus on areas where concerns or uncertainty exists but that you might have missed. They will also help build a greater sense of connection between you and your prospects.

What is the optimal webinar length?

The exact webinar length will depend upon your topic. The majority of webinars are around 60 minutes. This will generally provide you with ample time for the three sections of the session:

  • 5-7 minutes for welcomes and introductions
  • 38-45 minutes for the actual presentation
  • 10-15 minutes for questions at the end

Occasionally, brands that have very high customer engagement rates or that are covering a particularly lengthy topic may go closer to 90 minutes of webinar length. This hour and a half mark should be the maximum as longer webinars run the risk of seeing audience drop-off.

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